• 한국학교보건학회지
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• 제12권2호
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• pp.231-242
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• 1999

This study was designed to identify the relation between health beliefs and compliance with weight control behavior in obese high school students living in Chonnam province. The data were collected from May 24 to 29, 1999. The instruments used in this study were modified by the authors on the basis of the results of the study's related references. The data were analyzed by descriptive statistics, t-test, ANOVA, Pearson's Correlation using the SAS PC+ program. The results were as follows : 1. The correlation between health concern and compliance with weight control behavior was revealed as statistically significant (r= .34, p= .005). From the correlation of variables, it is concluded that there were statistically significant relations between health concern and benefit (r= .25, p= .043), between health concern and barrier (r= .33, p= .008), between susceptibility and severity (r= .64, p= .000), between susceptibility and benefit (r= .42, p= .000), between susceptibility and barrier (r= .44, p= .003), between severity and benefit (r= .37, p= .002), between severity and barrier (r= .56, p= .000), and between benefit and barrier (r= .38, p= .002). Thus, perceived susceptibility, perceived severity, perceived benefit, and perceived barrier had an indirect influence on compliance with weight control behavior. 2. In the analysis of the relationship between general characteristics and compliance with weight control behavior and health belief variables: Sex (t=2.56, p= .010) was revealed as the influencing variable of health concern. The number of those subjects living together (F=2.88, p= .044) was revealed as the influencing variable of susceptibility. Sex (t=3.47, p= .047), income (F=1.67, p= .051) was revealed as the influencing variable of barrier. 3. In the analysis of the relationship between obese characteristics and compliance with weight control behavior and health belief variables: Perception of weight (F=9.21, p= .000), family history of obesity (t=4.89, p= 030), environment of obesity (t=14.30, p= .000) were revealed as the influencing variables of susceptibility. Perception of weight (F=4.86, p= .001), symptoms of obesity (t=4.46, p= .006), family history of obesity (t=6.59, p= .012), environment of obesity (11.30, p= .001), and reasons of weight control (F=3.07, p= .010) were revealed as the influencing variables of severity. Symptoms of obesity (F=4.15, p= .009), reasons of weight control (F=2.41, p= .046) were revealed as the influencing variables of benefit. Environments of obesity (t=4.23, p= .044) were revealed as influencing variables of barrier. These results suggest that for improvement in compliance with weight control behavior, school nurses should stimulate the students' concerns about health.

• 한국응용과학기술학회지
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• 제37권5호
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• pp.1344-1355
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• 2020

본 연구는 골프연습장 이용객을 대상으로 골프참여자의 지도자 신뢰와 여가 이득 및 회복탄력성에는 어떠한 관계가 있는지 규명하는데 목적이 있으며, 연구대상은 서울, 경기, 인천, 대전, 대구지역에 소재한 골프연습장 이용객을 대상으로 설문조사를 실시하였다. 표본은 비확률 표본추출법 중 편의표본추출법을 사용하여 표본을 추출하였고, 자기평가기입법으로 설문지를 작성하도록 하였으며 총 234부의 자료가 실제분석에 사용되었다. 본 연구의 목적을 달성하기 위하여 SPSS 18.0과 AMOS 18.0을 이용하여 빈도분석, 탐색적 요인분석, 확인적 요인분석, 신뢰도분석과 상관관계분석을 실시하였고 모형을 설정한 뒤 구조방적식모형(SEM)을 통하여 변인간의 인과적 관계를 규명하였다. 이상과 같은 연구방법과 연구모형 검증을 기초로 하여 본 연구에서 도출된 결과는 다음과 같다. 첫째, 골프참여자들의 지도자 신뢰는 여가 이득에 정적인 영향을 미치는 것으로 나타났다. 둘째, 골프참여자들의 여가 이득은 회복탄력성에 정적인 영향을 미치는 것으로 나타났다. 셋째, 골프참여자의 지도자 신뢰는 회복탄력성에 정적인 영향을 미치는 것으로 나타났다. 넷째, 골프참여자의 지도자 신뢰와 회복탄력성의 관계에서 여가 이득은 매개하는 것으로 나타났다. 따라서 기본적으로 골프의 참여가 만족으로 이어질 수 있도록 만드는 노력이 필요하며, 더불어 골프를 통해 다양한 이득이 생길 수 있도록 다양하고 편리한 서비스의 모색 및 나아가 골프참여자에 대한 세심한 관찰을 통한 심리적인 관리까지 필요하다고 판단된다.

• 한국사회복지학
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• 제41권
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• pp.43-67
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• 2000

The main source in financing the National Pension benefits is the contribution raised from the insured's earnings. So, Most of the insured take a great interest in the questions of what return on the payment of contribution National Pension benefits provide and whether there be the difference in return according to earnings level. The Purpose of this study is to assess money's worth of National Pension and to answer the above questions. There are two basic types of money worth analysis, empirical and hopothetical. This study basically belongs to the former in terms that it is based on actual earnings and insured term. For performing money's worth analysis, four different measures which are referred as the "break-even period", the "benefit/tax ratio", the "net lifetime transfer", the "internal rate of return" are used and they all involve the way in which the relationship between the present value of contributions and the present values of benefit is present. The results which evaluate average money's worth of accrued rights before 1999 are le as follows. Break-even period is about 43 months, benefit/tax ratio being 4.9, net lifetime transfers being about 37 mil1ion won, internal rate of return being 33.2%. This verifies that money' worth of National Pension is much higher than actuarially fair. In the mean while, money' worth is proved to be very different according to earnings level. The progressivity relationship between earnings level and rate of return is found in all measures but net lifetime transfer.

• 한국벤처창업학회:학술대회논문집
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• 한국벤처창업학회 2010년도 통합학술대회
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• pp.93-112
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• 2010

Consumers show higher interest in fishery products processed food that are effective for the personal health and good for convenience, nourishment and taste. But current domestic research for fishery products processed food is marginal. In this respect, this research systematically analyzes consumers' consumption patterns and relationship to comsumer's pursuable benefit, reference for selection, satisfaction level and purpose of purchase. This research shows results as following. Consumers consider product information the most important in reference for selection, and convinience the highest in pursuable benefit. And this research analyze influence of reference for selection and pursuable benefit on satisfaction level and purpose of purchase using demographic properties as control variables. The variables which affect satisfaction level are residential district(region), recipe, nutrient, convenience, economy and the variables affect purpose of purchase are nutrient, convenienct, satisfaction level. If this result is used to develop new products and industrialize fishery products processed food, consumer market of fishery products processed food can be expanded. And this result can be utilized as fundamental reference for sales promotion.

• 복식
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• 제56권3호
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• pp.91-106
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• 2006

The purpose of this study is to examine the differences of long-term relationship intention process according to consumer characteristics. Data for this research was collected from 540 women older than 20 years old in Seoul, Gwangju, and Gyeonggi-do. The results are as follows. First, relationship consumers having relationship with stores were different from customers having relationship with a brand in specific store in the long-term relationship intention process. Second, consumers having relationship for a long period and consumers having relationship for a short period showed differences in long-term relationship intention process. Third, strong relationship consumers and weak relationship consumers showed differences in long-term relationship intention process. Forth, involvement groups showed differences in long-term relationship intention process. These results imply that fashion retailers need set up the relationship strategy for subdivision groups along consumer characteristics.

• 한국의류산업학회지
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• 제7권6호
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• pp.609-616
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• 2005

The purposes of this study were to investigate relationship marketing in fashion retail setting through literatures and were to set up a relationship marketing model which is suitable for fashion stores. In order to achieve the purposes of this study, concepts and properties of relationship marketing were studied through the previous studies. Relationship marketing research tendency in retail setting was examined and relationship marketing strategies of fashion stores were examined. As a results, relationship marketing process model for fashion stores was developed. The variables influenced on long-term relationship intention of fashion consumers may be relationship benefits, satisfaction, trust, and commitment. Relationship benefits might have an influence on satisfaction, trust, and commitment. Finally commitment might have an influence on long-term relationship intention. Also, Consumer buying characteristics and consumer relationship disposition might have an influence on relationship marketing process model for fashion stores.

• 통상정보연구
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• 제12권2호
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• pp.291-322
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• 2010

Many companies make active use of loyalty programs to improve their customers' loyalty to the company. Loyalty programs are widely used in various industries and sectors, including oil, telecommunications, credit card, department stores, and internet shopping malls; their performance seems to be successful in building a positive relationship with customers. This study emphasizes the role of affiliate programs in creating loyalty, thereby helping companies to maintain their competitive advantage. To objectives of this study are to investigate which antecedent variables(affiliate program benefit, service company characteristic , consumer characteristic) have significant effects on consumer perceived affiliate program satisfaction and to examine whether these factors have differences between Korean and Japanese consumers. The useful results will provide marketing strategy for marketers of service companies. The results also show that affiliate program is very important in order to maintain relationship with customers in service companies.

• 한국콘텐츠학회논문지
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• 제9권6호
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• pp.390-398
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• 2009

본 연구는 두 가지 측면에서 연구되었다. 첫 번째, 가맹사업자와 가맹계약자간 중요성 인지 여부, 좋은 관계 유지 인지 여부, 지속적인 관계 유지 노력, 관계 개선 노력, 상호간의 관계 인정 여부 등 현재 마케팅 파트너쉽의 중요성이 어느 정도인지에 대한 연구를 수행하였다. 두 번째, 가맹사업자와 가맹계약자간의 상호관계에서 역할수행과 관계유지, 갈등해결과 관계유지, 역할수행과 타가맹점과의 비교 등에 대한 상관관계 연구를 하였다. 본 연구의 결론에서는 가맹사업자가 보다 강력한 파트너쉽을 가진 가맹계약자를 원한다면 각자 파트너쉽이 중요함을 인지하고 있는 가맹사업자와 함께 많은 노력을 해야 하며, 자신들의 이익보다는 파트너쉽의 이익을 생각해야 하며, 그와 관련된 많은 문제점들을 서로 함께 해결해야 할 것을 제시하였다. 즉 강력한 파트너쉽은 가맹사업자와 가맹계약자 양쪽의 노력이 필요하다는 것이다. 이러한 양쪽의 희생은 전체적인 Relationship의 수행뿐 만아니라 이익배분까지도 포함되어야 한다는 것이다.

• 한국의류학회지
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• 제32권12호
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• pp.1927-1938
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• 2008

소비자와의 장기적 관계 관리가 강조되는 현 시점에서, 소비자들이 인터넷 쇼핑몰에서 의류제품을 구매할 때 지각하는 관계혜택에 초점을 두고, 소비자들의 관계혜택지각이 쇼핑몰에 대한 관계몰입 및 충성도에 미치는 영향을 규명하고자 하였다. 본 연구를 위해 인터넷 의류구매 경험이 있는 20대 및 30대 남녀 소비자 343명에게 설문조사하였다. 연구결과, 인터넷 의류구매에서의 관계혜택지각은 쇼핑몰에 대한 관계몰입 및 충성도에 유의한 영향을 미쳐, 관계혜택지각이 클수록 쇼핑몰에 대한 관계몰입 및 충성도가 높은 것으로 나타났다. 또한 관계혜택지각 차원에 따라 소비자들을 유형화한 결과, 소비자들은 '사회적 혜택지각 집단', 경제/쇼핑편이성 혜택지각 집단', '쇼핑편이성 혜택지각 집단', '고객화 혜택지각 집단', '정보적 혜택지각 집단', '심리적 혜택지각 집단'으로 구분되었으며, 이들의 쇼핑몰에 대한 관계몰입 및 충성도에도 유의한 차이가 있는 것으로 나타났다. 본 연구는 인터넷 기업이 고객과의 관계를 결속시키고 나아가 쇼핑몰에 대한 충성도를 높이는데 도움을 줄 수 있을 것으로 본다.

• 한국정보통신학회논문지
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• 제16권10호
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• pp.2309-2315
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• 2012

본 연구의 목적은 항공사 SNS의 지속적인 사용을 유도할 수 있는 방안을 제시하고 새로운 SNS 비즈니스 모델 구축 및 마케팅 전략수립에 유용한 가이드라인을 제시하는 것이다. 세부적으로 항공사 SNS의 정보품질, 관계혜택, 만족 등의 요인 간 영향관계를 분석하였다. 실증분석 결과에 의하면, 항공사 소셜네트워크서비스의 시스템품질과 정보서비스품질은 사회적 혜택, 심리/고객화 혜택, 경제적 혜택에 유의한 영향을 미치는 것으로 나타났다. 관계혜택중에서는 사회적 혜택과 심리/고객화 혜택이 고객 만족에 유의한 영향을 미치는 것으로 나타났다.