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Value Evaluation depending on Different Perception of Promotion Tools (차별적 판촉인식에 따른 판촉가치평가)

  • Kim, Ju-Young
    • Journal of Distribution Research
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    • v.11 no.1
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    • pp.21-40
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    • 2006
  • The purpose of this paper is to investigate how evaluation of sales promotion is affected by consumer's perception on sale promotion tools(SP). Perception on SP is supposed to be classified into reduced loss and separate gain according to characteristics of SP, that are benefit realization period(immediate vs. remote), easy to calculate cash value(easy vs. difficult), and purchase occasion(concurrent vs. different). Hypothesis testing using ANOVA and structural equation model about data that is collected from college students based on experimental design, reveals that immediate realization and easy calculation make SP tool perceived as reduced loss. And perception as reduced loss is more effective to be evaluated as high value and lead to purchase intention.

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Effect of Dietary Selenium of Metallothionein Synthesis and Antioxidative Detoxificantion Mechanism in Cadmium Administered Rats (Cadmium 투여 흰쥐에 있어서 Metallothionein 합성과 항산화적 해독기구에 미치는 식이 Selenium의 영향)

  • 이순재
    • Journal of Nutrition and Health
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    • v.26 no.3
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    • pp.286-298
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    • 1993
  • In order to investigate the effect of selenium (Se) on the liver damage, metallothionein synthesis and hepatic antioxidative detoxification system in cadmium(Cd) administered rats. Sprague-Dawley male rats(60\\5g) were divided into two diet groups, depending on with (CdS groups) or without (Cd groups) 0.5ppm Se supplementation and fed experimental diets ad libidum for 4 weeks. And then each group was again subdivided into five groups, depending on injection number of Cd, i.e., 0, 1, 2, 3, and 4 times of 2.5mg Cd/kg of body wt once a day. Hemoglobin concentration, hematocrit values, superoxide dismutase, glutathione peroxidase and glutathione S-transferase activite were decreased progressively with increasing number of Cd injection, but increased by the supplementation of Se. The reduced form of glutathione (GSH) contents in blood and liver and vitamin E content were decreased and oxidized form (GSSG) increased in Cd groups, but these of Se supplemented groups were not very different from controls. Cd reduced liver vitamin E content which was not restored by Se supplementation. Liver lipid peroxide values were elevated with increasing doses of Cd, but Se supplementation reduced these elevated levels. Accumulation of metallothionein in liver and kidney was increased with increasing number of Cd injection, but Se did not affect on them. Histological examination revealed that lysosomes were significantly increased and mitochondria and Golgi apparatus were enlarged by Cd, however, these changes were reduced by Se. It was concluded that Se administration promoted antioxidative detoxification and alleviated peroxidative damage in rat liver by Cd.

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Mineral Contents of Spinach and Broccoli Blanched by Conventional Methoed (재래적 방법을 이용한 조리방법에 따른 상용채소의 무기질 함량 변화 -시금치와 브로커리 -)

  • 유양자
    • Korean journal of food and cookery science
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    • v.11 no.4
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    • pp.337-341
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    • 1995
  • The effect of time and amount of water by conventional blanching method on the retention minerals in spinach and broccoli was investigated. The vegetables were blanched for 1, 2, 3 and 4 minutes, with 150 $m\ell$, 300 $m\ell$, 450 $m\ell$ of water for every 100 g of raw material. Blanching of spinach showed that Na was reduced remarkably after 2 minute of blanching, the others (K, Fe, Ca, Mg, P, Cu) were gradually decreased as the blanching time increased. Blanching of broccoli showed that the content of minerals were reduced remarkably after 1 minute of blanching. The longer blanching time further reduced the content of minerals. The retention of minerals (Na, K, Fe, Ca, Mg, P, Cu) in spinach and broccoli was reduced gradually as the blanching water increased. The retention rate of minerals were 12.7% of Na, 37.4% of K, 37.1% of Fe, 43.9% of Ca, 39.0% of Mg, 53.5% of P, 56.2% of Cu in spinach and 21.0% of Na, 41.3% of K, 57.8% of Fe, 38.8% of Ca, 51.5% of Mg, 57.7% of P, 44.4% of Cu in broccoli for 4 min, with water 450$m\ell$ every 100g of raw material.

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The Study of Emission Characteristics of Biodiesel Fuel in Diesel Engines

  • Yeom, Jeong-Kuk
    • Journal of Power System Engineering
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    • v.19 no.1
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    • pp.56-63
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    • 2015
  • In this study, the exhaust characteristics of the diesel engine for the change of the mixing ratio of biodiesel fuel were quantitatively analyzed by using the numerical analysis method. As the fuel used in the experiment, the diesel and biodiesel(waste oil, soybean oil), the mixed fuel BD2(Diesel only), BD3, BD5, BD20, BD50 and BD100 were used. The injection pressure($p_{inj}$) was set to 400bar, 600bar, 800bar, 1000bar and 1200bar as the experimental variable. Also the concept of the standard deviation, Pearson's correlation coefficient and Spearman rank-order correlation coefficient based on the statistics was introduced in order to analyze the exhaust characteristics of the quantitative NOx and Soot according to the injection pressure and the mixing ratio variation of biodiesel blending fuel. It is considered that as a result of studies, for the waste oil, NOx and Soot can be simultaneously reduced through control of the mixing ratio at the regions of $p_{inj}=400bar$ and $p_{inj}=600bar$, and the Soot can be reduced without affecting on the emission of NOx at more than $p_{inj}=800bar$. For the soybean oil, NOx and Soot can be simultaneously reduced at $p_{inj}=400bar$ and the Soot can be reduced without affecting on the emission of NOx at $p_{inj}=600bar$.

Quality Characteristics of Dried Type Sodium-Reduced Bibimbap using Dandelion Complex Powder (민들레복합분말을 첨가한 건식형 저염 비빔밥의 품질특성)

  • Park, Ji-Hyun;Ra, Ha-Na;Kim, Hae-Young
    • Journal of the Korean Society of Food Culture
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    • v.32 no.3
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    • pp.235-243
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    • 2017
  • We investigated the antioxidant, physicochemical, and sensory characteristics of dried type sodium-reduced Bibimbap using dandelion complex powder (DCP). DCP is known to add moisture to the skin and relieve symptoms of atopic dermatitis. The sodium content of the standard sample was 1,110.87 mg per serving. The sodium was significantly reduced by 30%, resulting in 762.62 mg of sodium for the reduced sodium group (p<0.05). The ash contents of the standard sample group with DCP showed the highest value (3.17%) in all samples and was affected by minerals of DCP (p<0.05). The total flavonoid contents and ABTS radical scavenging activity, indicators of antioxidant, anticancer and antibacterial activities, showed significantly high activities with addition of DCP (p<0.05). In the sensory results, bulgogi and savory flavor of the samples with DCP showed significantly higher values, and samples with DCP received the highest scores for after-taste. All samples were confirmed to be microbiologically safe according to the food code applied to food manufacturers. Pathogenic microorganisms tests were either negative or not detected in all samples.

Evaluation of thermally and chemically reduced graphene oxide films as counter electrodes on dye-sensitized solar cells

  • Rodriguez-Perez, Manuel;Villanueva-Cab, Julio;Pal, Umapada
    • Advances in nano research
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    • v.5 no.3
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    • pp.231-244
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    • 2017
  • Graphene oxide (GO) was prepared by modified Hummer's method to produce reduced graphene oxide (RGO) following standard thermal and chemical reduction processes. Prepared RGO colloids were utilized to fabricate RGO films over glass and FTO coated glass substrates through drop-coating. A systematic study was performed to evaluate the effect of reduction degree on the optical and electrical properties of the RGO film. We demonstrate that both the reduction process (thermal and chemical) produce RGO films of similar optical and electrical behaviors. However, the RGO films fabricated using chemically reduced GO colloid render better performance in dye sensitized solar cells (DSSCs), when they are used as counter electrodes (CEs). It has been demonstrated that RGO films of optimum thicknesses fabricated using RGO colloids prepared using lower concentration of hydrazine reducer have better catalytic performance in DSSCs due to a better catalytic interaction with redox couple. The better catalytic performance of the RGO films fabricated at optimal hydrazine concentration is associated to their higher available surface area and lower grain boundaries.

The Effect of Low Back Pain and Pelvic Displacement on Foot Orthosis (발 보조기 착용이 요통환자의 골반 변위와 통증 변화에 미치는 영향)

  • Lee, Wan-Hee;Park, Dae-Sung
    • Journal of Korean Physical Therapy Science
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    • v.12 no.4
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    • pp.57-67
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    • 2005
  • The purpose of this study is to investigate the effect of low back pain(LBP) and pelvic displacement on foot orthosis. Before and after experiments were designed to compare the effect. 21 LBP patients who were the subjects diagnosed of applying foot orthosis for 3 weeks after, investigated about pelvic obliquity angle, displacement of ilium, lumbo-sacral angle by x-ray test which is one of pelvic displacement tests, visual analogue scale is used for LBP measurement. The result show the followings; First, Pelvic obliquity angle was significantly reduced after applying foot orthosis compared before using it(p<.05). Second, Displacement of ilium was significantly reduced after applying foot orthosis compared before using it(p<.05). Third, Lumbo-sacral angle was significantly reduced after applying foot orthosis compared before using it(p<.05). Fourth, LBP was significantly reduced after applying foot orthosis compared before using it(p<.05). This study tries to suggest new LBP treatment to reduce pelvic displacement by apply foot orthosis. In conclusion, foot orthosis reduces pelvic obliquity angle, displacement of ilium, lumbo-sacral angle and also decrease LBP. Further more, It needs of biomechanical study which can recognize relation between foot arch and pelvic displacement. This study will serve as a clinically useful data for diagnosis and treatment of LBP and biomechanical analysis of lower limb.

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Studies on the Concentrations of K, Na and Reduced Glutathione in Red Blood Cells of Jindo Dogs (진도견의 적혈구내 K, Na 및 reduced glutathione 함량에 관한 조사)

  • ;;;;;;;Osamu Yamato;Yoshimitsu Maede
    • Journal of Veterinary Clinics
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    • v.16 no.2
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    • pp.272-275
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    • 1999
  • Generally, it is known that the composition of the cation of the dog's RBCs is high in potassium(K) and low in sodium(Na). However, it is reported that certain kinds of dogs have HK, HG phenotype which contains a large amount of reduced glutathione(GSH) by the effect of Na-K pump on the cell membrane of RBC with high concentration of K and low concentration of Na. Although this HK phenotype is not regarded as a disease, it is supposed to be an important assignment to examine the distribution and the occurrence rate of the dogs that contain HK cell in their RBCs for the proper clinical treatments as these HK dogs are very sensitive to aromatic disul-fide or onions and have a tendency to cause hemolysis. Accordingly, present study was performed to measure the concentration of K, Na and GSH in the RBCs of Jindo dogs and that of Dosa dogs at the same time.

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Reduction of Blue-green Algae and Its By-products using Intake of Deep Water in Summer (하절기 심층취수를 이용한 남조류 및 남조류 부산물질의 유입 저감)

  • Park, Hong-Ki;Jung, Eun-Young;Son, Hee-Jong;Choi, Jin-Taek
    • Journal of Environmental Science International
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    • v.26 no.3
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    • pp.393-399
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    • 2017
  • In order to determine the optimal water intake point, the distribution of blue-Green algae and water quality factors in relation to the depth of the Mulgum and Maeri stations located downstream of the Nakdong River were investigated from Jun. 2015 to Sep. 2016. When the current surface water intake system was converted to the deep water intake system, Chl-a concentration and blue-Green algae were reduced by 64.1% and 80.5%, respectively. Microcystin-LR was reduced by 50% to 100%, while geosmin and 2-MIB of the odorant substances were reduced by 42.9% and 11.8%, respectively. The water quality factors such as pH, water temperature, TOC and COD were gradually decreased by 30% in deep water. Therefore, if we used the deep water intake system selectively in the summer season when blue-Green algae masses occur, the concentration of the influx of blue-green algae and its by-products can be expected to decrease, leading to reduced operation costs in tap water production and improved of raw water quality.

A Comparison of Opportunnistic Transmission Schemes with Reduced Channel Information Feedback in OFDMA Downlink (순방향 직교 주파수분할 다중접속 시스템에서 부분적 채널정보 궤환을 이용한 전송방식의 비교분석)

  • Yoon, Seok-Hyun
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.33 no.7A
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    • pp.768-775
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    • 2008
  • In this paper, we consider downlink throughput performances of multiuser orthogonal frequency division multiplexing with reduced channel information feedback schemes. Specifically, two types of reduced feedback schemes, namely, 1-bit per sub-carrier and selective feedback scheme are considered and compared with each other in terms of average network throughput. Since the strict throughput comparison for given number of feedback bits per user is quite difficult, rather we compare their general behaviors in various system configurations with different system parameters, which can give us an insight into practical system design with those reduced feedback schemes.