• 제목/요약/키워드: Relationship Efforts

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패션 판매공간의 VMD 구성요인이 브랜드 선호도와 재구매의도에 미치는 영향 - 국내 글로벌 SPA브랜드 중심으로 - (The Influences on Consumers' Brand Preference and Repurchase Intention Through Strategic Visual Merchandising of Fashion Retail Store - Focusing on Global SPA Brands in Korea -)

  • 이미숙;한혜련
    • 한국실내디자인학회논문집
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    • 제23권4호
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    • pp.120-128
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    • 2014
  • Due to prolonged recession and limited spending of the consumers, domestic fashion brands are putting their efforts in pursuing competitiveness in order to survive in an intense competition, and because of this reason, VMD is being considered significant as a strategy for store environment improvement. An empirical research regarding analysis for systematic strategic VMD configuration factors of fashion retail store and relationship of repurchase intention that have effects on increase in sales was conducted. Thus, this study considers importance and spatial interrelation of VMD configuration factors of fashion retail store through theoretical consideration, and based on this, VMD configuration factors were restructured into reconcilability, attractiveness and epidemicity. An empirical validation through theoretical hypotheses and survey for relationships among VMD configuration factors, brand preference and repurchase intention was conducted. As a result of path analysis, VMD configuration factors reconcilability, attractiveness and epidemicity have effects on repurchase intention, and it was analyzed that epidemicity has the biggest effect on consumers. Also, it was found that brand preference has effects on repurchase intention and through this, as favorability and customer satisfaction for brand has effects on repurchase intention, it is judged that creating a strong brand image and brand image building is important the most for improving brand preference.

초고층 주상복합 건물의 하자 발생 유형 및 분석 연구 (The analysis of defects types and patterns in high-rise residential buildings)

  • 서장우;강경인
    • 한국건축시공학회지
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    • 제9권2호
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    • pp.93-101
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    • 2009
  • Recently, public interest in housing defects, such as construction errors, occupiers' complaints, faults in production, and so on, is increasing. In addition, the construction requirements of high-rise residential buildings have increased, due to the higher prices of urban areas, especially in metropolitan areas. While previous research has focused on the defects occurring in apartment housing complexes, research has not been carried out on the defects occurring in high-rise residential buildings. In this paper, the defects patterns and characteristics of high-rise residential buildings are examined and analyzed and a defect management plan is then suggested. In order to do this, we collected the defects data of high-rise residential buildings recorded by 2,299 of 2,327 occupants. The defect occurrence rate (DOR) in the residential area is 98.8%. The frequency rate of defect occurrence over the total defect occurrence since building completion is 63.28% during the first year, 24.63% (second year), 6.88% (third year), 2.27% (fourth year), and 2.53% (fifth year). The result of correlation analysis between work types showed that there is a relationship between the built-in furniture and electronics (F&E) and painting works, and the F&E and masonry works, such as marble finishing. We expect that this research will assist in the efforts to decrease the number of defects in high-rise buildings.

가상현실 사이버멀미 완화에 관한 연구 (A Study for Reducing of Cyber Sickness on Virtual Reality)

  • 송은지;정아름
    • 디지털콘텐츠학회 논문지
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    • 제18권3호
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    • pp.429-434
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    • 2017
  • 최근 가상현실 기술은 콘텐츠는 물론 콘텐츠에 적합한 다양한 디바이스개발로 급성장하고 있다. IT업체 들은 모바일 산업 시장의 차후 시장으로 가상현실을 바라보고 있으며, 관련 하드웨어 개발 및 연구에 집중하고 있다. 또한 가상현실의 디바이스가 활발하게 개발됨에 따라 가상현실을 기반으로 하는 미디어 콘텐츠들 또한 활발한 연구개발이 이루어 질 것이다. 그러나 가상현실을 체험하면서 발생하는 멀미감은 해결해야할 과제로 남아있다. 본 연구에서는 사이버멀미의 원인을 고찰하고 사이버멀미와 반사성 안구운동의 관계를 분석하여 콘텐츠제작과정에서 멀미를 완화하는 방안을 제안한다. 또한 제안한 방법에 대한 효과를 입증할 수 있는 실험 및 분석을 한다.

ICT의 수학과 수행평가에의 활용에 관한 고찰 (A study on the application of ICT for the Mathematics Department Achievement Estimation.)

  • 이은휘
    • 한국학교수학회논문집
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    • 제7권1호
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    • pp.71-81
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    • 2004
  • 본 연구는 교육현장에서 이루어지는 수행평가의 실태와 문제점을 분석하고 수행평가와 교수 학습과의 관계, 수행평가 중에서도 ICT를 활용한 수행평가 등을 살펴보았다. 이러한 고찰 후에 ICT 활용한 수학과 수행평가 유형을 제시함으로써 평가 항목 설정의 어려움, 평정의 객관성 또는 공정성의 문제, 그리고 시행의 번거로움, 소요되는 시간 등의 평가 상의 문제점, 교사의 수업부담 경감과 본시학습목표 달성 등의 해소와 접근을 시도하였다. 아울러 학교현장에서 수학교사들이 수학교육에 관한 인적 물적 환경 조성에 관심과 노력이 필요함을 제언하였다.

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수준별 이동수업이 고등학생의 수학 성취도에 미치는 영향에 대한 연구 - 경향점수매칭법(Propensity Score Matching)을 활용하여 - (The effect of ability grouping on Mathematics achievement - Utilizing the Propensity Score Matching -)

  • 홍순상;이덕호
    • 한국학교수학회논문집
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    • 제18권1호
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    • pp.149-167
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    • 2015
  • 본 연구의 목적은 수학의 학업성취도에 미치는 영향요인에 대하여 기존의 연구들을 분석하고, 특히 학교수준에서 실시하고 있는 수학과 수준별 이동수업이 실질적으로 학생들의 수학 학업성취도에 영향을 미치는지를 실증적으로 분석하고자 한다. 선택편의를 최소화하기 위해 한국교육종단연구2005의 6차년도 데이터를 바탕으로 경향점수매칭법(propensity score matching)을 사용하여 수학 교과 수준별 이동수업이 수학성취도의 지표인 수능 수리영역 표준점수에 미치는 영향을 살펴보았다. 그 결과 수준별 이동수업과 수학성취도 사이의 양의 관계가 있음을 확인하였으며, 수준별 이동수업의 효과적 운영을 위해 정책적인 노력이 요구된다.

취업지원시스템의 활성화를 위한 CRM 적용에 관한 연구: D대학 사례를 중심으로 (A Research about CRM Application for the activation of the Job Help System in D-University)

  • 한창엽;장형욱;전홍대
    • 한국산업정보학회논문지
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    • 제10권2호
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    • pp.32-41
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    • 2005
  • 경기침체로 인한 기업의 일자리 감소, 대학정원의 확대에 따른 인력수급의 불균형, 기업-취업자간 미스매치 등으로 인하여 대학졸업자들과 같은 고학력자들의 실업이 사회적 문제가 되고 있다. 따라서 본 논문은 고학력자들의 취업에 대한 문제가 점점 커짐에 따라 경영학 분야에서 이슈가 되고 있는 고객관계관리(CRM)를 대학에서 도입하여 재학생 및 졸업생들의 데이터를 동적으로 분석하여 기업이 원하는 인력을 적시에 배출해야 한다는 점을 주장하였다. 또한 대학에서의 CRM구축을 위하여 문헌연구 및 사례연구를 통하여 취업자관리 프로세스 구축방안을 전개하고 대학졸업자 취업능력 구성변수를 추출하였으며, 대학에서 기업으로의 학생 추천을 위한 세분화과정을 제시하였다.

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침 임상연구방법론 연구: 요통 임상연구 사례를 중심으로 (Study on Clinical Research Methodologies for Acupuncture: Based on Review of Clinical Studies on Back Pain)

  • 박유리
    • Korean Journal of Acupuncture
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    • 제31권4호
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    • pp.158-167
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    • 2014
  • Objectives : The results from randomized controlled trials on traditional medicine have been negative or ambiguous. The appropriateness of the research methodology started to be questioned. However, the research methodology appropriate for studying traditional medicine has not been well-established. This study aims to explore the appropriate research methodologies for clinical studies on acupuncture. Methods : Clinical researches evaluating the efficacy and effectiveness of acupuncture for back pain were systematically searched and evaluated focusing on research methodology. The acupuncture treatment protocol is evaluated by 9 items which is individual treatment based on diagnosis, combining proximal and distal acupoints, exact location of acupoint, De Qi, adequate stimulation, duration of acupuncture, treatment sessions, treatment interval, and establishing relationship between patients and doctors. Results : Systematic review of acupuncture researches on low back pain suggested that observational studies and pragmatic trials rather than explanatory studies could incorporate these elements. Qualitative studies also could help understanding complex characteristics of acupuncture treatment which could not be evaluated by quantitative studies. Conclusions : In designing clinical researches on acupuncture, various study designs, especially observational study and pragmatic study, should be considered according to research objectives and subjects. The efforts to incorporate the core characteristics of acupuncture practiced in everyday clinical setting are also essential.

보건소 종사자의 감정노동과 직무소진이 조직유효성에 미치는 영향 (Relationships among Emotional Labor, Burnout, and Organizational Effectiveness of Employees in Public Health Centers)

  • 권동연;안재선
    • 한국보건간호학회지
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    • 제30권3호
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    • pp.544-555
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    • 2016
  • Purpose: This study examines the relationship among emotional labor, job burnout and organizational effectiveness of public healthcare center workers. In specific, authors focus on the relationships between emotional labor and job burnout and the one between job burnout and organizational effectiveness and mediating effect of job burnout between emotional labor and organizational effectiveness. Methods: For the empirical analysis, survey was conducted of workers in the public healthcare center, and 502 final data was secured after eliminating the insufficient ones, which were used in the statistical analysis. Results: Emotive effort showed to have a positive effect on organizational effectiveness, however emotive dissonance showed to have a negative effect on organizational effectiveness. Emotive effort showed to reduce the level of all job burnouts while emotive dissonance showed to increase the level of all job burnouts. All job burnout showed to have negative effects on organizational effectiveness. Job burnout showed to have mediating effect between emotional labor and organizational effectiveness. Conclusion: Emotive efforts of emotional labor has positive impact on organizational effectiveness while emotive dissonance has negative impact on organizational effectiveness overall. Therefore, public healthcare center should try to seek for proper way to reduce job burnout of workers, because job burnout functions as mediating element between emotional labor and organizational effectiveness.

R&D 조직 내 연구자 네트워크 특성과 연구성과간의 관계에 관한 연구 (A Study on the Relationship between Network Characteristics of Researchers and R&D Performance in R&D Organization)

  • 한신호;이상곤
    • 한국IT서비스학회지
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    • 제18권4호
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    • pp.83-95
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    • 2019
  • It is becoming more and more difficult to cope with new knowledge and technology required by society by the efforts of one person or organization according to the development of science and technology. As a method to overcome this, collaborative research is becoming important. This tendency is increasing in the government R&D projects as well, and the 'A' test research institute, which is the subject of this paper, is also increasing a collaborative research. The purpose of this study is to analyze the network characteristics among the participating researchers in the government R&D project conducted by the institution A, and to ascertain how the network characters of the researchers actually affect the financial performance of the team. The results of the analysis show that 'closeness centrality' and 'degree of centrality' contribute positively to the financial performance of the team. On the other hand, 'betweenness centrality' and 'eigenvector centrality' have a negative effect on the financial performance of the team because they are not directly related to financial performance.

남성들의 외모관리행동의 동기에 관한 연구 -성역할 정체성과 의복추구혜택을 중심으로- (Male Consumers' Motives of Appearance Management Behavior -Focused on Their Sex Role Identities and Benefit Sought in Clothing-)

  • 이윤정
    • 한국의류학회지
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    • 제31권4호
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    • pp.551-562
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    • 2007
  • The purpose of this study was to examine the influence of sex role identities on male consumers' appearance management behavior. Recently, heavy marketing efforts have been made by the cosmetics and apparel industries to cater to male consumers who seem to be increasingly interested in their appearances. This study intended to identify the relationship between male consumers' appearance management tendencies and their sex role identities and benefits sought in clothing. A survey data was collected from 321 men aged between 20 and 40 and was analyzed using SPSS. The results showed that not only the male consumers' perceived masculinity and femininity but also the discrepancies between their ideal and perceived masculinity/femininity were related to the benefit they sought in clothing. Also, individuals who identify themselves as masculine (rather than feminine) were more likely to be engaged in appearance management practices. However, a greater portion of their appearance management behavior was explainable by their pursuit of fashionability, conformity, and individuality in clothing. This seems to indicate these male consumers consider appearance management primarily as a fashion trend.