• Asia pacific journal of information systems
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• 제29권3호
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• pp.468-488
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• 2019

As the growth of online travel agencies (hereafter OTAs) accelerates, competition among hotels to gain exposure on the first page of OTA websites, and the financial burden, such as commissions hotels have to pay in return, are increasing. Therefore, to facilitate successful management in the tourism industry, it is important to establish what makes people continue the practice of using OTAs to book rooms in hotels and other accommodation outlets. By adopting the heuristic-systematic model (HSM), this study explores the factors that drive consumers' continued use of OTA and classifies them into heuristic cues (brand awareness, cost saving, and scarcity message) and systematic cues (recommendation quality and the ability to provide reputation). Furthermore, we divided the sample based on the location of hotels within and outside Korea, and investigated the different roles of the cues between two models. The results are expected to provide theoretical and practical implications for both OTAs and hotels.

• The Journal of Society for e-Business Studies
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• 제14권4호
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• pp.95-118
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• 2009

Virtual community, which is formed on the internet, is expected to serve the needs of members for communication, information, and knowledge sharing. The executives of organizations should consider operating strategy of virtual community as a new innovation or knowledge pool since members share knowledge. However, many virtual community have failed due to members' low willingness to engage and furthermore to share knowledge with other members. Thus, there is a need to understand and foster the determinants of members' loyalty in virtual community. The objective of this study is to develop an integrated model designed to investigate and explain the relationships between contextual factors, personal perceptions of virtual community, usefulness, ease of use, familiarity, members' trust, reputation, community trust, attitude, satisfaction and loyalty. Empirical data was collected from 286 internet users and tested using structural equation modeling to verify the fit of the hypothetical model. The results show that the usefulness, familiarity significantly influences attitude and members' trust is significantly influence the community trust. And I confirmed that ease of use and attitude play the role of determinants in making the satisfaction, community trust and reputation influence the satisfaction that have the direct effect to making the loyalty. The results of the study can be used to identify the loyalty in virtual community. By investigating the impacts of contextual factors and personal perceptions on virtual community, the integrated model better explains behavior than other proposed models. This study might help executives of virtual communities and organizations to manage and promote community trust, attitude, satisfaction to stimulate members' willingness to revisit the community and futhermore enhance their virtual community loyalty.

• Journal of the Korean Society of Clothing and Textiles
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• 제35권7호
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• pp.761-774
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• 2011

This study investigated the consumer review information considered important by consumers when making a purchase decision to buy apparel products online. Data were collected through focus group interviews. Eleven females in their 20s and 30s, who have extensive experience in reading consumer reviews posted on online apparel stores, participated in the study. The consumer review information considered important by participants is the information related to seven product attributes (size, fabric, design, color, sewing, price, and country of origin), seven benefits (functional, financial, esthetic, emotional, social, utilitarian benefits, and product value compared to price) of the apparel product and four store attributes (return/refund, delivery, reputation/credibility, and customer service). The findings from the study can serve as an important tool in developing survey questions in order to evaluate the quality of consumer review information and help online retailers plan methods to improve the quality of reviews.

• Quality Improvement in Health Care
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• 제5권2호
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• pp.312-323
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• 1998

Background : Evaluation of patient's satisfaction is one of the most important aspects of quality improvement. If the patient highly satisfies with the medical service provided in the hospital, he/she will be likely to visit the same hospital again. Patient's satisfaction of a particular hospital is directly correlated with hospital profits as well as reputation in the community. For this reason, various kinds of survey measuring satisfaction level have been performed and many kind of QI activities for enhancing the profits as well as reputation in the community. For this reason, various kinds of survey measuring satisfaction level have been performed and many kind of QI activities for enhancing the patient's satisfaction. This study is to find the effect of hospital QI activities on the patent's satisfaction level. Methods: After questionnares were developed, survey of measuring satisfaction level was performed in August, 1998. On the basis of survey results, QI activities were carried out to attain the target point of 4.0 and subsequent survey was done in November, 1998. Results: With three main principles of "problem solving approach with kindness". "helping patient to participate in medical procedure with sufficient information", and "putting employees into practice of attitude with human respect", the average level of satisfaction was enhanced from 3.45 to 3.55 level. Also kindness level of employees was increased from 3.71 to 3.82. Level of dissatisfaction about insufficient explanation and unkind attitude was dropped from 69% to 48% and from 82% to 46% respectively. Conclusion: With the result of this study overall satisfaction level was enhanced. In order to keep these advantages a operation of Quality Improvement Task Force Team in each subject will be required.

• The Journal of the Korea Contents Association
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• 제20권10호
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• pp.109-118
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• 2020

In this study, the selection attributes of contemporary dance audience were constructed based on prior study and the selection attributes of contemporary dance performance were identified through EFA(Exploratory Factor Analysis). Therefore, Six attributes were derived: physical evidence, tickets, people, information, product, and reputation. Based on these attributes, the selected attributes were identified through 'ETPB(Extended Theory of Planned Behavior)' to see if they affect ticket purchase behavior. In result, Among the selection attributes of contemporary dance performances, three attributes of reputation, people and product influenced the audience's attitude, while only product and human attributes influenced the purchase intention of tickets. Among the variables of ETPB to enhance the ability to purchase intention of tickets, audience attitude, perceive behavior control, and prior knowledge have had a positive effect on purchase intention of tickets, except for subjective norm. Therefore, it is meaningful that this study presented and verified empirically the attributes of select centered on visitors, which can improve the intention of purchasing tickets for contemporary dance performances.

• Journal of Communications and Networks
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• 제14권3호
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• pp.286-295
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• 2012

To meet the increased demand of video-on-demand (VoD) services, peer-to-peer (P2P) mesh-based multiple video approaches have been recently proposed, where each peer is able to find a video segment interested without resort to the video server. However, they have not considered the constraint of the server's upload bandwidth and the fairness between upload and download amounts at each peer. In this paper, we propose a novel P2P VoD streaming system, named peer cache adaptation (PECAN) where each peer adjusts its cache capacity adaptively to meet the server's upload bandwidth constraint and achieve the fairness. For doing so, we first propose a new cache replacement algorithm that designs the number of caches for a segment to be proportional to its popularity. Second, we mathematically prove that if the cache capacity of a peer is proportional to its segment request rate, the fairness between upload and download amounts at each peer can be achieved. Third, we propose a method that determines each peer's cache capacity adaptively according to the constraint of the server's upload bandwidth. Against the proposed design objective, some selfish peers may not follow our protocol to increase their payoff. To detect such peers, we design a simple distributed reputation and monitoring system. Through simulations, we show that PECAN meets the server upload bandwidth constraint, and achieves the fairness well at each peer. We finally verify that the control overhead in PECAN caused by the search, reputation, and monitoring systems is very small, which is an important factor for real deployment.

• Journal of the Korean Society of Clothing and Textiles
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• 제25권2호
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• pp.303-314
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• 2001

The purposes of this study were 1) to identify different sub-segments of tourism market in Cheju island based on fashion image of clothing souvenir and 2) to provide manufactures with useful information for developing cultural fashion goods related to Cheju island. The data were collected via a self-administered questionnaire from 192 female tourist(20-59 years old) in Cheju and analyzed by factor analysis, cluster analysis, one-way ANOVA and $\chi$$^2$-test. Six factors of fashion image were found image were found and labeled as: Sexy/feminine, wild/mannish, easy/simple, Cheju, ecology, natural image. Four factors of benefit sought were also identified: Practicality/economic-value, fashionability/preference of design, reputation and souvenir-value. Three groups were identified based on fashion image sought: Image of primitive nature(G1: 37.7%), image of nature in the city(G2: 20.1%), sexy/feminine image(G3: 42.2%). There were significant differences among sub-groups in age, fashion innovation, benefit sought and intention of buying Gal-ot. Younger females(20-30 ages) were included more in group 1 than group 2 while older females(40-50 ages) were included more in group 2. Group 1 had a higher score of fashion innovation comparing group 3. Group 1 had the highest scores on practicality/economic-value and souvenir-value. However, group 2 placed the highest importance on reputation as well as practicality/economic-value and group 3 had the lowest scores on all types of benefit. Group 1 and group 2 had intention of buying Gal-ot more than group 1. Based on the results of this study, manufactures may implement target marketing strategies on group 1 which sought the image of primitive nature and group 2 which sought the image of nature in the city.

• Journal of Digital Convergence
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• 제14권6호
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• pp.199-218
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• 2016

The purpose of this study is to investigate the determinants of consumer's repurchase intention in the foreign direct sales shopping malls, focusing on the Japanese customers. Research model of the study is composed of seven independent variables (price competitiveness, product diversity, reputation, country-of-origin image, ease of use, delivery service, after service), a mediating variable (trust) and a dependent variable (repurchase intention). The results of this study show that trust is an important factor affecting the repurchase intention of customers. Customers' trust is affected by the reputation, country-of-origin image, ease of use, delivery service, after service. However, price competitiveness and product diversity, which are hypothesized to affect the trust, are not statistically significant. This study will provide a basis for future research on the foreign direct sales area. In addition, it will provide practical information useful in launching and/or operating the foreign direct sales malls.

• Journal of Convergence for Information Technology
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• 제11권10호
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• pp.74-83
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• 2021

This study aimed to verify how nursing students' willingness to behave in a specific way based on satisfaction is affected by the quality of nursing education service in terms of educational program, professor, educational environment, and reputation and employment. For this, the research conducted a questionnaire survey of 350 nursing students at one college in Gyeongnam, through which 321 sheets of the form were finally collected, and processed using the SPSS 21.0 and AMOS 21.0 Programs. Summarizing the findings of this study, each factor of the abovementioned quality had a significantly positive influence on nursing students' satisfaction. The biggest influential was reputation and employment, followed by educational program, educational environment, and professors. Also, that satisfaction significantly, positively affected those students' willingness to do specific behaviors. In conclusion, education services for nursing students require quality management which reflects relative differences in influential power among factors as mentioned above.

• The Korean Journal of Franchise Management
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• 제11권2호
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• pp.7-15
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• 2020

Purpose - The purpose of this study was to structurally verify how the competency of consulting company affects the business performance of consulting client firms through consulting achievement and consulting utilization. It aims to provide information for successful consulting and suggest strategic measures to improve consulting performance. Research design, data, and methodology - This study examines the structural relationship between competency of consulting company, consulting performance, and performance of consulting client firms. In this model, competency of consulting company consists of three sub-dimensions such as reputation, ability to perform business, and expertise. For these purposes, research model and hypotheses were developed. This survey was conduct ed for employees of companies that have experienced consulting in the past year. A total of 195 were used for this study. The data were analyzed using frequency analysis, confirmatory factor analysis, correlation analysis, and SEM with SPSS 18.0 and Amos 18.0 statistical program. Result - The results of this study are as follows. First, reputation, ability to perform business and expertise, which are sub-dimensions of consulting competence, was found to have positive effect on consulting achievements and also found to have a positive effect on utilization. Second, consulting performance was found to have positive effects on business performance of consulting client firms. It means that the management's willingness to utilize consulting results and the achievements of consulting performance have a positive effect on the company's management performance. Conclusions - Consulting firms need to perform customer-oriented consulting by accurately recognizing what management consulting is required by the client firms. The academic significance of this study was that the research was conducted through structural empirical analysis, not only from the relationship of competency of consulting company to consulting performance, but also to the relationship of business performance of client firms. In addition, the practical implication of this study is that clients can actively utilize the results of consulting to lead business performance.