• Title/Summary/Keyword: Reputation System

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Determinants of using internet shopping malls (인터넷쇼핑몰 이용에 영향을 미치는 요인에 관한 연구)

  • 신기영;추교완;박동진
    • The Journal of Information Systems
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    • v.10 no.1
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    • pp.279-301
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    • 2001
  • This study was examined empirically the relationship between exogenous and endogenous variables to use internet shopping malls. Exogenous variables in our model are retrieval simpleness, quality of order treatment, web reputation, update and system quality and endogenous variables are perceived usefulness, perceived ease of use and intention of using internet shopping malls. The results of the path analysis are shown as follows. All exogenous variables have a direct effect on perceived ease of use while both retrieval simpleness and update has a direct effect on perceived usefulness. The perceived ease of use has a direct effect on the intention of using internet shopping malls and has a indirect effect on the intention through perceived usefulness. Especially, web reputation among the exogenous variables has the strongest impact on the perceived ease of use and retrieval has the strongest impact on the perceived usefulness.

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The Effects of Knowledge Ownership on Knowledge Creation Attitudes (지식소유감이 지식생산태도에 미치는 영향)

  • Kang, Eun-Young;Kwahk, Kee-Young
    • Knowledge Management Research
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    • v.18 no.1
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    • pp.1-24
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    • 2017
  • The voluntary knowledge creation plays an important role in achieving competitive advantage in the organization from the perspective of knowledge management. Although many companies have introduced the Knowledge Management Systems (KMS) for this purpose, they have not gained the expected benefits from those systems. One of the reasons for that is KMS have not provided organization members with sufficient intrinsic motivation about knowledge creation, diffusion and application. Therefore, this study proposes a concept called psychological knowledge ownership as intrinsic motivation factor that facilitates knowledge creation and examines its antecedents and consequences. The research results show that reputation, self-efficacy, and expertise sharing have impacts on psychological knowledge ownership, which in turn influences knowledge creation attitude. In conclusion, we discuss both theoretical and practical implications of this research and suggest its limitations.

Structural Model of Antecedents and Consequences of Trust in e-Business (e-비즈니스의 신뢰선행요인과 결과의 구조적 모형)

  • Kim, Yeon-Jeong;Gwak, Won-Seop
    • 한국디지털정책학회:학술대회논문집
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    • 2005.11a
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    • pp.447-463
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    • 2005
  • The purposes of this study is to investigate the factor structure of web-site characteristics and antecedents factors affected to trust, satisfaction and behavioral intention of web-site. Refined data were consisted of 4 internet shopping mall survey and estimated the perception to visiting web site. Statistical methods are adapted Frequency, Factor Analysis and CFA(Confirmatory Factor Analysis) of LISREL. 8 program. Research findings are as follows. The factors of web characteristics indicated to product information/buying procedure clarification, stability and function of system, usability of web site, security and protection of individual information, design, clarification of enterpriser information, various payment methods and customer service. In regression analysis, dependent variables were trust, satisfaction and behavioral intention. reputation of site were significantly effected variables. External variables consisted of the 4 characteristics of web-site and reputation and trust, satisfaction and behavioral intention were internal factor.

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Improvement of Reputation-based Trust Management for Hybrid Cloud Computing (하이브리드 클라우드의 기존 Reputation-based Trust Management 방식 개선)

  • Shin, Dong-Hyuk;Jung, Jun-Kwon;Chung, Tai-Myoung
    • Proceedings of the Korea Information Processing Society Conference
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    • 2012.11a
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    • pp.1104-1107
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    • 2012
  • 최근에 주목받고 있는 하이브리드 클라우드는 기존 퍼블릭과 프라이빗 클라우드의 이점을 결합한 방식으로, 보안성과 자원 효율성이 뛰어나다는 장점이 있다. 하지만 하이브리드 클라우드 시스템을 구성하는 각각의 클라우드 개체들은 성능이 향상됨에 따라 더 역동적으로 작동하는 반면, 기존에 형성된 개체 간 관계는 차츰 느슨해지고 있기 때문에 개체 간 협력과 지속적인 신뢰 관리가 반드시 필요하다. 신뢰성 관리 시스템(Trust Management System)은 유저들의 피드백을 DB화 해서 신뢰적인 개체를 판별하는데 도움을 준다. 이 시스템은 신뢰성이라는 가치를 판단하는 근거가 매우 주관적이라는 단점을 가지고 있어 부작용이 발생하고 있다. 본 논문에서는 신뢰성 수치(Trust Value)를 계산하기 위한 파라미터에 객관적인 기준을 도입하였다. 따라서 주관적 판단과 객관적 근거가 조화된 수치를 도출하여 개체의 독립적인 의사 결정에 도움을 줌으로써 신뢰성 관리 시스템의 신뢰성을 높였다.

Programs for Higher Efficiency of Private Sector Investment in Educational Facilities -With Focus on Combining of Public Service Facilities- (학교시설 민자 사업의 효율화 방안 -공공서비스 시설의 복합화 중심으로-)

  • Kang, Hyun-bin;Lee, Jae-Lim
    • The Journal of Sustainable Design and Educational Environment Research
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    • v.8 no.1
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    • pp.11-22
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    • 2009
  • School is a basic and the most fundamental facility of city planning just like other basic public facilities including the village office. Every plan is established on the basis of school. However, the problems such as the population reduction resulting from the nuclear family-zation and low birth rate, employment and welfare of the aged people resulting from "the old aged society", and the infant nursing and education resulting from a rapid increase of the working couples become notable and accordingly more requirements are being made. Reflecting this trend, the concept and operation system should be changed. Up to now, the BTL projects of the educational facilities are gaining a reputation of being efficient in terms of national budget running, but at the same time receiving negative reputation in terms of budget saving under the civil creativity and efficiency. Through upgrading the private sector investment projects into the BTO+BTL system and further into the BTO(Build Transfer Operate), we can accomplish the original goals of the private sector investment projects, and can make the education budget operation more efficient, and can greatly improve the education environments. However, we should not underestimate in this process that these facilities should not negatively affect the education environments. In any situation, the owners of schools are students.

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The Effects of Characteristics of Live Commerce on Consumer Responses -Focusing on Elaboration Likelihood Model- (라이브 커머스의 특성이 소비자 반응에 미치는 영향 -정교화 가능성 모델을 중심으로-)

  • Hakyoung Cho;Minjung Park;Jungmin Yoo
    • Journal of the Korean Society of Clothing and Textiles
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    • v.47 no.2
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    • pp.371-391
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    • 2023
  • This study examines the impact of live commerce characteristics on customer responses in the ELM perspective. Based on ELM, the central route is composed of information completeness, accuracy, and currency, and the peripheral route is composed of streamer credibility, streamer reputation, social presence, and system quality. An online survey of female customers aged 20 to 49 who have purchased beauty products through live commerce within the past three months was conducted. The results demonstrate that information completeness and information currency exert significant impact on perceived usefulness and enjoyment. Social presence and system quality also exert significant impact on perceived usefulness and enjoyment. Moreover, perceived usefulness and enjoyment had significant impact on behavioral intention. The effect of information completeness on perceived usefulness and enjoyment was much stronger for high product involvement groups. Furthermore, the effect of streamer reputation on perceived enjoyment was much stronger for high product involvement groups. In contrast, the effect of social presence on perceived usefulness and enjoyment was much stronger for low product involvement groups. This study suggests theoretical implications for applying ELM to live commerce and practical implications for differentiated live commerce marketing strategies.

An Intimacy-based Trust Reasoning Method for Intelligent Ecommerce Systems (지능형 전자 상거래 시스템 구축을 위한 친밀도 기반 신뢰도 추론방법)

  • Kwon, Ohbyung;Park, Kwangho
    • The Journal of Society for e-Business Studies
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    • v.18 no.2
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    • pp.1-26
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    • 2013
  • Estimating levels of user trust is important for maintaining continuous use of e-commerce systems because trust alleviates user concerns about the invisibility of service providers or their reputation. Conventional trust estimation approaches such as policy-and reputationbased reasoning have focused on the experience of e-commerce systems at an early stage. However, only a few trust reasoning methods have considered the mature stage, which is more related to continuance intention. We propose a trust reasoning method dedicated to the mature stage of using e-commerce systems. In particular, a new method of unobtrusively estimating the degree of user intimacy is developed, because intimacy has been highly associated with trust as well as reputation. Our experiments show that the proposed method is valid and can be used in conjunction with reputation-based trust reasoning.

Analysis of the Compensation Level and Portfolio for Advanced S&T Manpower (고급 과학기술인력의 보상 수준과 포트폴리오에 관한 분석)

  • Min, Chul-Koo
    • Journal of Technology Innovation
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    • v.18 no.1
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    • pp.219-245
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    • 2010
  • The purpose of this study is to design the compensation model by analyzing the compensation level for advanced science and technology manpower. The result of this study can be summarized as follows. First, advanced S&T manpower has preferred not only economic rewards, but also non-economic rewards which comprises both social reputation, self-satisfaction for job and other aspects of life. Second, the way of what high grade human resources in S&T have preferred to be rewarded differs among agencies. While professors in universities prefer research environment, researchers working for GRIs(Government-funded research institutes) want to have job stabilization and researchers in companies want to have higher monetary reward. Third, two main factors to change their occupation have been turned out to be monetary reward and social reputation. It means that the compensation system should satisfy what advanced S&T manpower at GRIs and companies need upgrading their social reputation.

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The Study of Death during Military Services and the advanced Death Investigation System (군내 사망사고 실태분석을 통한 변사체 검시제도의 개선에 관한 연구)

  • Gil, Byung-Cheon
    • Journal of forensic and investigative science
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    • v.3 no.1
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    • pp.5-24
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    • 2008
  • The necessity for the investigation of death occurred in military services has no differences to the death of civilians. But the death of military service members under the Universal Conscription System in Korea has special considerations because of hard accessibility by the bereaved family and closed environment of the army. The analysis of the death occurred during military service was carried out and the advanced death investigation system to prevent the death was proposed to prevent the declination of fighting spirit and efficiency and also to restore the solid support by the people. The deaths in the period 1995~2006 were 330 persons in 1995, 359 persons in 1996 and were decreased to 135 persons in 2006. The death caused by safety accidents including vehicle accident, drowning, fall were 56% and by military crimes including suicide, arms, homicide were 44%. The numbers of suicides were 108 persons in 1995 and were decreased to 79 persons in 2006. The numbers of suicides were decreased constantly, but the ratio of suicide to death were increased, so the suicide prevention is more important. The autopsy ratio was increased to 51.5% in 2005 and was much higher compared to the ratio for civilians. The main reasons of complaints by the bereaved family were for regaining reputation, death in harness and reinvestigation of death. The proposals for the advanced death investigation system were as follows. The unnatural deaths including the obvious accidental deaths and homicides have to be defined by the rules. The human resources to perform the autopsy can be supported by the forensic pathologists from medical school. The special training and quality assurance programs are needed for the crime scene investigator. To regain the impaired reputation from the suicide and to support the bereaved family has to be discussed by the government.

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The IT System Model for The SME-Type Smart Work System (중소기업형 스마트워크 시스템을 위한 IT 시스템 모델)

  • Kim, Bong-gi;Son, Jin Seong
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2013.10a
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    • pp.827-830
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    • 2013
  • Due to strong wind of smartphone, change in human life is facing 21 Century's new revolution. The end of 2012, The record rate of supply of smartphone is up to 58.8 percent. So the reputation of IT power are continuing. Korea is boasting IT infrastructure, and the reputation of IT power with rapidly evolving. But Korea is one of OECD country with the longest working hours and in labor productivity, yet is located in the lower rank. Now, common social issues such as low-carbon, green growth, low birthrate, graying, labor productivity growth, the reduce greenhouse gas is constantly increasing in worldwide. So Smart Work is getting attention as a way to resolve this. In this paper, we study the impact of small business on local economy and the status information of small business on statistical point of view. And we offer the smart work countermeasures of small business through detailed action elements and the model proposed fot driving factor for the promotion of smart work. Through this, we propose the IT system model for The SMEs-type smart work system.

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