• Journal of Distribution Science
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• v.10 no.4
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• pp.21-28
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• 2012

While recent economic stagnation has left consumers dispirited, rapid growth has been seen in the domestic coffee industry recently. With the growth in coffee consumption, a tremendous increase in the number of specialty coffee shops has been seen in the domestic coffee market. The expectation that markets specializing in coffee will continue to grow for a long time will cause existing enterprises to expand their shops and increase the rate of entry of new shops. Intense competition in the domestic coffee market will force companies to create a competitive advantage through differentiated marketing strategies. This paper focuses on how the shopping value and repatronage intention of customers using coffee shops is affected by service quality. Moreover, this paper intends to examine the service quality that is critical for the successful management of relationships and the values that are important to consumers. For these purposes, the discriminative effect of service quality on shopping value was analyzed and the effect of utilitarian and hedonic value on repatronage intention was reviewed. The results of this study are detailed below. First, interaction and outcome quality can positively affect the hedonic value, whereas environment quality is not meaningful for utilitarian value. Considering the relative effect on utilitarian value outcome, the effect of outcome quality is greater than that of interaction. This result shows that the role of outcome quality is most important for improving utilitarian value. Second, outcome and environment quality positively affect hedonic value; however, interaction quality does not meaningfully increase hedonic value. These results indicate that customers recognize hedonic value on the basis of their evaluation of the service outcomes and the background to delivery service. In particular, it was revealed that the relative effect of outcome quality on hedonic value is greater than that of environment quality. Third, both utilitarian value and hedonic value had a positive effect on repatronage intention. The relative influence of the hedonic value is that the shopping value affects the repatronage intention more than the utilitarian value. These results mean that customers recognize coffee shops as spaces for satisfying utilitarian and hedonic values, and they place more importance on the benefits of the emotional experience than functional needs. Finally, this study suggests that output quality is more important than other service factors, and the results of this paper give some implications to the coffee shop industry that customers seek utilitarian needs based on economic value and place more weight on hedonic value, such as that offered by relationship media.

• Transactions of the Korean Society of Mechanical Engineers B
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• v.28 no.3
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• pp.296-303
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• 2004

The heat and flow characteristics in a single-phase parallel-flow heat exchanger was examined numerically to obtain its optimal shape. A response surface method was introduced to approximately predict its performance with respect to the design parameters over the design domain. The inflow/outflow angle of the working fluid, the location of inlet/outlet, the protruding height of flat tube and the height of header were chosen as a design parameter The evaluation of the relative importance of the design parameters was performed based on a sensitivity analysis. An efficiency index was used as an evaluation characteristics value to simultaneously consider both the heat transfer and the pressure drop. The efficiency index of the optimum model, compared to that of the base model, was increased by 9.3%.

• Proceedings of the Safety Management and Science Conference
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• 2006.04a
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• pp.123-131
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• 2006

Multi-criteria decision making is deducing the relative importance in the criterion of decision making and each alternative which is able to making a variety of choices measures the preferred degree in the series of low-raking criterions. Moreover, this is possible by synthesizing them systematically. In general, a fundamental problem decision maker solve for multi-criteria decision making is evaluating a set of activities which are considered as the target logically, and this kind of work is evaluated and synthesized by various criterions of the value which a chain of activities usually hold in common. In this paper, we are the eigenvector methods in weights calculating. For the purpose of making optimal decision, the data of five different car models are used. For computing, we used Visual Numerica Version 1.0 software package.

• IE interfaces
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• v.5 no.2
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• pp.19-27
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• 1992

The ABC analysis is a widely used inventory control technique which consists of classifying inventory items into three categories according to annual dollar usage and concentrating managerial efforts on the high value items. But its major weakness is that the classification is somewhat arbitrary and is made in the light of single criterion, the annual usage. In this paper, a modified approach using TOPSIS is proposed where 1) the inventory items are ranked, rather than classified into three categories, in the order of relative importance and 2) the latter is determined by considering the multiple criteria such as annual usage, difficulty of procurement, lead time and shelf life. A case study was performed with the field data from a company producing electronical parts. The rank order produced by TOPSIS was judged quite reasonable by the company inventory control manager.

• The Korean Journal of Physiology
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• v.28 no.1
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• pp.61-70
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• 1994

A new method is used to record the actual shortening produced during the auxotonic activity of the sartorius (SAR), gastrocnemius (CAS) and rectus abdominis (RAB) muscles of a lizard Uromastix. The auxotonic twitch and tetanus records thus obtained were used for the first time to calculate the coefficient of linear shortening (COLS). This coefficient represent the relative Index between change in length $(\Delta\;L=L_0-L_1)$ and tension $({\Delta}P\;P_0-P_1)$ due to shortening at the steepest rising phase of the twitch and tetanus, recorded at resting length. In addition to this, maximum shortening $(S_{max})$ and auxotonic tensions were also determined at resting lengths of these muscles. The COLS was found to express the speed of shortening and auxotonic tensions are suggested to be of value to express the internal architecture of SAR, GAS & RAB muscles. The results are discussed in terms of contractile and elastic elements of the muscles alongwith the importance of shortening at resting lengths in skeletal muscles.

• The Journal of Information Systems
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• v.26 no.4
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• pp.203-225
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• 2017

Purpose This paper tired to identify the consumers' tendency with individual features and social influence as the independent variables because of the importance of identifying the various needs of financial consumers in accordance with the expansion of new financial demands. Furthermore, this paper included the relative attraction of Fintech and switching cost from mobile banking to Fintech as the variables. Design/methodology/approach To analyze the empirical study, data was collected online by conducting the questionnaire survey with 247 individuals who had used the Fintech service. The study results would provide us with the understandings of the factors influencing on the customer satisfaction and switching value recognized by consumers in case of switching from the existing mobile banking to the Fintech service. Findings The results would provide useful implications to the academic and the practical fields including the Fintech enterprises expanding the activation of Fintech industry.

• Korean Management Science Review
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• v.25 no.3
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• pp.135-155
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• 2008

This paper investigates the value of the expectation-confirmation model(ECM) of IT continuance in the internet shopping environments and attempts to expand the ECM with consideration of users diverse internet shopping factors and their preferences. Here, the extended ECM measures the users expectation-confirmation separately at the product, site and service levels, rather than treating it a single construct as measured in the original model. Further, AHP has been used for assessing the relative importance among the shopping factors, and the priority has been used for deriving weighted expectation-confirmation levels in the model. PLS analysis shows that there are significant differences in path coefficients between the ECM and a weighted ECM. This Indicates that users preferences among the diverse shopping factors need to be properly assessed to better understand the relationship between users expectation-confirmation and their continued usage behavior.

• KIEE International Transaction on Electrical Machinery and Energy Conversion Systems
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• v.5B no.4
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• pp.392-398
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• 2005

This paper presents technologies that have strategic importance in future motor drives. The underlying strategic issue for motor drives is maintaining cost while increasing certain dimensions of functionality. The dimensions of functionality which should increase include reliability and added value features such as providing continuous energy optimization, providing sensing of the driven system suitable for application specific diagnostic purposes, and providing continuously optimal thermal utilization of the capability of the drive. This paper will address each of these issues and discuss the technology status for each case, with a focus on research needed to fully deliver the needed functionality.

• Journal of the Korea Safety Management & Science
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• v.8 no.4
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• pp.205-218
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• 2006

Multi-criteria decision making is deducing the relative importance in the criterion of decision making and each alternative which is able to making a variety of choices measures the preferred degree in the series of town ranking criterions. Moreover, this is possible by synthesizing them systematically. In general, a fundamental problem decision maker solve for multi-criteria decision making is evaluating a set of activities which an considered as the target logically, and this kind of work is evaluated and synthesized by various criterions of the value which a chain of activities usually hold in common. In this paper, we use the compensatory models for the optimal decision making. For the purpose of optimal decision making, the data of five different car models are used in Europe.

• ETRI Journal
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• v.37 no.5
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• pp.1044-1054
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• 2015

The smart media (SM) industry has demonstrated that it has the characteristics to increase user innovative activities, enhance open innovativeness, and increase the segmentation of innovation value. This study introduces and evaluates an innovation system that reflects the characteristics of the SM industry. We categorize the SM industry into hardware, network, platform, and content industries and perform an AHP analysis (based on a survey of 96 experts) to evaluate the relative importance of the factors/factor groups affecting the creation of innovation. The results show that 'collaboration activity" is a more important factor than other innovation factor groups (financial support, R&D, policy environment, human resources) in the SM industry. The results also show that the important factors/factor groups differ by industry.