• Title/Summary/Keyword: Reference Group

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Consumer Segmentation of Clothing Products by Fashion Conformity/Innovativeness and Their Reference Groups (유행동조성과 혁신성에 따른 소비자 세분화 및 준거대상 연구)

  • 김한나;이은영
    • Journal of the Korean Society of Clothing and Textiles
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    • v.25 no.7
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    • pp.1341-1352
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    • 2001
  • When segmenting consumers according to their fashion adoption behavior, it has been assumed that consumers' fashion conformity and innovativeness characteritics are negatively correlated. The purpose of this study was to examine the relationship between conformity and innovativeness and that these two attributes exist independently. The research problems of this study were to segment consumers according to the degrees of conformity and innovativeness, and to identify differences in reference groups and clothing purchasing behavior among the segments. The results of the empirical study showed that the fashion conformity and innovativeness were in and innovativeness; High conformity/High innovativeness group(HC/HI), High conformity/Low innovativeness group (HC/LI), Low conformity/High innovativeness group(LC/HI?, and Low conformity/Low innovativeness group (LC/LI). When the groups were compared in their reference groups and purchasing behavior, it was found out that HC groups were more influenced by reference groups than LC groups. When HC/LI and HC/HI groups were compared, HC/LI group was more influenced by their parents and siblings, while HC/HI group was more influenced by upper class and celebrities. Both groups were mostly influenced by friends and desirable passengers on the street. Friends and passengers were most influential to LC groups also, even though they were less influenced than HC groups. In conclusion, the fashion conformity and innovativeness were found to exist in different dimensions consisting dual structure. Thus, retailers and marketers can make their strategies more successfully if they use these two characteristics separately when segmenting consumers.

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An Analysis of Adolescents' Perceived Risk on Conformity Behavior of Fashion Brand (의복구매시 청소년의 지각된 위험이 패션브랜드 동조행동에 미치는 영향)

  • Jun, Dae-Geun
    • Journal of the Korean Home Economics Association
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    • v.46 no.10
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    • pp.71-81
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    • 2008
  • This study aimed to identify the effects of adolescents' perceived risk on fashion brand conformity behavior. To analyze conformable fashion brand behavior with consideration to their reference group, 6 dimensions of perceived risk were adopted as explanatory variables. Reference group means people that a person refers to when evaluating his values & behaviors. Data were collected from 672 male and female students aged between 14 and 18. Factor analysis on perceived risk resulted in 6 dimensional structures: socio-psychological, time loss, functional, fashionability loss, performance and opportunity loss risk. Fashionability loss risk positively affected adolescent fashion brand conformity behavior according to their favorite celebrities. Performance risk positively affected in consideration to their parents, while opportunity loss risk had a negative effect on the same reference group. However, socio-psychological and fashionability loss risk positively affected adolescent fashion brand conformity behavior in consideration to their friends, while performance loss risk had negative effect on the same reference group. Adolescent groups divided by the 6 dimensions of perceived risk showed meaningful differences in their fashion brand conformable behavior in consideration to their reference groups.

To Conform or Not to Conform: Mixed Conformity Model

  • Han, Yongjee
    • Asia Marketing Journal
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    • v.19 no.1
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    • pp.55-67
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    • 2017
  • This study explores the influence of reference groups depending on the type (in-group versus out-group) and the size (an individual member versus a group as a whole) of reference groups. We propose a mixed conformity model, which suggests that people want to fit in with their in-group but at the same time they want to stand out within their in-group members. We found that in moderately identity-relevant product categories, people tend to diverge from individual members of their in-group while conforming to their in-group as a whole. However, in highly identity-relevant product categories, people conform to their in-group independent of the referent's size. Directions for future research are outlined in order to further establish and understand the proposed phenomenon.

Diagnostic performance of dental students in identifying mandibular condyle fractures by panoramic radiography and the usefulness of reference images

  • Cho, Bong-Hae
    • Imaging Science in Dentistry
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    • v.41 no.2
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    • pp.53-57
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    • 2011
  • Purpose : The purpose of this study was to evaluate the diagnostic performance of dental students in detection of mandibular condyle fractures and the effectiveness of reference panoramic images. Materials and Methods : Forty-six undergraduates evaluated 25 panoramic radiographs for condylar fractures and the data were analyzed through receiver operating characteristic (ROC) analysis. After a month, they were divided into two homogeneous groups based on the first results and re-evaluated the images with (group A) or without (group B) reference images. Eight reference images included indications showing either typical condylar fractures or anatomic structures which could be confused with fractures. Paired t-test was used for statistical analysis of the difference between the first and the second evaluations for each group, and student�fs t-test was used between the two groups in the second evaluation. The intra- and inter-observer agreements were evaluated with Kappa statistics. Results : Intra- and inter-observer agreements were substantial (k=0.66) and moderate (k=0.53), respectively. The area under the ROC curve (Az) in the first evaluation was 0.802. In the second evaluation, it was increased to 0.823 for group A and 0.814 for group B. The difference between the first and second evaluations for group A was statistically significant (p<0.05), however there was no statistically significant difference between the two groups in the second evaluation. Conclusion : Providing reference images to less experienced clinicians would be a good way to improve the diagnostic ability in detecting condylar fracture.

A comparison of the effects of a programmed instruction method and a lecture/laboratory method on achievement in a course in reference materials (강의식교수법과 프로그램식교수법에 의한 참고정보원의 학습효과 비교연구)

  • ;Ro, Jin Young
    • Journal of Korean Library and Information Science Society
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    • v.28
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    • pp.93-135
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    • 1998
  • The purpose of this study was to compare the effectiveness of programmed instruction versus lecture and discussion method on the knowledge of basic reference sources among undergraduate library and information science students. The hypotheses of the study were: 1. Programmed instruction will be more effective than the lecture/discussion method with regard to academic achievement. 2. There will be a significant difference in learning time between the experimental and the control groups. Seventy-eight library and information science students were participated m the study from the two universities in Chungchong Province. A programmed instruction manual, including 4-types of reference sources-dictionary, encyclopaedia, bibliography, indexes and abstracts, 40-item multiple choice post-test, and a questionnaire for the students' attitude toward programmed instruction were developed specifically for this research. The post-test only control-group design was selected for this experimental study. Students were given instruction on the specific reference titles in dictionary, encyclopedia, bibliography, indexes and abstracts. The control group was instructed by the lecture and discussion method while the experimental group completed a programmed instruction manual by themselves. Both the control and the experimental group were tested right after the instruction of 4-types of reference sources. In addition, a questionnaire asking students' attitude toward programmed instruction was administered to the experimental group. The findings from this study are summarized as follows: 1. The results showed that there were no significant difference in the mean of the post test score between the two groups. Therefore, programmed instruction is viable as an alternative method of instruction in the teaching of reference sources. 2. There was a significant difference in the mean of time spending for the leaning of bibliography, indexes and abstracts between the two groups. Accordingly, programmed instruction proved to be more efficient than the conventional lecture/discussion method in terms of learning time. 3. Students showed positive response to programmed instruction and evaluated it very interesting and challenging. In conclusion, the programmed instruction method was just as effective as the lecture/discussion method in the teaching of reference sources. And students' attitude toward the programmed instruction was favorable enough to secure a continued use of this method for the teaching of reference sources.

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The Effect of Ethnic Identification and Social Group Affiliation on Body Image Satisfaction among Asian-American College Students

  • Lee, Yoon-Jung
    • International Journal of Human Ecology
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    • v.8 no.1
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    • pp.9-18
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    • 2007
  • This study focuses on the relationship between ethnic identity of Asian-Americans and their appreciation of their ethnic body features, based on reference group theory. A convenience sample of 60 male and 52 female students from various Asian ethnicities attending a mid-western university was used for the study. A 2 (gender) by 2 (ethnic identification) by 2 (socializing group) analysis of covariance (ANCOVA) on body image satisfaction as dependent variable and Body Mass Index score as a covariate was conducted. A significant main effect of ethnic identification was found, which indicates the more respondents identified with their ethnic group, the more likely they were to be satisfied with their appearance. The social group affiliation main effect was not significant. The impact of ethnic identification was significant only for those respondents who socialize more with Americans than with Asians. The results support the idea that one's ethnic group functions as a reference group, which influences body image appraisals.

Quality Characteristics of Baked Yugwabandagi with Different Additives (첨가물을 달리한 구운 유과 반대기의 품질 특성)

  • Cha, Kyoung-Ok;Han, Eun-Ju
    • Journal of the East Asian Society of Dietary Life
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    • v.25 no.3
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    • pp.492-501
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    • 2015
  • To improve the shortcomings of baked Yugwa 0.5, 1.0, 1.5 and 2.0% natural ind igestible materials,- (gellan gum, glucomannan and carrageenan) were each treated with glutinous rice-baked Yugwa was processed, and quality imprpvements were deducted. Baked Yugwa with natural additives,- (gellan gum, glucomannan and carrageenan) was compared,- to additional test results with sample 1.5%(w/w) additives,- The one showing the highest preference from the sensory test was the acid number reference group at $2.19{\pm}0.42$, while the sample groups,- with different additives, were lower than the reference group by $1.48{\pm}0.39$ to $1.67{\pm}0.68$. The peroxide number reference group showed the highest preference of $49.34{\pm}0.42$, whereas the sample groups, with different additives, showed lower preferences than the reference group by $36.72{\pm}$0.42 compared to the sample group of glucomannan 1.5% (w/w), $32.45{\pm}0.59$ compared to the sample group of gellan gum 1.5%(w/w), and $28.65{\pm}0.56$ compared to the sample group of carrageenan 1.5% (w/w). According to the preference test targeting employees of Korean cake, manufacturers, there was no significant difference in color and flavor among all groups, whereas the sample group of carrageenan 1.5% (w/w) showed the highest scores in items of taste, texture and overall-preference, and also sample groups of glucomannan 1.5% (w/w) and gellan gum 1.5% (w/w) scored higher than the reference group. Baked Yugwa with 1.5% (w/w) additives of carrageenan, glucomannan and gellan gum have higher marketability by decreasing deterioration caused by oxidation of existing deep fried Yugwa and by improving the solid texture of baked Yugwa.

Comparison Study about Surface Mapping of Motor Points in Biceps Brachii Muscle Using Surface EMG and Electric Probe (표면 근전도와 전기 탐침기를 이용한 상완이두근의 운동점 표지 비교 연구)

  • Park, Jaewon;Keum, Dongho
    • Journal of Korean Medicine Rehabilitation
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    • v.28 no.1
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    • pp.85-96
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    • 2018
  • Objectives This study was performed to compare the electrical methods of motor points mapping using surface EMG and electric probe (Pointer Excel II). Methods 32 healthy adults (male 16, female 16) were selected. and classified into two groups; surface EMG group, electric probe (Pointer Excel II) group. In surface EMG group, motor points were searched by recoding the compound muscle potentials. In electric probe (Pointer Excel II) group, motor points were searched by scanning the skin with Pointer Excel II at low level stimulation. The locations of the motor points were expressed as X and Y values in relation to the reference line. The horizontal reference line was set as elbow crease and the vertical reference line was set as the line connecting coracoid process to the center of the horizontal reference line. The data was analyzed by 'Independent T-test' and 'equivalence test'. Results 1. The motor points of short head and long head of biceps brachii muscle were located at about 2/3 length of the vertical reference line from coracoid process and about 1/5~1/4 length of the half of the horizontal reference line from the vertical reference line in both group. 2. The motor points of the short head were located more distally and close to the vertical reference line (p<0.001). 3. In surface EMG group, the motor points of the long head were located more laterally in the female than male. And the motor points of the long head were located more distally in the left side than right side (p<0.05). In electric probe (Pointer Excel II) group, similar tendency was observed but there was no statistically significant difference (p>0.05). 4. As a result of the equivalence test between surface EMG group and electric probe (Pointer Excel II) group, the confidence intervals of the difference were within the equivalence limit. Therefore, the locations of the motor points searched by two ways are equa l (p>0.05, equivalence interval=3%). Conclusions The results indicate that electric probe (Pointer Excel II) can be used to search the motor points instead of surface EMG. This might improve the clinical efficiency when using the motor points to treat muscle dysfunction.

Association between Physical Activities and Subjective Well-being among Korea Adolescent (청소년의 신체활동과 주관적 행복감 간의 관련성)

  • Mok, Hyung-kyun;Jo, Kyu-hee;Lee, Seung-chul;Lee, Jun Hyup
    • The Journal of Korean Society for School & Community Health Education
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    • v.17 no.1
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    • pp.101-112
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    • 2016
  • Objectives: The purpose of this study was to examine the association between participation in physical activities (PA) and subjective well-being. Methods: We analyzed the data from Korean Youth Risk Behavior Web-based Survey, 2013 containing 36,655 and 35,780 for male and female students respectively. Study variables included PA, participation in physical education class, participation in team sports and subjective well-being. Control variables were school type, socio-economic status, level of parent education, living with parent, academic performance, delinquent behaviors, depression and perceived health. For this study, descriptive analysis, Chi-square test, and multivariate logistic regression analysis were performed. Results: Among boys, after adjusting for control variables, PA (past 7 days 0 time reference group vs. over 4 times: OR 1.306), physical education class (past 7 days 0 time reference group vs. over 3 times: OR 1.140), and team sports (no team reference group vs. 2 team: OR 1.206) were associated with subjective well-being. Among girls, control variables were adjusted. PA (past 7 days 0 time reference group vs over 4 times: OR 1.244), physical education class (past 7 days 0 time reference group vs. over 3 times: OR 1.161), and team sports (no team reference group vs. 2 team: OR 1.181) were associated with subjective well-being. Conclusions: Participation in physical activities may help adolescent promote their life satisfaction. Thus, education experts should develop various exercise curriculums to encourage participation in physical activities.

A novel reference model for dental scanning system evaluation: analysis of five intraoral scanners

  • Karakas-Stupar, Irina;Zitzmann, Nicola Ursula;Joda, Tim
    • The Journal of Advanced Prosthodontics
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    • v.14 no.2
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    • pp.63-69
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    • 2022
  • PURPOSE. The aim of this in vitro study was to investigate the accuracy (trueness and precision) of five intraoral scanners (IOS) using a novel reference model for standardized performance evaluation. MATERIALS AND METHODS. Five IOSs (Medit i500, Omnicam, Primescan, Trios 3, Trios 4) were used to digitize the reference model, which represented a simplified full-arch situation with four abutment teeth. Each IOS was used five times by an experienced operator, resulting in 25 STL (Standard Tessellation Language) files. STL data were imported into 3D software (Final Surface®) and examined for inter- and intra-group analyses. Deviations in the parameter matching error were calculated. ANOVA F-test and Kruskal-Wallis test were applied for inter-group comparisons (α = .05); and the coefficient of variation (CV) was calculated for intra-group comparisons (in % ± SD). RESULTS. Primescan (matching error value: 0.015), Trios 3 (0.016), and Trios 4 (0.018) revealed comparable results with significantly higher accuracy compared to Medit i500 (0.035) and Omnicam (0.028) (P < .001). For intra-group comparison, Trios 4 demonstrated the most homogenous results (CV 15.8%). CONCLUSION. The novel reference model investigated in this study can be used to assess the performance of dental scanning technologies in the daily routine setting and in research settings.