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Moderating Effects of Product Types on the Relationship between Online Category Killer Store Characteristics and Shopping Attitudes (카테고리 킬러형 온라인 상점의 특성과 쇼핑태도에 대한 제품유형의 조절효과)

  • Choi, Jaewon;Kim, Seong ho;Kim, Kyung Kyu
    • Knowledge Management Research
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    • v.15 no.4
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    • pp.79-103
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    • 2014
  • This research investigates whether product types moderate the relationship between e-tailer characteristics and shopping attitudes in the context of online category killer stores. To identify the antecedents of consumer attitudes for category killer stores, the product types are characterized by the two dimensions of hedonic and utilitarian. A total of 268 responses were collected from consumers who experienced online category killer stores. The results show that the quality of information contained in a website, customer review, relational benefits, and the expertise of the e-tailer are important determinants for shopping attitudes of consumers. Regarding the moderating effects of product types, hedonic value significantly moderates the relationships between shopping attitudes and relational benefits/e-tailer expertise. However, utilitarian value does not significantly moderate the relationships between shopping attitudes and any of the e-tailer characteristics. Theoretical contributions of this study are the findings of moderating effects of hedonic value on the relationships between e-tailer characteristics and shopping attitudes. In addition, this study practically implies how companies can utilize these characteristics strategically for marketing and the selection of products.

A Search-Result Clustering Method based on Word Clustering for Effective Browsing of the Paper Retrieval Results (논문 검색 결과의 효과적인 브라우징을 위한 단어 군집화 기반의 결과 내 군집화 기법)

  • Bae, Kyoung-Man;Hwang, Jae-Won;Ko, Young-Joong;Kim, Jong-Hoon
    • Journal of KIISE:Software and Applications
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    • v.37 no.3
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    • pp.214-221
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    • 2010
  • The search-results clustering problem is defined as the automatic and on-line grouping of similar documents in search results returned from a search engine. In this paper, we propose a new search-results clustering algorithm specialized for a paper search service. Our system consists of two algorithmic phases: Category Hierarchy Generation System (CHGS) and Paper Clustering System (PCS). In CHGS, we first build up the category hierarchy, called the Field Thesaurus, for each research field using an existing research category hierarchy (KOSEF's research category hierarchy) and the keyword expansion of the field thesaurus by a word clustering method using the K-means algorithm. Then, in PCS, the proposed algorithm determines the category of each paper using top-down and bottom-up methods. The proposed system can be used in the application areas for retrieval services in a specialized field such as a paper search service.

Study on the Image of Gyeonggi-do Governor Lee Jae Myeong through Q-methodology (이재명 경기도지사의 이미지에 대한 연구 : Q방법론적 접근)

  • Ahn, Lee-Su
    • The Journal of the Korea Contents Association
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    • v.18 no.11
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    • pp.306-316
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    • 2018
  • This research studies voter's value and attitude reflected by the politician's overall image and scrutinizes the separate structures of the voters' subjectivity on the matter. Objective of the research is to explain the influence that exercises on voters' political actions through this procedure. On this research, there were 32 Q samples that are selected, and they were categorized by a pool of 20 people. Result showed total of 3 different categories of cognition patterns towards Gyeonggi-do Governor Lee Jae Myeong. Of the 3 categories, category 1 (N=4) was a reformer with apparent principles and initiatives, category 2 (N=12) was an efficient tactician with executive ability, and the last category 3 (N=4) was a populist that strives to achieve his political ambition. Opinion of the samples in the first category was that Governor Lee is the right guy for demolishing the barrier between vested class and the non-vesting in the society. Voters in the second category showed expectation for Governor Lee's executive policies that satisfy the voters, given his abilities proven while he was in mayor's office for Seongnam city. People in the pool of category 3 worried that Governor Lee is busy increasing his approval rating and popularity by asserting unrealistic opinions and impractical policies.

A Study on the Category Classification of Multispectral Remote Sensing Images Using a New Image Enhancement Method (새로운 영상 향상법을 이용한 인공위성 영상의 카테고리 분류)

  • 조용욱;안명석;조석제
    • Journal of the Korean Institute of Navigation
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    • v.24 no.4
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    • pp.227-234
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    • 2000
  • In general, neural networks are widely used for the category classification of multispectral images. Since the input multispectral images into neural networks we, however, low contrast images, neural networks converge very slowly and are of bad performance. To overcome this problem, we propose a new image enhancement method which consists of smoothing process, finding the main valley and enhancement process. In addition the enhanced images by the proposed method are used as the input of neural networks for the category classification. When the new category classification method is applied to multispectral LANDSAT TM images, we verified that the neural networks converge very lastly and that the overall category classification performance is improved.

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A study on the experience of the victim about spouse who completed domestic violence offender intervention program (배우자의 가해자 교정·치료 프로그램 이수에 대한 피해자의 경험연구)

  • Kang, Jina;Shin, Jiyoung;Lee, Hyunsook;Je, Obok;Cho, Myungsook;Jin, Heekyung
    • Journal of Family Relations
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    • v.23 no.3
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    • pp.31-50
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    • 2018
  • Objectives: The purpose of this study was to focus on the phenomenon of spouses experienced by offenders after completing the offender intervention program. Method: For this purpose, among the offenders who received the decision of counsel (counseling order) accused by domestic violence, who the other spouse selected case without counseling. After the in - depth interviews with the 9 participants, the collected data were analyzed by Colazzi 's phenomenological study method. Results: Major research findings can be summarized as follows. Category 1 was "Experiences about causes of violence", category 2 was "Experiences with forms of violence", category 3 was "What I wanted about my spouse when I called the police", category 4 was "What I wanted for myself when I reported to the police", category 5 was "the situation of the offender after completing the offender intervention program", category 6 was "what I experienced after completing the offender intervention program" and category 7 was "Experiences for Follow-up consultation needs". Conclusions: Based on the results of the research, counseling for perpetrators who are violent actors needed a therapeutic approach not only to strengthen the temporary punishment but also to help the family recovery on a continuous and sustainable level. Therefore, the implications of policy intervention for domestic violence were suggested.

The vegetation analysis of Northern region at Jungnang riverside - Between two bridges of Wallgae 1 and Sangdo - (서울시 중랑천 북부구간 하천변 식생과 식물상 분석 - 월계1교에서 상도교 구간을 대상으로 -)

  • Lee, Sanghwa;Lee, Kyunghee;Jeong, Jongcheol
    • Journal of Environmental Impact Assessment
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    • v.23 no.4
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    • pp.315-322
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    • 2014
  • After the modern industrial revolution, rivers in cities became covered and disappeared due to the pressure to develop them. Likewise, their function which is to serve as the basis of natural ecology system in the cities began to be damaged. This research demonstrated that there are a total of 268 categories when it comes to the list of plants, including 64 families, 179 genera, 230 species, 36 varieties, and 1 subspecies. When the relative abundance of the plants that were found at the target research site was studied, the secondary survey demonstrated Bromus japonicus 22.97, Artemisia princeps var. orientalis 16.76 and Erigeron annuus 15.69 while third survey demonstrated Digitaria ciliaris 26.78, Ambrosia trifida 16.29 and Aster pilosus 14.31. There were 54 species of naturalized plants that appeared. Analysis demonstrated annual plant 23 classification category (43%), perennial 11 classification category (20%), multi-perennation 17 classification category (31%), woody plant 3 classification category (6%) and others. When the naturalized plants that were found at the target research site were analyzed by the place of origin, North America and EU took up 76%, which accounts for 3/4 of the all the naturalized plants. At the target research site, naturalization degree of 5 pertained to 22 classification category (41%), which was the highest, followed by 19 classification category (35%) with naturalization degree of 3, 8 classification category (15%) with naturalization degree of 2 and 5 classification category (9%) with naturalization degree of 4 in the order mentioned. Flora of Jungnangcheon did not manifest any change compared to 10 years ago. Thus, it is necessary to increase of biodiversity efforts to improve SeoulCity's natural environment and cityscape.

Change of Extracellular Glutamate Level in Striatum during Deep Brain Stimulation of the Entopeduncular Nucleus in Rats

  • Lee, Hyun-ju;Sung, Jae Hoon;Hong, Jae Taek;Kim, Il Sup;Yang, Seung Ho;Cho, Chul Bum
    • Journal of Korean Neurosurgical Society
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    • v.62 no.2
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    • pp.166-174
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    • 2019
  • Objective : Globus pallidus interna (GPi) is acknowledged as an essential treatment for advanced Parkinson's disease (PD). Nonetheless, the neurotransmitter study about its results is undiscovered. The goal of this research was to examine influences of entopeduncular nucleus (EPN) stimulation, identical to human GPi, in no-lesioned (NL) rat and 6-hydroxydopamine (6-HD)-lesioned rat on glutamate change in the striatum. Methods : Extracellular glutamate level changes in striatum of NL category, NL with deep brain stimulation (DBS) category, 6-HD category, and 6-HD with DBS category were examined using microdialysis and high-pressure liquid chromatography. Tyrosine hydroxylase (TH) immunoreactivities in substantia nigra and striatum of the four categories were also analyzed. Results : Extracellular glutamate levels in the striatum of NL with DBS category and 6-HD with DBS category were significantly increased by EPN stimulation compared to those in the NL category and 6-HD category. EPN stimulation had no significant effect on the expression of TH in NL or 6-HD category. Conclusion : Clinical results of GPi DBS are not only limited to direct inhibitory outflow to thalamus. They also include extensive alteration within basal ganglia.

Goal Gradient Effect in Reward-based Crowdfunding; Difference in Project Category (후원형 크라우드 펀딩에서의 목표 구배 효과; 프로젝트 카테고리 별 차이를 중심으로)

  • Hwang, Ji Hyeon;Choi, Kang Jun;Lee, Jae Young;Soh, Seung Bum
    • Knowledge Management Research
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    • v.20 no.3
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    • pp.173-193
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    • 2019
  • Reward-based crowdfunding is a funding platform that allows funds to be raised to early operators who have lack of funds, and is seen as an outstanding infrastructure that is going to lead the fourth industrial revolution in that it is a field of realization of new technologies and creative ideas by start-ups. Reward-based crowdfunding has grown in line with the trend of the fourth industrial revolution, and funding success cases are taking place in various industries that culture/art to technology/IT, including as a new means of knowledge management in a rapidly changing industrial environment. The study focused on the fact that consumer's donation purposes may also vary depending on the category of projects classified as reward-based crowdfunding. Because consumer payment decisions and motivation of consumer purchasing behavior are classified according to the purpose of purchase, the previous papers that the goal gradient effect that the main motivation of consumer donation for reward-based crowdfunding introduced vary depending on project category of utilitarian and hedonic. In this study, consumer's daily donation data is collected by Indiegogo which is a leading reward-based crowdfunding company using web-crawling and the model was defined as propensity score matching (PSM) and random effect model. The results showed that the goal gradient effect occurred in utilitarian project category, but no goal gradient effect for the hedonic project category. Furthermore, this paper developed the study of motivation of consumer donation and contributes theoretical foundation by the results consumer donation may vary depending on the project category; also, this paper has implications for an effective marketing strategy depending on the project category leaves real meaning to the projector.

A Study on Classification of Koran Traditional Patterns Based on Their Types (한국전통문양의 유형에 따른 분류에 관한 연구)

  • 장수경
    • The Research Journal of the Costume Culture
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    • v.2 no.2
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    • pp.283-295
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    • 1994
  • A systematic classification of Korean traditional patterns has been made according to their objects and presenting methods. The classification is represented with 3 levels of categories. First, the superordinate category is composed of 7 groups of patterns, i.e. Naturals, Animals, Plants, Artifacts, Geometric, Composites, and Others. Second, the basic category is composed of motifs in each group. Third, the subordinate category is composed of 3 types, i.e. realistic, stylized, abstracted, according to the degree of simplification. As this classification is a method for organizing informations in Korean traditional patterns in a systematic way, it can offer a useful basis for computerization of the patterns.

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A Study of the Improvement for the Contract Types and Contract Category of the Weapon Systems (무기체계류 계약형태 및 계약종류 개선방안 연구)

  • Kim, Ki-Taek;Park, Hong-Rae;Cho, Yong-Gun
    • Journal of the military operations research society of Korea
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    • v.34 no.3
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    • pp.13-29
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    • 2008
  • The purpose of this study is to propose a model of the contract type and contract category in the process of programs in each stage which is the procurement by defence improvement program of a large long term programs. When requiring the contract, contractor confirms the contract type and contract category of the review the contract in bulk, separate contract by repeatedly. For the study of improvement method we used previous research paper, reports of DAP A and KIDA, laws of contract and other several materials. and we also applied the rational contract type and contract category for the general mass production program weapon system based on the analysis of contract states concluded with DAPA and old-DAPA, and collect the public opinions of the defense industry.