• Journal of the Korea Fashion and Costume Design Association
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• v.18 no.1
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• pp.91-103
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• 2016

The product name is the main factor in working out the marketing strategies, because it offers the information of the products, and reflects functions, materials, expectable effect, and the trends of the cosmetics. The purpose of this study is to analyze the type of language, the number of syllabus, and the composition method of the product names for the domestic cosmetics brands. It analyzes 120 products of skins and lotions from 10 brands of the Amore-Pacific. The results of the study are as follows; Firstly, foreign words and languages are mostly used in the product names, and the mixed words are used more than the korean and the chinese characters. Secondly, 7-15 syllabus is the most widely used number for the brand names. It is rare to use only one word for the brand name and it is general to use the combination of relative words that describes the product well. Thirdly, it is found to be common to have 'product line + product type' for the composition method. This kind of composition method uses the words that indicates skin troubles.

• The Korea Journal of Herbology
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• v.27 no.4
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• pp.59-71
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• 2012

Objective : This study was conducted to investigate into the etymology of 218 species names for 128 woody herbal medicines in Korea. Methods : The examined herbalogical books and research paper which published at home and abroad. Results ; This study was conducted to investigate into the etymology of 218 species names for 128 woody herbal medicines in Korea. The origins of species names for woody herbal medicines in Korea were in order of the local place name by thirty seven(16.97%), the dialects and old name by twenty two(10.09%), the morphological characters of leaves by twenty(9.17%), the plant's constituents and uses by fifty(6.88%), the person's name by fifty(6.88%), the other's generic names and species names by thirteen(5.96%), the morphological characters of flowers by twelve(5.50%), the morphological characters of stems by twelve(5.50%), the words meaning a number by twelve(5.50%), the relative characteristic by comparing with the same genus by twelve(5.50%), and so on. Conclusion : According to the investigation which origin of species names of woody herbal medicines from herbalogy textbook, the number of species names of herbal medicine originated from the local place names by 37(16.97%) was the most of all.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.44 no.1
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• pp.71-78
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• 2021

Recently the meaning of the road name address is expended as an information through the revision of the Road Name Address Act. As this revision, the address of things (AoT) become more important indicating the possibility for the expansion to the related business. However, recent study about AoT does not concern how the current priority system works from the first research. In this study, we analyze perception about addressable object between AoT experts and public using AHP analysis. We structured the importance of addressable objects as two categories; urgency and value creation. The necessity in emergency or daily, accessibility and welfare conform the urgency index. Meanwhile, public value creation in public domain or profitability in the business area and economics conform value creation index. We conducted survey for total of 89 of experts and public. The results of this study indicate the relative importance of AoT measured by experts and public. Generally, public tend to concern more about accessibility conforming the urgency index than experts. Moreover, the public WiFi and the sports complex scored the high priority among the remain addressable objects, in respect of the urgency and the value creation. This result could be implemented for the activation of the smart city industry base on the geospatial information including AoT.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.5
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• pp.36-46
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• 2019

The number of hosts connected to the Internet has increased dramatically, introducing the Domain Name System(DNS) in 1984. DNS is now an important key point for all users of the Internet by allowing them to use a convenient character address without memorizing a series of numbers of complex IP address. However, relative to the importance of DNS, there still exist many problems such as the authorization allocation issue, the disputes over public registration, security vulnerability such as DNS cache poisoning, DNS spoofing, man-in-the-middle attack, DNS amplification attack, and the need for many domain names in the age of hyper-connected networks. In this paper, to effectively improve these problems of existing DNS, we proposed a method of implementing DNS using distributed ledger technology, blockchain, and implemented using a Ethereum-based platform. In addition, the qualitative analysis performance comparative evaluation of the existing domain name registration and domain name server was conducted, and conducted security assessments on the proposed system to improve security problem of existing DNS. In conclusion, it was shown that DNS services could be provided high security and high efficiently using blockchain.

• Korea Journal of Hospital Management
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• v.5 no.1
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• pp.24-39
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• 2000

This paper aims to analyze the effects that marketing mix variables have on the marketing performance of pharmaceutical manufacturers. It examines how product characteristics, price, marketing channel and promotion effort influence the sales and market share of anti-ulcer drugs in the markets for clinics and hospitals separately. Empirical results from 29 products of anti-ulcer drugs show that sales in hospitals are affected by the profit per prescription to the physician, brand name drugs relative to generics, and the age of ingredients since its introduction to the markets. Profit per prescription to the hospital, relative price, age of ingredients and promotion effort have positive effects on the market share.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.38B no.6
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• pp.473-484
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• 2013

Shorten URL service is the method of using short URL instead of long URL, it redirect short url to long URL. While the users of microblog increased rapidly, as the creating and usage of shorten URL is convenient, shorten url became common under the limited length of writing on microblog. E-mail, SMS and books use shorten URL well, because of its simplicity. But, there is no relativeness between the most of shorten URLs and their target URLs, user can not expect the target URL. To cover this problem, there is attempts such as changing the shorten URL service name, inserting the information of website into shorten URL, and the usage of shortcode of physical address. However, each ones has the limits, so these are the trouble of automation, relatively long address, and the narrowness of applicable targets. SHRT is complementary to the attempts, as getting the idea from the writing system of Arabic. Though the writing system of Arabic has no vowel alphabet, Arabs have no difficult to understand their writing. This paper proposes SHRT, new method of URL Shortening. SHRT makes user guess the target URL using Relative word of the lowest domain of target URL without vowels.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.7 no.11
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• pp.2737-2753
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• 2013

In this study, we propose a novel salient object detection strategy based on regional contrast and relative spatial compactness. Our algorithm consists of four basic steps. First, we learn color names offline using the probabilistic latent semantic analysis (PLSA) model to find the mapping between basic color names and pixel values. The color names can be used for image segmentation and region description. Second, image pixels are assigned to special color names according to their values, forming different color clusters. The saliency measure for every cluster is evaluated by its spatial compactness relative to other clusters rather than by the intra variance of the cluster alone. Third, every cluster is divided into local regions that are described with color name descriptors. The regional contrast is evaluated by computing the color distance between different regions in the entire image. Last, the final saliency map is constructed by incorporating the color cluster's spatial compactness measure and the corresponding regional contrast. Experiments show that our algorithm outperforms several existing salient object detection methods with higher precision and better recall rates when evaluated using public datasets.

• The Korean Journal of Franchise Management
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• v.10 no.4
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• pp.7-18
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• 2019

Purpose: This study identifies the relative importance of the sub - factors of initial services and continuous services using AHP (Analytic Hierarchy Process) method, and calculates the competitive index for the detailed factors. The purpose of this paper is to propose the establishment of long - term and short - term management strategy for expansion of business of food service franchise, franchisors, long - term and win - win relationship with franchisees, and rationalization of operating system. Research design, data, and methodology: The population for the survey is 92 franchisees in 46 foreign brands and 46 domestic brands in the Seoul metropolitan area (Seoul / Gyeonggi / Incheon). The survey was conducted from July 1 to August 31, 2018 through the survey agency with a telephone interview and a surveyor's direct visit. A total of 100 questionnaires were collected, but a total of 92 parts were used for analysis except 8 parts that were considered to contain false information. Using the AHP method, relative importance and competitiveness index were calculated for the details of initial services and continuous services. Results: The results shows continuous services were significantly higher for both foreign brand franchises, domestic brand franchises, and overall than initial services, This suggests that the continuous services of the affiliated franchisors has a higher relative importance than the initial services. Among the continuous services, brand reinforcement and promotion were significantly higher for both foreign brand merchants and domestic brand franchises. This can be regarded as the most important factor in brand reinforcement and promotion when selecting a food service franchisors. Conclusions: In the Standard Terms and Conditions governed by the Fair Trade Commission, the franchisors should increase the fairness by creating manuals for supporting services, especially after opening, and regularly checking whether the supporting services have been carried out like manuals since the establishment of franchisees. In addition, the Brand Strengthening and Public Relations Committee (tentative name) jointly participated by the franchisors and franchisees for the purpose of strengthening and promoting the brand, suggesting a system for transparent and efficient execution of the brand reinforcement and promotion budget and monitoring afterwards.

• Journal of Society of Preventive Korean Medicine
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• v.3 no.1
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• pp.157-172
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• 1999

This treatise, after review recent data on Oriental Medical toxicity, gets a conclusion on toxic concept of Oriental Medicine. 1. In the oriental medicine, the concept of toxic character contains propensity which disposition is inclined, and general meaning covered with the effect of a medicine, a side effect, formation of a medicine Besides, the concept diversely is used in the cause of a disease, names, symptoms, how to treat, medicines, prevention name, etc. 2. Every herbal drugs has toxic character. Levels of toxicity are nonexistence(無毒), existence(有毒), a little(小毒), always(常毒), serious(大毒), fatal toxic(劇毒), whose concepts in the Oriental Medicine are divided relative and absolute at the same time. 3. The examples of the fatal events by poisoning up to now are more than 400 cases(in China). 4. The factors of toxicity are the amount used unsuitably, the combination, directions, and interactions between western and oriental medicine, etc. The reduction of toxicity and how to detoxicate is several methods. The toxic science in Oriental Medicine based on the formation of oriental medicine present principles which use herbal drugs safely and availablely, utilizing th dispositions and efficiencies. It has positive, learning spirits which prevent abuse of oriental medicine, and which exactly diagnose and use the herbal drugs in the treatment with absolute toxic medicine. However, I think that scientific, positive experimental research is necessary to setup dose-response relation, be in relative quantity of toxic character, operate on the reactive mechanism exactly.

• Journal of Nutrition and Health
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• v.51 no.5
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• pp.480-487
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• 2018

Purpose: The study examined the Chinese and Japanese consumers' preference for Korean home meal replacement (HMR) product package designs using conjoint analysis. Methods: The questionnaire survey was completed by 270 consumers living in Beijing, China and Osaka, Japan, over the age of 20 years old, who had previously purchased or consumed a Korean HMR. Based on the attributes and levels within each attribute related to the Korean HMR product package design, 54 profiles were constructed. Of the 54 profiles, 11 combinations were selected using an orthogonal design, and the participants were asked to rank the 11 combinations in order of preference from top to bottom. Results: The relative importance of the Korean HMR product package design attributes were analyzed. Chinese consumers regarded illustration, ingestion form, concept, and brand name, in that order, to be most important. In the case of Japanese consumers, illustration, concept, ingestion form, and brand name, in that order, were most important. For the illustration attributes, in order of importance, Chinese consumers preferred raw materials, characters, and celebrities, and Japanese consumers preferred characters, raw materials, and celebrities. For the concept attributes, Chinese consumers favored, witty, traditional Korean, and modern concepts, whereas Japanese consumers favored witty, modern, and then traditional Korean concepts. For the ingestion form attributes, both Chinese and Japanese consumers preferred Ready To Eat (RTE), followed by Ready To Heat (RTH), and then Ready To Cook (RTC). For the brand name attributes, both Chinese and Japanese consumers preferred the localized brand name over the Korean brand name. Conclusion: Differences in the relative importance of Korean HMR product package design attributes were observed among Chinese and Japanese consumers, and there were differences in preference according to the levels within each attribute. These results are expected to provide useful basic data to assist in the future development of differentiated HMR package designs and marketing strategies to meet consumer needs in the market for Korean HMR in China and Japan.