• Journal of Korea Trade
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• v.26 no.7
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• pp.145-166
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• 2022

Purpose - The field of online videos has seen rapid changes in information and communications technology (ICT) development. Despite active academic research on the use of online platforms, few studies have analyzed the relative importance among the factors determined. In this study, the relative importance of factors found in previous studies was identified for users of online video platforms in China and Korea. Through this, factors that should be considered first in research on online video use were derived. In addition, the quality level of online video platforms currently used in China and Korea was measured and used for analysis. The analysis results can provide information for companies to enter Chinese and Korean markets and also be useful to platform providers aiming to increase usage. Design/methodology - Among the factors of Online Video Usage identified in previous studies, 13 factors to be studied were selected through focus group interviews and hierarchized into 2 layers. For the analytic hierarchy process (AHP), each factor was designed as a pairwise comparison questionnaire. The survey included questions on the quality of online video platform currently in use. Data collection was conducted on 16 platforms in China and 11 platforms in Korea, and the relative importance of factors and user perspectives was compared and analyzed using importance performance analysis (IPA). In the analytical process, platforms were divided into over-the-top (OTT) group and Creator group according to the weight of user-generated content, and data analysis focused on these groups. Findings - As a result of AHP, China and Korea showed both "Fun" and "Interests" factors at the top, while the importance of the Entertainment factor "Vicarious satisfaction" was very different for China and Korea. "Relationship with content creators" was the most important factor in China, but it ranked the lowest in Korea. The IPA showed that the factors with high importance and performance were fun, interests, and easy accessibility for both China and Korea. In contrast, the factors that showed low performance compared to high importance in China were relationship with content creators, relationship with acquaintances/friends, and trustworthiness. As for Korea, vicarious satisfaction was observed; thus, this study has raised the need for academic and industrial interest in vicarious satisfaction. The results show that fun, interests, vicarious satisfaction, and easy accessibility of the platform are factors that must be included in further studies on online videos. Originality/value - Existing studies related to the use of online platforms have derived factors or focused on the influence relationship between factors and performance. However, few studies have analyzed the relative importance among the determined factors. This paper explores factors to be considered in future studies by deriving the relative importance between these factors from the perspective of users in China and Korea.

• Journal of the Korean Wood Science and Technology
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• v.35 no.5
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• pp.7-15
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• 2007

To evaluate the durability of finger-jointed woods according to change of humidity conditions, four types of finger-jointed woods glued with different kinds of adhesives and finger pitches were made with Sitka spruce, and the effect of humidity conditions on creep performances was investigated. The shape of creep curves differed among humidity conditions, and the inclination of creep curves was greatest in 85%RH, and lowest in 65%RH. Their creep curves showed a linear behavior beyond approximately one hour, regardless of humidity conditions. The A values of the creep curves fitted to power law increased with increasing relative humidity, whereas the A' values were in order of 30 > 85 > 65%RH unlike the A values. The initial deformation increased with increasing relative humidity, whereas the creep deformation unlike the initial deformation was in order of 85 > 30 > 65%RH, and it was found that the creep deformation of finger-jointed woods indicated the smaller amount in air-dry moisture content rather than in a low moisture content less than 30%RH. Finger-jointed woods with 6.8 mm (L) pitch had the greater creep amount than in those with 4.4 mm (S) pitch in all humidity conditions. The difference of creep amount between both adhesives in all humidity conditions was small. Relative creep at 240 hr was greatest as 62.2~71.9% in 85%RH, and the values indicated 2.1~2.6 times that of 30%RH and 3.0~3.6 times that of 65%RH and were equal or slightly greater than that of solid spruce.

• Korean Journal of Fisheries and Aquatic Sciences
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• v.21 no.1
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• pp.16-20
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• 1988

Square slices of sea tangle was dried in hot air drier that could be controlled air temperature, relative humidity and air velocity. Under various drying conditions, drying and shrinking characteristics were investigated. 1) During drying sea, tangle, the constant rate period was nonexistant and the falling rate could be devided into a 2 periods, namely, a first falling rate period and a second falling rate period. 2) The tip part was proceeded more shrinkage than base part, and under drying condition of air temperature $50^{\circ}C$, relative humidity $30\%$, air velocity 0.4m/s, when the moisture content was reduced to $20\%$, the shrinking ratio of tip part, middle part and base part were 57.5, 54.0 and $42.7\%$, respectively. 3) The drying shrinking and drying rate increased with decreasing relative humidity, but when the moisture content was reduced to $20\%$, the shrinking ratio increased with increasing relative humidity.

• KOREAN JOURNAL OF CROP SCIENCE
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• v.34 no.3
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• pp.235-238
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• 1989

This study was carried out to investigate the effect of environmental conditions of air temperature and relative humidity, varieties, and water content of leaves at harvesting time on the occurrence of barn rot during curing of burley tobacco. The curing environmental condition was combined with 4 air temperatures ranging from 25$^{\circ}C$ to 40$^{\circ}C$ and 3 different relative humidities. The harvested leaves with 3 different water contents were cured during the rainy season in curing barn. Barn rot occurred the most at 30$^{\circ}C$, and reduced at 25$^{\circ}C$ and remarkably decreased at above 35$^{\circ}C$. But no barn rot was observed at 40$^{\circ}C$. In influence of relative humidity, the percentage of rotten leaves was highest at 100% RH and remarkably reduced at lower RH. Among two varieties, KB 101 was rotted smaller than Burley 21 under the all temperature and relative humidity conditions, however those considerably showed no difference. The rate of disease development increased in the lower leaves more than in the upper leaves. In the water content of leaves at harvesting time, 29.5% of the rotten leaves was observed at W.S.D. (water saturation deficit) 10.3%, but no barn rot was found at W.S.D. 6.4%.

• Journal of the Korean Society of Clothing and Textiles
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• v.44 no.4
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• pp.749-763
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• 2020

This study examined how viewers perceived luxury haul videos, what factors made them experience vicarious pleasure and gain relative deprivation when watching them. This study conducted an interview with 20 viewers of luxury haul videos. The content obtained from the interview was analyzed by classifying it into academic terms. Cases of vicarious pleasure arose when viewers had sufficient empathy when watching videos, which was intensified by YouTubers' behavior and visual stimulation in videos. A person's relative deprivation due to her financial capabilities or appearance occurred when she compared herself with YouTubers. The more viewers perceived luxury haul as a source of information, the more they felt relative deprivation; in addition, the more they perceived it as entertainment, the more they felt vicarious pleasure. Viewers who had a high level of involvement in luxury goods tended to feel vicarious pleasure; however, viewers with a high level of involvement in YouTubers tended to feel relative deprivation. This study helps luxury brands and YouTubers understand viewers' perception of their products and programs as well as helps in the development of fashion haul videos that are beneficial to viewers.

• KOREAN JOURNAL OF PACKAGING SCIENCE & TECHNOLOGY
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• v.7 no.2
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• pp.43-51
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• 2001

This study was carried out to analyze changes of the physical properties of corrugated fiberboard boxes for fruits packaging by various moisture and temperature changes. There were significant decrease in burst strength with increased relative humidity. And also compressive strength(ring crush test) of corrugated fiberboard and box were reduced with moisture content. The decreasing amounts of single wall(SW) corrugated fiberboard was bigger than that of double wall(DW). The physical properties reductions of corrugated fiberboard and box were mainly affected by relative humidity. Therefore, it is suggested that development of the water-resistant corrugated fiberboard and box be useful under the condition of low temperature and high relative humidity such as the cold chain system.

• Journal of the Korean Society of Tobacco Science
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• v.26 no.1
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• pp.43-49
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• 2004

This study was carried out to investigate moisture sorption and desorption characteristics followed by tobacco type. Experiments were performed at various temperature(5, 15, 25, 40 $^{\circ}C$) and relative humidity range (11～84 %) controlled by saturated salt solution. Regression equation was obtained to predict equilibrium moisture according to various relative humidity, temperature and tobacco types. The obtained regression equation showed high $R^2$(above 0.95) and predicted accurate equilibrium moisture. Equilibrium moisture contents declines in the following order when a relative humidity is 50 % or above: expanded stem, flue-cured, expanded tobacco, reconstituted tobacco, USA flue-cured, orient, burley. To maintain 13 % moisture of each tobacco type in the range of 5～40 $^{\circ}C$ it is recommendable to control relative humidity 49～56 % for expanded stem, 50～57 % for flue-cured, 54～61 % for USA flue-cured, 56～60 % for reconstituted tobacco, 57～62 % for expanded tobacco, 58～64 % for orient and 58～65 % for burley, respectively. It means that the relative humidity of each tobacco type should be differently controlled to maintain the same moisture under the same temperature. In the range of 5～25 $^{\circ}C$, the lower temperature showed the higher equilibrium moisture content.

• Journal of ILASS-Korea
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• v.7 no.3
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• pp.38-44
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• 2002

The purpose of this study is to investigate the effect of the volume fraction of water and injection pressure on the spray characteristics of water/oil emulsified fuel injected from the pressure swirl atomizer. The mixture of light oil and water by using impeller mixer was performed. The spray characteristics such as SMD and velocity were measured using PDPA. The injection pressures were 7.5, 100, 200 and $300kgt/cm^2$ and volume fractions of water in emulsified fuel were 0, 10, 20 and 30%, respectively. The measurement sections were at 30, 60 and 90mm from injection nozzle tip. SMD and velocity of emulsified fuel were larger gradually by increasing the volume fraction of water in emulsified fuel. The spray angle was decreased and axial velocity was increased with increase in water content. It was found that the relative SMD ratio was increased more greatly than the relative axial velocity ratio in super critical pressure. The relative SMD ratio was increased and the relative axial velocity ratio was decreased with increase injection pressure at spray downstream.

• Asia pacific journal of information systems
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• v.31 no.4
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• pp.606-632
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• 2021

With many consumers being exposed to news via social media platforms, news organizations are challenged to attract visitors and generate revenue during visits to their websites. They therefore need detailed information on how to write articles and headlines to increase visitors' engagement with the content to drive advertising revenues. For those news organizations whose business model depends mainly on advertisements, rather than subscriptions, it is particularly crucial to understand what makes the website attractive to their visitors, what drives users to stay on the website, and what factors affect a user's exit decision. The current research examines individual news consumers' choices to find patterns of increase or decrease in user engagement relative to a variety of topics, as well as to the mood or tone of the content. Using clickstream data from a major news organization, the authors develop a user-level dynamic model of clickstream behavior that takes into account the content of both headlines and stories that visitors read. The authors find that readers appear to exhibit state dependence in the tone of the articles that they read. They also show how the topics expressed in headlines can affect the amount of content readers consume when visiting the news organization to a much larger degree than the topics expressed in the content of the article. Online publishers can make use of such findings to present visitors with content that is likely to maintain and/or increase their engagement and consequently drive advertising revenue.

• Food Science and Preservation
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• v.4 no.3
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• pp.271-278
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• 1997

Drying of Shiitake mushroom was investigated to see the effect of temperature, relative humidity of drying air and diameter of the pileus on its rates. The drying rate was increased with the increase of the air temperature and the decrease of the relative humidity. The external color was dark brown at higher drying temperature and higher relative humidity. Exponential and Thompson nodel were found to describe well the raying process of the Shiitake mushroom.