• 제목/요약/키워드: Related Keywords

검색결과 928건 처리시간 0.025초

인터넷 검색기록 분석을 통한 쇼핑의도 포함 키워드 자동 추출 기법 (A Methodology for Extracting Shopping-Related Keywords by Analyzing Internet Navigation Patterns)

  • 김민규;김남규;정인환
    • 지능정보연구
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    • 제20권2호
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    • pp.123-136
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    • 2014
  • 최근 온라인 및 다양한 스마트 기기의 사용이 확산됨에 따라 온라인을 통한 쇼핑구매가 더욱 활성화 되었다. 때문에 인터넷 쇼핑몰들은 쇼핑에 관심이 있는 잠재 고객들에게 한 번이라도 더 자사의 링크를 노출시키기 위해 키워드에 비용을 지불할 용의가 있으며, 이러한 추세는 검색 광고 시장의 광고비를 증가시키는 원인을 제공하였다. 이 때 키워드의 가치는 대체로 검색어의 빈도수에 기반을 두어 산정된다. 하지만 포털 사이트에서 검색어로 자주 입력되는 모든 단어가 쇼핑과 관련이 있는 것은 아니며, 이들 키워드 중에는 빈도수는 높지만 쇼핑몰 관점에서는 별로 수익과 관련이 없는 키워드도 다수 존재한다. 그렇기 때문에 특정 키워드가 사용자들에게 많이 노출된다고 해서, 이를 통해 구매가 이루어질 것을 기대하여 해당 키워드에 많은 광고비를 지급하는 것은 매우 비효율적인 방식이다. 따라서 포털 사이트의 빈발 검색어 중 쇼핑몰 관점에서 중요한 키워드를 추출하는 작업이 별도로 요구되며, 이 과정을 빠르고 효과적으로 수행하기 위한 자동화 방법론에 대한 수요가 증가하고 있다. 본 연구에서는 이러한 수요에 부응하기 위해 포털 사이트에 입력된 키워드 중 쇼핑의도를 포함하고 있을 가능성이 높을 것으로 추정되는 키워드만을 자동으로 추출하는 방안을 제시하고, 구체적으로는 전체 검색어 중 검색결과 페이지에서 쇼핑과 관련 된 페이지로 이동한 검색어만을 추출하여 순위를 집계하고, 이 순위를 전체 검색 키워드의 순위와 비교하였다. 국내 최대의 검색 포털인 'N'사에서 이루어진 검색 약 390만 건에 대한 실험결과, 제안 방법론에 의해 추천된 쇼핑의도 포함 키워드가 단순 빈도수 기반의 키워드에 비해 정확도, 재현율, F-Score의 모든 측면에서 상대적으로 우수한 성능을 보이는 것으로 나타남을 확인할 수 있었다.

연관규칙 분석을 통한 ESG 우려사안 키워드 도출에 관한 연구 (A Study on the Keyword Extraction for ESG Controversies Through Association Rule Mining)

  • 안태욱;이희승;이준서
    • 한국정보시스템학회지:정보시스템연구
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    • 제30권1호
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    • pp.123-149
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    • 2021
  • Purpose The purpose of this study is to define the anti-ESG activities of companies recognized by media by reflecting ESG recently attracted attention. This study extracts keywords for ESG controversies through association rule mining. Design/methodology/approach A research framework is designed to extract keywords for ESG controversies as follows: 1) From DeepSearch DB, we collect 23,837 articles on anti-ESG activities exposed to 130 media from 2013 to 2018 of 294 listed companies with ESG ratings 2) We set keywords related to environment, social, and governance, and delete or merge them with other keywords based on the support, confidence, and lift derived from association rule mining. 3) We illustrate the importance of keywords and the relevance between keywords through density, degree centrality, and closeness centrality on network analysis. Findings We identify a total of 26 keywords for ESG controversies. 'Gapjil' records the highest frequency, followed by 'corruption', 'bribery', and 'collusion'. Out of the 26 keywords, 16 are related to governance, 8 to social, and 2 to environment. The keywords ranked high are mostly related to the responsibility of shareholders within corporate governance. ESG controversies associated with social issues are often related to unfair trade. As a result of confidence analysis, the keywords related to social and governance are clustered and the probability of mutual occurrence between keywords is high within each group. In particular, in the case of "owner's arrest", it is caused by "bribery" and "misappropriation" with an 80% confidence level. The result of network analysis shows that 'corruption' is located in the center, which is the most likely to occur alone, and is highly related to 'breach of duty', 'embezzlement', and 'bribery'.

A Study on the General Public's Perceptions of Dental Fear Using Unstructured Big Data

  • Han-A Cho;Bo-Young Park
    • 치위생과학회지
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    • 제23권4호
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    • pp.255-263
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    • 2023
  • Background: This study used text mining techniques to determine public perceptions of dental fear, extracted keywords related to dental fear, identified the connection between the keywords, and categorized and visualized perceptions related to dental fear. Methods: Keywords in texts posted on Internet portal sites (NAVER and Google) between 1 January, 2000, and 31 December, 2022, were collected. The four stages of analysis were used to explore the keywords: frequency analysis, term frequency-inverse document frequency (TF-IDF), centrality analysis and co-occurrence analysis, and convergent correlations. Results: In the top ten keywords based on frequency analysis, the most frequently used keyword was 'treatment,' followed by 'fear,' 'dental implant,' 'conscious sedation,' 'pain,' 'dental fear,' 'comfort,' 'taking medication,' 'experience,' and 'tooth.' In the TF-IDF analysis, the top three keywords were dental implant, conscious sedation, and dental fear. The co-occurrence analysis was used to explore keywords that appear together and showed that 'fear and treatment' and 'treatment and pain' appeared the most frequently. Conclusion: Texts collected via unstructured big data were analyzed to identify general perceptions related to dental fear, and this study is valuable as a source data for understanding public perceptions of dental fear by grouping associated keywords. The results of this study will be helpful to understand dental fear and used as factors affecting oral health in the future.

SNS를 이용한 잠재적 광고 키워드 추출 시스템 설계 및 구현 (Design and Implementation of Potential Advertisement Keyword Extraction System Using SNS)

  • 서현곤;박희완
    • 한국융합학회논문지
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    • 제9권7호
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    • pp.17-24
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    • 2018
  • 빅데이터 처리 분야에서 중요한 이슈 중 하나는 인터넷의 주요 키워드를 추출하고 이것을 이용하여 필요한 정보를 가공하는 것이다. 현재까지 제안된 대부분의 키워드 추출 방법들은 대형 포털 사이트의 검색기능을 기반으로 이미 게시된 글이나 작성된 문서 또는 고정된 내용에 기반하고 있다. 본 논문에서는 SNS에 게시되는 다양한 이슈, 대화, 관심 분야, 의견 등 동적인 메시지를 기반으로 이슈 키워드 및 연관 키워드를 추출하여 잠재적 쇼핑 연관 키워드 광고 마케팅에 도움을 주는 시스템(KAES: Keyword Advertisement Extraction System based on SNS)을 개발한다. KAES 시스템은 특정 계정 리스트를 작성하여 SNS에서 빈도수가 가장 많은 핵심 키워드 및 연관 키워드를 추출한다.

Occupational Health Could be the New Normal Challenge in the Trade and Health Cycle: Keywords Analysis Between 1990 and 2020

  • Kiran, Sibel
    • Safety and Health at Work
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    • 제12권2호
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    • pp.272-276
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    • 2021
  • This brief report aims to establish the keyword content of studies on occupational health and safety-the key framework of the world of work in the trade and health domain. Data were collected from the SCOPUS database, focusing on articles on occupational health and safety and related keywords, with an emphasis on abstracts and titles. Data were analyzed and summarized based on keywords included from the MeSH database. There were 24,499 manuscripts in the domain and 1,346 (5.40%) occupational health-related keywords, including those that overlapped. The most frequently referenced occupational health-related keyword was "occupational health" (452 articles), followed by "occupational safety" (141 articles). There were fewer keywords on occupational health in the trade and health literature. As the world of work has been prioritized because of the recent new normal of work life since the COVID-19 pandemic, examining the focus of occupational health priorities within the global perspective is crucial.

키워드 네트워크 분석을 이용한 연구데이터 관련 국내 연구 동향 분석 (An Analysis of Domestic Research Trend on Research Data Using Keyword Network Analysis)

  • 한상우
    • 한국도서관정보학회지
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    • 제54권4호
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    • pp.393-414
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    • 2023
  • 본 연구는 연구데이터 관련 국내 연구의 동향을 파악하기 위하여 RISS에서 연구데이터 관련 논문을 수집하였으며, 데이터 정제 후 총 58건의 연구논문을 대상으로 134개의 저자 키워드를 추출하여 키워드 네트워크 분석을 수행하였다. 분석 결과, 첫째, 아직까지 국내에서 연구데이터 관련 연구의 수가 58건에 지나지 않아 추후 많은 관련 연구가 진행될 필요가 있음을 알 수 있었다. 둘째, 연구데이터 관련 연구 분야는 대부분 복합학 중 문헌정보학에 집중되어 있었다. 셋째, 연구데이터 관련 저자 키워드의 빈도분석 결과 '연구데이터관리', '연구데이터공유', '데이터리포지터리', '오픈사이언스' 등이 다빈도 주요 키워드로 분석되어 연구데이터 관련 연구는 위의 키워드를 중심으로 진행되고 있음을 알 수 있었다. 키워드 네트워크 분석 결과에서도 다빈도 키워드는 연결 중심성 및 매개 중심성에서 중심적인 위치를 차지하며 관련 연구에서 핵심 키워드에 위치하고 있음을 알 수 있었다. 본 연구의 결과를 통하여 최근의 연구데이터 관련 동향을 파악할 수 있었고, 향후 집중적으로 연구해야 하는 분야를 확인할 수 있었다.

A Study on Social Perceptions of Public Libraries Utilizing the sentiment analysis

  • Noh, Younghee;Kim, Dongseok
    • International Journal of Knowledge Content Development & Technology
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    • 제12권4호
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    • pp.41-65
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    • 2022
  • This study would understand the overall perception of our society about public libraries, analyzing the texts related to public libraries, utilizing the semantic connection network & sentiment analysis. For this purpose, this study collected data from the last five years with keywords, 'Library' and 'Lifelong Learning Center' from January 1, 2016 through November 30, 2020 through the blogs and cafés of major domestic portal sites. With the collected data, text mining, centrality of keywords, network structure, structural equipotentiality, and sensitivity analyses were conducted. As a result of the analysis, First, 'reading' and 'book' were identified as representative keywords that form the social perception of public libraries. Second, it turned out that there were keywords related to the use of the library and the untact service due to the recent spread of COVID-19. Third, in seeking a plan for the development of public libraries through the keywords drawn to have positive meanings, it is necessary to create continuous services that can form a new image of the library, breaking away from the existing fixed role and image of the library and increase the convenience of use. Fourth, facilities and facilities for library services were recognized from a neutral point of view. Fifth, the spread of infectious diseases, social distancing, and temporary closure and closure of libraries are negatively related to public libraries, and awareness of librarians has been identified as negative keywords.

저자 키워드 네트워크 분석을 통한 초등 환경교육의 연구 동향 탐색 (A Study on the Research Trend of Elementary Environmental Education through an Analysis of the Network of Author Keywords)

  • 김동렬
    • 한국초등과학교육학회지:초등과학교육
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    • 제36권2호
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    • pp.113-128
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    • 2017
  • This study aims to investigate the research trend of elementary environmental education. Thus, author keywords were extracted from a total of 197 academic these related to elementary environmental education during two different periods when detailed goals were applied to the 2007 and 2009 revised curriculums respectively, and then this study analyzed the network of author keywords. The results of this study can be summarized as below. Firstly, as a result of analyzing the frequency of author keywords from academic theses related to elementary environmental education, this study discovered 369 author keywords from the period when detailed goals were applied to 2009 revised curriculum. Out of them, it was found that the keyword, 'climate change education', showed the highest frequency, followed by 'environmental literacy' and 'environmental perception', except such central keywords as 'environmental education' and 'elementary school student'. From the period when detailed goals were applied to the 2007 revised curriculum, a total of 394 author keywords were discovered, and the keyword, 'environmental literacy', showed the highest frequency, followed by 'environmental perception' and 'ESD (education for sustainable development)'. Secondly, as a result of analyzing the network of author keywords, this study found out that in the total number of network connections, average connection degree, density and clique, the period when detailed goals were applied to the 2007 revised curriculum was somewhat higher than the period when detailed goals were applied to the 2009 revised curriculum. As a result of analyzing the centrality of author keywords, this study found out that during both the periods, 'environmental perception' and 'environmental literacy' were high in degree centrality and betweenness centrality, except such central keywords as 'environmental education' and 'elementary school student'. As a result of analyzing the components of author keywords as sub-networks, this study discovered 9 components from the period when detailed goals were applied to the 2009 revised curriculum and 6 components from the period when detailed goals were applied to the 2007 revised curriculum. During both the periods, the largest component was composed of keywords high in degree centrality and betweenness centrality.

자연어 처리 기법을 활용한 산업재해 위험요인 구조화 (Structuring Risk Factors of Industrial Incidents Using Natural Language Process)

  • 강성식;장성록;이종빈;서용윤
    • 한국안전학회지
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    • 제36권1호
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    • pp.56-63
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    • 2021
  • The narrative texts of industrial accident reports help to identify accident risk factors. They relate the accident triggers to the sequence of events and the outcomes of an accident. Particularly, a set of related keywords in the context of the narrative can represent how the accident proceeded. Previous studies on text analytics for structuring accident reports have been limited to extracting individual keywords without context. We proposed a context-based analysis using a Natural Language Processing (NLP) algorithm to remedy this shortcoming. This study aims to apply Word2Vec of the NLP algorithm to extract adjacent keywords, known as word embedding, conducted by the neural network algorithm based on supervised learning. During processing, Word2Vec is conducted by adjacent keywords in narrative texts as inputs to achieve its supervised learning; keyword weights emerge as the vectors representing the degree of neighboring among keywords. Similar keyword weights mean that the keywords are closely arranged within sentences in the narrative text. Consequently, a set of keywords that have similar weights presents similar accidents. We extracted ten accident processes containing related keywords and used them to understand the risk factors determining how an accident proceeds. This information helps identify how a checklist for an accident report should be structured.

빅데이터를 활용한 국가생태문화탐방로 이용자의 경험분석 - 부안 마실길과 군산 구불길을 대상으로 - (An Analysis of the Experience of Users of National Ecological and Cultural Exploration Routes Using Big Data - A Focus on the Buan Masil Road and Gunsan Gubul Road -)

  • 이현정;안병철
    • 한국환경복원기술학회지
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    • 제23권6호
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    • pp.151-166
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    • 2020
  • Various experience keywords were derived through text mining analysis of two National Ecological and Cultural Exploration Routes. The results of this study were drawn as follows: The interaction between the experience keywords was analyzed by the degree centrality, closeness centrality, and betweenness centrality value calculated through the centrality analysis of the research site experience keywords. First, In the text mining analysis, 'walking' appeared as the top keyword in the I, II, and III periods of the two target areas. The keywords related to the stay type of "rental cottage" and "recreational forest" were derived for Masil Road in relation to accommodation facilities. However, the keywords related to the accommodation were not derived in Gubul Road. Second, as a result of the centrality analysis, the degree centrality of the keywords "walking", "sea", "look", "salt flats" of Masil Road and "walking", "lake" and "park" of Gubul Road was high. The keywords located at the center are "walking" and "sea" in the Masil Road, and "walking" in the Gubul Road. As an influential keyword, Masil Road is "experience" and Gubul Road is "history". Third, According to the results of the analysis, the keywords that appeared at the top of the Gubul Road are derived from the keywords related to the 1 ~ 8 course, and it is judged that the visitors are visiting the 1 ~ 8 course trail evenly. However, the Gubul Road only appears in the top keyword only for a few courses. Through this, it seems that three courses are intensively visited as the main course of 6 Gubul Road, 6-1 Gubul Road, and 8 Gubul Road.