• International Journal of Internet, Broadcasting and Communication
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• 제13권3호
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• pp.84-91
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• 2021

The purpose of this study is to investigate the structural relationship between resort selection attributes, emotional responses, and empirical values of scuba diving participants. The general population who enjoys scuba diving in Korea was selected as the population. Using the convenience sampling method, 553 of the 600 questionnaire samples were extracted as the final valid sample. For data processing, frequency analysis, exploratory factor analysis, and Cronbach's α test were performed using SPSS 23, and confirmatory factor analysis and structural equation model analysis were performed with AMOS 18. The results are as follows: First, among the sub-factors of selection attributes, equipment, facility environment, and diving point showed a positive effect on emotional response, but staff service did not have any significant effect. Second, the emotional response positively affected by the selection attribute showed a positive effect on all factors of service excellence, consumer utility, fun value, and aesthetic value of empirical value. Therefore, scuba diving resort managers must recognize the importance of equipment, facility environment, and diving point among these selection attributes of customers. And to satisfy the customer needs the resort must accurately identify the needs for diving equipment, facility environment and diving point. Various methods for this should be explored through the needs of the identified customers, and efforts should be made to provide safe equipment, comfortable facilities, and various diving points.

• 품질경영학회지
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• 제51권4호
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• pp.589-606
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• 2023

Purpose: This study investigates the effects of scuba diving resort service quality on customer satisfaction and revisit intention, considering the moderating effects of perceived risk by scuba divers such as individual, social, and physical risks. Methods: This study surveyed scuba divers using scuba diving resorts in South Korea. The data were analyzed using multi-regression and hierarchical regression analysis. Results: The results of this study are as follows; all five service quality dimensions (tangibles, reliability, responsiveness, assurance, and empathy) significantly affected customer satisfaction and customer satisfaction also affected revisit intention. However, no moderating effect by perceived risk were observed between customer satisfaction and revisit intention. The cause of these results is believed to be the nature of scuba diving as a adventure sport. Conclusion: These results implies that scuba divers' purchase action can be different from the general service users from the perspective of perceived risk. Considering the uniqueness of adventure sports of scuba diving, the managers of scuba diving resorts need to act actively paying attention to all dimensions of service quality, and customer satisfaction.

• 패션비즈니스
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• 제6권6호
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• pp.19-33
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• 2002

In the middle of economic and mental riches in the 21st century, the importance of well being and the pursuit of happiness are emerging as the new trend. Thus the lifestyle that values comfortable and practical naturalness and intrinsic merits has come to influence the human life rather than the old showing-off and formal desire. In addition to this, the spread of the five day week has given more leisure time, which has led to the increasing interest in health and leisure. The interest in sports has skyrocketed since the successful holding of the 2002 Korea and Japan World Cup event. All these changes to the lifestyle have contributed to the fusion of luxury wear and sports wear. As the result of the consumers in the 21st century having more classified and upgraded way of living thanks to the settlement of the above-mentioned lifestyle and the enlargement of the leisure sports culture, there has appeared the wellness kin, who value the importance of life and the nature and believe in the idea that they can reconstruct the environment in the way they can enjoy their lifestyle and pursue happiness. They favor healthy fashion items and think much of exercise, nutrition, and rest. They pursue the natural and comfortable style, whose ideas came from simple exercises such as health training and yoga and the easy and comfortable look observed at resorts. Their fashion style can be divided into three of fitness fashion, yoga fashion and resort fashion. First, the boxer fashion is characterized by the relaxing design and practicality. The major items of the fashion include running shirt-styled upper clothes, training pants, hooded shirts and sneakers. Simple and comfortable look should be induced from the combination of the items. Second, the yoga fashion was motivated by the comfortable yoga wear. It advocates stress-free spirit and comfortable and stable naturalism. Along with the advantages of the good feeling to wear and the functionality to help exercise better, the yoga fashion gives the wearer enough room to move around in, using the unique lines. Third, the resort wear refers to the kinds of clothes you tend to wear at the beach and the park. There are various kinds of the resort look; bathing suits, the beach wear you can wear with the bathing suit, the resort evening wear, the full-side look that you try on top of the bathing suit and is made of the same material of the bathing suit, and the marine look, the symbol of the summer. In short, the study attempted to investigate many trends occurring as the result of human recent increasing interest and concern in the quality of life, and the impacts of them on the fashion world. This kind of research that examines the background of the times and society will help to grasp with the fashion trends of the present and the future. And more studies should be conducted on the development of new and original design in clothes fashion, which reflects the characteristics identified in this kind of research.

• 한국항해항만학회:학술대회논문집
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• 한국항해항만학회 2009년도 공동학술대회
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• pp.205-209
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• 2009

최근 국민소득 규모의 증가, 주 5일제 근무제의 확대에 따른 해외여행기획의 확대, 해외여행비용 부담 감소 및 항공노선 증대 등으로 해외여행은 지속적으로 두 자리 수의 증가 추세인 반면, 물가상승으로 가격경쟁력 상실, 국제적 수준의 관광인프라 부족 및 차별화된 관광매력이 미흡함에 따라 방한 외래객은 낮은 성장률을 나타내고 있다. 경상북도의 동해안 지역은 동해를 연접하여 광역권을 형성하고 있으며, 풍부한 해양자원 및 자연자원, 문화자원 등 다양한 관광자원이 동질적 특성으로 분포해 있어 자원간, 지역간 연계개발을 통해 관광산업의 집적 및 시너지효과를 극대화할 수 있는 지역이다. 동해안 지역의 국제적 성장 가능성과 지역의 자원 개발 잠재력을 토대로 지역간 연계를 강화하는 광역관광권 개발사업의 일환으로 전천후 해양관광휴양단지를 추진함으로써 지역경제 활성화 및 국가균형발전 실현, 나아가 동북아 시대의 환동해권 중심지로의 도약에 기여하고자 한다. 여기서는 해양공간개발 및 활용 선진국의 전천후 해양공간활용실태를 조사 분석하고 해당지자체와 어울리는 해양종합리조트단지의 조성으로 관광휴양단지의 신공간개념을 제시코자 하였다.

• 한국마린엔지니어링학회:학술대회논문집
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• 한국마린엔지니어링학회 2006년도 전기학술대회논문집
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• pp.227-228
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• 2006

• 한국관개배수논문집
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• 제5권1호
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• pp.117-130
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• 1998

• 건축사
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• 통권469호
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• pp.38-45
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• 2008

• 한국정보처리학회:학술대회논문집
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• 한국정보처리학회 2004년도 제8회 소프트웨어 품질관리 심포지움 논문집
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• pp.376-413
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• 2004

• 한국산업정보학회:학술대회논문집
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• 한국산업정보학회 2003년도 추계공동학술대회
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• pp.31-45
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• 2003

• 건축사
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• 통권478호
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• pp.16-21
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• 2009