• Journal of Digital Convergence
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• v.16 no.8
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• pp.269-278
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• 2018

This study analyzed the outcome of 120 persons who used mobile game in order to investigate the influence that heuristic type which affects users' selection has on word of mouth, the influence that word of mouth has on users' behavioral intention and whether word of mouth will play the role of mediation between heuristic type and behavioral intention or not. First, heuristic(representatives, adjustment) type is found to have positive(+) influence on word of mouth (favorableness, reliance, persuasiveness). Second, while reliance word of mouth is found to have significant influence on behavioral intention, favorableness, persuasiveness and word of mouth is not found to have significant influence on behavioral intention. Third, heuristic (representative, adjustment) type is found to have significant influence on behavioral intention. Fourth, only reliance, word of mouth is found to play the role of mediation in the role of heuristic type and behavioral intention. The outcome of this study will help to understand users' behavioral intention selecting game in mobile game market.

• Journal of the Korean Operations Research and Management Science Society
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• v.31 no.1
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• pp.55-71
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• 2006

We perform a computational study on 0-1 knapsack problems generated under explicit correlation induction. A total of 2000 100-variable test problems are solved. We use two solution methods: (1) a well known heuristic and (2) a representative branch and bound type algorithm. Two different performance measures are considered: (1) the number of nodes needed to find an optimal solution and (2) the relative error of the heuristic solution. We also examine the effect of different joint probability mass functions (pmfs) for the coefficient values on the performance of the solution procedure.

• Korean Journal of Culture and Social Issue
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• v.11 no.1
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• pp.59-84
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• 2005

Three studies were conducted to examine the degree to which three common heuristics, anchoring heuristic, framing effect and representative-ness heuristic, influence the decision-making precesses of actual judges and 5-persons mock juries. With scenarios regarding various issues that are commonly raised in actual criminal and civil trials, study 1 examined the 158 actual judges' decisions. In study 2, the decisions of 80 mock jury groups that consisted of college students were examined with similar scenarios. And individual decisions were examined in study 3 to compare with the group decisions in study 2. The decision processes of the actual judges and the mock jury groups alike were found to be influenced by "anchors". But the biases by the anchoring heuristic were more pronounced in the group decisions than in the decisions of the actual judges. With respect to framing effect, the actual judges were found to be resistant, while a small effect was found in the decisions of mock jury groups. Representative-ness biases weren't found in the decisions of both the actual judges and mock juries. The implications of the results for judicial systems were discussed.

• Proceedings of the Korean Society for Language and Information Conference
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• 2002.02a
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• pp.50-58
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• 2002

The information extraction is to delimit in advance, as part of the specification of the task, the semantic range of the output and to filter information from large volumes of texts. The most representative word of the document is composed of named entities and pronouns. Therefore, it is important to resolve coreference in order to extract the meaningful information in information extraction. Coreference resolution is to find name entities co-referencing real-world entities in the documents. Results of coreference resolution are used for name entity detection and template generation. This paper presents the heuristic-based approach for coreference resolution in Korean. We constructed the heuristics expanded gradually by using the corpus and derived the salience factors of antecedents as the importance measure in Korean. Our approach consists of antecedents selection and antecedents weighting. We used three kinds of salience factors that are used to weight each antecedent of the anaphor. The experiment result shows 80% precision.