• KIEAE Journal
• /
• v.12 no.3
• /
• pp.61-67
• /
• 2012

The purpose of this study was to analyze the characteristics of the pre-design of brownfield's by comparing LDA, EPA, and BRA of UK and USA in terms of establish mainbody, brownfield information, development process, opening development information. Such analysis will generate important implications for the development and renewal of brownfield in Korea by gaining insights into the characteristics of brownfield that reflect systematic and effective management and planning for urban renewal. The findings from this study indicate that: 1. Information on brownfield plays an important role at the development and planning stages that precede architectural design. 2. There is a great need for organizations that are responsible for brownfield renewal, such as LDA of UK, EPA and BRA of USA, in Korea, to make information public and to practice systematic management. 3. Discussion on the pre-design that follows contamination and renewal of brownfield and the developmental strategies that satisfy both the developmental and public profits are warranted.

• Korean Institute of Interior Design Journal
• /
• v.23 no.6
• /
• pp.60-69
• /
• 2014

The features of the cultural phenomenon, 'Hybrid Culture,' can be analyzed through the concept of 'Meme,' the cultural gene continuously evolves. The architectural meme also has an effect as the cultural symbol on a space. It can be the solution to the urban problems, lack of contextualization caused by reckless development. Therefore, this study aims to examine the characteristics of the sustainable and effective renewal space by applying the concept of Meme. Theoretical analysis, characteristics of expression, and case study are conducted to analyze the Meme features of the renewal space. Particularly, this study focuses on the Meme features appeared in the Zollverein Coal Mine Industrial Complex in German. The results obtained from this study is as written below. First, Meme renewal space is a design that can solve the contextual deficiency of architecture through the cultural renewal. Second, the true renewal space has the characteristics of meme space that organically changes as if an organism. Third, it is possible to conduct a detailed analysis on the organic characteristics according to the evolving phases-Mimesis, Memeplex, and Metameme. Fourth, the true meaning of sustainable renewal space is the Meme space encompasses the scope of urban. Lastly, the Meme space has a circulation system that each evolving phase, and new and old continuously exchange feedbacks.

• Proceedings of the Korea Society of Design Studies Conference
• /
• 1996.04a
• /
• pp.1-2
• /
• 1996

• Smart Media Journal
• /
• v.12 no.5
• /
• pp.111-121
• /
• 2023

The purpose of this study is to find methods for logo renewal design according to the brand life cycle, considering the logo as an important visual tool that represents the brand identity in terms of brand management. This study was conducted through literature study on brand life cycle and brand renewal strategy, an expert survey on logo renewal design, and logo analysis of 35 food and beverage brands with statistical data to determine brand life cycle. The results of the study are three. First, the four stages(introduction, growth, maturity, and decline) of brand life cycle characteristics and renewal strategies were derived. Second, four brand renewal strategies(partial change, total change, repositioning, new image creation) and methods for logo renewal design were proposed based on the life cycle of the brand. Based on this, renewal characteristics for each life cycle were proposed. Third, visual elements of identity that are important depending on the brand life cycle and brand renewal strategy were found. It was found that the addition and subtraction of graphic elements and change of color tone are important in the partial change strategy of the growth period and maturity period, and that the change of signature color is important in the repositioning strategy and the creation of the new image.

• Archives of design research
• /
• no.16
• /
• pp.1-14
• /
• 1996

As the marketing strategy of corporations has been changing in various ways, the type of new product development has also bC'en changing in dim~rent ways. The types of changes include, among oiller things, product development. wit.h a new concept., revolut.ionary product development., new brand product. development., improvement. of existing product. and development. in model changes. The design development has similarly advanced with the growth in scient.ific approach in t11e design process of new product. development. in relat.ion t.o each t.ype of product development.. Ilowever, in view of the design approach or st.rat.egy for each t.ype, different. kinds of method of development is necessary. In order to increase t.he life cycle of an existing product. which has reached its mature stage and to respond t.o the changes 111 time t.hrough product improvement., it is becoming more imtxJrl.ant for Ule corporation to confonn wiU1 the changes in time by being able to sat.isfy the consumer! s needs, way of thinking and luxury inclination by utilizing the changes in design. However, it is very difficult to decide on a design using different development. methods which would clearly meet such neL'

• International conference on construction engineering and project management
• /
• 2009.05a
• /
• pp.1463-1467
• /
• 2009

Construction projects are vulnerable to diverse internal and external factors, requiring systematic and consistent performance management along the entire life cycle of a project. In particular, urban renewal projects have a range of performance measures, including policy reconciliation and permits, project development, project financing, design, construction, and occupancy and maintenance. This requires a program-level megaproject approach, which integrates each stage of a project as well as variety of stakeholders' interests in pursuing a project from different perspectives. However, previous research on performance management has focused especially on the limited scopes of factors, including cost, quality, and schedule at the project level or on financial factors at the firm level. Given the lack of current approaches, this study suggests an integrated and systematic performance management scheme to control urban renewal megaprojects at the broadened perspectives of the program level. To this end, this study adopts the balanced scorecard approach and elicits key performance indices associated with various project configurations. Finally, an algorithm is presented for quantitatively assessing the level of performances along whole life cycle of urban renewal megaprojects.

• Korean Institute of Interior Design Journal
• /
• v.16 no.2 s.61
• /
• pp.40-50
• /
• 2007

This study started from my concern over maintenance and renewal of existing buildings and other seriously damaged Modern Architecture under the urban development. Above all, we must face up to reality of an increasing need of renovation of old buildings that are in its physical, social, and economical decrepitude. Currently, 25% of total buildings come under renovation period within 20 years, which means that we do not have enough time to decide the destiny of old buildings. In the city, there has been endless controversy over conversation and development. Recently the Cultural property Registration System made it possible a positive usage of non-designated cultural property with historical value. This very useful system renewed our perception on Modern Architecture as cultural property and also triggered peoples' interest in recreating new value beyond economical one. So we really need a balanced view that can bring into both growth of contemporary city and renewal use of Modern Architecture. Here, in this study I tried to solve that problem with Conversion Design and define what a realistic design way for them is. To get more reasonable result, I chose a factor analysis for 20 conversion projects in Japanese Modern Architecture. Conversion Design is a proper way to restore the identity of old buildings and the most effective way to sustainable use of Modern Architecture.

• Journal of the Korea Furniture Society
• /
• v.26 no.3
• /
• pp.241-251
• /
• 2015

Milano Fair is the most authoritative event in the world and the most noticeable exhibition for expecting stream of furniture design and future. Companies and designers, who participate in this event, pioneer independent market through the creative and creative products based on their own identity. Their competitiveness in the market comes from the identity of the brands and it is possible when making continuous efforts to make competitiveness by differentiated designs and products. Upright design culture will be made when respecting the value of designers and designs, making the history and tradition and striving for new challenges and pioneerings.

• Journal of the Korean housing association
• /
• v.24 no.6
• /
• pp.1-8
• /
• 2013

The purpose of this study is to perform an analysis on the design methods of the "UR Housing Stock Renewal Design Competition" for Hanahata No.27 Housing by the UR Renaissance Agency in Japan. The analysis is done by looking at the aspects of lifestyle, demographics, environment, and community changes. The results are as follows: 1) Since demographic changes are caused by low fertility, aging populations need the support of locally-based social welfare facilities of which the architectural aspect can be examined. 2) Changes in lifestyle, such as diversity of family composition, flexibility of work, and improvement of leisurely activities require residents to have public spaces and facilities 3) Since environmental changes caused by deteriorated housing need the conversion of awareness about housing estates as a social asset. 4) To revitalize the community, houses, public facilities, and communal outdoor spaces must be connected. The results of this study are expected to serve as clues to the future direction of sustainable conversion in Korea.

• The Research Journal of the Costume Culture
• /
• v.16 no.5
• /
• pp.795-811
• /
• 2008

The purpose of this study is the structural relations will be examined among the VMD image of clothe stores, emotional reactions of brand awareness, brand image, brand attitude, and purchase intention. An empirical study in experimental design was conducted to female college students in their twenties, who made a huge influential group in the fashion industry, by considering the VMD characteristics of clothing shops. It measured the effects of VMD based on the changes to the consumer attitude before and after the VMD renewals, the correlations between brand recognition and VMD, and the influences of VMD on brand recognition and image, which were considered as important factors in creating brand assets. The research findings were as follows: 1. There were differences in emotional reactions according to the VMD image changes before and after renewal. Considering that the consumers recognized the VMD changes before and after renewal and showed different emotional reactions, the VMD image seems to be a major variable affecting their emotions. 2. As for the changes to the VMD image and brand image before and after renewal, the consumers recognized the VMD changes before and after renewal and consequently recognized the brad images differently, which implies that brand image can vary according to the effects of VMD renewal and changes to the VMD image.