• 한국식생활문화학회지
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• 제25권6호
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• pp.746-754
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• 2010

Rural tourism is primarily a domestic tourism activity with visitors traveling to non-urban areas. The development of local and regionally denominate food is a way to distinguish agricultural production and to promote rural tourism. Therefore, this study addressed how utilizing regional agricultural products results in increasing the intention of tourists to revisit an area. The purposes of this study were 1) to identify the image and motives for visiting Yesan, 2) to determine the importance of purchasing intention and the regional menu produced from local agricultural/special products, and 3) to identify the impact of purchasing local agricultural/special products and regional menus on the intention to revisit. A total of 202 usable questionnaires were collected at Ducksan Hotsprings and Suduck Temple in Yean area, which are known tourist attractions. The major findings obtained were as follows: First, Yesan was considered a relaxing place ($3.46{\pm}1.09$), which was the highest ranked image score for a tourist attraction. Second, the highest ranked motive for visiting Yesan was to rest ($3.77{\pm}1.18$). According to these findings, Yesan is a relaxing place, as it is a rural area with no known defined attractions. Third, most tourists (78.7%) recognized the apple as a local agricultural/special product. The intentions to purchase local agricultural/special products and the need for regional dishes in the local restaurant was higher than average. Tourists showed interests ($3.88{\pm}1.16$) in eating regional dishes made with local agricultural/special products at the restaurants. Fourth, a significant impact of purchasing local agricultural/special products and the regional menu was observed on the intention to revisit (p<0.000). The results indicate that it is very important to develop proper regional menus that concur with images of the location and the regional farming products.

• 한국유기농업학회지
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• 제17권2호
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• pp.151-170
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• 2009

The objectives of this study were to analysis the nutrient cycles of agricultural by-products. The region, in which agricultural by-products are circulated for use within the agroecosystem for minimizing the input of artificial nutrients as well as generation of wastes, and where ecologically industrial diversity is formed, was defined as the regional agriculture focused on eco-industrial approach. Plan in stages for promoting ahead with the regional agriculture focused on eco-industrial approach is as follows: First of all, "The Consultation Body for Circulating & Using By-products" should be formed. Secondly, usage of agricultural by-products is identified to select the facilities of recycling and its location including the type and amount. Thirdly, the facilities for recycling of resources and infrastructure are installed. Finally, the facilities for recycling and resource circulation system within the area are efficiently managed.

• 대한지리학회지
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• 제38권1호
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• pp.104-126
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• 2003

본 연구는 농협 농산물 물류센터의 상적, 물적 유통체계를 파악하고, 물류의 효율성과 집약화를 위해 설립된 청주 물류센터의 계절별 농$.$축$.$수산물의 입하지를 고찰하고자 한다. 그리고 각 상품의 판매액에 의한 배송의 지역유형과 지역특성과의 관계를 밝히는 것을 연구목적으로 한다. 그 결과 청주 물류센터는 충북을 핵심지역으로 전국에서 농$.$축$.$수산물을 입하하여 충북과 충남, 대전시 일부 지역에 배송을 집중화시키고 있다. 이는 청주 물류센터가 취급하고 있는 농$.$축$.$수산물이 신선도를 요하는 상품이기 때문에 물류센터에서 상대적으로 가까운 지역에서 주로 입하하여 근거리 배송을 하는 지역 물류시스템을 형성하고 있다는 것이다. 이러한 농$.$축$.$수산물의 배송은 수급관계라는 경제원칙뿐만 아니라 물류센터의 판매전략도 크게 작용하고 있다.

• 유통과학연구
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• 제14권10호
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• pp.109-116
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• 2016

Purpose - This study investigates the purchase pattern relating to soybean products in Korea. Specifically, the effect of branding based on a regional name was analyzed in terms of consumer purchase frequencies. The primary purpose of this study is to understand why family characteristics affect product selection for a regional brand in the soybean food category. Research design, data, and methodology - We used data collected by the Rural Development Administration (RDA) of Korea. The RDA has monitored agricultural food consumers for years in order to obtain purchase records. Panel participants live in regions near the capital city of Seoul, Korea. Examining data from January 2010 to May 2016, 667 families were selected for analysis. The final data set was 1,335,402. Each purchase item by each individual family was aggregated to a countable weekly observation. To analyze the data set quantitatively, zero-inflation regression was adopted, which was appropriate to avoid biases from overly dispersed observations. Results - We hypothesized the effects of regional branding from the viewpoint of the family characteristics. The first hypothesis was that the number of children would be positively associated with the purchase of a regional brand of soybean products. The result strongly supported this hypothesis. The second hypothesis was that the number of family members would be negatively associated with the purchase of the soybean products of a regional brand. Based on empirical analysis, we concluded that this hypothesis was partially supported. The third hypothesis was the presence of an interaction effect between the number of children and the family size, which was supported by the results. As a supplementary analysis, we also tested mean-variance differences in terms of categories and regional branding with corporate branding. Conclusion - The results of this study provide insights for regional branding strategies in agricultural food management. This study appears to be one of the seminal studies trying to analyze purchase patterns from longitudinal observations. In addition, this study adopted variables characterizing family lifestyle. This study confirmed that children and family size should be considered when soybean product brands are introduced.

• 농촌지도와개발
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• 제2권2호
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• pp.117-128
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• 1995

Korean agriculture now faces a historic challenge due to globalization and decentralization. Agricultural cooperatives should be reborn to lead regional agriculture by reorganizing the regional agri-business and strengthening the competitive power of regional agriculture. It also needs to establish an integrated agricultural development plan and to expand the vision for future agriculture. To pursue these objectives, Agricultural Cooperatives should work together with the regional government and develop an enterprise with a competitive advantage in the region.

• 농업과학연구
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• 제21권2호
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• pp.168-181
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• 1994

This paper reviews the development of Uruguay Round of GATT talks and forecasts its effect on regional agriculture particularly concerning Chungnarn provincial agriculture. Since agriculture is composed of main industry for Chungnam economy, as imports of cheap agricultural products increase, domestic price of farm products will rapidly decrease so that it might discourage domestic production and have severe adverse consequences in regional farm economy. To cope with agricultural trade liberalization, directions which regional agriculture should pursue are suggested as follows; 1) to establish the integrated rural development strategy so as to improve living conditions in rural area equivalent to urban area, 2) to adjust the agricultural institute system facing diversification of farming type, 3) to encourage commercialized farmers in order to maintain adequate farm income, 4) to increase R&D investment on comparatively advanced technology compared with other regions, 5) to foster farmers' organization and to rear young farmers to protect family farms.

• 농촌계획
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• 제12권3호
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• pp.67-80
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• 2006

The concept of RIS(Regional Innovation System) has widely been used in discourse and policy issues in Korea. But most studies of RIS concern on BT or IT industries combining with diverse regional agencies in urban areas. Some other studies were concentrated on general ideas or concept of the RIS. The purposes of this study are (1) to suggest a analytical method to select specialized industry in local autonomy, (2) to analyze the relationship between specialized industry and gross sales of agricultural products and stock farm products, (3) to analyze the relationship between gross sales of agricultural products and stock farm products and GRDP, and (4) to construct a model of RIS that fits particularly for rural areas. This study particularly accentuates that a specialized industry is more meaningful when it can raise GRDP, which eventually can give positive effect of RIS on regions.

• 한국유기농업학회지
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• 제19권4호
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• pp.463-474
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• 2011

The objectives of this study were to establish of resource cycling agricultural system focused on farmer's organization. Case is selected as the farming corporation for the regional agriculture considering the amount of sowing by-products and livestock by-products generated. As a result, generation of fertilizer ingredient depend on feces and urine of Korean native cattle is estimated nitrogen 7.7 ton, phosphoric acid 2.9 ton, and potassium 4.9 ton. On the other hand, generation of fertilizer ingredient demand in cultivated acreage is estimated nitrogen 42.4 ton, phosphoric acid 14.3 ton, and potassium 17.0 ton. Therefore, optimum livestock numbers is estimated 1,867 cattle and it means 1,468 cattle can be raise additionally. In order to complete the resource cycling agricultural system, it should be establish nutrient management system at all of organization level and achieve improvements in regional resource supply. Both economic value of organic fertilizer and the resource cycling system linked market system is considered to develop resource cycling level.

• 현장농수산연구지
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• 제8권1호
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• pp.3-20
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• 2006

The Ministry of Agriculture and Forestry announced promoting the project, 'Regional Agricultural Clusters,' in Feb. 2004 through 「The Comprehensive Plan for the Agriculture and Agricultural Communities」 and initiated a model project from 2005. The purpose of 'Regional Agricultural Clusters' is to develop regional agriculture by concentrating the resources and capacities of the region and maximizing the effect of integrating related projects. 31 towns in Geonggi and 2 towns (Ganghwa and Ongjin) in Incheon were chosen for the study based on the crop areas of 36 agricultural products from the Agricultural Census in 2000. For those 33 towns, factors such as the top 20 agricultural products, main producing districts and surveys on each towns were considered and we have concluded that these items are good subjects for 'Regional Agricultural Clusters' : We have decided on 18 items for what we call, 'Mini-Clusters,' a cluster in which the item's main producing district is in only one area of the town in question (in 30 projects out of 21 towns). Secondly, we have decided on 11 items for what we call, 'Base-Clusters,' a cluster in which the item's main producing district can be associated by name with the item, the production is sizeable, and can be found in several locations of the town in question (in 13 projects out of 11 towns). Finally, we have decided on 12 items for what we call, 'Broad-Based-Clusters, a cluster which the item's main producing district expands the past the vicinity of the town in question (in 19 projects out of 19 towns).

• 한국유기농업학회지
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• 제17권3호
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• pp.327-345
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• 2009

Environment-friendly agricultural products market has been experiencing various change through the quantitative growth in Korea. The food safety is considered seriously and the interest of the consumer is increasing about environment-friendly agricultural products and organic agricultural products. Environment-friendly agricultural products is encouraged in the link of the counter-measure which follows in the market opening. This research aims at making shorter the distance between the productive person and the consumer and to improve the income for organic farm and the price competitiveness for Environment-friendly agricultural products through the present condition analysis for organic produce's production, distribution and consumption market. To solve the problems above, the development of strategies for the establishment of distribution system for the organic produce's stable supply and the improvement of price competitiveness, the establishment of the cooperating system on the produce's demand and supply, the improvement of consumer's reliability by reinforcement with connectivity and transparency of the process, and the vitalization of regional economy and the exchange of rural and city area are needed.