• 기술경영경제학회:학술대회논문집
• /
• 기술경영경제학회 2000년도 제17회 하계학술발표회 논문집
• /
• pp.211-241
• /
• 2000

This study explores building process of innovative capability through overseas direct investment (ODI) by taking the camera business of Samsung Aerospace Industry (SAI) as a case. SAI with less than 20 years history has pursued an aggressive ODI and developed its own camera models. It acquired Rollei in Germany and Union in Japan in 1995, for acquiring advanced technology. Several factors leading to the success of SAI's innovative cability building were taken into consideration. First, SAI effectively absorbed technological knowledge by exchanging technical personnel with foreign partners. Second, it chose right partners with the complementary knowledge required for advancing its technological capability. Third, it strengthened its competrnce to satisfy the technical standards of the partner dompanies in OEM trade relations. Fourth, it successfully formed a global marketing network in which subsidiary companies plays a central role in each region. Finally, SAI successfully addressed the factors of mutual respect between partners in order to let its partners to be confident in their ventures.

• 한국환경과학회지
• /
• 제21권5호
• /
• pp.579-584
• /
• 2012

Recently, Public Design is being applied at many kinds of urban development. But the application is not carried out well owing to ambiguity of the object of plan. The object of the design and the role from it are based on defining of the realm and type of public design. So, it is necessary to study more about the realm and type of the public design in accordance with the context of the related space and region. Through the analysis of the public design, some points of conclusion have been attained. First, the realm and type of public design is to be more simplified than ever: public facilities and public medium. So, public facilities are to be oriented toward placeness on the one hand, and public medium is to be used for regional marketing on the other hand.

• 기술혁신연구
• /
• 제8권2호
• /
• pp.145-170
• /
• 2000

This study explores the building process of innovative capability through overseas direct investment (ODI) by taking the camera business of Samsung Aerospace Industry (SAI) as a case. SAI with less than 20 years history has pursued an aggressive ODI and developed its own camera models. It acquired Rollei in Germany and Union in Japan in 1995, for acquiring advanced technology. Several factors leading to the success of SAI's innovative capability building were taken into consideration. Fists, SAI effectively absorbed technological knowledge by exchanging technical personnel with foreign partners. Second, it chose right partners with the complementary knowledge required for advancing its technological capability. Third, it strengthened its competence to satisfy the technical standards of the partner companies in OEM trade relations. Fourth, ti successfully formed a global marketing network in which subsidiary companies plays a central role in each region. Finally, SAI successfully addressed the factors of mutual respect between partners in order to let its partners to be confident in their ventures.

• 한국의류산업학회지
• /
• 제13권1호
• /
• pp.73-81
• /
• 2011

The purpose of this study was to examine the effect of consumption values on well-being attitude and the effect of well-being attitude on well-being oriented behavior. This study administered a questionnaire survey to adults between 10s and 60s who lived in Seoul, Daegu, and Kyungbuk region. Data collected from 285 respondents were analyzed by descriptive statistics, t-tests, ANOVA tests, factor analyses, and structural equation modeling (SEM). The model of the study was tested by structural equation modeling and the results of SEM revealed positive effects of social value and functional value on well-being attitude and positive effect of well-being attitude on well-being oriented behavior. The results of t-tests and ANOVA tests showed that there were significant differences in consumption values, well-being attitude, and well-being oriented behavior among marital status, age, educational level, and income level groups.

• Agribusiness and Information Management
• /
• 제2권1호
• /
• pp.31-73
• /
• 2010

On-line shopping mall has become a powerful marketing tool recently. On-line shopping malls provide information for consumers about goods and influence the decision-making process of purchasers. Therefore many local government made on-line shopping malls for advertising agricultural production in the region. However, in the face of problems related with effectiveness on shopping mall management, most of on-line shopping malls has been managing by private sector actually. This study aims to propose the plans for development of the on-line shopping malls. For this purpose, this study investigated current management status of the shopping malls and conducted case study on-line shopping malls.

• 한국농공학회:학술대회논문집
• /
• 한국농공학회 2000년도 학술발표회 발표논문집
• /
• pp.233-238
• /
• 2000

Many theories and researches about agricultural products transportation were proposed and introduced until now. These studies have insufficient consideration about factors like region of imported agricultural products and the different speed of each road. In this study the Optimal Routes Selection Model (ORSEM) included factors that aren't taken into account in past studies and consists of database using Internet. Finally the model was developed through advanced marketing potential function and optimization method. The ORSEM focalizes on transport network organization. This model was applied to physical distribution of agricultural products in South Korea and found optimum routes of agricultural products.

• 한국유기농업학회지
• /
• 제16권3호
• /
• pp.275-286
• /
• 2008

This paper examines the impact of reliability on consumers' demand for environmentally friendly agricultural products using ordered logit model. We survey 100 housewives living in the capital region and five metropolitian cities cross sectional data in 2007. This paper especially estimates the impact of instrumental factor, such as history tracking system, provision of information, safety assurance and labelling of brands on the consumers' demand. The main results show that provision of information and safety assurance affect consumers' demand more confident than others. In order to motivate consumers to buy more environmentally friendly agricultural products, the safety should be assured and more information on production and marketing channel should be labelled.

• 융합경영연구
• /
• 제11권6호
• /
• pp.23-34
• /
• 2023

Purpose: This study conducted an empirical study to identify the current status of real estate managers' ESG awareness and to derive recommendations for improvement. Research design, data and methodology: A survey was conducted among those who actually manage real estate assets regardless of region. Descriptive statistical analysis, paired sample t-test, and IPA analysis were conducted using SPSS 27.0 statistical package. Results: The results of the t-test showed that respondents perceived their on-site management achievements to be lower than their perceived importance in all areas of ESG. In the IPA matrix, the mean of achievement is higher than 3, which is moderate. Environment (E) was found to be relatively low in importance. In the Social (S) aspect, the achievement level was low compared to its importance, and Governance (G) was found to be low in importance. Conclusions: Based on the analysis, it seems that policies are needed to emphasize the importance of environmental issues such as greenhouse gas reduction in the environment (E) sector and to strengthen realistic achievement in the social (S) and governance (G) sectors.

• 한국의류학회지
• /
• 제22권4호
• /
• pp.503-514
• /
• 1998

The purpose of this study was to develop a large representative data base for jeans marketing strategy This study was to survey brand features(launching year, launching company, design concept, sales volume, and price zone) in the current market, and was to examine brand awareness and it's relationship to segmented distribution regions, demo- graphic variables(sex, age, monthly household income, and seasonal clothing expenditure). This study was also to analyze brand image and consumer's seeking image. The 660 questionnaires were distributed and 618 reliable ones were used for statistical analysis. A SAS statistical package including frequency table, Chi-square test, factor analysis, analysis of variance(ANOVA), Duncan's multiple range test and paired-t test was used. The results are as follows: 1. Brand awareness involves "brand recall" based on asking a person to name the brand recalled first, and "brand recognition" based on asking to identify brand name from 30 given brands. The result of recall brand test indicated that Levi's was dominant brand. People recognized about 70.8% of brands on the average. Brand recognition was influenced by segmented distribution region and demographic variables. 2. There was significantly positive relationship between brand recognition and purchasing behavior. 3. National brands were more recognized than Licensed brands. 4. The result showed that "Nix" was best represented for sophisticated brand image, "Strom" for characteristic, "Jambangee" for resonable price, and "Levi's" for classic '||'&'||' comfortable brand image. 5. As a result of factor analysis on consumer's seeking image, six factors(characteristic, young, intelligent/sexy, comfortable, exotic and popular) were found. Several factors had a relationship with preferred design, demographic variables, fashion interest, and brand recognition. variables, fashion interest, and brand recognition.

• 한국콘텐츠학회논문지
• /
• 제7권8호
• /
• pp.174-181
• /
• 2007

최근 도시마케팅의 일환으로 많은 지방자치단체에서 도시브랜드 슬로건을 개발하였거나 개발 중에 있다. 도시브랜드 슬로건을 개발함에 있어 효과적이고 보다 체계적인 방법이 될 수 있도록 기초자료를 만들고 해외의 도시브랜드 슬로건 개발 사례와 국내의 도시브랜드 슬로건 개발 사례를 비교 분석하여 하였다. 국내 도시브랜드 슬로건의 특징으로는 거의 대부분이 도시명을 포함한 단항의 구조로 캠페인형이었다. 소재로는 대부분 추상적 가치를 소재로 사용하였다. 성공적인 도시브랜드 슬로건의 개발 기본 요건으로는 차별성 부각을 들 수 있다. 지역 특유의 자연환경, 문화, 역사 등이 담긴 슬로건만이 독창적이고 차별성이 강한 도시브랜드 슬로건이 될 수 있다. 단기적 유행성에 치우치지 않고 중장기 전략과 비젼, 명확한 설정이 있어야 한다. 또한 개발 후에도 지역주민 모두가 공감할 수 있는 커뮤니케이션이 이루어질 때 도시브랜드 슬로건은 확산이 되고 브랜드로서의 가치를 생성할 것이다.