• The Journal of Economics, Marketing and Management
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• v.10 no.1
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• pp.27-37
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• 2022

Purpose: This study investigates how to successfully promote the smart product bundle by exploring (1) how consumers' adoption intention toward a smart product bundle differs by the complementarity level of the bundled items and (2) how the ad appeal type influences the effect of complementarity level on adoption intention via goal fluency. Research design, data and methodology: This study was a 2 (complementarity level: low vs. high) × 2 (ad appeal type: attribute vs. benefit) between-subjects experiment. The proposed hypotheses were verified using analysis of variance (ANOVA) and bootstrap analysis using PROCESS. Results: This research demonstrated that adoption intention toward smart products increases when the complementarity level of bundled smart items is high. Goal fluency underlies this relationship. Further, attribute versus benefit appeal type moderates the relationship between the complementarity level and goal fluency. Conclusions: Compared with the attribute appeal, benefit appeal leads to higher goal fluency when the complementarity level of the bundled items is low. However, there was no differential impact of appeal type on goal fluency when the complementarity level of bundled items is high. Finally, goal fluency mediated the interaction of complementarity level × ad appeal type on adoption intention.

• Fashion & Textile Research Journal
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• v.7 no.2
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• pp.162-168
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• 2005

The pictures of design details, such as collar type, sleeve type, skirt type, and skirt length, and color tone were evaluated by 377 persons in terms of sensibility and emotion. The data were analyzed by SPSS using ANOVA and Factor analysis to find out the most effective types of details on consumer's sensibility and emotion, and the methods were introduced. The most effective type is skirt length on sensibility and emotion of women's dress. The second type is different according to sensibility and emotion. Sensibility and emotion were composed of three concept: contemporary, mature and character. Sleeve type is second determinant to contemporary concept, and color tone is to mature concept, collar type is to character concept. 41 each details of design were positioned into 3D-concept space to connect each detail type and fashion concept of women's dress.

• Korean Institute of Interior Design Journal
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• v.15 no.5 s.58
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• pp.120-129
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• 2006

Apartments have become the most popular type of residential building in Korea since the 1960s. The dwelling space should be designed to accomodate various life styles or changing needs of family members. This research is conducted to analyze flexible interior space types of apartments and to improve the architectural planning and design of apartments that can satisfy various needs of residents. In this study, apartments of 10 - 90 pyeongs built in the region of Seoul, between 1998 and 2007, are investigated in terms of the unit plan, the number of open sides, and a distribution of flexible apartment types for each year, Apartments with flexible space are classified into 10 different types, including a flexible type between bedrooms, a flexible type between a bedroom and the livingroom, and a flexible type between the dinning room and the livingroom. According to the composition of unit plans, apartments are also differentiated as a single-corridor type, a double-corridor type, a stairway type, a hall type, and a combination type. According to these classifications, the characteristics of desirable unit plans were analyzed. The results of the analysis showed that, as the unit size of apartments get bigger, the ratio of width/depth of the front side unit plan is increased. This result reflects a trend of high-rise apartments which have an increased number of front-side bays and a shorter depth for better penetration of daylight. In addition, a hall type is found to have a wider front side and shorter depth. According to open sides, a flexible type of the livingroom and the dinning room/kitchen (L-D.K) is found to be most common for the front/back open space, and the livingroom is usually placed on the front/side open space. To meet the changing needs of residents, more research should be conducted on flexible dwelling space.

• Journal of Environmental Science International
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• v.23 no.7
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• pp.1349-1358
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• 2014

This study suggests plan of green space management based on the result of research apprehending the characteristic through sorting types of city thermal environment targeting summer which thermal pollution is the most serious. Considering anthropogenic heat, development level of wind road, thermal environment, as a result of types of thermal environment process, it is appeared 36 types, and 10 types is relevant of this research subject. Type I-1, size of building is large, artificial covering area is wide, and thermal load of anthropogenic heat is high, type II-1, development condition of wind road is incomplete as IIlevel, entering cold air is difficult and thermal management and improvement is needed area. Type III-1, scale is large and it is area of origin of cold air, development level of wind road is mostly favorable, type III-2 is revealed as smaller scale than III-1, and small area of origin of cold air. Type IV, anthropogenic heat is $81{\sim}150W/m^2$, average, but development function of wind road is very favorable. Type V, large area of thermal load and the origin of cold air are distributed as similar ratio, and level of development function of wind road is revealed as II level. According to standard of type classification of thermal environment, as a result of suggesting plan of green space management and biotops area ratio, type I-1 is buffer green space and waterway creation, goal biotops area ratio 35%, type II-1 afforestation in site and goal biotops area ratio 40%, type III-1, preservation plan to display the current function continuously is requested. Type IV suggests afforestation of stream current, and type V suggests quantitative increase of green space and goal biotops area ratio 45%.

• Journal of the Korean Society of School Health
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• v.12 no.2
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• pp.263-280
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• 1999

The purpose of this study is to present basic data to be used in the development of a sexual education program to create an affirmative sexual egoism. We classified the types of subjectivities and revelation attitudes of menstrual experience in 5th and 6th elementary school girls. The analytic method of data was a "Q-method" (William Stephenson). The results of this study classified four-types. The first type is an "open type". Girls of this type accepted menstrual experience as neither disease nor an embarrassment but as an important and natural course for a woman. The second type is the "concealing type". Girls of this type keep silent and conceal menstruation from persons because they consider it shameful or disgrace. The third type is the "conceited type". Girls of this type think that menstruation is painful-but only for them. Also, they accept such pains being 'grown-up'. The fourth type is the "tomboy type". Girls of this type want to be an eternal child; they hate being born a woman and think menstruation is troublesome. As a result of this research, we have concluded that it is necessary to educate girl students before they experience menstruation in order to develop positive attitudes towards sexuality and in so doing, aid them through adolescence.

• Fashion & Textile Research Journal
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• v.6 no.5
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• pp.605-612
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• 2004

This is a study which evaluates the brand personality on casual brands according to the sensibilities of consumers. Focus is placed on classifying the sensibilities of consumers through G sensibilities developed by the Fuji Research Institute in Japan, and then on investigating brand personality of casual wear, Levi's in particular. The subjects are 187 male and female college students living in the Busan area. Data were, using SPSS 10. 0 for Window, statistically analyzed by frequency and factor analysis for VARIMAX, Cronbach's coefficient, and ANOVA. The results of data analysis are as follow; First, in the distribution of G sensibility type, the majority of the respondents have G3(whimsical) type, and then followed by G1(my pace) type, G4(active) type, G2 type(active) type and then G5(sensualist) type. Second, as a result of brand personality evaluation on the casual brands, it has been represented by the following 5 factors; passion, competence, honesty, sophistication, and sentiment. Third, the brand personalities according to G sensibilities showed significant differences among respondents; G5 type(sensualist) especially showed the highest brand personality in the passion and sentiment factors, which are distinctive in the brand personality of Levi's. Consumers of G1 type, G2 type, G3 type, and G4 type showed high brand personality in the competence and honesty factors. The evaluation of brand personality, case study for products development and application, and application of the results need to be continued for follow-up study.

• Korean Institute of Interior Design Journal
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• v.15 no.2 s.55
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• pp.127-137
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• 2006

In the viewing of public performance arts, it needs to make space construction appropriate for performance purposes, because the section type has an effect on audience's inspection. Therefore, this study researches the intentional characteristics and comprehends the relationship between correlation factors to influence on section type of audience space in performance facilities. In addition to, this study comes under fundamental research to propose the course of standard plan, accord with diverse requirement, in the special performance facilities which will be built up. The results as following; 1) The factors that influence the section type of the audience's space in performing facilities are divided as two elements. The first element is construction of space, viewing environment, and the second element is visual characteristic, and acoustic characteristic. 2) The section type are classified as six types, A-type(Flated type), B-type(Sloped type), C-type(Gabled type), D-type(Arched type), E-type(Reverse arched type), and F-type(Reverse sloped type). 3) Characteristics are deduced by the section type, construction of space and viewing environment are restricted by the characteristics of the section type.

• The Korean Journal of Physiology and Pharmacology
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• v.6 no.4
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• pp.199-205
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• 2002

The role of peripheral vestibular receptors in acute hypotension was investigated in anesthetized rats. Acute hypotension was induced by either intravenous infusion of sodium nitroprusside (SNP) or by experimental hemorrhage, and electrical activity and expression of cFos-like immunoreactive (cFL) protein were measured in the medial vestibular nuclei (MVN). Blood pressure decreased proportionately to the does of intravenous SNP and to the volume of the hemorrhage. Blood pressure decreased 10, 30, 50% for the 5, 10, $15{\mu}g/kg$ SNP injection, respectively, and also decreased 30 and 50% after 1- and 2-ml blood loss, respectively, due to hemorrhage. In animals with intact labyrinths, acute hypotension induced by either intravenous infusion of SNP or hemorrhage produced different electrical activities with three different patterns in type I and II neurons of MVN. The responses of type I neurons showed excitatory in 2/3 of recorded neurons and inhibitory or no change in 1/3 of neurons, while the responses of type II neurons showed inhibitory in 2/3 of recorded neurons and excitatory or no change in 1/3 of neurons. In unilateral labyrinthectomized animals, 2/3 of type I neurons ipsilateral to the lesion showed an inhibitory response, and 2/3 of contralateral type I neurons showed an excitatory response after the induction of acute hypotension. The response patterns of type II neurons were opposite from those of the type I neurons. After 30% decrease in blood pressure, cFL protein expressed in the bilateral vestibular nuclei of control animals with intact labyrinths. Expression of cFL protein increased significantly proportionately to the reduction of blood pressure. The unilateral labyrinthectomized animals with acute hypotension produced expression of cFL neurons in contralateral vestibular nuclei to the lesion side, but not in ipsilateral vestibular nuclei. However, cFL protein was not expressed in bilateral vestibular nuclei after acute hypotension in bilateral labyrinthectomized animals. These results suggest that the peripheral vestibular receptors might play a significant role in controlling blood pressure following acute hypotension via activation of type I neurons and inhibition of type II neurons in the vestibular nuclei.

• Journal of Environmental Science International
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• v.25 no.1
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• pp.57-65
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• 2016

This study's purpose was to provide basic data for the monitoring of ecological changes caused by change of vegetation structure of Abies koreana forest in a study site susceptible to climatic change in Yeongsil area of Hallasan Mountain, Jeju Island. Surveys revealed this: in Yeongsil area of Hallasan Mountain, per 1 ha of A. koreana forests, total number 1,781, and A. koreana number 989, accounting for 55.5% of the total number of trees. 190 A. koreana or 19.2% were found to be dead. For the number of individual trees by DBH, trees standing 5 cm - 10 cm tall formed the largest portion at 39.9%, and in the case of other trees except A. koreana, the number of individual trees below 5 cm accounted for 23.5% of the total number of trees. The survey of importance by height revealed this: at the top level, the importance of A. koreana was the highest at 106.23, but the sum of importance of temperate deciduous broad-leaved trees (Prunus maximowiczii, Quercus mongolica, and Taxus cuspidata) was higher at 142.84 than that of A. koreana. The analysis of species diversity revealed 0.645 species diversity for the tree layer and 0.817 for the shrub layer; for evenness, 0.549 for the tree layer and 0.664 for the shrub layer; for dominance value; 0.451 for the tree layer and 0.336 for the shrub layer. The analysis of tree vitality revealed that for the A. koreana forests in Yeongsil, the composition ratio of A. koreana by type is AS type>AL type>DS type>DB type, and that of the other trees is AL type>AS type>AF type>AB type. Compared with the forests in other areas, the A. koreana forests in the Yeongsil area have a very high occurrence rate of dead trees, and a high importance of trees is shown in the deciduous broad-leaved tree forests. Compared with the A. koreana forests in the Jindallaebat area, with the same level above sea, the vegetation structures are fast changing. Also, due to dryness and other non-physical environmental changes caused by a lack of rainwater and dry winds in winter, dead trees are fast increasing in number. Environmental changes such as climate change diversely affect the maintenance of A. koreana in individual areas, and if environmental changes are fast and continue long, of the A. koreana forest areas in the Hallasan Mountain, the A. koreana forests in the Yeongsil area will decrease fastest in number and will experience changes in the vegetation structure. Thus, it is necessary to survey the vegetation changes in A. koreana forests, which are distributed in all directions but are centered on Hallasan Mountain, and to thus conduct long-term monitoring and research.

• Journal of Distribution Science
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• v.17 no.1
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• pp.95-103
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• 2019

Purpose - Recently, many theoretical researches suggested that arts-based marketing strategies provide many benefits for marketers to differentiate their brand or product from others. However, there has been little research focusing on consumers' response types from artwork (artifact-emotion appraisal; A-emotion vs. represented world-emotion appraisal; R-emotion). In order to deepen our understanding of arts-based marketing strategies, we addressed a research question related to how artwork-provoked consumers' emotional response can impact the perceived evaluation of art infused products. Research design, data, and methodology - To answer the research question, we conducted a pretest and one experimental study. The experimental study was 2(art-provoked response type: A-emotion vs. R-emotion) by 2(emotional valence: positive vs. negative) by 2(produce type: hedonic vs. utilitarian) mixed design. The art-provoked response type and emotional valence were between-subject design and product type was within subject design. For the experimental study, 108 undergraduate students and graduate students were randomly assigned to one of 4 conditions (A-emotion-positive, A-emotion-negative, R-emotion-positive, R-emotion-negative). Participants reported their evaluation of art-infused product and other items for a manipulation check. Results - The major results from the experimental study are as follow. First, participant's art-provoked response type influenced evaluation of art infused products differently. More specifically, the effect of emotional valence of artwork on product evaluation was not significant in A-emotion. However, in R-emotion, relative to the product with artwork provoked negative emotional valence, the product with artwork provoked positive emotional valence elicited significantly higher product evaluation. Second, product type also affected the art infusion effect significantly. Particularly, the differential effect of participant's art-provoked response type on product evaluation revealed when it is for a utilitarian product, but not for a hedonic product. Conclusions - Theoretically, the findings of this study expand academic research on art infusion. And the findings also can be extrapolated to generate lots of implication for marketers. In sum, when they plan art marketing strategies to build the favorable relationship with their customers, they need to consider customers' response type of an infused art and product type.