• KIEAE Journal
• /
• 제12권3호
• /
• pp.61-67
• /
• 2012

The purpose of this study was to analyze the characteristics of the pre-design of brownfield's by comparing LDA, EPA, and BRA of UK and USA in terms of establish mainbody, brownfield information, development process, opening development information. Such analysis will generate important implications for the development and renewal of brownfield in Korea by gaining insights into the characteristics of brownfield that reflect systematic and effective management and planning for urban renewal. The findings from this study indicate that: 1. Information on brownfield plays an important role at the development and planning stages that precede architectural design. 2. There is a great need for organizations that are responsible for brownfield renewal, such as LDA of UK, EPA and BRA of USA, in Korea, to make information public and to practice systematic management. 3. Discussion on the pre-design that follows contamination and renewal of brownfield and the developmental strategies that satisfy both the developmental and public profits are warranted.

• 한국실내디자인학회논문집
• /
• 제23권6호
• /
• pp.60-69
• /
• 2014

The features of the cultural phenomenon, 'Hybrid Culture,' can be analyzed through the concept of 'Meme,' the cultural gene continuously evolves. The architectural meme also has an effect as the cultural symbol on a space. It can be the solution to the urban problems, lack of contextualization caused by reckless development. Therefore, this study aims to examine the characteristics of the sustainable and effective renewal space by applying the concept of Meme. Theoretical analysis, characteristics of expression, and case study are conducted to analyze the Meme features of the renewal space. Particularly, this study focuses on the Meme features appeared in the Zollverein Coal Mine Industrial Complex in German. The results obtained from this study is as written below. First, Meme renewal space is a design that can solve the contextual deficiency of architecture through the cultural renewal. Second, the true renewal space has the characteristics of meme space that organically changes as if an organism. Third, it is possible to conduct a detailed analysis on the organic characteristics according to the evolving phases-Mimesis, Memeplex, and Metameme. Fourth, the true meaning of sustainable renewal space is the Meme space encompasses the scope of urban. Lastly, the Meme space has a circulation system that each evolving phase, and new and old continuously exchange feedbacks.

• 한국디자인학회:학술대회논문집
• /
• 한국디자인학회 1996년도 디자인 학 연구 제 4회 춘계학술연구발표대회 개요 집
• /
• pp.1-2
• /
• 1996

• 스마트미디어저널
• /
• 제12권5호
• /
• pp.111-121
• /
• 2023

본 연구의 목적은 브랜드 관리 측면에서 로고가 브랜드 아이덴티티를 대변하는 중요한 시각적 도구로 보고 브랜드 수명주기에 따른 로고 리뉴얼 디자인 방법을 모색하는 것이다. 본 연구는 브랜드 수명주기와 브랜드 리뉴얼 전략에 대한 문헌연구와 로고 리뉴얼 디자인에 관한 전문가 설문, 브랜드의 수명주기를 판별 할 수 있는 통계자료가 있는 35개 식음료 브랜드의 로고 분석으로 진행되었다. 연구 결과는 크게 세 가지이다. 첫째, 네 단계(도입기, 성장기, 성숙기, 쇠퇴기)의 브랜드 수명주기의 특징과 리뉴얼 전략을 도출했다. 둘째, 네 가지 브랜드 리뉴얼 전략(부분변경, 전체변경, 리포지셔닝, 새 이미지 창출)과 수명주기를 기준으로 로고 리뉴얼 디자인 방향을 제안하였다. 이를 토대로 수명주기별 로고 리뉴얼 특징과 관계성을 제안하였다. 셋째, 브랜드 수명주기와 브랜드 리뉴얼 전략에 따라 중요하게 적용되는 아이덴티티 시각요소(그래픽 요소의 첨삭, 톤/매너, 서체, 시그니처 컬러 변경)를 발견했다. 성장기와 성숙기의 부분변경전략에 그래픽 요소의 첨삭과 톤 변경이 중요하며, 리포지셔닝 전략과 새이미지 창출에 시그니처 컬러 변경이 중요함을 발견했다.

• 디자인학연구
• /
• 16호
• /
• pp.1-14
• /
• 1996

최근 기업에서의 마케팅 전략은 다변화하고 있으며 이런 가운데 신제품 개발 유형이 다양화되고 있다. 그 유형은 신 개념 제품개발, 혁신적 제품개발, 신 브랜드 제품개발, 기존제품 개량, 모델 체인지 개발 등을 들 수 잇다. 여기서 신제품 개발 디자인 프로세스의 과학적 접근방법의 발달로 인해 각 유형별 제품개발에 있어서 디자인 전개방법은 유사하게 진행되지만 유형에 따라 디자인 접근 또는 전략적 측면에서 다각화된 디자인 전개방법이 요구되고 있다. 그리고 성숙기에 접어든 기존 상품을 시대적 환경변화에 따라 대처하는 제품개량을 통하여 기존제품에 라이프 사이클을 연장하려면, 기업의 대내외적 환경변화에 부합되는 소비자 요구, 가치관, 기호성향에 대응할 수 있는 개선된 디자인 활용이 점점 더 중요해지고 있다. 그러나 디자인 전개기법을 활용하여 디자인된 대안이 사용자의 요구, 평가, 검증을 하는데 있어 명확한 디자인을 결정하기란 매우 어려운 실정이다. 이와 같이 문제를 인식하고 시장에서 성공한 기존상품개량에 경영적 마케팅전략을 수용하여 소비자 라이프 스타일 변화에 적극적으로 대응할 수 있는 리뉴얼 디자인 전개방법을 제시하고, 대내외부 고객의 요구를 수용하여 디자인 대안의 평가, 검증, 확인을 통한 고객만족을 통해 리뉴얼 디자인 전략을 수행할 수 있는 것이 바로 리뉴얼 디자인 전개방법이라 할 수 있다. 따라서 본 연구는 기존상품의 리뉴얼 디자인 전개과정을 통하여 급변하는 시대적 환경변화에 신속히 대응하고, 사용자의 욕구를 만족시키는 상품을 개발함과 동시에 오랫동안 지속시킬 수 있는 전략을 수반할 수 있는 리뉴얼 디자인 전개방법을 제시하는 것을 목표로 하였다.

• 국제학술발표논문집
• /
• The 3th International Conference on Construction Engineering and Project Management
• /
• pp.1463-1467
• /
• 2009

Construction projects are vulnerable to diverse internal and external factors, requiring systematic and consistent performance management along the entire life cycle of a project. In particular, urban renewal projects have a range of performance measures, including policy reconciliation and permits, project development, project financing, design, construction, and occupancy and maintenance. This requires a program-level megaproject approach, which integrates each stage of a project as well as variety of stakeholders' interests in pursuing a project from different perspectives. However, previous research on performance management has focused especially on the limited scopes of factors, including cost, quality, and schedule at the project level or on financial factors at the firm level. Given the lack of current approaches, this study suggests an integrated and systematic performance management scheme to control urban renewal megaprojects at the broadened perspectives of the program level. To this end, this study adopts the balanced scorecard approach and elicits key performance indices associated with various project configurations. Finally, an algorithm is presented for quantitatively assessing the level of performances along whole life cycle of urban renewal megaprojects.

• 한국실내디자인학회논문집
• /
• 제16권2호
• /
• pp.40-50
• /
• 2007

This study started from my concern over maintenance and renewal of existing buildings and other seriously damaged Modern Architecture under the urban development. Above all, we must face up to reality of an increasing need of renovation of old buildings that are in its physical, social, and economical decrepitude. Currently, 25% of total buildings come under renovation period within 20 years, which means that we do not have enough time to decide the destiny of old buildings. In the city, there has been endless controversy over conversation and development. Recently the Cultural property Registration System made it possible a positive usage of non-designated cultural property with historical value. This very useful system renewed our perception on Modern Architecture as cultural property and also triggered peoples' interest in recreating new value beyond economical one. So we really need a balanced view that can bring into both growth of contemporary city and renewal use of Modern Architecture. Here, in this study I tried to solve that problem with Conversion Design and define what a realistic design way for them is. To get more reasonable result, I chose a factor analysis for 20 conversion projects in Japanese Modern Architecture. Conversion Design is a proper way to restore the identity of old buildings and the most effective way to sustainable use of Modern Architecture.

• 한국가구학회지
• /
• 제26권3호
• /
• pp.241-251
• /
• 2015

Milano Fair is the most authoritative event in the world and the most noticeable exhibition for expecting stream of furniture design and future. Companies and designers, who participate in this event, pioneer independent market through the creative and creative products based on their own identity. Their competitiveness in the market comes from the identity of the brands and it is possible when making continuous efforts to make competitiveness by differentiated designs and products. Upright design culture will be made when respecting the value of designers and designs, making the history and tradition and striving for new challenges and pioneerings.

• 한국주거학회논문집
• /
• 제24권6호
• /
• pp.1-8
• /
• 2013

The purpose of this study is to perform an analysis on the design methods of the "UR Housing Stock Renewal Design Competition" for Hanahata No.27 Housing by the UR Renaissance Agency in Japan. The analysis is done by looking at the aspects of lifestyle, demographics, environment, and community changes. The results are as follows: 1) Since demographic changes are caused by low fertility, aging populations need the support of locally-based social welfare facilities of which the architectural aspect can be examined. 2) Changes in lifestyle, such as diversity of family composition, flexibility of work, and improvement of leisurely activities require residents to have public spaces and facilities 3) Since environmental changes caused by deteriorated housing need the conversion of awareness about housing estates as a social asset. 4) To revitalize the community, houses, public facilities, and communal outdoor spaces must be connected. The results of this study are expected to serve as clues to the future direction of sustainable conversion in Korea.

• 복식문화연구
• /
• 제16권5호
• /
• pp.795-811
• /
• 2008

The purpose of this study is the structural relations will be examined among the VMD image of clothe stores, emotional reactions of brand awareness, brand image, brand attitude, and purchase intention. An empirical study in experimental design was conducted to female college students in their twenties, who made a huge influential group in the fashion industry, by considering the VMD characteristics of clothing shops. It measured the effects of VMD based on the changes to the consumer attitude before and after the VMD renewals, the correlations between brand recognition and VMD, and the influences of VMD on brand recognition and image, which were considered as important factors in creating brand assets. The research findings were as follows: 1. There were differences in emotional reactions according to the VMD image changes before and after renewal. Considering that the consumers recognized the VMD changes before and after renewal and showed different emotional reactions, the VMD image seems to be a major variable affecting their emotions. 2. As for the changes to the VMD image and brand image before and after renewal, the consumers recognized the VMD changes before and after renewal and consequently recognized the brad images differently, which implies that brand image can vary according to the effects of VMD renewal and changes to the VMD image.