• 대한인간공학회지
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• 제29권4호
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• pp.527-532
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• 2010

Product developers nowadays must consider not only the technological satisfaction of consumers but their affective needs as well. These affective needs are greatly affected by the appearance and performance functions of the product, which are simply called in this study appearance-based affection and performance-based affection. This study examined these two affective factors that must be considered while designing mobile phones. Extracted relationship between the two factors was processed in five steps. The first step includes gathering potential affective expressions that are needed to evaluate the levels of consumer's affection for mobile phone design in the pool of adjectives. In the second step, a simple frequency analysis was done from a consumer survey to extract frequently used affective expression. The third step was to extract primary tasks for mobile phones and to perform an experiment or a survey for the evaluation of mobile phones using those tasks. Representative affective factors were then extracted in the fourth step based on factor analysis. Finally, using ANOVA, the extracted representative affective factors were prioritized to draw a relationship between appearance-based affection and performance-based affection. The result of this study suggests each of appearance-based affections and performance-based affections that should be considered in designing mobile phones.

• 대한인간공학회지
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• 제33권6호
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• pp.515-532
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• 2014

Objective: The purpose of this study is to define consumers' affection on the interior design of commercial cars in terms of its design factors: color, embossing and gloss as independent factors. Background: Existing affective studies related to interior of vehicle focus on just sedans. However, there is no affective study about the interior of commercial cars. In addition, it is hard to change levels to which manufactures want. Method: Representative design factors were drawn using ANOVA and SNK analysis and definitive affective vocabularies were drawn using factor analysis. Furthermore, the results of 3D experiment were analyzed using ANOVA and LSD analysis. 3D images for the experiment were made using 3D max program. The experiment revealed that consumers discerned the differences in levels of each design factor and affective vocabulary. Results: The ANOVA revealed that beige color "A" type and non-gloss were the most preferred design in terms of the affective vocabularies and total preference. Conclusion: The result of the experiment may help manufactures to design the interior of commercial cars in the near future. Furthermore, the ANOVA result of affective vocabularies evaluation is expected to suggest a meaningful guideline. Application: The study results may be utilized as a guideline for interior design of commercial cars.

• 대한산업공학회지
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• 제29권4호
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• pp.259-270
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• 2003

In order to properly design warning sounds that are affectively suitable to computer users, warning sounds used in Windows operating system were analyzed in terms of their sound properties; frequency band, spectral characteristics and physical intensity. A total of 36 warning sounds (3*4*3) were generated and tested with respect to three experimental variables. Among 178 collected affective adjectives that are related to hearing and sounds, seven representative affective adjectives were abstracted by statistical grouping techniques. In the experiment, subjective preference tests were performed for the 36 warning sounds according to the seven affective factors. From the result, the affective factors were again grouped into three major factors and the 60dB boost-type warning sounds at the low frequency band were, in general, the most preferred. followed by the 70dB cut-type sounds at the middle frequency band. These warning sounds have a characteristic of boost power spectrum below 1000Hz frequency band and received good scores on simplicity, clarity and accurateness.

• 한국주거학회논문집
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• 제8권1호
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• pp.37-48
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• 1997

The purpose of this study supply data that can make a living room a more comfortable space by using a plan of furniture usage, that is to say more affective to human's mental and physical character. For this purpose made experiment with slide film on 39 representative descriptions. The object of this research was female university students and to analyze the data. factor analysis. One-way ANOVA and scheffe-test were used by running SPSS PC+ program. The major results are as follows. In experiment with slide film for grasping spatial effect and evaluation on the 39 representative descriptions, three dimensions(clearness. openness. variety) extracted as the result of factor analysis. Especially the result of this study - sizes of space put independent valuables and each demotion put dependent valuables - shows differences according to space’ size.

• 대한인간공학회지
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• 제36권2호
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• pp.123-144
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• 2017

Objective: The objective of this study is to evaluate affection on how users perceive colors viewed from an automotive visual display according to cultural and radical differences including North America, Europe, and Southeast Asia. This study especially aims to identify effects of the variation of tone and chroma of representative color groups by analyzing affection differences depending on cultural and racial differences targeting the colors constituted through variation of tone and chroma, centered on representative colors. Background: The colors of the menu, information display or background viewed through an automotive visual display are an important factor stimulating consumer's affection, and therefore an effort to express the vehicle's brand and product image through colors is made. The studies on colors focus only on the research on unique characteristics of colors, but an affective approach lacks according to cultural and racial differences on colors considering tone and chroma variation within a color from the currently used automotive visual displays. Method: To grasp the visual affection felt by users, this study extracted affective adjectives related with colors through existing literature and a dictionary for adjectives, and presented human affection dimensions on colors through evaluation of various colors. Prior to carrying out affection evaluation, the basic light sources, red (R), green (G), and blue (B) constituting the colors used for automotive visual displays were defined as a representative color group, respectively. When colors in a color group are constituted, the evaluation target of each color group consisted of the colors considering the variation of tone and chroma by changing color sense through RGB values of the remaining two light sources. And then, this study carried out affection evaluation on the constituted colors targeting the subjects with cultural and racial differences. Results: As a result of evaluating the constituted colors with representative affections, there were statistically significant differences between the groups having cultural and racial differences. As a result of S-N-K post-hoc analysis on the colors showing significant differences, North America and Europe were classified as heterogeneous groups. In some cases, Korea was classified as the homogeneous group with North America, but Korea was mainly classified as the homogenous group with Europe. Conclusion: The representative affections on colors from an automotive visual display was drawn as three affective dimensions: passionate, neat, and masculine. Based on these, the affection of Korea and Europe on the constituted colors showed significant differences from that of North America, as a result of affection evaluation on the constituted colors viewed through the visual display by reflecting cultural and racial factors. Regarding representative color groups, bigger cultural and racial differences were revealed in terms of affection on red and green colors than on blue color, and variation of affection was the biggest in the red color. Application: This study analyzed correlations of affection considering the colors constituted through variation of tone and chroma, and the culture and race in the representative color groups constituting a visual display. The results of this study are predicted to be utilized in coordination and selection of colors viewed from an automotive visual display taking into account culture and race.

• 감성과학
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• 제7권1호
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• pp.41-49
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• 2004

본 연구에서는 사진 이미지에 대해 어떠한 감성들이 나타날 수 있는지를 확인하여 이를 구조화할 수 있는 기본 감성 모형을 개발하였다. 그런 다음, 이 모형을 바탕으로 주요한 시각 속성 중 하나인 색의 유무가 감성에 어떠한 영향을 줄 수 있는지에 대해 알아보았다. 연구 1에서는 다양한 기법과 소재가 반영된 사진가들의 사진을 제시하고 각 사진에 대해 감성 반응을 받은 다음 이를 분석하였다. 얻어진 자료를 주축 기법을 이용하여 요인분석한 결과 감성 어휘 변량 중 약 42%를 세 요인만으로 설명할 수 있었다. 세 요인은 각각 긍정적-부정적 인상, 동적-정적 인상, 가벼운-무거운 인상으로 명명되었다. 연구 2에서는 세 요인을 감성 공간의 기본 차원 축으로 삼아 색의 유무가 사진 감성에 미치는 영향을 살펴보았다. 대표적인 컬러 사진 90장을 흑백으로 전환하여 컬러와 흑백 각각 90장의 사진 이미지를 자극으로 사용하였으며, 각각의 사진 이미지들이 세 감성 차원들에 대해 평정되었다. 감성 차원별로 색의 유무에 대해 t검증을 실시한 결과, 모든 감성 차원에서 색의 유무에 따라 통계적으로 유의한 차이가 나타났다. 흑백으로 전환된 이미지가 더 부정적이고 정적이며 무거운 이미지로 느껴지는 것으로 나타났다. 이러한 결과는 사진 이미지에서 동일한 소재와 동일한 구도라 할지라도 기본적인 시지각 속성의 변화만으로 감성반응에 중요한 차이를 유발할 수 있음을 시사한다.

• 대한인간공학회지
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• 제29권1호
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• pp.25-31
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• 2010

It is known from consumer surveys that the interior design of cars greatly influences on consumers' affection. Most notably, the instrument panel which occupies the driver's attention while driving would be one of the main components that affect consumer's affection, but the designer does not often put due importance to this design component. The purpose of this study is to define consumers' affection on the instrument cluster panel in terms of its design factors: color of panel lighting and layout of meters as independent factors. Semantic differentials or affective adjectives that are related to the instrument panel were first derived from surveys, existing studies and the available literature. Then, representative affective factors were drawn using factor analysis and multi-dimensional scaling (MDS). Evaluation of the instrument panel was performed and analyzed by Taguchi's robust design to provide more robust results under various noise factors which are color and material of car interior. Experiment revealed that consumers had five affective factors on the instrument panel and luxurious, charming, and visible affections are grouped into a factor and unique and dynamic affections in another factor. Evaluation of the instrument panel by Taguchi's robust design found that the white color of panel lighting and the panel with four meters was the most preferred design in terms of both the affection of luxury and uniqueness.

• 한국프랜차이즈경영연구
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• 제8권4호
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• pp.33-43
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• 2017

Purpose - Previous studies about corporate image generally explore how corporate image affects a company's effectiveness from the consumer view. However this study attempts to explore the impacts of corporate image (reliability, friendly, corporate social responsibility, and innovation) on employees' altruistic behaviors in the franchise industry context. This study also examine whether organizational trust and affective commitment play a mediating role in the relationship between corporate image and employees' altruistic behaviors. The authors developed several hypotheses to achieve these purposes. Research design, data, and methodology - The data were collected from employees in food-service franchise companies located in Seoul, Korea. Among a total of 363 questionnaires distributed, 294(response rate of 81%) questionnaires were returned. After excluding 18 invalid respondent questionnaires, 276 valid questionnaires(response rate of 76%) were coded and analyzed using frequency, confirmatory factor analysis, correlations analysis, and structural equation modeling with SPSS 21 and SmartPLS 3.0. Result - The findings of the study are as follows: First, friendly, CSR, and innovation had positive effects on organizational trust, but reliability did not have a significant effect on organizational trust. Second, reliability and friendly of corporate image had positive effects on affective commitment, but CSR and innovation did have a significant effect on affective commitment. Third, organizational trust and affective commitment had positive effects on employees' altruistic behaviors. Conclusions - The aim of this study is to investigate the franchise corporate image as a significant influencing factor of employees' altruistic behaviors. The data were collected from only employees from franchising companies. The findings might vary from position to position. Future studies need to collect and compare data from managers. Future studies need to consider other variables that affect employees' altruistic behaviors. For example, leadership and market orientation might influence employees' attitude and behaviors. Also, future research should include other variables and it may have limitations in sample representative because of sampling franchise corporate in Seoul. Future studies will include franchise corporate all over the country. Future studies can also consider other variables (e.g., job performance and turnover intentions) to measure employee performance at the level of individuals and identify the impact of employee performance on business performance at the level of corporate.

• 유통과학연구
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• 제18권10호
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• pp.5-14
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• 2020

Purpose: Early morning delivery markets have grown exponentially in the last few years. This study aims to verify the effects of brand experience factors and brand personality factors of Market Kurly, a representative early morning delivery brand, on brand attachment and brand loyalty. Research design, data, and methodology: For this purpose, 204 ordinary people in their 20s and 40s who have experience in using Market Kurly were surveyed. 7 hypotheses were verified by using hierarchical regression analysis. Results: Affective experience, intellectual experience, and behavioral experience among brand experience factors had a positive effect on brand attachment. Also, brand personality-self-image congruence and brand personality-human brand congruence as brand personality factors had a positive effect on brand attachment. The brand attachment was identified as an important preceding factor to explain the brand loyalty of Market Kurly. Conclusions: When applying brand experience factors to the early morning delivery service context, each brand experience factor affected brand attachment and brand loyalty. The scope of research on brand personality-self-image congruence was expanded in that it considered both brand personality-human brand congruence and brand personality-self-image congruence. This study provides academic and practical implications by revealing that brand experience factors and brand personality factors can positively affect brand attachment and brand loyalty.

• 인지과학
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• 제13권3호
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• pp.1-10
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• 2002

본 연구는 복잡한 얼굴 자극을 구성하고 있는 물리적인 특징들을 추출하여 얼굴을 수치 구조면에서 분석하고, 얼굴에서 파악되는 감성과 그들 간의 관계를 파악하기 위해 수행되었다. 이를 위해 본 연구에서는 먼저 얼굴 내부에 36개의 세부 요소들 및 요소들 간 관계를 설정하였다. 또한 얼굴 외곽형의 분류를 위해 얼굴 윤곽선 부위에 14개의 특징점을 찍고 코끝에서부터 이들 지점까지의 거리를 측정하였다. 사람마다 기본적인 얼굴 크기가 다르다는 점을 감안하여 이들 특징값들 중 비율값을 제외한 길이값들을 얼굴 좌우폭 또는 얼굴 상하길이를 기준으로 정규화(normalization)하였다. 그런 다음 35개의 얼굴 내부 특징요소들과 다섯 가지 얼굴 외곽형을 입력값으로 하여 주성분분석(PCA: principal component analysis)을 실시하였으며, 그 결과 얼굴의 물리적 특징 요소들은 얼굴외곽형 성분, 눈 세로 성분, 가로 성분, 눈썹부위 성분의 네 성분으로 대략 묶일 수 있었다. 여기에 한 개의 성분을 더하여 다섯 개의 요인점수를 기반으로 얼굴에 대한 5차원 공간을 가정하였다. 이 공간에서 얼굴을 고루 선정하되 해당 얼굴이 있다고 보기 어려운 영역은 제외하고 평균에 해당하는 얼굴을 추가하여 총 30가지 대표 얼굴 유형을 선정하였다. 다른 한편에서는 얼굴의 감성 구조를 파악하기 위하여 잡지와 설문을 통해 어휘를 수집하고 이를 정리하였다. 요인분석(factor analysis)과 다차원척도 분석(MDS: multidimensional staling) 결과 얼굴과 관련된 감성 어휘는 '날카롭다-부드럽다', '앳되다-성숙하다'의 2차원 공간에서 표현될 수 있었다.>$H_2O$/g membrane, 고정이온농도가 5.25 meq/g $H_2O$인 PVA/PAA-$160^{\circ}C$ 15% 막으로 예측된다. 첨가시에 무첨가시보다 접착정도가 더 높았으며, 가장 높은 접착율은 $\beta$-GlcNAc'ase 첨가시 나타났다. 또한 모든 glycosidase 처리시 2시간 배양한 정자보다는 배양하지 않은 정자에서 투명대에 대한 접착정도가 높게 나타났으며, $\alpha$-D-mannosidase의 처리시 유의적인 차이를 보였다 (P<0.05). 본 연구의 결과, $\beta$-GlcNAc'ase가 주로 돼지정자의 원형질막내에 존재하는 것으로 추측되며, 배양된 정자에 의한 투명대 접착정도와 침입율이 낮았음에도 불구하고 glycosidase activity가 증가하는 것으로 나타났다. 마련되어져야 할 것으로 판단되어진다. 와이어형, 기본형의 순으로 작게 나타났다.한 인자로 제시 되었다. 따라서 채식을 하는 폐경 후 여성의 경우 골격건강을 위하여 단백질의 급원이 되는 식품의 섭취에 더욱 관심이 필요한 것으로 보여 진다. 그러나 본 연구의 경우 대상자의 수가 적은 제한점이 있기 때문에 보다 많은 연구가 계속적으로 수행되어야 할 것으로 생각된다.reas(RW-2 and RW-3), lower part of the dam (RW-1) and seawater areas(RW-4 and RW-5).하는 비율이 가장 높았다. 에너지 섭취를 고려한 INQ는 칼슘과, 비타민 A는 남녀 모두, 비타민 B$_2$는 여자가