• Title/Summary/Keyword: Research opportunities

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The Impact of Golf Apparel Consumers' Shopping Value on Store Loyalty: The Moderating Role of Consumers' Need for Uniqueness and a Store Type (골프의류 소비자의 쇼핑가치가 점포충성도에 미치는 영향: 독특성 욕구와 점포 유형의 조절효과)

  • Park, Sung-Jin;Han, Jin-Wook;Kim, Min-Soo
    • 한국체육학회지인문사회과학편
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    • v.51 no.4
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    • pp.197-210
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    • 2012
  • The purpose of this study was to examine a moderating effect of consumers'need for uniqueness and a store type in the relation between golf apparel consumers'shopping values and store loyalty. A total of 229 shoppers visiting golf shops at two department stores and four discount stores in Seoul was conveniently selected and responded to the survey questionnaire. Data analyses were conducted including frequency analysis, confirmatory factor analysis, reliability analysis, correlation analysis, multiple regression analysis and moderated multiple analysis with PASW 18.0. The results of this study indicated that (1) both utilitarian shopping value and hedonic shopping value affected store loyalty, (2) the impact of both shopping values on store loyalty was moderated by consumers' need for uniqueness, and (3) the impact of hedonic shopping value on store loyalty was moderated in terms of the store type, whereas the effect of utilitarian value on store loyalty was not moderated with the store type. Additional implications and directions for future research opportunities were discussed and suggested.

A Study on The Adoption of Drama for Improving Early Childhood Teacher's Artistic Competence (유아교사의 예술적 역량 함양을 위한 교육연극 활용에 관한 고찰)

  • Kim, Ji-Youn;Kim, Su-youn
    • (The) Research of the performance art and culture
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    • no.41
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    • pp.69-92
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    • 2020
  • This study describes the impact of early childhood teacher's artistic competence on art education pedagogy and improved curriculum design. Furthermore, the effect of drama as a way of improving early childhood teacher's artistic competence is explained. Many researchers have mentioned that early childhood is a period of sensitivity and potential. Therefore, it will be helpful if children meet a teacher who understands them and inspires their innate artistic sense at a level of their eyes. It explained which aspect of artistic competence should be focused for the teacher training education. There are many approaches to develop early childhood teachers' artistic competence. Adopting drama is one of them. The strong points of drama to improve their artistic competence are as follows. Firstly, human's movement and voice are the main artistic channel in drama. What we are doing in daily life is found are drama world. It means if early childhood teachers experience drama activity, they will feel more comfortable and intimate with it. In addition, early childhood teachers tend to be familiar with dramatic play, so they can more easily access to drama world. Secondly, drama will be helpful to understand different feelings and to broaden and deepen understandings of others' standpoints. For early childhood teachers, drama activity will be helpful to understand how dramatic art form works and to lead children's play in diversified and sincere way. In addition, drama activity will be useful to build horizontal and democratic relationships between children and the teacher. It is one of the main emphases of 2019 revised Nori national curriculum. To sum up, drama will be a excellent method to develop artistic competence for early childhood teachers. Thus, it is expected that They have more opportunities to experience drama as an art form.

Analysis of Marketing Strategy in Domestic Online Luxury Fashion Platform (국내 온라인 명품 패션 플랫폼 마케팅전략 분석)

  • Min Gyung Lee;Hyeon Ju Kim
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.1
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    • pp.361-372
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    • 2023
  • In this study, three luxury fashion start-up platforms, Balaan, Trenbe, and Must-it, were selected as research subjects. The purpose of this study is to compare and analyze the marketing mix strategies of each of the three online sites. The results of our study are as follows. First of all, the product strategies of the three luxury platform companies are characterized by the composition of products from high-end brands to SPA brands, and product composition such as kids, home living, Used goods and art in addition to women's and men's wear. In addition, the pricing strategies of luxury platforms show price differences depending on the luxury platform even for the same product. It is shown as a structure that directly determines margin. Therefore, in order to secure an edge in price competitiveness, each platform provided discount coupons and savings that are not available in offline stores such as department stores, providing opportunities to purchase luxury goods at a lower price than offline stores.Lastly, the sales promotion strategies of the three luxury platform companies was used include price discount promotions such as price discounts, discount coupons, and regular sales, and value-added sales such as membership registration/review points, events, product information, delivery services, social contribution activities, and SNS utilization.

A Study of a Teacher Professional Development Program for Addressing Diversity Issues in School: The Case of Smithsonian Science Education Center (학교 내 다양성 문제 해결을 위한 교사 지원 프로그램에 대한 연구: 미국 스미스소니언 과학교육센터 사례를 중심으로)

  • Hyunju Lee;Byung-Yeol Park
    • Journal of Science Education
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    • v.47 no.1
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    • pp.107-116
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    • 2023
  • Concerns related to diversity are important throughout society, especially in the context of expansive globalization. In education, diversity-related issues require careful consideration to ensure social groups that have historically been marginalized benefit from educational opportunities. In this study, we investigated a case from within the United States aimed at addressing diversity issues in schools and discuss the implications of this study in relation to diversity issues in Korea. More specifically, we examined the features of the professional development program designed and implemented by the Smithsonian Science Education Center, as well as survey results from teachers who participated between 2019-2020. Our findings revealed that the program provided participants context specific experiences, space and time to develop an in-depth understandings of the causes of diversity issues and supports to attend to the various perspectives needed to set specific goals and action plans and to examine, refine, and revise their plans. Further, features of the professional development program had meaningful effects on participants' learning experience as they were supported to identify useful proposals and take action to solve their specific diversity issues. The findings from this study offer important implications for designing professional development and organizing supports to address varied current and future diversity issues in Korean school contexts.

Determinants of U.S. Buyer Loyalty toward Gobizkorea.com: A Study Focused on Country Image, E-Service Quality, and Satisfaction (미국 바이어의 고비즈코리아에 대한 충성도 결정요인: 국가이미지, 서비스 품질 및 만족도를 중심으로)

  • Chung, Jae-Eun;Oh, Jeong Suk;Jeong, So Won
    • Korea Trade Review
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    • v.43 no.5
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    • pp.203-232
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    • 2018
  • Gobizkorea is an online B2B matching platform operated by the Small & Medium Business Corporation. Gobizkorea provides an opportunity for resource-poor SMEs to promote their products and exploit new market opportunities at low cost. The successful operation of Gobizkorea will contribute to the increased exports of Korean SMEs. Accordingly, the present study examined determinants of foreign buyer loyalty toward Gobizkorea.com focusing on country image, e-service quality, and satisfaction. One hundred two survey questionnaires were collected from U.S. buyers registered with Gobizkorea.com. Exploratory and confirmatory factor analysis confirmed three dimensions of e-service quality including information & efficiency, reliability & privacy, and prompt communication & delivery. The path analysis results showed that the country image of Korea significantly and positively affected these three dimensions of e-service quality. Information & efficiency and reliability & privacy positively influenced buyer satisfaction. Reliability & privacy and satisfaction had a positive impact on buyer loyalty. This study enhances the understanding of the foreign buyers use of the domestic e-market platform by examining of determinants of U.S. buyer loyalty toward Gobizkorea.

A qualitative study for barrier factors of Korean venture firms' internationalization using Analytic Hierarchy Process (AHP를 이용한 한국벤처기업의 국제화 장애요인에 관한 질적 연구)

  • Yoo, Sung-Joon;Kim, Hag-Min
    • Korea Trade Review
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    • v.43 no.1
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    • pp.199-221
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    • 2018
  • The internationalization of venture firms is of importance resulting from the increased opportunities as well as the entry barriers faced in this process. This study is to investigate barrier factors affecting Korean venture firms' internationalization. Among these factors, we measured relative weights using Analytic Hierarchy Process (AHP). Literatures regarding global firm's internationalization was reviewed, and barriers were classified environment, corporate and CEO barriers. Multiple variables were used in order to measure their relative significance. We surveyed executives of venture firms comprising two groups: first, 15 global venture firms, and secondly, gradually internationalizing firms. The two groups show contradictory results as environment barriers are the primary for born-global ventures and corporate barriers are the primary for gradually internationalizing ventures. Concerning corporate barriers, the lack of marketing capability is the highest barrier for both groups. The CEO barrier is the lowest for both groups. Regarding corporate barriers, gradually internationalizing ventures considers the risk of business as highest, whereas born-global ventures features the lack of R&D capacity as highest Results of this paper imply that firms should consider priority and sequential approaches in facing environment, corporate and CEO barriers.

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A Survey Study of IT Vocational Education Contents Development in Ubiquitous Learing for Persons with Hearing Impairments (u-Learning 기반 IT 직업교육과정 개발을 위한 청각장애인의 욕구조사)

  • Rhee, Kun Min;Kim, Dong Ok;Lee, Shin Young
    • 재활복지
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    • v.15 no.4
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    • pp.351-375
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    • 2011
  • The purpose of this study is to research the actual condition of on-line and off-line computer education in order to create more opportunities for the possibility of effective learning and u-Learning - based IT vocational education development of persons with hearing impairments. To carry out this study, we had a preliminary education of this study for a sign language interpreters who had working in a association of the deaf in Daegu, and had conducted a survey study participating for 100 persons with hearing impairments living in Daegu-Kyungbook Region. The results of this study were as follows: First, during on-line and offline education environment for persons with hearing impairments, factors such as teaching methods and contents, screen organization, learning effects, offering lecture material and subtitle, subtitle and sign language video of position and size, offering computer instructor who have a sign language interpreter with IT mentoring, on-line educational user environment setting must be considered factors for u-Learning - based IT vocational education development. Second, 74% of the subjects showed their interest in taking a course, after u-Learning contents are developed for persons with hearing impairments. Third, the subjects preferred IT device was a tablet PCs and IT certification related courses as their IT vocational education curriculum. Also, to link between professional training and job opportunity, subjects will need a IT vocational education courses such as computer intermediate and advanced levels.

Honors Program for Gifted Students at University-level ; on Selection and Curriculum (대학 단계의 과학영재 특화교육 프로그램 - 학생 선발 및 교육과정을 중심으로 -)

  • Kwon, Sung-ho;Tschoe, Dong-Seok;Kim, Myung-Sook;Kim, Young-Ah;Kang, Kyung-hee
    • Korean Journal of General Education
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    • v.4 no.1
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    • pp.237-254
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    • 2010
  • For years, poor research and working conditions in the field of science and engineering in Korea led to the migration of gifted students to seek a better academic environment. The primary reason for such a phenomenon is the lack of a coherent education system for gifted students. With the support from the Ministry of Education, Science and Technology and the Korea Foundation for the Advancement of Science & Creativity, Hanyang University launched an exploring project to introduce an Honors Program, aiming to provide specialized and systematic learning opportunities as well as supporting greater academic achievements for gifted students at university-level. Students admitted to this program were selected not by conventional standards but by competency-based selection process, assessed through an in-depth interview. The specific goal of this program is to prepare gifted and talented students not only for an academic pioneer with the highest caliber in the field of science, but also for a global leader equipped with a creative view as well as integrity and a convergent mind. Distinctive features of this program include emphasis on fundamental science and consilience, problem solving skills, first-hand education, interpersonal skills, and global communication skills as well as individualization of the learning experience, among many others. This paper provides a short glimpse of the focus and methodology Honors Program in Hanyang University offers.

The effects of push factors on transition into self-employment across age groups - Focusing on push hypothesis and pull hypothesis - (경기변동이 자영업이행에 미치는 영향의 연령집단별 차이 -구축가설과 유인가설을 중심으로-)

  • Ji, Eun Jeong
    • Korean Journal of Social Welfare Studies
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    • v.43 no.2
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    • pp.141-178
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    • 2012
  • Although the rate of self-employment is high in Korean labor market and the rate gap between age groups is high, few studies have addressed on the effects of push factors on transition into self-employment across age groups. The goal of this research is to determine if push factors exert different effects on the self-employment decisions across age groups. There is interest in testing push hypothesis and pull hypothesis. The Korean Labor and Income Panel Study wave 6~11 is used to test this study's hypothesis. The main contribution of the paper is that in case of high unemployment, the probability of transition into self-employment increases. It is consistent with the push hypothesis. Many people are forced to become self-employed person due to the high rate of unemployment and limited occupational choice rather than the role of entrepreneurship. By age subgroup, the transition into self-employment of the ages of 30 and 49 is high. In addition, people at 40-49 years of age are more likely to become self-employed as a response of inadequate job opportunities. It provides the evidence that the self-employment is not a matter of special age group in that people in the 30 to 49 year old age group whose economic activities are vigorous move into marginalized labor market. Furthermore, it seems to be threatened the employment's stability of the prime age in that even people who are age 40-49 years of age are pushed into self-employment because of the recession.

Relationships among Organizational Commitment, Job Satisfaction, and Learning Organization Culture in One Korean Private Organization

  • LIM, Taejo
    • Educational Technology International
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    • v.8 no.1
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    • pp.17-39
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    • 2007
  • The purpose of this study was to identify the relationships among organizational commitment, job satisfaction, and learning organization culture. This study was conducted in five sub-organizations of one Korean conglomerate company. One thousand employees were randomly and proportionately selected, with 669 useable cases obtained, for a response rate of 67%. The organizational commitment instrument used from the "affective, continuance, and normative commitment" scale (ACNCS) of Allen and Meyer (1990). The "Dimensions of Learning Organization Questionnaire" of Watkins and Marsick (1997) was used to measure learning organization culture. The short form MSQ (Minnesota Satisfaction Questionnaire), developed by Weiss, Dawis, England, and Lofquist (1967), was the third instrument used. Descriptive statistics, correlational statistics, and inferential statistics (ANOVA and t-tests) were used. Organizational commitment (except for continuance) is moderately and positively related to job satisfaction and moderately and positively related to learning organization culture. In addition, learning organization culture is weakly to moderately and positively related to job satisfaction. No differences by age were found. Four-year college graduates are more likely to have higher creating continuous learning opportunities in learning organization culture than graduate school degree holders. Males are likely to have higher affective and continuance organizational commitment than females. Employees working in R&D, Engineering, and Manufacturing (REM) are likely to have higher continuance organizational commitment than do other types of jobs. Employees are more likely to have higher learning organization culture and job satisfaction than assistant managers. Assistant managers have higher continuance organizational commitment than managers. Managers generally have higher organizational commitment, learning organization culture, job satisfaction than assistant managers. They also have higher learning organization culture than employees. Employees who had worked for less than four years in their current job and organization have higher promoting inquiry and dialogue in learning organization culture than those who have worked for ten years or more. Employees in the insurance organization have higher affective organizational commitment, learning organization culture, and job satisfaction than those of the other organizations. Finally, employees of the electronic company have higher continuance organizational commitment in learning organization culture than those of other companies. In summary, this research enables CEOs and HRD and HRM practitioners to view organizational commitment, learning organization culture, and job satisfaction as important variables in exploring diverse ranges of topics related to the workplace. And then, they can diversely apply their management, interventions and practices to fit these diverse characteristics.