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Netflix in Indonesia: Influential Factors on Customer Engagement among Millennials' Subscribers

  • AUDITYA, Annisa;HIDAYAT, Z.
    • Journal of Distribution Science
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    • v.19 no.1
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    • pp.89-103
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    • 2021
  • Purpose: This study is to explore how Netflix Customers' Engagement was influenced by Instagram Content, Perceived Price, Exclusivity, and Motivation in the context of Media Streaming and the role of Willingness to Subscribe as the mediating variable. This study underlines millennial's willingness to engage and the form of engagement. Research design, data, and methodology: The data for this research were collected from 100 Netflix's Millennials subscribers who follow @netflixid Instagram. All the results were analyzed and verified using SEM-PLS. Results: Research findings indicated that Willingness to Subscribe, Exclusivity, Motivation, and Instagram Content positively influenced Customer Engagement among Netflix millennials' subscribers. In contrast, Perceived Price had a negative effect on Customer Engagement. Conclusions: As a consequence, the exclusivity that Netflix offers to its audience by a recommendation algorithm has been proven to increase the engagement. This study also disclosed that the most definite form of positive engagement shown by Netflix millennials' subscribers is a behavioral aspect, where they positively recommend Netflix (word of mouth). The study findings can be a reference for the media streaming industry in their efforts to strengthen the engagement with their customers, especially the millennials, and provide knowledge about consumer behavior in digital technology.

The Influence of E-commerce Logistics Service Quality on Customer Engagement Behavior

  • Dongxu ZHANG;Zhuoqi TENG;Mufeng LI;Renhong WU
    • The Journal of Economics, Marketing and Management
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    • v.11 no.2
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    • pp.1-11
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    • 2023
  • Purpose: With the rapid development of e-commerce, logistics services, as an important part of e-commerce shopping, have gradually attracted people's attention. Customer engagement behavior is a new topic in marketing, and its connotation is still being explored. The purpose of this paper is to study the relationship between logistics service quality and customer engagement behavior. Research design, data and methodology: This study employed the method of online questionnaire survey, with Chinese e-commerce platform users as the survey objects, 248 valid survey sample data were collected, and the method of factor analysis and structural equation model analysis was used to verify the research hypothesis model constructed in this paper. Results: The four dimensions of e-commerce logistics service quality have different influences on customer satisfaction, and the influence of availability on customer satisfaction is not significant. Convenience, assurance, and security have a significant positive impact on customer satisfaction; Customer satisfaction has a significant positive impact on the three dimensions of customer engagement behavior: customer repeat purchase behavior, online word-of-mouth, and customer referrals. Conclusion: The results of this study will provide useful reference for the managers of e-commerce companies to improve customer engagement behavior by improving the logistics service quality.

A Study on Semantic Logic Platform of multimedia Sign Language Content (멀티미디어 수화 콘텐츠의 Semantic Logic 플랫폼 연구)

  • Jung, Hoe-Jun;Park, Dea-Woo;Han, Kyung-Don
    • Journal of the Korea Society of Computer and Information
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    • v.14 no.10
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    • pp.199-206
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    • 2009
  • The development of broadband multimedia content, a deaf sign language sign language is being used in education. Most of the content used in sign language training for Hangul word representation of sign language is sign language videos for the show. For the first time to learn sign language, sign language users are unfamiliar with the sign language characteristics difficult to understand, difficult to express the sign is displayed. In this paper, online, learning sign language to express the sign with reference to the attributes, Semantic Logic applying the sign language of multimedia content model for video-based platform is designed to study.

A Study on the Development of English Inflectional Morphemes Based on the CHILDES Corpus (CHILDES 코퍼스를 기반으로 한 아동의 영어 굴절형태소 발달 연구)

  • Min, Myung Sook;Jun, Jongsup;Lee, Sun-Young
    • Korean Journal of Cognitive Science
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    • v.24 no.3
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    • pp.203-235
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    • 2013
  • The goal of this paper is to test the findings about English-speaking children's acquisition of inflectional morphemes in the literature using a large-scale database. For this, we obtained a 4.7-million-word corpus from the CHILDES (Child Language Data Exchange System) database, and analyzed 1,630 British and American children's uses of English derivational morphemes up to age 7. We analyzed the type and token frequencies, type per token ratio (TTR), and the lexical diversity (D) for such inflectional morphemes as the present progressive -ing, the past tense -(e)d, the comparative and superlative -er/est with reference to children's nationality and age groups. To sum up our findings, the correlations between the D value and children's age varied from morpheme to morpheme; e.g. we found no correlation for -ing, a marginal correlation for -ed, and a strong correlation for -er/-est. Our findings are consistent with Brown's (1973) classical observation that children learn progressive forms earlier than the past tense marker. In addition, overgeneralization errors were frequently found for -ed, but rarely for -ing, showing a U-shaped developmental pattern at ages 2-3. Finally, American children showed higher D scores than British children, which showed that American children used inflectional morphemes for more word types compared with British children. The present study has its significance in testing the earlier findings in the literature by setting up well-defined methodology for analyzing the entire CHILDES database.

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KorLexClas 1.5: A Lexical Semantic Network for Korean Numeral Classifiers (한국어 수분류사 어휘의미망 KorLexClas 1.5)

  • Hwang, Soon-Hee;Kwon, Hyuk-Chul;Yoon, Ae-Sun
    • Journal of KIISE:Software and Applications
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    • v.37 no.1
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    • pp.60-73
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    • 2010
  • This paper aims to describe KorLexClas 1.5 which provides us with a very large list of Korean numeral classifiers, and with the co-occurring noun categories that select each numeral classifier. Differently from KorLex of other POS, of which the structure depends largely on their reference model (Princeton WordNet), KorLexClas 1.0 and its extended version 1.5 adopt a direct building method. They demand a considerable time and expert knowledge to establish the hierarchies of numeral classifiers and the relationships between lexical items. For the efficiency of construction as well as the reliability of KorLexClas 1.5, we use following processes: (1) to use various language resources while their cross-checking for the selection of classifier candidates; (2) to extend the list of numeral classifiers by using a shallow parsing techniques; (3) to set up the hierarchies of the numeral classifiers based on the previous linguistic studies; and (4) to determine LUB(Least Upper Bound) of the numeral classifiers in KorLexNoun 1.5. The last process provides the open list of the co-occurring nouns for KorLexClas 1.5 with the extensibility. KorLexClas 1.5 is expected to be used in a variety of NLP applications, including MT.

A New Endpoint Detection Method Based on Chaotic System Features for Digital Isolated Word Recognition System (음성인식을 위한 혼돈시스템 특성기반의 종단탐색 기법)

  • Zang, Xian;Chong, Kil-To
    • Journal of the Institute of Electronics Engineers of Korea SC
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    • v.46 no.5
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    • pp.8-14
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    • 2009
  • In the research field of speech recognition, pinpointing the endpoints of speech utterance even with the presence of background noise is of great importance. These noise present during recording introduce disturbances which complicates matters since what we just want is to get the stationary parameters corresponding to each speech section. One major cause of error in automatic recognition of isolated words is the inaccurate detection of the beginning and end boundaries of the test and reference templates, thus the necessity to find an effective method in removing the unnecessary regions of a speech signal. The conventional methods for speech endpoint detection are based on two linear time-domain measurements: the short-time energy, and short-time zero-crossing rate. They perform well for clean speech but their precision is not guaranteed if there is noise present, since the high energy and zero-crossing rate of the noise is mistaken as a part of the speech uttered. This paper proposes a novel approach in finding an apparent threshold between noise and speech based on Lyapunov Exponents (LEs). This proposed method adopts the nonlinear features to analyze the chaos characteristics of the speech signal instead of depending on the unreliable factor-energy. The excellent performance of this approach compared with the conventional methods lies in the fact that it detects the endpoints as a nonlinearity of speech signal, which we believe is an important characteristic and has been neglected by the conventional methods. The proposed method extracts the features based only on the time-domain waveform of the speech signal illustrating its low complexity. Simulations done showed the effective performance of the Proposed method in a noisy environment with an average recognition rate of up 92.85% for unspecified person.

Design and Implementation of Web-Based Self-directed Learning System for Word Processor Qualifying Exams (워드프로세서 자격증 시험을 위한 웹 기반 자기 주도적 학습 시스템 설계 및 구현)

  • Yang, Yun-Jeong;Kim, Chang-Suk
    • Journal of the Korean Institute of Intelligent Systems
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    • v.16 no.1
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    • pp.43-48
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    • 2006
  • The educational system has been changed owing to Web, which is most actively used on internet and has the characteristics of providing suitable environments for implementing constructivism study theory. WBI(Web Based Instruction), web-mediated teaching form for students at a long distance, has the advantages of possible interact between instructors and learners, offering a great variety of learning materials, and overcome the spatiotemporal restriction. This paper focuces on the construction of learning surroundings where the learner-centered, active learning can be done by design and Implementation of web based instruct system providing a sham examination with an item pool system. The web based Self-directed Learning system for word processor qualifying exams on this paper, can be mentioned as a real item pool that the question is not setting each time by the instructors but can be reused by reference on item pool bank, designed the number of question. It helps the learner Self-directed Learning study with evaluation during the web based instruct process and immediate feedback. It also provides the chance to research some similar using keyword. To sum up, this system can amplify the efficiency of study.

Recent Research Trends Analysis of Building Information Modeling using WordCloud through Comparison of Korean and International Journals (워드클라우드를 이용한 국내·외 BIM 연구 동향 분석)

  • Seo, Min-Goo;Lee, Ung-Kyun
    • Journal of the Korea Institute of Building Construction
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    • v.19 no.1
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    • pp.95-103
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    • 2019
  • Introduction and use of Building Information Modeling(BIM) in construction projects have increased steadily over the past few years. However, the level of domestic BIM utilization is still tenuous compared to the international scene. Therefore, this study aims to present the possible directions for BIM research through an analysis of research literatures in Korea as well as in foreign countries. Papers on BIM were collected for this study from Korea and foreign countries for the field of architecture, and analyses and comparisons were performed by year and field. Further, the research patterns were analyzed using WordCloud, which is one of the popular big data techniques. From the analysis, it is found that the design field still constitutes the largest component of research, but the construction field is actively developing as well. In addition, it is realized that domestic BIM research continues to grow on collaboration and environment-friendly methodologies since 2012; it is also demonstrated that foreign BIM research has undergone changes in research trends every year including recently, and is progressing actively. Therefore, this study concludes that it is necessary to actively conduct research in the field of Industry Foundation Class(IFC) in the future. The results of this study can further be used as reference data for conducting BIM studies in Korea in the future.

A Comparison of Characteristics between Danish and Korean Farmhouses -In Reference to Farmhouse Plans, Use of Rooms including Furniture Arrangement, and Building Materials-

  • Choi, Jung-Shin
    • International Journal of Human Ecology
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    • v.8 no.1
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    • pp.67-78
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    • 2007
  • The aim of this paper was to compare differences and similarities of farmhouses between Denmark and Korea as a cross-cultural study. Farmhouses built during the 18th and 19th centuries in Denmark, and ones from Chosun Dynasty (AD. 1392-1910) in Korea were targets of this study. Literature study and field trips to districts and open-air museums in both countries were used. Field trips were carried out during summer of 2005 in Denmark, and fall of 2005 in Korea. Detailed comparisons focused on farmhouse plans, the use of rooms and furnishing, and building materials. As a conclusion, some differences were found between the two countries. In terms of farmhouse plans, square types with four wings, and parallel types were the most frequent forms in Denmark, while a few types, such as the "I", "L", "U" shapes and square types, were more frequently found in Korea. In Denmark, the most important room was the dwelling-room, in which daily family life took place. Every member of the family slept, ate, and worked here, and kept geese and young animals during the winter season. Therefore, this room was laid out in the center of the house. However, Anbang, the most important room in Korea, was not situated in the best part of the house. Instead, the Daechung-maru occupied the center and the best place because the daechung-maru, in which the ancestral ceremony was held, was thought of as more important than a place for live people. Also the use of rooms and furnishing was quite different between the two countries, reflecting each life style. Danish furnishings represented practical daily life, while Korean furnishings reflected more conceptual aspects. It might have resulted from Confucianism in the Chosun Dynasty, which ruled daily life and even influenced use of rooms and furnishings. In other word, philosophy influenced common peoples' daily life and living environment. With reference to building materials, there was rarely a difference between the two countries. Major materials for farmhouse were quite common, such as half-timbering wood and clay, but the difference was in bricks and roof coverings. Bricks were rarely used in Korean farmhouses, while rice-straw was rare for the roof of a Danish farmhouse. Of course, the choice of materials was strongly affected by the local surroundings and overall environment. This result can give some clues for design ideas when architects and interior designers plan housing that is adapted for local peoples. This kind of cross-cultural study can also contribute to one's understanding of foreign culture, especially in housing and culture. And, it can broaden one's insight of design ideas for designers who have to compete frequently with designers in foreign countries.

Study on Diagnosis by Visual Inspection of Local Regions in Nei-Ching ("황제내경"의 국소부위 망형태(望形態)에 대한 연구)

  • Seo, Jae-Ho;Kim, Jeong-Kyun;Kim, Hyun-Ho;Park, Jin-Sung;Park, Young-Bae;Park, Young-Jae
    • The Journal of the Society of Korean Medicine Diagnostics
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    • v.15 no.3
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    • pp.235-244
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    • 2011
  • Objectives: There are four types of diagnostic methods in Oriental medicine, and visual inspection is the first method among them. This study was written in order to complement further understanding on visual inspection. Methods: The authors reviewed a word related with visual inspection in Nei-Ching. The authors researched static words such as bigger/smaller, longer/shorter, slower/faster, curved/straight, one-sided/fair, and groove/uplift, and active words such as extension and contraction, shake, tremor, slow, fast, walk, run, standing, lying, and sitting related with visual inspection in Nei-Ching. Results: The static words linked with visual inspection are related with skin, muscles, fat, and especially the liver, stomach, and large intestine. The active words linked with visual inspection are related with movement of muscles, fat, and bone. Conclusion: In this study, the authors provided further understanding on visual inspection in Nei-Ching. However, there was no clear reference point about appearances and movements.