• Culinary science and hospitality research
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• v.14 no.4
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• pp.93-105
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• 2008

This study was attempted to analyze causal relations among flexibility, growth, and profitability variables, which are the financial indexes of restaurant enterprises. The samples were 24 restaurant enterprises in total, and 102 financial statements between 2002 and 2006 were analyzed. As a result of the analysis, total asset growth rate influenced all profitability variables among growth variables. Also, the net sales growth influenced return on sales and return on assets, and the assets turnover influenced return on assets and return on equity. Among flexibility variables, current ratio and interest coverage ratio to operating profit influenced return on assets, and return on equity was influenced by current ratio and debt-to-equity ratio.

• International Commerce and Information Review
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• v.9 no.3
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• pp.23-32
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• 2007

The purpose of this study is to estimate and analyse the relationship between efficiency of bank industry and macroeconomic variables. We employ Johansen's multivariate cointegration methodology, since the model must be stationary to avoid the spurious results. The empirical results show that our model is stationary as well as mean-reverting. This paper also applies impulse-response functions to get additional information regarding the responses of the bank spread to the shocks economic variables such as long and short term interest rates differential, banking organ liquidity, business cycle index, and foreigner's net equity investment. The results indicate that while the bank spread respond positively to liquidity and equity investment shocks and then decay very quickly.

• Asia Marketing Journal
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• v.20 no.4
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• pp.21-47
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• 2019

This study empirically examines the synergy effect of a corporate-level loyalty program on customer equity (CE) known as the lifetime value of current and future customers (Blattberg et al. 2009). A corporate-level loyalty program refers to a company-wide integration loyalty program at the corporate-level in which subsidiaries (multi-divisions) participate as program members. It does not merely examine whether there is an integration effect of a corporate-level loyalty program from the CE perspective, but it provides practical implications for a firm's strategic focus by identifying which value creation channels (i.e., acquisition, retention, and cross-selling), brand characteristics (i.e., size of the customer base before integration, diversity of products, and sales channel type), and consumer characteristics (i.e., customer relationship stage, transaction amount before integration, transaction period, and number of purchased brands) are affected the most by the synergy effect.

• Asia-Pacific Journal of Business
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• v.15 no.1
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• pp.145-157
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• 2024

Purpose - In this study, we propose an empirical model for predicting seasoned equity offering (SEO here after) using machine learning methods. Design/methodology/approach - The models utilize the random forest method based on decision trees that considers non-linear relationships, as well as the gradient boosting tree model. SEOs incur significant direct and indirect costs. Therefore, CEOs' decisions of seasoned equity issuances are made only when the benefits outweigh the costs, which leads to a non-linear relationship between SEOs and a determinant of them. Particularly, a variable related to market timing effectively exhibit such non-linear relations. Findings - To account for these non-linear relationships, we hypothesize that decision tree-based random forest and gradient boosting tree models are more suitable than the linear methodologies due to the non-linear relations. The results of this study support this hypothesis. Research implications or Originality - We expect that our findings can provide meaningful information to investors and policy makers by classifying companies to undergo SEOs.

• Journal of the Korean Home Economics Association
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• v.43 no.2
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• pp.81-103
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• 2005

The main purpose of the research was to prove, in a practical sense, the relationship among perceived equity, role stress and life satisfaction of employed wives working in sales departments. The subjects were employed wives working in sales departments who have at least one child and a spouse, living in Seoul and the Metropolitan area. The final data analysis used 487 out of 668 questionnaires. Statistical analyses were carried out using SPSS/PC WIN which included frequencies, mean, percentages, Pearson's correlation, Cronbach's ${\alpha}$, factor analysis, multiple regression analysis. The findings of the study were as follows: 1) As their education level was low, the education level of their spouse was high, the communication level between couples was high, and the self-oriented perfectionism was low, their perceived emotional relationship was equal. As they were old, the communication level between couples was high, and the self-oriented perfectionism was low, their perceived position in sharing household chores was equal. On the other hand, as they were younger, the education level of their spouse was high, the reason for getting a job lay in supporting the family, and overtime hours worked, there was a higher level of role stress. 2) The influential variables which affect the life satisfaction, in order of importance, were communication level between couples, mother's role stress, age, non-financial reason of getting a job, and sharing household works. For relative contribution degree about life satisfaction, psychological variables among independent variables were revealed as the most influential ones. Thus, efficient communication between couples affected the life satisfaction to a great degree. Furthermore, the study proved that not only role stress variables but also perceived equity variables contributed to the life satisfaction.

• The Journal of Industrial Distribution & Business
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• v.5 no.2
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• pp.13-20
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• 2014

Purpose - The purpose of this study is to empirically investigate the impact of capital structure on firm performance. Research design, data, and methodology - This study examined the impact of capital structure on the performance of cement companies listed on the Karachi Stock Exchange during the period 2009-2013. The authors hypothesize that there is a negative relationship between capital structure and firm performance. To examine the association, the authors run a Pearson correlation and multiple regression analysis. Results - Results reveal a strong negative relationship between debt to asset and firm performance variables (GPM, NPM, ROA, and ROE). Further, there is a positive relationship between debt to equity and firm performance variables (GPM and NPM), anda negative relationship between debt to equity and firm performance variables (ROA and ROE). Moreover, capital structure variables significantly impact firm performance. Conclusions - This study concluded that financial analysts and managers should emphasize on the optimal level of capital structure and efficient utilization and allocation of resources to achieve the targeted level of productive efficiency in business.

• The Journal of the Korea Contents Association
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• v.20 no.3
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• pp.379-389
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• 2020

The purpose of this study is to identify the effects on brand loyalty based on consumer satisfaction and brand equity which brand recognition, brand image and perceived quality of Tsingtao Beer, the local representative brand of China. The study was surveyed Chinese consumers who had consumed Tsingtao beer in China for 14 days from October 21 to November 3, 2019. Regression analysis was performed to SPSS 25 responses. Three hypotheses have been established to verify the relationship of brand equity, consumer satisfaction and brand loyalty of Tsingtao beer. The analysis results showed that the brand equity of Tsingtao Beer were influenced by positive influence on consumer satisfaction. And brand equity has a positive influence on brand loyalty. Consumer satisfaction as the medium effect has a positive influence on brand loyalty.

• The Journal of the Korea Contents Association
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• v.20 no.4
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• pp.601-615
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• 2020

This study recognized a individual central department of the government as an object that can be branded. Therefore, it was studied to understand the impact of the central department's brand equity on the credibility of the government. To evaluate the relationship between them, measurement items and hypothetical construct were developed based on the previous studies, then the impacts of the central department's brand equity on the government's credibility were assessed. To summarize, the measurement items developed based on the previous studies were refined to discover the components of the central department's brand equity. Then, factor analysis was performed. The results firstly showed that brand equity is consisted of awareness, functional and emotional assets. Secondly, it was found that awareness level of the central department has a positive impact on functional and emotional assets. Thirdly, functional and emotional assets of individual central department significantly affect the credibility of the central department. Lastly, the credibility of individual central departments positively influences the president's credibility. This study has an importance in a sense that it defines the elements of central department's brand equity, and provides a frame for an objective comparison.

• Journal of the Korean Association of Geographic Information Studies
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• v.14 no.3
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• pp.223-235
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• 2011

Although ordinary least squares (OLS) regression analysis can be used to examine the spatial relationships between environmental equity and urban quality of life, this global method may mask the local variations in the relationships between them. These geographical variations can not be captured without using local methods. In this context, this paper explores the spatially varying relationships between environmental equity and urban quality of life across the Atlanta metropolitan area by geographically weighted regression (GWR), a local method. Environmental equity and urban quality of life were quantified with an integrated approach of GIS and remote sensing. Results show that generally, there is a negatively significant relationship between them over the Atlanta metropolitan area. The results also suggest that the relationships between environmental equity and urban quality of life vary significantly over space and the GWR (local) model is a significant improvement on the OLS (global) model for the Atlanta metropolitan area.

• Journal of the Korean Society of Costume
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• v.60 no.8
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• pp.100-117
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• 2010

The cosmetics industry is executing the experiential marketing strategy, which focuses the brand experiential experience for the connection with consumers and differentiated strategy for the company's brand image, according to the expansion of quality service, which increasingly consume a diverse experience. Among these, the low-priced cosmetics market is trying a variety of experiential marketing to provide positive experience of their product and their brand through a unique service or event to stimulate the motions of young woman, who are changing rapidly, and is actively utilizing the means of marketing to form brand equity for these experiential marketing. Therefore, this study is to find out the effect of customer experiential on the brand equity through a variety of experiential marketing of low-priced cosmetics brand and based on the result, we were able to find out that the experiential marketing is also used as important means of marketing for low-priced cosmetics market to secure the brand equity and to maintain long-term relationship with the customer. This is expected to provide strategic and practical implications to the cosmetic marketing managers for customer management and this will recognize the importance of customer experiential in cosmetic marketing and suggest proper marketing strategy plan. In this study, the multiple regression analysis was mainly uses to find out the influence between the variables for low-cost cosmetic brand but we're hoping to execute a study, which directly and indirectly covers the complete path by using the various parameters, which can be effected on the brand equity.