• 제목/요약/키워드: Responsibilities

검색결과 911건 처리시간 0.025초

기업의 사회적 책임활동이 기업 이미지 형성과 기업 성과에 미치는 영향에 관한 연구: 공유가치창출 인지정도에 따른 차이비교 (The Effect of Corporate Social Responsibility on Corporate Image and Corporate Performance)

  • 이돈곤;이명진
    • 유통과학연구
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    • 제12권9호
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    • pp.101-112
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    • 2014
  • Purpose - Recently, although corporate social responsibility activities have been increasing in size, they do not have to achieve qualitative improvements and can be passive and cost consuming. Therefore, companies should make quantitative as well as qualitative improvements in their efforts in corporate social responsibility activities. In this study, the classification of social responsibility activities in a variety of studies was analyzed through a more specific path than in previous studies. Corporate behavior image, social behavior image, and corporate contributions image were analyzed through a more detailed analysis of performance. This study suggests that more detailed and concentrated social responsibility activities be pursued by forming companies. Research design, data, and methodology - The purpose of study is to gauge the corporate need for a more intensive, specific area of CSR activities. For this purpose, the sample of consumers that were targeted for CSR activities, recognized as 261 persons, have been investigated. Through a theoretical discussion on previous research, nine hypotheses were established on corporate image, the influence of corporate performance on CSR, and the CSV regulation effect. In order to test the hypothesis, a survey was conducted on 261 male and female consumers who were targeted for CSR, being persons in their 20s to 40s. PASW Statistics 18.0 and AMOS 18.0 were used for statistical analysis. Results - Corporate behavior image was formed through legal responsibility activities and economic responsibility activities. In addition to economic responsibilities, ethical responsibilities and environmental responsibilities were confirmed to have influence on social behavior image. Corporate social responsibility and philanthropic responsibility were confirmed to have influence on economic contribution image. Corporate image has positive effects on brand attitude, corporate reputation, and corporate competition. In addition, when CSV awareness is high, consumers perceive corporate image only through economic responsibility. However, when CSV awareness is low, economic responsibility as well as legal responsibility through charitable activities form the corporate image that influences the brand attitude and corporate reputation, as well as corporate competitiveness. It would appear that the area of corporate social responsibility needs more intensive management for corporate image and corporate competitive advantage. Conclusion - First, the findings of this study show that each CSR activity has a different effect on corporate image and thus, the corporate image influences corporate performance in distinct ways, depending on the CSR activity. This implies that reactive strategies should be tailored to the required image. Second, there is a difference in CSV awareness between groups. When the CSV awareness is low, we can confirm that legal responsibility activities have an especially significant effect on corporate image, implying that corporations should pursue their economic objectives within legal regulations and need to invest significant time and effort for this. This study has limited generalization potential because the result of the model fit has insufficient reference value. In future research, we need to approach various dimensions of corporate performance.

사회적 책임활동이 브랜드자산과 소비자태도에 미치는 영향 연구 (The Effect of Corporate Social Responsibility Activities on Brand Equity and Consumer Attitude)

  • 박남구;최호규
    • 유통과학연구
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    • 제12권8호
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    • pp.17-29
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    • 2014
  • Purpose - The use of corporate social activities to implement the concept of corporate social responsibility enhances brand equity and attitude, and strengthens economic competitiveness. In areas such as mobile communications, companies take the responsibility of protecting customers and enhance the quality of the mobile communication service, helping to make an effort to obey the regulations of the public trade order and fair trade agreement, enabling a healthy society through communication with elderly living alone or youths without parents, and enhancing marketing strategies. Research design, data, and methodology - To test the hypothesis, a survey was conducted. The surveyed population includes people who use the big three mobile communication services. The survey was conducted from October 4th to October 14th, 2013. A total of 500 survey questionnaires were circulated and 483 were collected; out of these, 32 were excluded due to missing or incomprehensible information. The data was analyzed with SPSS 18.0 via frequency analysis, trust analysis, search factor analysis, relationship analysis, confirmation factor analysis using AMOS 18.0, and structural equation model analysis. Results - Research on corporate social responsibility has been frequently conducted recently. Companies are perceived as social constituents satisfying the social desires of people in addition to customer needs. Further, companies are returning profits to society to satisfy community needs, because there is greater emphasis on the social responsibilities of companies. Companies' social responsibilities should include marketing strategies and the identification of customer needs. This study shows that social service activities influence brand value, which influences customer attitudes; therefore, social service activities indirectly influence customer attitudes. In order to increase customers' purchasing intention, it is essential to improve brand image via social services and provide a distinctive quality of service. Conclusions - This research has used the purposive selection method in the empirical analysis to identify the effect of social services on brand value and customer attitude. Therefore, this study revealed that businesses, whose ultimate objective is to improve customers' purchasing intention, should promote their brand equity through corporate social responsibility activities and offer a distinct service quality. Limitations in the progress of research were found and future indications to overcome these limitations are suggested as follows. First, survey responders had a limited understanding of social responsibilities; therefore, this concept needs to be explained to people first. Second, the research was done on people who live in Daejeon; thus, it is not representative of the entire country. The research has to be repeated with people in other cities. Third, there is a limitation in the study because the purposive selection method was used on Daejeon customers. In the future, a more precise selection of the population is needed. Fourth, Daejeon has unique geographical and size characteristics. Thus, customers in Seoul and other areas may display different characteristics and research on them may reveal different findings. Therefore, again, this study has to be repeated in other areas.

대통령기록물 평가제도 재정립을 위한 몇 가지 단상 (Some Thoughts on Reestablishing Appraisal System of Presidential Records)

  • 김명훈;이승일
    • 기록학연구
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    • 제79호
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    • pp.271-303
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    • 2024
  • 대통령제를 채택하고 있는 우리나라에서 대통령이 지닌 권한과 책무는 막대하다. 국가의 원수이자 외교상의 대표자, 행정부 수반임과 동시에 입법부 및 사법부 등 국가 전 영역에 걸친 권한을 행사한다. 이러한 측면을 감안할 때 대통령의 통치 과정에서 생성된 대통령기록물은 여타 공공기록물에 비해 국가적으로나 역사적으로 특별히 중요성 및 가치를 지닌다고 할 수 있다. 이와 같은 대통령기록물이 지닌 특성을 고려하여 2007년 대통령기록물 관리에 관한 법률을 제정해 대통령기록물을 체계적으로 관리할 수 있는 제도적 장치를 구축하였지만, 현재 대통령기록물의 평가에 대한 제도적 기반은 매우 취약한 실정이다. 이러한 점에서 대통령기록물 평가에 대한 논의를 본격적으로 착수할 필요가 있다. 대통령기록물이 지닌 국가적 중요성 및 상징성을 고려할때 일반 공공기록물과는 다른 대통령기록물의 평가에 대한 새로운 방향 설정이 필요하기 때문이다. 이에 본고에서는 우리나라 대통령기록물 평가제도 재정립을 위한 일환으로, 현행 대통령기록물 평가제도 현황 및 문제점 분석과 함께 향후 개선 방안 모색에 필요한 방향성을 제시하였다. 이를 위해 우선 대통령기록물의 중요성 및 가치를 논의하기 위한 전제로, 우리나라 헌법에 규정된 대통령이 지닌 권한과 책무를 고찰하였다. 이어 현재 운영되고 있는 대통령기록물의 평가제도 및 방식을 살펴본 다음, 여기서 나타나는 문제점들을 대통령기록물의 특성과 연동하여 분석하였다. 이를 기반으로 향후 우리나라 대통령기록물평가 체제 재정립을 위해 기록관리 공동체에서 공론화될 필요가 있는 사안들을 다섯 가지 관점에서 제시하였다.

Promoting Quality Awareness Based on Performance Measurements

  • Shin, Wan-Seon
    • 한국품질경영학회:학술대회논문집
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    • 한국품질경영학회 1998년도 The 12th Asia Quality Management Symposium* Total Quality Management for Restoring Competitiveness
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    • pp.345-352
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    • 1998
  • Performance measurement is increasingly becoming a vital issue for promoting quality management within an organization. This research proposes a new performance measurement approach, called the Hierarchically Associated Performance Measurement, for the organizations which emphasize long term quality thrust through a balanced interface between the quality efforts of various units. The proposed approach is unique in that it considers relationships between internal quality activities and national quality award criteria and that it identifies and utilizes the quality responsibilities of functional units in order to encompass organizational roles in the evaluation process. The approach is illustrated via a numerical evaluation of a fictitious organization.

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정보사회에서의 소비자 개인정보보호에 관한 연구 (A Study on Consumer Personal Information in Information Society)

  • 남수정;김기옥
    • 대한가정학회지
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    • 제37권10호
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    • pp.55-66
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    • 1999
  • The purpose of this study is to propose consumer policy related to the protection of personal information on the basis of regulations and laws in the developed countries. From this study, implications for the protection consumer privacy are discussed as follows. First, Consumer education is needed to enhance consumers'knowledge on their privacy right and this should be done not only by private consumer organization but also by businesses. Second, Businesses should realize ethical responsibilities of consumers'privacy right when they use personal information by databasemarketing. Finally, Government should establish a privacy law concerning both public and private sectors.

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간호사의 윤리적 책임을 주제로 한 사례분석적 연구 -투옥된 정치범을 중심으로- (Analytic Case Study on Ethical Responsibilities of the Nurse)

  • 백훈정
    • 기본간호학회지
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    • 제6권2호
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    • pp.277-287
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    • 1999
  • Respect for human life and respect for human rights are basic values which the organized nursing profession has urged its members to adhere to in their service to human beings. This study was designed and carried out to identify ways to reconcile often conflicting basic values in practice. This study focused on ethical dilema experienced by nurses who were caring for political offenders in prison. Concrete case study was presected to show solutions to the problems.

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서비스 공기업의 지속가능한 명성지수 개발에 관한 연구 (A study on a development of index for a sustainable reputation in services public enterprise)

  • 이원식;차근호
    • 한국항공운항학회지
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    • 제13권2호
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    • pp.35-47
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    • 2005
  • Recently, all organizations are experiencing a newly changed standard for their competitiveness. One of the elements in the standard is the sustainable reputation or responsibility. Thus excellent corporations have reinforced not only economic prosperity but also environmental and social responsibilities, which results in the appearance of sustainable reputation or responsibility management. At this point, this paper have nominated assessment factors which will contribute to the sustainable reputation competitiveness in Incheon International Airport Corporation.

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통합신뢰성 경영모텔에 관한 연구 (A Study on the Dependability Management Programme)

  • 김종걸;이낙영;권영일;홍연웅;전영록;나명환
    • 대한안전경영과학회:학술대회논문집
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    • 대한안전경영과학회 2001년도 춘계학술대회
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    • pp.83-92
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    • 2001
  • We consider some dependability management systems(IEC300, NASA AHB5300.1 and DIN VDE 0801) with reference on IEC300. Part I of IEC300(IEC300-1) covers the essential features of a comprehensive dependability programme for the planning, organization, direction, and control of resources to produce products which will be reliable and maintainable. We consider the contents of IEC300-1; scope, normative references, definitions, management responsibilities, product or project independent programme elements and project specific programme elements.

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교육품질혁신 : 미국 사례에 근거한 연구분석 (Total Quality Education : A Research Development based on Case Studies in USA)

  • 신완선
    • 품질경영학회지
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    • 제27권4호
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    • pp.216-228
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    • 1999
  • This study investigates the applicability of total quality management in the field of education, called the total quality education (TQE) It, first, reviews a few case studies in order to observe the characteristics of TQE and the feedbacks from practitioners. The key factors of TQE are then analyzed in terms of both the education concepts and the responsibilities of stakeholders. Finally, the relevancy of various TQE approaches and tools to the stakeholdership is studied.

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Enhancing Implementation Capability of National Maritime Administration for Preventing Marine Pollution

  • Lee Sang-jib
    • 해양환경안전학회지
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    • 제2권S1호
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    • pp.53-73
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    • 1996
  • Almost of all the impediments to enchancing ship safety and preventing vessel-source marine pollution arise from the interaction between direct and indirect factors. The direct factors come from human errores and failure in complince with the international convention standards for the operation of vessels. The indirect factors derive from the will and attitudes of the countries taking little responsibilities with appropriate seriousness for policing their fleets. By focusing in these aspects, this paper intends to propose a new international regime to improve the implementation capability of national maritime administration of each member government of IMO(International Maritime Organization).

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