• Title/Summary/Keyword: Reference Groups

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An Analysis of Adolescents' Perceived Risk on Conformity Behavior of Fashion Brand (의복구매시 청소년의 지각된 위험이 패션브랜드 동조행동에 미치는 영향)

  • Jun, Dae-Geun
    • Journal of the Korean Home Economics Association
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    • v.46 no.10
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    • pp.71-81
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    • 2008
  • This study aimed to identify the effects of adolescents' perceived risk on fashion brand conformity behavior. To analyze conformable fashion brand behavior with consideration to their reference group, 6 dimensions of perceived risk were adopted as explanatory variables. Reference group means people that a person refers to when evaluating his values & behaviors. Data were collected from 672 male and female students aged between 14 and 18. Factor analysis on perceived risk resulted in 6 dimensional structures: socio-psychological, time loss, functional, fashionability loss, performance and opportunity loss risk. Fashionability loss risk positively affected adolescent fashion brand conformity behavior according to their favorite celebrities. Performance risk positively affected in consideration to their parents, while opportunity loss risk had a negative effect on the same reference group. However, socio-psychological and fashionability loss risk positively affected adolescent fashion brand conformity behavior in consideration to their friends, while performance loss risk had negative effect on the same reference group. Adolescent groups divided by the 6 dimensions of perceived risk showed meaningful differences in their fashion brand conformable behavior in consideration to their reference groups.

Reference Priors in the Normal Distributions with Common Coefficient of Variation

  • Lee, Hee-Choon;Kang, Sang-Gil
    • Journal of the Korean Data and Information Science Society
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    • v.14 no.3
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    • pp.697-705
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    • 2003
  • When X and Y have independent normal distributions with equal coefficient of variation, we develop the reference priors for different groups of ordering for the parameters. Propriety of posteriors under reference priors proved. A real example is presented to compare the classical estimator and Bayes estimator.

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Serum Alkaline Phosphatase Levels in Healthy Korean Children and Adolescents

  • Kwon, Se-Young;Na, Young-Ak
    • Korean Journal of Clinical Laboratory Science
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    • v.46 no.3
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    • pp.79-84
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    • 2014
  • Children and adolescents normally have higher Alkaline phosphatase levels than adults. This study was conducted to provide basic data about pediatric reference intervals for ALP. The data from the 2011 Korean National Health and Nutrition Examination Survey was used. Analysis was done for 847 Children and Adolescents (443 boys and 404 girls) aged 10 to 19. The method of p-NPP & EAE buffer was used to get the data. The highest ALP levels were found in boys aged 12 to 13, the reference interval being 653~1,518 IU/L; the levels decreased for those over 13 years old. In the case of girls, the highest ALP levels were found with those aged between 11 and 12, the reference interval being 463~1,598 IU/L; the levels decreased after 12 years of age. The mean difference in all age groups was statistically significant, except for those aged 10 to 11 and 11 to 12. Therefore, it is suggested that pediatric reference intervals should be divided into three groups according to gender. Complementing data about children and adolescents below 10 years old were not included in this study and will be much needed in the next trial.

How Consumers Differently Perceive about Green Market Environments: Across Different Consumer Groups in Green Attitude-behaviour Dimension

  • Kim, So-Yun;Rha, Jong-Youn
    • International Journal of Human Ecology
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    • v.15 no.2
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    • pp.43-57
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    • 2014
  • Consumers differ with respect to the level of green attitudes and green purchase behavious and different consumer would have different perceptions on green market environment. This study attempted to explain how consumers perceive green market environment differently across different consumer groups in attitude-behaviour dimension in green consumption. After identifying the four consumer groups based on their attitude toward green purchase and green purchase behaviours, a multinomial logistic analysis and a stepwise discriminant analysis were conducted. This study found that reliability in green market was the most critical factor that contributes to enlarge positive green consumers. Also, the role of reference persons and adequate price of green products were also found to be important to stimulate green buying. By understanding the different role of those factors in each group of consumers, this study provided group-specific implications to expand green consumers.

Age-related Reference Intervals for Total Collagen-I-N-terminal Propeptide in Healthy Korean Population

  • Yoo, Jun-Il;Park, Ae-Ja;Lim, Yong Kwan;Kweon, Oh Joo;Choi, Jee-Hye;Do, Jae Hyuk;Kim, Sunjoo;Kim, Youngri;Ha, Yong-Chan
    • Journal of Bone Metabolism
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    • v.25 no.4
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    • pp.235-241
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    • 2018
  • Background: Procollagen type I N-terminal propeptide (PINP) is one of the most clinically useful bone formation biomarkers. Therefore, the purpose of this study was to independently evaluate the performance of automated total PINP assay and established age- and gender- specific reference intervals for PINP in healthy Korean population. Methods: The imprecision, linearity, and detection capability of Elecsys total PINP assay was determined and reference interval was established using 599 serums from Korean population with normal bone mineral densities based on bone densitometry. Age groups were divided into 20s, 30s, 40s, 50s, 60s and over. Results: Elecsys total PINP had excellent performance in imprecision, linearity, and detection capability. When partitioning age groups in Korean male and female populations, there was significant difference in total PINP between different age groups. In male populations, PINP level was decreased with increasing age, then it remained steady after middle-age. In female populations, there was a decreasing tendency similar to that in the male population with a sharp increase in the 50 to 59 age group. Conclusions: Elecsys total PINP assay showed precise and reliable performance in our study. We established age-related PINP reference intervals for Korean male and female population with normal bone mineral densities.

Korean-American Consumer Attitude Toward Luxury Fashion Products

  • Lee, Yoon-Jung;Lee, Jae-Il
    • International Journal of Human Ecology
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    • v.9 no.2
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    • pp.45-54
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    • 2008
  • This study examines the influence of acculturation level and ethnic groups as a fashion reference group on Korean-American consumer attitude toward luxury fashion brands. Of interest is the role of Korean culture, which emphasizes luxury brand consumption due to the Confucion value of 'face', on Korean-American attitudes toward luxury brands. Data were collected from 108 young Korean-Americans living in the Pacific Northwest of the United States. Descriptive statistics, factor analysis, and multiple regressions were conducted for the analysis. In general, the respondents had relatively negative attitudes toward luxury fashion brands. Even though the acculturation level did not have a significant influence, attitudes toward luxury fashion brands were influenced by Korean reference groups. Age at immigration did not have a significant relationship with attitudes toward luxury brands. Korean-Americans who maintain ties with Korean culture are more likely to have a positive attitude towards luxury fashion, regardless of familarity with American culture.

To Conform or Not to Conform: Mixed Conformity Model

  • Han, Yongjee
    • Asia Marketing Journal
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    • v.19 no.1
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    • pp.55-67
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    • 2017
  • This study explores the influence of reference groups depending on the type (in-group versus out-group) and the size (an individual member versus a group as a whole) of reference groups. We propose a mixed conformity model, which suggests that people want to fit in with their in-group but at the same time they want to stand out within their in-group members. We found that in moderately identity-relevant product categories, people tend to diverge from individual members of their in-group while conforming to their in-group as a whole. However, in highly identity-relevant product categories, people conform to their in-group independent of the referent's size. Directions for future research are outlined in order to further establish and understand the proposed phenomenon.

A Fast Algorithm for Target Detection in High Spatial Resolution Imagery

  • Kim Kwang-Eun
    • Proceedings of the KSRS Conference
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    • 2006.03a
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    • pp.7-14
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    • 2006
  • Detection and identification of targets from remotely sensed imagery are of great interest for civilian and military application. This paper presents an algorithm for target detection in high spatial resolution imagery based on the spectral and the dimensional characteristics of the reference target. In this algorithm, the spectral and the dimensional information of the reference target is extracted automatically from the sample image of the reference target. Then in the entire image, the candidate target pixels are extracted based on the spectral characteristics of the reference target. Finally, groups of candidate pixels which form isolated spatial objects of similar size to that of the reference target are extracted as detected targets. The experimental test results showed that even though the algorithm detected spatial objects which has different shape as targets if the spectral and the dimensional characteristics are similar to that of the reference target, it could detect 97.5% of the targets in the image. Using hyperspectral image and utilizing the shape information are expected to increase the performance of the proposed algorithm.

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Optical Implementation of Improved IPA Model Using Hierarchical Recognition Algorithm (계층적 인식 알고리즘을 이용한 개선된 패턴상호연상모델의 광학적 구현)

  • 하재홍;김성용;김수중
    • Journal of the Korean Institute of Telematics and Electronics A
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    • v.31A no.7
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    • pp.55-62
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    • 1994
  • Interpattern association (IPA) model which the interconnection weight matrix(IWM) is constructed by the association between patterns is effective in similar pattern recognitions. But, if the number of reference patterns is increased, the ability of recognition is decreased. Using a hierarchical recognition algorithm which adopts the tree search strategy, we classified reference patterns into sub-groups by similarity. In IPA model, if input includes random noise we make it converge to reference pattern by means of input includes random noise we make it converge to reference pattern by means of increasing the number of pixels of prohibited state in IWM. In relation to reference patterns the pixel of prohibited state made partially prohibited state of no connected state using which is not included common and feature regions by each reference patterns.

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A Fast Algorithm for Target Detection in High Spatial Resolution Imagery

  • Kim Kwang-Eun
    • Korean Journal of Remote Sensing
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    • v.22 no.1
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    • pp.41-47
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    • 2006
  • Detection and identification of targets from remotely sensed imagery are of great interest for civilian and military application. This paper presents an algorithm for target detection in high spatial resolution imagery based on the spectral and the dimensional characteristics of the reference target. In this algorithm, the spectral and the dimensional information of the reference target is extracted automatically from the sample image of the reference target. Then in the entire image, the candidate target pixels are extracted based on the spectral characteristics of the reference target. Finally, groups of candidate pixels which form isolated spatial objects of similar size to that of the reference target are extracted as detected targets. The experimental test results showed that even though the algorithm detected spatial objects which has different shape as targets if the spectral and the dimensional characteristics are similar to that of the reference target, it could detect 97.5% of the targets in the image. Using hyperspectral image and utilizing the shape information are expected to increase the performance of the proposed algorithm.