• Title/Summary/Keyword: Relative Position

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A Study on the Value Expression of the Multinational Corporation Advertisements advanced into Korea - especially on newspaper advertisements - (국내 진출 다국적기업 광고물의 가치표현연구 - 신문광고를 중심으로 -)

  • 정창준
    • Archives of design research
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    • v.16 no.1
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    • pp.103-116
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    • 2003
  • As the globalization become the main stream in our world, there is no exception also on the cultural section. And we are En the midst of this rapid transition. In the case of advertising market, we opened to those agencies in abroad in the early year of 1990 and now completely opened. On this thesis, the multinational corporation advertising was studied and researched by empirical case study. The main topic is the value expression in the advertising creativity viewed on the cultural level. The multinational corporations that have an eminent, powerful brands produces much of goods wend widely with their powerful brands and extend their marketing activities to abroad. For example, those non-alcoholic beverages, pharmaceutical products, cosmetics, electronic appliances, vehicles, sports shoes, clothes are their main exports, and they broaden the product category, market size to the global market. They also use an expert marketing skill accumulated for a long time. The advertising activities is one of the useful method to extend their global market abroad enhacing continuously brand value. And much of the multinational corporation's advertising are suspected of negative effects that advertisements works on a tool which curies so called uniformed ideology - various ruling ideology - with commercial messages. These advertising affect an developing country's moral value, life style, social value, and others. And they weaken those developing country's unique tradition, culture by putting their own ideology. Those who have a critical position on the advertising activities have been careful in judging it's effects. The result of this study which of the value system is expressed in the multinational corporation's advertisements are; First, the self - esteem value is classified by western value, and it was founded out much more in the domestic corporation's advertisements then multinational ones. Second, the security value system is classified by western value system, and it's outcome was much the same as former one. Consequently, the multinational corporation's advertisements have less of an western value expression relative to korean advertisements. Those outcomes may infer that the multinational corporations prefer to an compromise creative strategy in korea for avoiding cultural conflicts.

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Case Study on Fracture Type of Wooden Crib Wall (목재 Crib wall의 파괴유형에 대한 사례연구)

  • Shin, Changgun;Paik, Moonyeol;Hong, Cheolhwa;Bae, Wooseok
    • Journal of the Korean GEO-environmental Society
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    • v.14 no.7
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    • pp.39-50
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    • 2013
  • Crib wall is one of the segmental grid retaining walls using headers and stretchers to establish the framework of the wall. In this method, grids formed by the intersection of headers and stretchers are generally filled with the gravel to maintain the weight of the wall. Therefore, the construction can be carried out with higher speed and much economically when compared with the concrete retaining wall. Furthermore, it has high drain capacity, and environmentally friendly aspects also have been pointed out because the possibility of the planting at the front of the wall. However, in the wooden crib wall method, the relative movement between the individual headers and stretchers was generally recognized, and stress redistribution in the gravel filling was also observed when subjected to the external loading and self-weight of filling. In this study, it was analyzed fracture types and causes of wooden crib wall through detailed investigation and analysis of a large crib wall construction site. As a results, it occurred the damage in the members of 5.7% in a total of 2,315 locations and the damage of header occurred in the members of a header 80.2%. The 65.7% of the damaged header are concentrated in the lower part of crib wall. Therefore, it was analyzed the differences of fracture types and causes of wooden crib wall depending on the installation position and the kinds of members. It is considered basically the members of various forms of distortion and the grain affecting.

The Observation of Scattering Patterns During Membrane Formation: Spinodal Decomposition and Nucleation Growth (스피노달 분해와 기핵성장에 따른 상분리 과정의 광산란 패턴의 관찰)

  • Kang, Jong-Seok;Huh, Hoon;Lee, Young-Moo
    • Membrane Journal
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    • v.12 no.2
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    • pp.97-106
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    • 2002
  • Small angle light scattering (SALS) and field emission scanning electron microscope (FE-SEM) have been used to investigate the light scattering patterns with time evolved during water vapor quenching (relative humidity of 53 (${\pm}3)%$ at $26^{\circ}C$ of polysulfone (PSf)/NMP/Alcohol and chlorinated poly(vinyl chloride) (CPVC)/THF/Alcohol, respective1y. Time dependence of the position of the light scattering maximum was observed at PSf dope solutions, confirming spinodal decomposition (SD), while CPVC dope solutions showed a decreased scattered light intensity with an increased q-value, indicating nucleation & growth (NG). For the each system, domain growth rate in the intermediate and late stage of phase separation decreased with increasing the number of carbon of alcohol used as additive (non-solvent). Also, in the early stage for SD, the scattering intensity with time was in accordance with Cahn's linear theory of spinodal decomposition, regardless of types of non-solvent additive. Also, the size scales obtained by SALS were mutually compared to domain sizes gained by FE-SEM measurement. These observations of scattering pattern were much clearly observed for the 20PSf/70NMP/10n-butanol (w/w%) and agreed with the theoretical predictions for scattering patterns of each stage like the early, the intermediate, and the late stage of SD type phase separation. As the scattering maximum was observed at the larger angles (larger q) in the order of n-butanol > n-propanol > methanol > no alcohol, the pore size of final morphology decreased.

Fundamental Experiment on the Flow Characteristics inside the Exhaust Duct of Cone Calorimeter (콘 칼로리미터의 배기 덕트 내부 유동 특성 기초 실험)

  • Shin, Yeon Je;You, Woo Jun
    • Fire Science and Engineering
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    • v.33 no.4
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    • pp.35-40
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    • 2019
  • In this study, the mass flow rate of the heat release rate equation, which is the major factor of the oxygen consumption method, was analyzed for the fundamental investigation of the cone-calorimeter (5 m length and 0.3 m diameter). The shapes of a completely empty inside, 3 mm pore diameter mesh and pore diameter 10 mm honeycomb with 0.76 porosity were constructed using the cone-calorimeter. To calculate the mass flow rate, four bi-directional probes and thermocouples were installed in a uniform position in the vertical direction of flow. The velocity gradient and flow perturbation were measured from the increase in Reynolds number. As the flow capacity increased, the speed gradient increased in all three shapes relative to the turbulence intensity. In addition, the deviation of extended uncertainty to the mass flow was completely low in the order of empty space, mesh (dp = 3 mm) and honeycomb (dp = 10 mm and 𝜖 = 0.76) at the 95% confidence level. The results can be used in designs to improve the flow stability of the cone calorimeter.

Development and application of stent-based image guided navigation system for oral and maxillofacial surgery (구강외과 수술용 스텐트 기반 영상유도 수술 시스템의 개발)

  • Lee, Woo-Jin;Kim, Dae-Seung;Yi, Won-Jin;Lee, Sam-Sun;Choi, Soon-Chul;Heo, Min-Suk;Huh, Kyung-Hoe;Kim, Myung-Jin;Lee, Jee-Ho
    • Imaging Science in Dentistry
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    • v.39 no.3
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    • pp.149-156
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    • 2009
  • Purpose : The purpose of this study was to develop a stent-based image guided surgery system and to apply it to oral and maxillofacial surgeries for anatomically complex sites. Materials and Methods : We devised a patient-specific stent for patient-to-image registration and navigation. Three-dimensional positions of the reference probe and the tool probe were tracked by an optical camera system and the relative position of the handpiece drill tip to the reference probe was monitored continuously on the monitor of a PC. Using 8 landmarks for measuring accuracy, the spatial discrepancy between CT image coordinate and physical coordinate was calculated for testing the normality. Results : The accuracy over 8 anatomical landmarks showed an overall mean of $0.56{\pm}0.16\;mm$. The developed system was applied to a surgery for a vertical alveolar bone augmentation in right mandibular posterior area and possible interior alveolar nerve injury case of an impacted third molar. The developed system provided continuous monitoring of invisible anatomical structures during operation and 3D information for operation sites. The clinical challenge showed sufficient accuracy and availability of anatomically complex operation sites. Conclusion : The developed system showed sufficient accuracy and availability in oral and maxillofacial surgeries for anatomically complex sites.

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Anatomical Characteristics of the Mandibular Median Lingual Foramen: the Assessment of the CBCT (CBCT를 이용한 하악 정중설공의 해부학적 평가)

  • Lee, Go-Woon;Kim, Ok-Su
    • Journal of Dental Rehabilitation and Applied Science
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    • v.29 no.4
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    • pp.337-346
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    • 2013
  • It is necessary to consider the median lingual foramen carefully to prevent the bleeding due to the damage of the sublingual artery for implant surgery. This study is to evaluate the frequency, location, diameter and the number of the Mandibular median lingual foramen regarding gender and age in the CBCT. Sixty two images of cone beam computed tomography (CBCT) whose visited the Chonnam National University Dental hospital from Sept. 2010 to Apr. 2011 were evaluated. Frequency, number, location and the diameter of Mandibular median lingual foramen shown in the CBCT image were evaluated. Sixty two patients (100%) had at least one median lingual foramen and fifty six patients (90.32%) had multiple foramens. Forty patients (66.13%) showed the median lingual foramen on the location between Mn. central incisors. The mean vertical position of the genial spine and the median lingual foramen was 24.21 mm and 14.52 mm, respectively. And the relative mean vertical dimension of median lingual foramen was 0.45. The mean diameter of the foramen was 0.93 mm. CBCT demonstrated the frequency, location, diameter and the number of median lingual foramen. It is necessary to take CBCT before implant placement to prevent the bleeding.

Strengthen Effect of RC Beam Overlaid or Repaired by VES-LMC (초속경 라텍스개질콘크리트로 덧씌우기 및 보수된 철근콘크리트보의 보강효과)

  • Choi, Sung-Yong;Yun, Kyong-Ku;Choi, Seung-Sic
    • Journal of the Korea Concrete Institute
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    • v.20 no.4
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    • pp.423-430
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    • 2008
  • VES-LMC (very-early strength latex-modified concrete) has been widely used as repair material for bridge deck overlay or rehabilitation, because the overlaid or repaired could be opened to the traffic after 3 hours of curing. Although the field performance of VES-LMC generally indicates that it has an excellent bonding to the substrate and shows a long term performance, little quantitative data or research results have been presented in the literature on structural studies. The purpose of this study was to investigate the flexural behavior, interfacial performance, crack propagation, and strengthen effect of RC beam overlaid or repaired by VES-LMC through the 4-point flexural loading test. Two different types of RC beam were fabricated for repair and rehabilitation types. The test result showed that the strengthen effect, in term of flexural stiffness, increases as the depth of repair or overlay increases. More than 40% of stiffness was improved when the depth of repair was up to steel position. However, there was a little difference between 80 mm and 120 mm repaired beam. This means the repair depth must be considered. The interfacial behavior data showed that the repaired or overlaid beams had a little relative displacement. This means that two materials behave comparatively acting together. However, there were two specimens which had large displacement at the interface, because of poor bond strength. This suggested that interface treatment is one of the most important jobs in composite beams.

A Study on the Accuracy Improvement of Control Point Surveying of Photograph Using Digital Camera (디지털 카메라를 이용한 사진기준점측량의 정확도 향상에 관한 연구)

  • Kim, Kye-Dong;Park, Joung-Hyun;Lee, Young-Wook
    • Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
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    • v.27 no.2
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    • pp.203-211
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    • 2009
  • With supply of the domestic digital camera, the relative importance of the digital camera is coming to be high gradually on aerial photogrammetry, the image of digital camera is more applied in image map or digital topographic map production. But, there are cases that do not have position information or attitude information of each photograph in digital camera results. Therefore, we wish to present additional method to get more accurate photograph control point result. In this study, One is called A method, which is the case of entering positioning information of principal point from topographic map as default values that are need to extract tie point automatically using by 56 pieces of photography that are photographed by DMC to the extent to 5 courses and 35 GCP points. The other is called B-method, which is the case of entering exterior orientation parameters that are processed by block adjustment for A-method using by 4 control points in method-1 as default values. We have analyzed about results per control points arrangement for two cases using MATCH-AT that is photograph control point measurement S/W of Germany INPHO company. As a result of analysis, accuracy of B-method was better than that of A-method, and we could get more accurate results if block adjustments are executed including self calibration. Also, it is more effective in expense side that using self calibration for photograph survey in B-method because can reduce GCP numbers.

Strategic surgical-combined orthodontic treatment planning of patient with missing incisors on maxilla: a case report (상악 전치부 결손 환자의 수술을 동반한 전략적 교정치료 증례)

  • Park, Je-Hyeok;Jeon, Jin;Zhao, Sen;Jeon, Young-Mi;Kim, Jong Ghee
    • Journal of Dental Rehabilitation and Applied Science
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    • v.35 no.4
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    • pp.244-252
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    • 2019
  • Proper positioning of maxillary incisors is key to success of surgery combined treatment. Establishing surgery plan would be a difficult job if maxillary incisors are lost. Patient who lost all of her maxillary incisors due to accident came for orthodontic treatment. Through careful modification of maxillary archform, pre-surgical orthodontic treatment was conducted with four prosthetic space consolidation. Position of incisors was decided by help of 3D prosthetic set-up, and 1-jaw surgery was planned. After relative short treatment period of 28 months, final prosthesis was done. When alveolar bone loss happens, harmonious prosthesis of upper incisors is difficult. Utilizing mandibular set-back surgery and incisor positioning using 3D set-up could make a better environment for treatment outcome. Strategic pre-surgical orthodontic treatment can allow shorter time and less number of prosthetics.

Ecological Characteristics and Distribution of Fish in the Downstream Region of Gyeongan Stream (경안천 하류구간에 서식하는 어류의 분포 및 생태특성)

  • Lee, Eui-Haeng;Kim, Mirinae;Kim, Hyun-Mac;Son, Misun;Chang, Kwang-Hyeon;Nam, Gui-Sook
    • Korean Journal of Environmental Biology
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    • v.31 no.4
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    • pp.478-485
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    • 2013
  • Fish field survey, especially fish distribution and their ecological characteristics, was performed in the downstream region of Gyeongan stream during the period of before (June) and after (October) the summer monsoon in 2010. Depending on the characteristics of each site, fyke net or casting net was used for fish sampling. Feeding classification was determined by the analysis of stomach contents. Total number of family and species sampled were 5 and 17, respectively. The dominant family was Cyprinidae (12 species), and relative abundance (RA) of the most dominant species, Lepomis macrochirus and Zacco platypus, was 38% and 24%, respectively. Exotic species and Korean endemic species observed were 3 (423 individuals, RA 44%) and 4 (98 individuals, RA 10%), respectively. Tolerance guild analysis as characteristics of ecological indicators revealed an undoubtedly high percentage (97%), compared to others as reflected by the identification of just one sensitive species. Analysis of trophic guilds showed that L. macrochirus dominated among insectivores (44% RA). The food of L. macrochirus composed of, aquatic insects, benthic invertebrates, zooplankton, Chironomidae, and waterweed. Thus, we determined that L. macrochirus could be classified as insectivores (partially carnivores) in this study. Conversely, Z. platypus consumed Cladocera exclusively, greater than 90% of their feed. We presume that stable isotope analysis would identify the exact position of these species in the food web.