• Journal of Distribution Science
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• v.9 no.4
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• pp.29-42
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• 2011

With the many advantages of the internet, online shopping has become one of the fastest growing types of retail businesses. However, internet-based firms are much more firmly required to retain existing customers rather than secure new ones, and to make them revisit the site by strengthening trust and loyalty, thereby improving profits and outrivaling competitors. Commitment is an essential part of successful long-term relationships between buyers and sellers. Although commitments by both parties in an exchange can provide the foundation for the development of relational social norms, disproportionate commitments can lead to opportunism by the less committed partner. Moreover, flow, which is characterized by intense concentration and enjoyment, was found to be significantly linked with exploratory use behavior, which in turn was linked to the extent of computer use. The level of flow was, itself, determined by the individual's sense of being in control, and the level of challenge perceived in maneuvering a website. Website attractiveness goes hand in hand with the attractiveness of an internet shopping mall, and it can be conceptualized as the persuasive effectiveness of a message by the use of familiarity, favor, similarity, etc. It occurs when information receivers try to achieve self-satisfaction when they actually or emotionally identify themselves with an information source. This study investigates the relationship between the perceived system characteristics of an internet shopping mall and the loyalty of online consumers, and it examines how perceived website attractiveness and flow play mediating roles between the perceived system characteristics of an internet shopping mall and the affective commitment in the context of a clothes internet shopping mall. For these purposes, a structural model comprising several variables was developed. That model was tested with an analysis of moment structure (AMOS) using data from respondents who had purchased clothing through the internet during the past three months. In this model, the perceived system characteristics of an internet shopping mall, such as familiarity, reputation, uniqueness, positive emotions, self-efficacy, and interactivity, were proposed to affect the website's attractiveness and flow, and lead to a higher affective commitment over time. Thus, the perceived website attractiveness and flow were proposed as core mediating variables between perceived system characteristics and affective commitment. The results of a reliability test using Cronbach's Alpha, and a confirmatory factor analysis warranted using unidimensionality for the measures for each construct. In addition, the nomological validity of the measures was warranted from the results of a correlation analysis. The results of empirical analyses indicated that systematic attributes resulting in website attractiveness and user's characteristics, thereby triggering customers' flow, play a crucial role in inducing customers' affective commitment, and a user's characteristics are twice as important as systematic attributes in this study. Moreover, familiarity, reputation, and uniqueness all have a significant effect on website attractiveness, and the research showed that uniqueness took the first place, and that familiarity and reputation followed in order of magnitude. The fact that reputation was not the most important factor that affects the attractiveness of an internet shopping mall, with uniqueness or familiarity having a greater impact, suggests much deeper implications. Finally, positive emotion, self-efficacy, and interactivity all have a significant effect on customers' flow. In particular, the fact that positive emotion, compared to self-efficacy or interactivity, has much more impact on flow is very suggestive.

• KIPS Transactions on Software and Data Engineering
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• v.1 no.3
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• pp.159-168
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• 2012

Relation in the new IT environment, such as the SNS, Cloud, Web3.0, has become an important factor. And these relations generate a transaction. However, existing relational database and graph database does not processe graph structure representing the relationships and transactions. This paper, we propose the technique that can be processed concurrently graph structures and transactions in a scalable complex network system. The proposed technique simultaneously save and navigate graph structures and transactions using the Topic Maps data model. Topic Maps is one of ontology language to implement the semantic web(Web 3.0). It has been used as the navigator of the information through the association of the information resources. In this paper, the architecture of the proposed technique was implemented and design using Cassandra - one of column type NoSQL. It is to ensure that can handle up to Big Data-level data using distributed processing. Finally, the experiments showed about the process of storage and query about typical RDBMS Oracle and the proposed technique to the same data source and the same questions. It can show that is expressed by the relationship without the 'join' enough alternative to the role of the RDBMS.

• Fire Science and Engineering
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• v.28 no.2
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• pp.82-90
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• 2014

According to recent government's 3.0 operating paradigm for the opening and sharing of public information, relationship between humidity, temperature and fire occurrence were analyzed using the data in National Weather Service and National Emergency Management Agency. In order to analyze the relationships between humidity, temperature and fire occurrence, hourly frequency of fire occurrence compared with humidity and temperature ranges was suggested as an analysis method. Tendencies of fire occurrence frequencies were examined through this and characteristics of detailed attributes could be statistically identified. Results about hourly frequencies of fire occurrence by classifying the humidity ranges in each region showed increasing frequencies in all areas where the humidity is lower. Hourly frequencies of fire occurrence according to temperature ranges were identified to be similar in each area as well. In addition, characteristics of objects' attributes were analyzed including types of fire, igniting source of fire, initial complex, reasons of fire occurrence, and distinctive directions were suggested. Suggested method in this paper could be practically used when suggesting the frequency in each category in fire occurrence statistics of National Fire Information System.

• Journal of the Korean earth science society
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• v.29 no.4
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• pp.341-351
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• 2008

The purpose of this study was to investigate eighth graders' scientific method of inquiry used in their reports. We developed a framework, 'Analysis of Scientific Methods and Information Sources', with a perspective of the Nature of Science to analyze students' planning method, data analysis, and information sources. We then compared results with levels of questions to find out whether they affected students' 'Scientific Method'. In addition, we analyzed students' responses of the survey questionnaire, e.g.. how they liked Scientific Method. Results are as follows: First, 'planning method' consisted of 'consultant' and 'activities'. The 'activities' were 'experiment', 'correlational study', and 'observation' Students planned by utilizing 'consultant' more than the other. In case of planning 'activities'. most of them were 'experiment' Second, 'data analysis' consisted of 'summary', 'table', 'chart', 'graph' and so on. Students analyzed their data by using 'summary' frequently. The types of 'summary' were divided into 'simple summary' and 'relational statement' Third, 'information sources' consisted of 'computer', 'library'. and 'professional consultant' Most of the students gathered information from 'computer' Fourth, the types of 'planning method' and 'summary' were affected by the levels of questions. Fifth, some of the students reported their difficulty in 'planning method' because the collected information was less reliable, lacking, and having difficult technical terms.

• Journal of Korean Library and Information Science Society
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• v.52 no.1
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• pp.109-128
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• 2021

This paper is to explore considerations in authority control to accommodate LRM nomen entities through the literature reviews, the analysis of RDA rules, and the opinion survey of domestic catalog experts. As a result, for authority control, considerations were proposed in the aspect of nomen's attribute elements, catalog description, and MARC authority format. First, it is necessary to describe in as much detail as possible the category, the scheme, intended audience, the context of use, the reference source, the language, the script, the script conversion as the attributes of the nomen with the status of identification, note, and indifferentiated name indicators added in RDA. Second, the description method of attribute elements and relational elements of nomen can be unstructured, structured, identifier, and IRI as suggested in RDA, and vocabulary encoding scheme (VES) and string encoding scheme (SES) should be written for structured description, Also, cataloging rules for structuring authorized access points and preferred names/title should be established. Third, an additional expansion plan based on Maxwell's expansion (draft) was proposed in order to prepare the MARC 21 authority format to reflect the LRM nomen. (1) The attribute must be described in 4XX and 5XX so that the attribute can be entered for each nomen, and the attributes of the nomen to be described in 1XX, 5XX and 4XX are presented separately. (2) In order to describe the nomen category, language, script, script conversion, context of use, and date of usage as a nomen attribute, field and subfield in MARC 21 must be added. Accordingly, it was proposed to expand the subfield of 368, 381, and 377, and to add fields to describe the context of use and date of usage. The considerations in authority control for the LRM nomen proposed in this paper will be the basis for establishing an authority control plan that reflects LRM in Korea.

• Journal of the Daesoon Academy of Sciences
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• v.43
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• pp.1-29
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• 2022

In this era of transnational migration, it is necessary to recognize the signs of the times regarding religion. During the globalization of Korean society, migration cannot be avoided, and as such, Korea should look towards hospitality with practical themes of religion and religious people aiming for peace. Therefore, this study examines the concept of 'conscience' in Daesoon Thought because this understanding of the conscience connects people to their heavenly endowed nature and their original selves. First, in order to explore the religious ideas of hospitality for transnational migration, this study viewed the issue through three analytical frames: exclusive perception, tolerant perception, and pluralistic perception, and then criticized these from the perspective of hospitality. Furthermore, hospitality was viewed as an attitude of attempting to expand one's sense of self in dealing with others. Religiously, it was derived that the expansion of one's sense of self should aim for relationships of Sangsaeng (相生 mutual beneficence) as these go beyond mere symbiosis. In addition, as a way to overcome otherness, the religious idea of unconditional hospitality towards migrants was explored focusing on the concept of conscience in Daesoon Thought. In Daesoon Thought, the mind is the source of Heaven and Earth and also the essence of human existence. There are two aspects of mind that arise in humans: conscience and private interest. In Daesoon Thought, the conscience enables human potential and aims for a return to the source. In other words, it is to abandon private-interest and regain one's nature and the essence of one's personality. This can be done through Mujagi (無自欺 Guarding against Self-deception); embodying and maintaining a mind that does not deceive itself. In Daesoon Thought, the practice of Sangsaeng ethics based on Mujagi is expressed as Haewon Sangsaeng (解冤相生 the Resolution of Grievances for Mutual Beneficence) and working for the betterment of others. Therefore, when the relational and communal perspectives of Daesoon Truth and Sangsaeng are reinforced, the argument for developing the practical ethics of Haewon Sangsaeng based on Mujagi into the transformation of the human spirit expressed as unconditional hospitality was found to be sound.

• Journal of Global Scholars of Marketing Science
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• v.18 no.2
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• pp.65-88
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• 2008

Since the implementation of economic reforms in 1978, the Chinese economy grows rapidly at an average annul growth rate of 9% over the post two decades. Franchising has been widely recognized as an important source of entrepreneurial activity. Trust is important in that it facilitates relational exchanges by permits partners to transcend short-run inequities or risks to concentrate on long-term profits or gains. In the relationship between the franchisors and franchisees, trust has been described as an important source of competitive advantage. However, little research has been done on the factors affecting trust in Chinese franchisor-franchisee relationships. The purpose of this study is to investigate what factors affect the trust in the franchise system in China, and to provide guidelines and insights to franchisors which enter Chinese market. In this study, according to Morgan and Hunt (1994), trust is defined as the extending when one party has confidence in an exchange partner's reliability and integrity. We offered a conceptual model of the empirical study. The model shows that the factors affecting the trust include franchisor's supports, communication, satisfaction with previous outcome and conflict. We also suggested the franchisor's supports and communication like to enhance the franchisee's satisfaction with previous outcome, and the franchisor's supports, communication and he franchisee's satisfaction with previous outcome tend to decrease conflict. Before the formal study, a pretest involving exploratory interviews with owners from three franchisees was conducted to make sure the questionnaire was relevant and clear to the respondents. The data were collected using trained interviewers to carry out personal interviews with the aid of an unidentified, muti-page, structured questionnaire. The respondents comprised of owners, managers, and owner managers of franchisee-owned food service franchises located in Beijing, China. Even though a total of 256 potential franchises were initially contacted, the finally usable sample consisted of 125 respondents. As expected, the sampling method was successful in soliciting respondents with waried personal and firm characteristics. Self-administrated questionnaires were used for all measures. And established scales were used to measure the latent constructs in this study. The measures tapped the franchisees' perceptions of the relationship with the referent franchisor. Five-point Likert-type scales ranging from "strongly disagree" (=1) to "strongly agree" (=7) were used throughout the constructs (trust, eight items; support, five items; communication, four items; satisfaction, six items; conflict, three items). The reliability measurements traditionally employed, such as the Cronbach's alpha, were used. All the reliabilities were greater than.80. The proposed measurement model was estimated using SPSS 12.0 and AMOS 5.0 analysis package. We conducted A series of exploratory factor analyses and confirmatory factor analyses to assess the convergent validity, discriminant validity, and reliability. The results indicate reasonable overall fits between the model and the observed data. The overall fit of measurement model were $X^2$= 159.699, p=0.004, d.f. = 116, GFI =.879, NFI =.898, CFI =.969, IFI =.970, TLI =.959, RMR =.058. The results demonstrated that the data reasonably fitted the model. We also examined construct reliability and reliability and average variance extracted (AVE). The construct reliability of each construct was greater than.80 and the AVE of each construct was greater than.50. According to the analysis of Structure Equation Modeling (SEM), the results of path model indicated an adequate fit of the model: $X^2$= 142.126, p = 0.044, d.f. = 115, GFI =.892, NFI =.909, CFI =.981, IFI =.981, TLI =.974, RMR =.057. As hypothesized, the results showed that it is strategically important to establish trust in a franchise system, and the franchisor's supports, communication and satisfaction with previous outcome tend to reinforce franchisee's trust. The results also showed trust seems to decrease as the experience of conflict episodes increases. And we also noticed that franchisor's supports and communication tend to enhance the franchisee's satisfaction with previous outcome, and communication tend to decrease conflict. If the trust between the franchisor and franchisee can be established in a franchise system, franchising offers many benefits and reduces many costs. To manage a mutual trust of relationship with their franchisees, franchisor's should provide support effectively to their franchisees. Effective assistant services have direct effect on franchisees' satisfaction with previous outcome and trust in franchisor. Especially, franchise sales process, orientation, and training in the start-up period are key elements for success of the franchise system. Franchisor's support is an accumulated separate satisfaction evaluation with different kind of service provided by the franchisor. And providing support definitely can improve the trustworthy image of the franchisor. In the franchise system, conflicts of interests and exertions of different power sources are very common. The experience of conflict episodes seems to negatively relate to trust. Therefore, it is important to reduce the negative side of the relationship conflicts. Communication actually plays a broader role in reducing conflict and establish mutual trust in franchisor-franchisee relationship. And effective communication between franchisors and franchisees can improve franchisees' satisfaction toward the franchise system. As the diversification of Chinese markets, both franchisors and franchisees must keep the relevant, timely, and reliable communication. And it is very important to improve the quality of communication. Satisfaction with precious outcomes seems to positively relate to trust. Franchisors and franchisees that are highly satisfied with the previous outcomes that flow from their relationship will perceive their partner as advancing their goal achievement. Therefore, it is necessary for both franchisor and their franchisees to make the welfare of partner with effort. Little literature has focused on what factors affect the trust between franchisors and their franchisees in China. This study developed the hypotheses regarding the factors affecting trust in the transaction relationship. The results of data analysis supported the hypotheses strongly. There are certain limitations in this study. First, we may point out that some other factors missed in this study could be significantly important. Second, the context of this study, food service industry, limits its potential generalizability for all franchise systems. More studies in different categories of franchise system are needed to broaden its generalizability. Third, the model was tested empirically in a sample in Beijing, more empirical tests of the proposed model in other Chinese areas are needed. Finally, the analysis in this study was solely based on the perception of franchisees and the opinions of franchisors were not included.