The purpose of this research is to study the need for living and the relationship between the need and the perceived family well-being among families in rural areas and to suggest the index of the family well-being for them. One hundred fifty homemakers in the six rural areas in Chunlabuk-do were sampled for this research and all of them were aged under 60. Data were statistically analized by using statistical softwere package 'Statgraphics' and null jhyposeses were statistically tested at p<.10. From the results of this study, rural homemakers reported, generally, higher levels of the need for the various aspects of family living compared to those of the perceived levels of the family well-being. The need, the satisfaction and the dissatisfaction levels of the various aspects of family oiving were affected more frequently by living area, average monthly income, and the period of living whitin the same area. The satisfaction with the family well-being and living in rural area were affected more powerfully by subvariables related to the family financial living than by any other variables. The need for economic environment, the satisfaction with perceived level of assets, and income were major representative variables for the family finances. In case of the family interpersonal living, the need and the satisfaction with relationship between spouses and the family structure were more powerful varibales than any other variables. The relationship betweenparents and children was more powerful variable for the perceived family well-being than any other variables related to the family interpersonal living. Sampled homemakers thought that the satisfaction with relationship between spouses was the most important in family interpersonal living. The needs for household equipment and living conditions was positively influenced on the need of household work and the satisfaction with those was negatively influnced on satisfaction with present household work.
The purpose of this study was to investigate the causal relationships of need, self-esteem, body satisfaction on aesthetic surgery attitude of female. The method of the study was survey research by using questionnaires. Subjects were 813 females of 10's to 40's living in Daejeon Metropolitan City and Gongju City, Chungchungnamdo. Statistical analysis methods were one-way ANOVA. Duncan's multiple range test, Pearson's correlation coefficient, and multiple regression analysis. The results of the study were as follows. Women with lower body satisfaction and self-esteem had a tendency to keep the secret of aesthetic surgery. Women in higher social class and having higher need for dominance showed also strong tendency to keep the secret of aesthetic surgery. Women with lower body satisfaction and having higher needs for achievement and exhibition appreciated the value of aesthetic surgery more. Women with lower body satisfaction and self-esteem but with higher need for exhibition and dominance were more willing to confirm the aesthetic surgery Women with higher need for dominance but with lower self-esteem and body satisfaction were more willing to undergo aesthetic surgery in spite of high cost of surgery. Women having lower self-esteem, lower need for achievement, and lower body satisfaction were more willing to admit the risk tolerance of aesthetic surgery. As a conclusion, need, self-esteem, and body satisfaction constituted important characteristics which could affect aesthetic surgery attitude directly. Women having higher need were more willing to admit the change of body shape via aesthetic surgery.
The purpose of this study was to identify the analysis of children's wearing need towards hues and tones of T-shirts based on gender. The experimental materials developed for this study were a set of stimulus and response scales. The 15 color pictures and 5-point scales were used for evaluation of wearing need. Data were obtained from 150 boys and 150 girls living in Seoul, Busan, Jinju, and Changwon on May and June 2010. For data analysis, ANOVA and Duncan-test were used by using SPSS program. Results of this study were as follows.; Hues and tones showed an independent effect on children's wearing need. Interaction effects of children's gender and tones on children's wearing need were found. Interaction effects of hues and tones on children's wearing need were found. Also, interaction effects of gender, hues, and tones on children's wearing need were found. These results suggested that children's wearing need can be affected by their gender, hues, and tones.
Lots of virtual communities and online businesses presently derive their primary sources of revenues through advertising, but nevertheless are plagued with marginal profitability though they might possess a significant user base. In the light of the need for an efficacious business model, there have been recent insights of an online community in particular reaping profits through an innovative and lucrative revenue generation method that earns by selling digital items. There have been some obvious evidences (e.g., Cyworld, SecondLife, Habo Hotel, etc.) that online communities can be profitable through their unique business model of selling digital items. However, there is lack of understanding about the motivation of purchasing digital items. This study tries to identify the main motivators of digital item purchases based on social/individual identity theory and self-presentation theory. "Digital items", otherwise known as "virtual assets", may include online avatars, accessories for the avatars, decorative ornaments like furniture, digital wallpapers, skins, background music and virtual weapons used for Internet games. These digital items are employed by users for representation and articulation in the online space, especially to create and enhance their online profiles in web pages and games. Prices for digital items typically range from a few cents to a few dollars each. Based on the theoretical framework like social identity theory and self-presentation theory, we developed the research model and proposed seven hypotheses. An analysis of 225 members of Cyworld found that digital item purchase intention in virtual world is affected by both members' need for self-presentation and need for affiliation. We also found that the need for self-presentation is significantly increased by innovativeness of members, community group norm, and community involvement. We concluded that the need for self-presentation could be a key variable for profitable business model in online community service industry. However, neither individual self-efficacy nor the need for affiliation significantly influenced the need for self-presentation which triggers purchase intention of digital items. In term of the theoretical and practical contribution, this study can be a pioneering empirical research that investigates the purchase intention of digital items based on social identity theory and self-presentation theory in the online context. Also, the findings of our study are valuable and practical for practitioners in the market who wish to adopt or improve the business model of selling digital items in an online community. From the findings, it can be seen that innovativeness of users, community group norm, and community involvement are three significant factors that influence need for self-presentation of users which ultimately leads to their intentions to buy digital items. These findings put forth that virtual community providers and online businesses selling digital items should prioritize their efforts and focus on these three factors if they want to increase the sales of these digital items and generate greater revenues. This study provides important implications for academic researchers and practitioners to understand why the community members pay money for their digital items in virtual world and how the practitioners can increase the sales of digital items in an online community. A couple of limitations of the study and future research directions are also discussed.
International Journal of Knowledge Content Development & Technology
/
v.1
no.2
/
pp.15-27
/
2011
There is an increase in the need of an unified manual for library signage system, due to recent increase in library construction or remodeling. This paper, therefore, can be a basic research to develop library signage system manual. Based on an anual released from KLA and the sum of opinions of expert groups, this research proposes a concrete list of contents for library signage system manual as follows. First, there is a need of theoretical basis of library signage system. Second, for the actual practices of signage system, planning, check list, and standard terms shall be necessary.
Children are not small adults and there is a need to carry out specific trials that cannot be performed in adults. In general, children (minors) are unable to consent but their assent should be obtained using age appropriate information. Institutional Review Board (IRB) need paediatric expertise to balance the benefits and risks of research in children. The lack of consent has implications on the design, analysis and the choice of comparators used in the trials, which should only be performed by trained investigators with paediatric experience. Pain, fear, distress and parental separation should be prevented and minimised when unavoidable. The children requires even more careful review. Children represent a vulnerable population with developmental, physiological and psychological differences from adults, which make age- and development- related research important for their benefit. Finally, criteria for the protection of children in clinical trials therefore need to be laid down. Specific protection should be defined for research performed in children, at all stages and ages.
The purpose of this paper is to seek the development direction of the studies on improving of broadcasting language, by examining the fruits and the limitations of existing research. Firstly, this paper makes sure that the study on improving of broadcasting language is one of the subtypes of study on broadcasting language. Then the current state of the studies on improving of broadcasting language is analyzed by genre, problem, and assessment standard. According to this analysis, existing research is concentrated too much in certain genres such as current affairs and news, but also in certain problems such as accuracy or publicness infractions. Finally, this paper concludes by suggesting three development directions of the future studies on improving of broadcasting language as follows: (1) Accuracy or publicness related problems need no more studies on themselves but continuous and systematic monitoring and institutional device. (2) We need more interest and research on language used in certain genres such as TV home shopping and commercial break. (3) Fairness or soundness related problems need more studies on themselves, because the judgement or assessment standard of these problems is not only difficult to find out, but also in need of viewer and listener awareness investigation and social agreement procedure.
Purpose: This research aims to analyze the influence of greed, opportunity, need, exposes on fraudulence financial reporting by using the distribution of political connections as a moderating variable. Research design, data, methodology: Using data collected from 180 respondents who were leaders involved in financial reports in state-owned companies and manufacturing companies in South Sulawesi, Indonesia. Data analysis using SEM PLS. Results: The results of this research show that greed, opportunity, need, exposes, political connections have a significant positive effect on fraudulence financial reporting. Political connection is able to moderate greed, need, exposes to fraudulence financial reporting. Furthermore, political connections are unable to moderate the opportunity for fraudulence financial reporting in company. Conclusion: Greed, opportunities, needs, exposes can influence someone to carry out financial fraud reporting in the company because of internal or external factors that cause someone to commit fraud. Every perpetrator of fraud should be subject to punishment or sanctions if proven to have committed fraud. Political connections can influence fraudulent financial reporting due to the potential for intervention and political pressure that can affect the integrity of financial reporting. Political connections are able to moderate greed, need, exposes against fraudulent financial reporting.
Researchers continue to emphasize the centrality of proof in the context of school mathematics and the importance of proof to student learning of mathematics is well articulated in nationwide curricula. However, researchers reported that students' performance in proving tasks is not promising and students are not likely to see the need to prove a proposition even if they learned mathematical proof previously. Research attributes this issue to students' tendencies to accept an empirical argument as proof for a mathematical proposition, thus not being able to recognize the limitation of an empirical argument as proof for a mathematical proposition. In Korea, there is little research that investigated high school students' views about the need for proof in mathematics and their understanding of the limitation of an empirical argument as proof for a mathematical generalization. Sixty-two 11th graders were invited to participate in an online survey and the responses were recorded in writing and on either a four- or five-point Likert scale. The students were asked to express their agreement with the need of proof in school mathematics and to evaluate a set of mathematical arguments as to whether the given arguments were proofs. Results indicate that a slight majority of students were able to identify a proof amongst the given arguments with the vast majority of students acknowledging the need for proof in mathematics.
This research has been conducted to know the effect of advertisement according to consumer's need for cognition in the advertisement which is realized technique of the Internet of Things(IoT). The researchers distributed questionnaires and video advertisement, which is realized by using IoT technologies, to university students in the capital area after simple orientation about IoT advertisement. The result was that people who has high consumer's need for cognition showed more positive attitude to advertisement and it was statistically meaningful. As a result, the research could draw a conclusion that people have different attitude to advertisement that is realized using IoT technologies based on the consumer's need for cognition.
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