• Title/Summary/Keyword: Research and Educational Institutions

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The Marketing Model Applying the Concepts of Educational Psychology in the Private Educational Service Sector

  • KIM, Seong-Gon
    • Journal of Distribution Science
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    • v.18 no.11
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    • pp.15-22
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    • 2020
  • Purpose: A marketing strategy for private institutions requires marketers to leverage consumer behaviors and educational psychologies when advertising and promoting product portfolios. Indeed, understanding consumers can make marketers more effective, and the purpose of this research is to tackle private institutions' education marketing by combining marketing theories and learning theories. Research design, data and methodology: The content analysis used in this study will be suitable because there exists numerous prior studies regarding marketing strategy and educational theories. Therefore, the current author could obtain and collect adequate textual facts from much of the literature review. Results: Marketing strategies that are mixed with educational theories increase consumer enrolment due to perceived usefulness, and this implies that an adequate marketing model could help improve sustainability and income as a result of enrollment in private educational institutions. The research also identified that marketing is connected to psychology and that marketers can exploit educational and psychological theories to increase successful enrolment in private educational institutions. Conclusions: Most importantly, the target market for private educational institutions is diverse, and institutions can use direct marketing to appeal to specific audiences. Also, the research implies that diversification strategies can increase enrolment if marketers exploit behavioral learning theories in the marketing process.

Fashion and Sustainable Development in the Educational Aspects (교육적인 측면에서의 패션과 지속가능발전)

  • Do, Wol-Hee
    • Fashion & Textile Research Journal
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    • v.17 no.5
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    • pp.681-690
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    • 2015
  • Sustainability has been a important issue in fashion industry that reflects the modern phase of the time. More education institutions than ever before are beginning to offer specialized courses, certificates and degrees related to sustainability in fashion, and many fashion institutions are working to embed sustainability issues into the educational contents. In this study, I investigate how sustainability is being integrated into the curriculum of leading fashion institutions, corporate management activity across the world and overview the world leading educational programmes related to sustainable fashion, pulling out the unique expertise and areas of specialization for each institution. In conclusion, the sustainable fashion were still not widely promoted domestical fashion institutions compare with other foreign leading fashion institutions. This happens in fashion business as well. Korean fashion institutions have to make educational program and certificates and degrees related to sustainability because the educational program can transform domestic fashion industry to sustainable fashion leading country level.

Estimation of water unit factor and water demand of educational institutions (학교 용수 원단위 산정 및 용수 사용량 추정 방법에 관한 연구)

  • Kim, Tae-young;Huh, Dong;Park, Heekyung
    • Journal of Korean Society of Water and Wastewater
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    • v.23 no.4
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    • pp.481-489
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    • 2009
  • The objective of this research is to provide more reliable and accurate unit factor of water amount by investigating of informations related to various educational institutions such as elementary, middle, high schools and university. In order to estimate the water demand of educational institutions, first of all, the informations such as building area, site area, total school population, and water amount of various educational institutions are investigated to estimate the water unit factor. In this research, we used the total population of students and teachers to estimate the water demand of educational institutions. The results of unit factors of this research are as follows: 1) The elementary school is $0.027983m^3/person{\cdot}day$, 2) middle school: $0.024106m^3/person{\cdot}day$, 3) high school: $0.041415m^3/person{\cdot}day$, 4) specialized high school (science high school and foreign language high school): $0.156938m^3/person{\cdot}day$ and 5) university: $0.033766m^3/person{\cdot}day$. Finally, these water amounts calculated by unit factors were compared with real water amount of educational institutions.

The Effects of Service Quality and Sensibility Quality on Brand Fanship - For Parents of Early Childhood Education Institutions (서비스품질과 감성품질이 브랜드팬십에 미치는 영향 - 영유아 교육기관 학부모를 대상으로)

  • Ryu, Mi Hyun;Jo, Dong Hyuk
    • Journal of Korean Society for Quality Management
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    • v.51 no.3
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    • pp.347-362
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    • 2023
  • Purpose: The purpose of this study is to analyze whether service quality and sensibility quality have an effect on securing passionate fans of educational institutions as a management marketing strategy that can maximize parent satisfaction in order to secure a competitive advantage for infant and toddler educational institutions. Methods: In this study, a questionnaire survey was conducted on parents attending educational institutions for infants and toddlers, and hypotheses were verified through frequency analysis, reliability and validity correlation analysis using SPSS 22.0. Results: The results of this study are as follows. First, it was found that service quality has a significant effect on rapport formation. Second, among the sub-factors of emotional quality, stimulation and identity had a significant effect on rapport formation. Third, among the sub-factors of service quality, sensiblity and responsiveness had a significant effect on brand fanship. Fourth, among the sub-factors of sensibility quality, stimulation and identity had a significant effect on brand fanship. Fifth, rapport formation was found to have a significant effect on brand fanship. Conclusion: This study is meaningful as a service and sensibility quality study focused on educational institutions at the present time when research on service quality and sensiblity quality targeting early childhood educational institutions is insufficient. In addition, in terms of management of educational institutions for infants and young children, by paying attention to the formation of a careful and pleasant relationship with the fans of educational institutions, an empirical example of a theoretical research model was shown that strong attachment to educational institutions and positive participation lead to loyal fans.

Effects of the Characteristics of Franchise Educational Institution and Contents on the Educational Transition (프랜차이즈 교육기관과 교육콘텐츠의 특성이 교육전이에 미치는 영향)

  • Sung, Eun-Kung;Kim, Moon-Myoung;Seo, Min-Gyo
    • The Korean Journal of Franchise Management
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    • v.10 no.4
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    • pp.43-52
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    • 2019
  • Purpose: As a research on the effects of the characteristics of franchise educational institution and contents on the educational transition, commitment, and recommendation intention, this study aimed to suggest the basic data that could be used for the performance of educational training of franchise headquarters, and also to suggest an empirical research helpful for the development of actual educational system and the operation of curriculum for franchise educational institutions. Research design, data, and methodology: This study selected the trainees who recently completed the training in a franchise educational institution as the samples. The survey was conducted for 20 days from October 1st to October 20th 2018, targeting total 230 people, and total 207 questionnaires were collected (Missing value 23). To verify the validity of the measurement tool used for this study, this study reviewed the factor loading of each factor by conducting the confirmatory factor analysis(CFA), and then verified the average variance extracted(AVE) and the composite construct reliability(CCR). Lastly, the structural equation model(SEM) was verified based on the research hypotheses and research model. The SPSS Win Ver. 20.0 & AMOS 20.0 were used for every analysis of this study. Results: The results of this study could be summarized as follows. First, the reputation and interaction of the characteristics of franchise educational institution had significantly positive(+) effects on the educational transition. Second, all the sub - variables of educational contents such as job relevance, education method, and instructors' professionalism had positive(+) effects on the educational transition while the educational transition had positive effects on the organizational commitment, career commitment, and job commitment. Lastly, the organizational commitment and job commitment had positive(+) effects on the recommendation intention. Thus, the trainees with higher organizational commitment and job commitment in a franchise educational institution, showed higher intention to recommend the educational institution to others. Conclusions: The results of this study imply that the franchise educational institutions could increase the actual performance of education such as educational transition, commitment, and recommendation intention by increasing interactions within educational institutions and also designing effective educational contents, so that the trainees could highly perceive the educational transition of education.

The Use of Electronic Educational Resources in Training Future Specialists in Higher Education Institutions

  • Olha Karaman;Olha Duke;Volodymyr Shkavro;Olena Polinok;Nataliia Didenko
    • International Journal of Computer Science & Network Security
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    • v.24 no.4
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    • pp.135-140
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    • 2024
  • The main purpose of the study is to determine the key aspects of the use of electronic educational resources in the training of future specialists in higher education institutions. The importance of using electronic educational resources in the preparation of university students is proven. The relevance of the chosen topic is due to the high rise of globalization in the process of training future specialists in higher education institutions. The theoretical and methodological basis of the article is the fundamental and modern provisions of the theory, the work of scientists and specialists in the management of electronic educational resources in the field of education. Based on the results of the analysis, the main characterizing aspects of the use of electronic educational resources in the training of future specialists in higher education institutions were identified. Further research needs to analyze new, experimental electronic means in the system of student training.

A Study on the Effects of Educational Service Quality of Lifelong Education Institutions on Job Preparation Behavior of Adult Learners (평생교육기관 교육서비스품질이 성인학습자의 취업준비행동에 미치는 영향에 관한 연구)

  • Gil, Min Jae;Park, Jong Woo
    • Journal of Korean Society for Quality Management
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    • v.51 no.1
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    • pp.79-96
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    • 2023
  • Purpose: The purpose of this study is to examine the effects of the educational service quality of lifelong education institutions on the job preparation behavior of adult learners, and to suggest important factors that enhance the job preparation behavior of adult learners and ways to contribute to the improvement of educational service quality. Methods: In this study, 260 adult learners using lifelong educational institutions located in Seoul and Gyeonggi-do were statistically analyzed with SPSS 22.0 as a study sample. Results: First, lecturer expertise, educational environment, educational programs, and administrative services of instructors, which are sub-factors of educational service quality, were all adopted as positive (+) influences on educational satisfaction. Second, the lecturer expertise and educational programs were adopted due to the positive (+) effect on job search efficacy, but the educational environment and administrative services were rejected. Third, educational satisfaction was adopted as a positive (+) effect on job search efficacy. Fourth, educational satisfaction was adopted as a positive (+) effect on job preparation behavior. Fifth, job search efficacy was adopted as a positive effect on job preparation behavior. Conclusion: Based on the research results, it suggests that educational satisfaction and job search efficacy are important variables for adult learners using lifelong education institutions, and provides basic data on variables necessary to increase their job effectiveness in a rapidly changing job environment.

A Study on the Safety Innovation Education Factors Affecting the Management's Behavioral Intentions in Public Institutions (공공기관 경영진 행동의도에 영향을 미치는 안전혁신교육 요인에 관한 연구)

  • Sooil Bang;Changkwon Park;Gilsang Jang
    • Journal of the Korea Safety Management & Science
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    • v.25 no.3
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    • pp.23-30
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    • 2023
  • This study analyzed the factors affecting the educational effect of safety innovation education for management of public institutions. A survey was conducted on 294 CEOs and executive directors of public institutions (divided into construction sites, workplaces, and research facilities) subject to the safety management rating system to understand the impact of educational participants' characteristics and behavioral intentions after safety innovation education. As a result of statistical analysis, it was found that the executive director had a higher behavioral intention than the CEO, and the education quality, education instructor, and educational environment all had a significant positive (+) effect on the behavioral intention. This study can be used as basic data for further research related to safety innovation education for management of public institutions

Students' Satisfaction and University Reputation through Service Quality in Private Higher Educational Institutions in Bangladesh

  • ALAM, Mohammad Manjur;ALAUDDIN, Md.;SHARIF, Mohd Yasin;DOOTY, Evana Nusrat;AHSAN, Syed Md. Hasib;CHOWDHURY, Mustafa Manir
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.9
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    • pp.91-100
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    • 2021
  • Educational institutions play a critical role in national development through the advancement of skilled human resources and intellectual society. The number of higher educational institutions (HEIs) is increasing significantly in Bangladesh. Students have a number of options from which to select their preferred educational institutions. Hence, HEIs should think about the quality of services they provide to students. The objective of this study is to measure students' satisfaction and university reputation through service quality (SQ) in a private higher educational institution (PriHEI) in Bangladesh. Primary data was collected from 270 students of International Islamic University Chittagong (IIUC), Bangladesh, through a simple random sampling technique. In this study, data was analyzed through descriptive statistics, correlation, measurement model using confirmatory factor analyses, and structural equation modeling (SEM). The results showed that transport services have indirect but medical and physical facilities have both direct and indirect significant effects on overall students' satisfaction. Further, the administrative services and research facilities have significant indirect effects on overall students' satisfaction. Finally, the results of structural equation modeling (SEM) confirm that the reputation of the university is directly associated with overall students' satisfaction.

경상북도내 고등교육기관 도서관실태조사 및 분석

  • 김남석;최달현
    • Journal of Korean Library and Information Science Society
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    • v.1
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    • pp.69-87
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    • 1974
  • As a part of the status report of all the libraries of Gyeong Buk Province, the libraries of the higher educational institutions in the province were first examined in this study. The following methods were employed for this investigation: 1) questionnaires were sent to the libraries to gather necessary data and 2) the library standards as set by the government were applied for the analysis of the data and other related statistical studies and reports were consulted. Eighteen libraries in the 22 higher educational institutions in the province were examined as of August 1974. For the convenience of the study, the 18 libraries were classified into the following four categories: four-year college library, two-year normal school library, two-year junior college library, and three-year nursing school library. Paul Buck contends that the library is the center of academic life and that the quality higher education is not possible without a quality library. This is so because all the research activities have to be supported by good library facilities. Moreover it is difficult to justify the raison d'etre of an academic community if there is no active research activities in it. If the proposition is accepted that the library plays one of the most important roles in research and that research is one of the most important aspects of an academic community, it cannot be helped but observe that the role the libraries in the province play today is irregular and is far from the educational ideals the higher educational institutions envisage. The present study revealed that there was not a single library in the province which could truly support the research and classroom activities of the higher educational institutions. The college and the normal school libraries, nonetheless, had some facilities to be analyzed. The nursing school and the junior college libraries unfortunately had virtually nothing. It is hoped on the basis of the present study that the libraries should reorganize themselves and look for new directions for active support of research activities.

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