• 제목/요약/키워드: Resource-Based Theory

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해외진출 국내 프랜차이즈기업의 조직특성 (Organizational Factors Facilitating the Internationalization of Korean Franchising Companies)

  • 임영균;이동휘;김희정
    • 마케팅과학연구
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    • 제19권2호
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    • pp.40-52
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    • 2009
  • Franchising is one of the fastest growing types of business. It is already popular and well-known in the U.S., and has been growing in many other countries including Korea. Furthermore, many Korean franchising companies have expanded their business overseas actively. According to the data by the Ministry of Industry and Resource, 82 companies out of a sample of 500 franchising companies are already operating in many foreign countries and 48% of them have started their foreign business since 2006. This clearly indicates the fast growing current trend of foreign operation by Korean franchising companies. In spite of the fast growing trend of foreign expansion in the industry, academic research on internationalization of franchising companies is extremely difficult to find. Accordingly, academic research on the issue is necessary and urgent in Korea. Among the various research questions on internationalization of franchising business, this study intends to investigate the difference in organizational factors between the franchising companies doing foreign operation and those doing business only domestically. More specifically, this research has the following purposes. First, considering the lack of theoretical basis of previous studies, resource-based theory and agency theory are employed as the theoretical bases. Second, this study explains the difference in internationalization based on organizational factors such as company size, history and growth rate. Third, the five hypotheses regarding the difference in organizational factors are presented and tested empirically, which is the first attempt in the area of this topic. Finally, the study attempts to clarify the conflicting implications among theories regarding some organizational factos such as growth rate. As the theoretical background, resource-based theory and agency theory are discussed. According to resource-based theory, a firm can grow continuously when it has competence and resource, and also the ability to develop them. The competence and resource can include capital, human resource, management skill, market information, ability to manage risk, etc. Meanwhile, agency theory views the relationship between franchisor and franchisee as an agency relationship. In agency theory, bonding capability and monitoring capability are the two key factors which promote internationalization of franchising companies. Based on the two theories, a conceptual model is designed. The model consists of two groups of variables. One is organizational factors including size, history, growth rate, price bonding and geographic dispersion. The other is whether a franchising company is operating overseas or not. We developed the following five research hypotheses basically describing the relationship between organizational factors and internationalization of franchising companies. H1: The size of franchising companies operating overseas is larger than that of franchising companies operating domestically. H2: The history of franchising companies operating overseas is longer than that of franchising companies operating domestically. H3: The growth rate of franchising companies operating overseas is higher than that of franchising companies operating domestically. H4: The price bonding of franchising companies operating overseas is higher than that of franchising companies operating domestically. H5: The geographic dispersion of franchising companies operating overseas is wider than that of franchising companies operating domestically. Data for the analyses are obtained from 2005 Korea Franchise Survey data co-generated by Ministry of Industry and Resource, GS1 Korea, and Korea Franchise Association. Out of 2,804 population companies, 2,489 companies are excluded for various reasons and 315 companies are selected as the final sample. Prior to hypotheses tests, validity and reliability of the measures of size, history, growth rate and price bonding are examined for further analyses. Geographic dispersion is not validated since it is measured using nominal data. A series of independent sample T-tests is used to find out whether there exists any significant difference between the companies internationalized and those operating only domestically for each organizational factor. Among the five factors, size and geographic dispersion show significant difference, growth rate and price bonding do not reveal any difference and, finally, history factor shows conflicting results in the difference depending on how to measure it.

    shows the summary statistics for hypotheses testing. In conclusion, the results show that the size and history, which are the key variables in resource-based theory, have a significant relationship with internationalization and that geographic area, which belongs to agency theory, also has a strong relationship with internationalization. The results support the findings of extant research and, therefore, prove the usefulness of resource-based theory and agency theory in explaining internationalization of franchising companies. However, growth rate and price-bonding do not show a clear difference between the two types of companies. Accordingly, these two factors need further attention in the future research. Although this study shows meaningful findings theoretically and practically, it has several limitations. First, only organizational factors are considered even if there are various environmental factors influencing franchising firm's internationalization. Second, only being internationalized or not is considered. That is, modes of entry and the size of foreign operations are not included in the study. Third, internationalization strategy is often determined based on the desire for business expansion and higher profitability and egoistical reasons of the CEOs. However, this type of factors belonging to behavioral science is not discussed in the study. Finally, organizational ecology perspective is usefully applicable in explaining the survival and performance of internationally operating companies. Accordingly, research propositions based on this perspective need to be developed and tested.

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  • 지식경영 자원, 전략, 그리고 성과: 상황모형의 검증 (Knowledge Management Resource, Strategy, and Performance: A Test of Contingency Model)

    • 천면중;허명숙
      • 지식경영연구
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      • 제7권2호
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      • pp.35-52
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      • 2006
    • Increasing competitive pressure, the constantly accelerating transformation of the economy, and a stronger focus on value creation have initiated the search for sustainable sources of competitive advantage in organizations. In this context, the concept of treating organizational knowledge as a valuable strategic resource has become quite popular recently. Knowledge has become the most critical component in the struggle for sustained competitive advantage and knowledge management (KM) has also been described for its possible role in creating sustainable competitive advantage. In order to examine the contingency between KM resources, KM strategies, and KM performance of organizations, a contingency model of KM, which is based on resource-based theory as well as knowledge-based theory, is developed from the information systems and strategic management literature in order to assess the following questions: (i) What KM resources affect the organization's KM strategies? (ii) Is there a relationship between KM strategies and organizational performance enhanced by KM? A detailed exploratory analysis of survey responses from 79 Korean companies provides the following significant findings: (i) This study found support for the proposed contingency model of KM; (ii) The organization's KM strategies are determined by social resources and its capabilities; (iii) An organization with a culture-based KM strategy is more likely to enhance organizational KM performance than an organization with a technology-based KM strategy.

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    클라우드 컴퓨팅 환경에서 빅데이터 처리를 위한 ART 기반의 적응형 자원관리 방법 (Adaptive Resource Management Method base on ART in Cloud Computing Environment)

    • 조규철;김재권
      • 한국시뮬레이션학회논문지
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      • 제23권4호
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      • pp.111-119
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      • 2014
    • 클라우드 환경은 빅데이터의 이슈와 데이터 분석을 가능하게 하는 기술로서, 이를 위한 자원 관리 기법이 필요하다. 현재까지의 자원관리 기법은 한정된 계산 방법을 이용하여 자원의 편중의 문제점이 있으며, 이를 해결하기 위해서 자원관리는 자원이력 정보를 활용한 학습기반의 스케줄링이 필요하다. 본 논문에서는 ART(Adaptive Resonance Theory)기반의 적응형 자원관리 기법을 제안한다. 제안하는 기법은 클라우드환경에서 모니터링 및 자원이력을 이용하여 작업의 적합한 할당이 가능하다. 제안하는 방법은 무감독 학습방법을 사용하며, 적응형 자원 관리를 통하여 서비스의 안정성과 데이터 처리성능을 향상시키는 것을 목적으로 한다. 제안하는 방법은 체계적인 자원관리가 가능하고 가용자원을 효율적으로 활용하여 요구 성능을 향상시킬 수 있다는 장점이 있다.

    온라인 게임 기업의 제품 다원화를 위한 제휴 전략 진화에 관한 연구 (The Study on Evolutionary Process of Online-Game Companies' Alliance Strategy for Product Diversification)

    • 장용호;정원조
      • 한국게임학회 논문지
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      • 제11권2호
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      • pp.57-68
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      • 2011
    • 본 연구는 새롭게 탄생한 온라인 게임 기업이 시장 성장주기(도입기-성장기-성숙기)에 따라 어떻게 다원화 전략을 행하여 왔는가를 자원기반이론과 진화이론의 관점에서 실증적 사례 분석을 통해 그 역사적 진행 과정을 체계적으로 분석하였다. 초기 온라인 게임 기업들은 진입 조건(장르, 기술력, 이용자특성)에 따라 다른 전략(기술역량기반, 서비스역량기반)을 통해 성장하였다. 이후 성장기에 이들 기업들은 제품 다원화를 위해 자원기반(기술기반전략, 서비스기반전략)에 따라 경로의존적 제휴 전략(보완적, 대체적 제휴)을 수행하여왔다. 그러나 성숙기에 이들 기업들은 기존 경로의존적 전략을 뛰어넘어 이용가능한 모든 자원 역량을 동원하는 통합 전략을 자연적으로 선택함으로서 시장 성장주기에 탄력적으로 적응하였다. 이러한 분석 결과는 진화이론과 자원기반이론을 복합적으로 적용하여 새롭게 탄생한 산업에서 시장의 단계별 성장주기에 따라 온라인 게임 기업의 제휴 전략 패턴이 어떻게 자기조직화 하고 있는지 분석함으로써 새로운 산업적, 정책적, 이론적 모델이 요구되고 있음을 제시하고 있다.

    Short Term Spectrum Trading in Future LTE Based Cognitive Radio Systems

    • Singh, Hiran Kumar;Kumar, Dhananjay;Srilakshmi, R.
      • KSII Transactions on Internet and Information Systems (TIIS)
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      • 제9권1호
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      • pp.34-49
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      • 2015
    • Market means of spectrum trading have been utilized as a vital method of spectrum sharing and access in future cognitive radio system. In this paper, we consider the spectrum trading with multiple primary carrier providers (PCP) leasing the spectrum to multiple secondary carrier providers (SCP) for a short period of time. Several factors including the price of the resource, duration of leasing, and the spectrum quality guides the proposed model. We formulate three trading policies based on the game theory for dynamic spectrum access in a LTE based cognitive radio system (CRS). In the first, we consider utility function based resource sharing (UFRS) without any knowledge of past transaction. In the second policy, each SCP deals with PCP using a non-cooperative resource sharing (NCRS) method which employs optimal strategy based on reinforcement learning. In variation of second policy, third policy adopts a Nash bargaining while incorporating a recommendation entity in resource sharing (RERS). The simulation results suggest overall increase in throughput while maintaining higher spectrum efficiency and fairness.

    수요자원시장의 입찰경쟁 모형화 및 게임 이론적 해석 (Modeling of Demand Side Bidding in Demand Resource Market using Game Theory)

    • 이광호;조성위
      • 전기학회논문지
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      • 제59권12호
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      • pp.2143-2149
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      • 2010
    • Market price and curtailment amounts of the Demand Resource Market(DRM) are determined by competition between electricity consumers. An important aspect of the DRM involves the assessment of strategic behavior of participants for maximizing their profits. This paper presents economic equilibrium models for simulating imperfect competition among electricity consumers in the DRM and analyzes the models at Nash Equilibrium of Game Theory. The proposed demand functions and supply functions of DRM are based on the Demand Resource Market Rules in Korean electricity market. Simulation results show that the models are adequate for obtaining Nash Equilibrium of consumers' competitive curtailment.

    A Cloud-Edge Collaborative Computing Task Scheduling and Resource Allocation Algorithm for Energy Internet Environment

    • Song, Xin;Wang, Yue;Xie, Zhigang;Xia, Lin
      • KSII Transactions on Internet and Information Systems (TIIS)
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      • 제15권6호
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      • pp.2282-2303
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      • 2021
    • To solve the problems of heavy computing load and system transmission pressure in energy internet (EI), we establish a three-tier cloud-edge integrated EI network based on a cloud-edge collaborative computing to achieve the tradeoff between energy consumption and the system delay. A joint optimization problem for resource allocation and task offloading in the threetier cloud-edge integrated EI network is formulated to minimize the total system cost under the constraints of the task scheduling binary variables of each sensor node, the maximum uplink transmit power of each sensor node, the limited computation capability of the sensor node and the maximum computation resource of each edge server, which is a Mixed Integer Non-linear Programming (MINLP) problem. To solve the problem, we propose a joint task offloading and resource allocation algorithm (JTOARA), which is decomposed into three subproblems including the uplink transmission power allocation sub-problem, the computation resource allocation sub-problem, and the offloading scheme selection subproblem. Then, the power allocation of each sensor node is achieved by bisection search algorithm, which has a fast convergence. While the computation resource allocation is derived by line optimization method and convex optimization theory. Finally, to achieve the optimal task offloading, we propose a cloud-edge collaborative computation offloading schemes based on game theory and prove the existence of Nash Equilibrium. The simulation results demonstrate that our proposed algorithm can improve output performance as comparing with the conventional algorithms, and its performance is close to the that of the enumerative algorithm.

    Re-conceptualization of Business Model for Marketing Nowadays: Theory and Implications

    • FIRMAN, Ahmad;PUTRA, Aditya Halim Perdana Kusuma;MUSTAPA, Zainuddin;ILYAS, Gunawan Bata;KARIM, Kasnaeny
      • The Journal of Asian Finance, Economics and Business
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      • 제7권7호
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      • pp.279-291
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      • 2020
    • This study aims to develop the concept of innovation models with the marketing channel construct approach, marketing innovation, product segmentation, and customer insight; as well as improvements to the theory of resource-based combined with the method of service-dominant logic. This study approach is based on quantitative descriptive conducted with three stages of testing scenarios. The first test is the mapping of the innovation model construct through testing the validity and reliability with the moderation of customer orientation variables. The second scenario examines the relationship of influence between the independent variables on the dependent variable of 29 hypothetical analysis equation modeling. The unit of analysis was conducted on 497 SMEs involved in the food and beverage sectors, with the criteria being SMEs must have a rating of 4-5 points on the Go-Food applications software. The results shown that: 1) the construct used to develop an innovative model both directly and via moderation is positive and significant; 2) Through a complicated relationship that involves all components of the variable, it outlines a positive and significant effect except for the path of analysis (μ5). The theoretical and managerial implications state that the service-dominant logic approach and resource-based view theory have extreme reliability and interrelations.

    선진국 제조기업의 신제품 성공요인에 관한 비교 연구: 다수준 접근 방식 (A comparison of new product success factors across advanced countries: A multi-level approach)

    • 이영우;조영삼
      • 지식경영연구
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      • 제21권2호
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      • pp.59-75
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      • 2020
    • In this paper, we investigate the influence of factors on the firm, industry, and country levels on the new product development performance (NPD) of manufacturing firms in advanced economies. The resource-based view, industrial organization theory and institutional theory have established that firm-, industry- and country-level factors are all relevant for the NPD of firms. However, little is known about the relative importance of factors at the three different levels across countries, as prior studies on firms' NPD have focused on specific countries and levels of analysis. Our analysis of survey data from 1,437 manufacturing firms in nine advanced OECD countries shows that while firm-level factors are generally better predictors of firms' innovativeness than either industry- or country-level factors, the results strongly differ across countries, indicating that the relative importance of antecedents of innovativeness is country-specific rather than universal.

    가치창조를 위한 기업자원관리: 전사적자원관리 구현을 기반으로 (Managing firm Resources to Create Value: Based on ERP Implementation)

    • 최병구
      • 경영정보학연구
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      • 제10권3호
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      • pp.111-132
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      • 2008
    • 전사적자원관리(enterprise resource planning: ERP)의 효과적 구축을 위해서는 다양한 요소들의 상호작용이 필수적임에도 불구하고 이들 요소들간의 상호작용에 대한 연구는 그간 개별적으로 이루어져 왔다. 이러한 한계점을 극복하기 위해 본 연구에서는 이러한 요소들이 어떻게 상호작용하고 이러한 상호작용이 효과적인 전사적자원관리의 구축에 영향을 미치는가를 전체적인 관점(holistic perspective)에서 파악하기 위한 연구모형을 제안하고자 한다. 특히, 본 연구는 가치 창출을 위한 자원준거이론(resource based theory), 전략형성 프레임웍(strategy formulation framework), 동적자원관리(dynamic resource management) 모형을 기반을 어떻게 자원의 번들링(bundling) 프로세스와 역량의 레버리지(leverage) 프로세스가 전사적자원관리의 효과적 구축에 영향을 미치는가에 초점을 두고자 한다. 제안된 연구모형은 호주의 항공산업에 속한 기업을 대상으로 사례연구를 수행하여 검증하였다. 사례연구 결과 효과적 역량 구축을 위한 자원의 번들링 프로세스와 효과적 전사적자원관리의 구축을 위한 역량의 레버리지 프로세스의 중요성을 파악할 수 있었다. 본 연구 결과는 자원간 그리고 역량간 상호작용의 중요성을 명시함으로써 효과적 전사적 자원관리를 위한 가이드라인을 제공할 수 있을 것으로 기대된다.