• 한국항만경제학회지
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• 제24권4호
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• pp.385-406
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• 2008

본 논문는 환동해권에서 입지적 우위를 갖는 강원도의 항만물류산업 활성화 방안을 모색함으로써 지역경제발전에 기여하고자 하였다. 본 논문은 강원도 항만물류산업의 활성화방안을 강원도와 정부 측면으로 구분하여 제시하였다. 강원도 차원에서는 국제물류 환경변화에 따른 거점 항만의 지정 및 개발, 환동해권 주요 항만간 네트워크 및 전자항만 시스템의 구축, 그리고 항만배후지 지원을 위한 자유무역지대나 경제자유지역 같은 경제특구의 조성 및 확대 방안을 제시하였다. 또한 배후단지에는 환동해권의 자원과 관련된 산업을 유치 및 육성하는 것이 효과적이라는 것과 적극적인 항만물류마케팅 활동의 추진을 주문하였다. 정부 차원에서는 강원도 항만에 대한 직접적인 접근성 및 연계성 확대를 위한 SOC 투자 확대 방안과 정부의 서남해안 위주 항만개발정책의 전환을 통한 강원도 항만에 대한 적극적이고 효율적인 지원을 요구하였다. 끝으로 항만물류 분야의 첨단화와 글로벌화가 급속히 확대되는 상황에서 종합적인 전문물류인력양성 기관의 설치 및 지원이 필요함을 제시하였다.

• 한국가구학회지
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• 제24권4호
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• pp.433-443
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• 2013

The furniture industry of the northern region of Gyeonggi Province consists of several regional complexes which was just autogenously, that is, not based on the organized and planned movements cultivated and clustered, so it stays small businesses. This fact certainly requires to find right courses for future policy direction, in order to develop the furniture industry centering in the northern region of Gyeonggi Province internationally competitive. Consequently the aim of the present study was to investigate the characteristics of the furniture industry in the northern region of Gyeonggi Province first and to present right development directions for the innovation of the structure of furniture industry according to the change of the times, i.e. to connect the industry, university and the authorities concerned well and to strengthen the technology level of furniture industry accordingly. In addition, this requires education and training of the excellent designers being able to create high added-value industrial sectors, including finding a new Korean national brand which should preoccupy the global market. Furthermore, the high-tech furniture industrial complex specialized in manufacture, distribution and marketing such as the division of work between business to business should be built and finally a Korean traditional & unique furniture culture should be created on the basis of a cultural approach of furniture industry. It would be the timing for entire business sectors related to Korea's furniture industry to establish an international standard certification like ISO, in order to upgrade the quality of furniture steadily while keeping our own tradition, and this belongs to a meaningful attempt for the high-tech lifestyles and the improvement in the quality of life of customers.

• 유통과학연구
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• 제16권1호
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• pp.59-71
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• 2018

Purpose - Recognizing the importance of small and medium enterprises and venture enterprises for the domestic economy, the purpose of the present study is to select factor termed export modes from among various export success strategies and factors that can help those enterprises secure export competitiveness in the world market to analyze the effects of export modes on the amounts of exports and periods until export after the foundation of those enterprises. Research design, data, and methodology - A structured questionnaire was used as a tool to derive the purpose of the study, and a questionnaire survey was conducted using a mobile survey technique that facilitated the distribution of questionnaire sheets and the collection of results. The main methodology used is crossover analysis, and the regression analysis technique was applied to verify the study results derived, thereby securing the reliability and validity of the final results derived. Results - Small and medium venture enterprises with shorter periods of time until the first export success after establishment adopted direct export modes more frequently, and those enterprises with larger amounts of the first export after establishment adopted direct export modes more frequently. The results of quantitative analysis, indicating that 66.1% of those enterprises with an export amount exceeding one billion won adopted direct export modes, can be said to support the foregoing. The crossover analysis results derived as such were reanalyzed using the PPML regression analysis technique to quantitatively identify that the amounts of the first export of enterprises that adopted direct export modes were larger than those of enterprises that adopted indirect export modes by 120%. Conclusions - The present study implies differentiated values in three aspects. First, the present study investigated and presented the export success factors and strategies of small and medium venture enterprises in a total of 14 countries in the Asian region, European region, North American region, African region, and South American region. Second, it intensively investigated five export modes to identify and verify that they were affecting the export success of small and medium venture enterprises. Third, based on the results of the investigation, the present study presented two marketing implications in the pragmatic aspect.

• 융합정보논문지
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• 제9권11호
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• pp.55-61
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• 2019

본 연구는 간호대학생을 대상으로 취업선호도, 중소병원에 대한 인지도를 파악하여 지역 중소병원 선택의 예측요인을 파악하기 위하여 시도되었다. 광주광역시와 전라남도 소재 4개 대학교에 재학 중인 간호대학생을 대상으로 2018년 9월부터 2018년 10월까지 자료를 수집하였으며, 부적절한 응답지를 제외한 476명의 설문지를 SPSS/WIN 24.0 프로그램을 이용하여 분석하였다. 연구결과, 간호대학생이 지역 중소병원을 선택한 경우는 66.0%였고, 중소병원 선택의 예측요인은 고등학교 졸업지역, 학업성취도, 중소병원에 대한 인지도였다. 본 연구결과를 통해 간호대학생이 지역 중소병원으로의 취업률을 높이기 위해서는 간호교육자들은 중소병원취업을 희망하는 학생들에게는 역량을 고려한 맞춤형 진로지도 및 상담을 해야겠으며, 병원 관계자들은 중소병원에 대한 인지도를 높이기 위한 다양한 홍보활동 및 마케팅 전략을 수립해야겠다.

• 통상정보연구
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• 제8권2호
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• pp.79-98
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• 2006

With shifting the paradigm to digital economy, the digital industry becomes one of the national strategic industries. The digital industry has not only significant effects on forward and backward related industries but is also creating its own value. Furthermore, the effects of conversion with diverse products also play an important role in adding value. Since the early 2000s, Korea's culture so called 'Hallyu' (Korean wave) has been spreading to neighboring Asian countries such as China, Japan, Hong Kong, Therefore we have a good opportunity to increase our competitiveness with the development of the digital content industry using various base resources in conjunction with the spread of Hallyu culture in the Southeast Asian region. In this paper we attempt to suggest several schemes to promote our exports of digital contents while analyzing the current status of the Korean digital industry and addressing some problems and barriers to the export of the digital content industry. There are several schemes to be proposed in order to promote Korean exports of digital contents, as follows: 1) to foster global digital contents, 2) to establish a supporting system, 3) to build a marketing and R&D center, 4) to operate a test-bed of digital contents and 5) to fund expenses such as marketing.

• 마케팅과학연구
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• 제7권
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• pp.1-23
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• 2001

국내 유통시장의 개방에 따른 유통산업구조의 변화는 창원시의 유통산업에도 커다란 영 향을 미치고 있다. 특히 탑마트, 아람마트 등의 할인점에 이어 최근에 개장한 대형 유통매 장인 홈플러스의 입점과 12월 개점 예정인 룻데 마그넷은 기존의 일반 재래시장의 상권을 상당히 잠식하여 창원시의 재래시장은 저가판매라는 고유의 장점을 상실해 가고 있으며, 또한 전근대적인 유통활동, 영세성, 비효율적 경영, 조직화 협업화 부족, 시설의 낙후성 등 으로 경쟁력을 상실해 가고 있다. 이 같은 재래시장의 침체와 위축은 지역 영세상인의 생계문제와 창원시의 경제에까지 영향을 미칠 것이다. 이와 같은 배경에서 본 연구는 창원시 재래시장의 실태분석을 통해 문제점을 파악하는 것을 목적으로 한다. 본 연구의 방법은 문헌연구와 실태조사를 통하여 문제점을 제시하기로 한다.

• 마케팅과학연구
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• 제7권
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• pp.25-53
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• 2001

경제위기가 계속됨에 따라 지역경제의 두 축인 유통산업과 건설업이 큰 위축을 받고 있다. 재래시장의 활성화를 위한 정책방안이 수립되었지만 뚜렷한 해법보다는 오히려 재래시 장의 재건축에 중점을 두고 있는 듯하다. 재래시장은 실업을 완화하는 사회안전망이자 지역경제의 활력원이다. 시설의 현대화, 업 종의 전문화 등을 통해 대형유통업과 유사한 형태로 조성한다는 것은 어쩔 수 없는 방편이 지만 재래시장 본연의 기능을 없애는 일일 수 있다. 따라서 재래시장의 활성화 방안은 지 역별, 시장별로 특징을 살리고 지역문화와 산업은 물론 소비자성향까지도 고려하여 차별화 하는 전략이 중요하다. 본 연구는 창원지역의 재래시장(중소상가)이 안고 있는 문제점과 특성을 파악하고 향후 경쟁력을 강게 하기 위한 방안과 이를 위한 행정적 재정적 지원과 제도적 정비 방안을 강구해 보는데 있다.

• The Journal of Asian Finance, Economics and Business
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• 제7권8호
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• pp.473-483
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• 2020

Internationalization of SMEs has gathered pace in recent times with falling trade barriers and rising world trade encouraging small firms to seek profits and growth in foreign markets. This has attracted the attention of researchers, and several studies have been conducted in Western nations on the factors influencing the process of SME internationalization. However, hardly any study has been done on SME internationalization in the Gulf Cooperative Council (GCC) region, thus leaving a gap in the literature. This study investigates the influence of four factors, namely, human capital, network competency, entrepreneurial orientation, and market volatility on the degree of internationalization of SMEs in Oman. The study employs survey data collected from 150 SME owners and managers using a structured questionnaire having 27 items, and has been analyzed using correlation and logistic regression, as the dependent variable is binary in nature. The results reveal the impact of the chosen variables on the degree of internationalization of SMEs. The findings of the study suggest that network competency has the highest impact on degree of internationalization of Omani SMEs, followed by human capital and entrepreneurial orientation, while market volatility, though insignificant, moderated the relationship between entrepreneurial orientation and degree of internationalization of Omani SMEs.

• 무역학회지
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• 제44권1호
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• pp.87-99
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• 2019

Recently there are sharp increase in number of studies related with facilitation of Inward-FDI or Multinational Enterprises invested in Korea region. The most of studies are mainly purposing to survey - 1)how Korea Government makes counter plan and assistance policy to make foreign capital and Inward-FDI more attractively and aggressively, 2)what is the new framework or system for Inward-FDI policy, 3)what is economic effect of Inward-FDI, 4)what are determinants or conclusive factors of FDI in Korea. Under this situation, the goal of this report is to find out the new way for Multinational Enterprises to reinvest continuously thru getting their better investment performances on several factors including Marketing Competence, Management Ability, Localization Management Skill, Business Management Strategy, and R&D Competitiveness which would be much more important determinants influencing re-investment of Multinational Enterprises in Kora. This report based on the empirical result and comprehensive analysis will eventually help policy makers to implement the appropriate strategy and support Multinational Enterprises to proceed positive circle's re-investment activity in the end.

• 융합경영연구
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• 제11권6호
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• pp.35-41
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• 2023

Purpose: This study aims to determine the marketability of the heritage sites in Region III, Philippines. More specifically, it will obtain information on the: (a) profile of the heritage sites in Central Luzon; (b) dimensional issues of their marketability along social, environmental, and economic lines; (c) quality of services in terms of tangibility, responsiveness, empathy, assurance, and reliability; and (d) its business model canvas. Research design, data, and methodology: This will utilize a descriptive survey of the heritage sites in Central Luzon, namely: Aurora, Nueva Ecija, Bulacan, Pampanga, Tarlac, Zambales, and Bataan. There will be 60 respondents, including 5 facilitators, 24 residents, and 31 tourists. The results will be statistically measured through the measures of central tendencies, dispersion, and the test of significance. Result and conclusion: This study will comprehensively examine the local tourism sector, benefiting various stakeholders. It serves as a valuable resource for tourists by providing insights into destination marketing strategies and enhancing heritage tourism experiences. Administrators benefit from coping strategy evaluations, aiding in the formulation of effective strategies aligned with industry goals. Tourism businesses align with industry objectives and the study streamlines ordinances for site protection for local government units. Additionally, the community gains empowerment through insights into employable activities and potential businesses, influencing assessments of the justification for local preservation ordinances.