• 산업경영시스템학회지
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• 제39권4호
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• pp.60-66
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• 2016

Compound logistics is a service aimed to enhance logistics efficiency by supporting that shippers and consigners jointly use logistics facilities. Many of these services have taken place both domestically and internationally, but the joint logistics services for e-commerce have not been spread yet, since the number of the parcels that the consigners transact business is usually small. As one of meaningful ways to improve utilization of compound logistics, we propose a brokerage service for shipper and consigners based on the hybrid recommendation system using very well-known classification and clustering methods. The existing recommendation system has drawn a relatively low satisfaction as it brought about one-to-one matches between consignors and logistics vendors in that such matching constrains choice range of the users to one-to-one matching each other. However, the implemented hybrid recommendation system based brokerage agent service system can provide multiple choice options to mutual users with descending ranks, which is a result of the recommendation considering transaction preferences of the users. In addition, we applied feature selection methods in order to avoid inducing a meaningless large size recommendation model and reduce a simple model. Finally, we implemented the hybrid recommendation system based brokerage agent service system that shippers and consigners can join, which is the system having capability previously described functions such as feature selection and recommendation. As a result, it turns out that the proposed hybrid recommendation based brokerage service system showed the enhanced efficiency with respect to logistics management, compared to the existing one by reporting two round simulation results.

• 디지털콘텐츠학회 논문지
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• 제19권4호
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• pp.701-709
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• 2018

이 논문은 개인별 개인화 서비스 활용 로그를 추적조사 하여 개인별로 얼마나 많이 추천된 서비스를 사용하였는지 분석하고, 개인화가 적용된 시스템의 서비스 활용도에 영향을 주는 요인이 개인화 서비스 알고리즘외 다른 요인이 있는지 분석하였다. 또한, 분석 내용을 기반으로 단순히 많이 이용하는 서비스 및 콘텐츠를 추천하는 방법에 따른 사용자 이용패턴 분석을 통해 인센티브를 부여하였을 때의 행동변화에 따른 추천방법을 제안한다.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제16권5호
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• pp.1446-1465
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• 2022

Diversified SaaS applications allow users more choices to use, according to their own preferences. However, the diversification of SaaS applications also makes it impossible for users to choose the best one. Furthermore, users can't take advantage of the functionality between SaaS applications. In this paper, we propose a platform that provides an SaaS mashup service, by extracting interoperable service functions from SaaS-based applications that independent vendors deploy and supporting a customized service recommendation function through log data binding in the cloud environment. The proposed SaaS mashup service platform consists of a SaaS aggregation framework and a log data binding framework. Each framework was concreted by using Apache Kafka and rule matrix-based recommendation techniques. We present the theoretical basis of implementing the high-performance message-processing function using Kafka. The SaaS mashup service platform, which provides a new type of mashup service by linking SaaS functions based on the above technology described, allows users to combine the required service functions freely and access the results of a rich service-utilization experience, using the SaaS mashup function. The platform developed through SaaS mashup service technology research will enable various flexible SaaS services, expected to contribute to the development of the smart-contents industry and the open market.

• 한국의상디자인학회지
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• 제24권2호
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• pp.59-72
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• 2022

The online fashion market in the 21st century has shown rapid growth. Against this backdrop, using consumer activity data to provide customized customer services has emerged as a viable business model that draws attention. Algorithm-based personalized recommendation services are a good example. But their application in fashion products has clear limitations. It is not easy to identify consumers' perceptions of the attributes of fashion, which are various, hard to define, and very sensitive to trends. So there is a need to compile data on consumers' underlying awareness and to carry out defined research to increase the utilization of such services in the fashion industry and further engage consumers. This research aims to classify the attributes and types of fashion products and to identify consumers' perceptions of a given situation where a recommendation service is offered. To find out consumers' perceptions of and satisfaction with recommendation services, an online and mobile survey was conducted on women in their 20s and 30s, a group that uses recommendation services frequently. A total of 455 responses were used for analysis. SPSS 28.0 was used, combined with Conjoint Analysis and multiple regression, to analyze data. The study results could provide insights into a better understanding of recommendation services and be used as basic data for companies to identify consumers' preferences and draw up a detailed strategy for market segmentation.

• 한국인터넷방송통신학회논문지
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• 제12권1호
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• pp.265-273
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• 2012

현재 사용자 추천 서비스를 위해 사용자 상황정보 모델링을 통해 사용자에게 맞는 서비스가 이루어져야 한다. 개인화 추천 서비스를 위해서는 상황인식 기술이 필수적이고, 상황인식을 위해서 상황정보의 적절한 표현 및 정의가 필요하다. 상황정보를 표현하기 위한 방법에는 온톨로지 기반 모델이 표현법이 가장 뛰어나고, 널리 쓰이고 있다. 본 논문에서는 사용자 개인화 추천 서비스를 위하여 상황 정보의 OWL 모델링을 통해 상황을 정의하였으며, 상황 추론을 위하여 추론규칙과 추론엔진을 사용한 서비스 기법을 제안하였다.

• 디지털융복합연구
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• 제10권1호
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• pp.309-315
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• 2012

모바일 네트워크 및 디바이스가 빠르게 발전하면서 스마트폰의 보급이 확산되고, 이를 활용한 다양한 부가 서비스들도 성장함에 따라 다양한 서비스를 제공할 수 있는 스마트폰은 향후 가장 주목 받는 기술로 전망되고 있다. 모바일 환경이 빠르게 발전하면서 기존의 PC에서 이루어지던 서비스가 모바일 환경으로 바뀌고 있다. 현재 사용자 추천 서비스를 위해 사용자 상황정보 모델링을 통해 사용자에게 맞는 서비스가 이루어져야 한다. 개인화 추천 서비스를 위해서는 상황인식 기술이 필수적이고, 상황인식을 위해서 상황정보의 적절한 표현 및 정의가 필요하다. 상황정보를 표현하기 위한 방법에는 온톨로지 기반 모델이 표현법이 가장 뛰어나고, 널리 쓰이고 있다. 본 논문에서는 사용자 개인화 추천 서비스를 위하여 상황 정보의 OWL 모델링을 통해 상황을 정의하였으며, 상황 추론을 위하여 추론규칙과 추론엔진을 사용한 서비스 기법을 제시하였다.

• 한국식생활문화학회지
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• 제17권5호
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• pp.605-618
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• 2002

The purposes of this research were to; (a) identify useful information source; (b) assess the usefulness of the Internet as an information source; and (c) assess the degree of Internet utilization for purchasing process in food service industry. The results were as follows; 1. 'personal experience and colleague recommendation' was perceived as the most useful information source, whereas the most frequently used source was 'Internet web site' for real purchasing practice. 2. the most frequently used purchasing activity through Internet was 'online ordering', followed by 'gathering product/component information', however e-marketplace or Internet bidding were less performed by Internet. 3. acquisition of real time information, rapidity, accuracy, and increasing effectiveness of purchasing process were reported the advantages of Internet utilization. 4. respondents somewhat or strongly agreed with the importance of Internet in terms of present and future purchasing management. The results of the research suggest that Internet should be able to improve purchasing process and enhance buyer-supplier relationship directly or indirectly, therefore food service industry should consider making attempt to new purchasing systems through Internet for strategic sourcing and effective procurement management.

• 대한예방한의학회지
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• 제3권2호
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• pp.1-23
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• 1999

The purpose of this paper is to survey the current status of service utilization in oriental medicine, to identify the determinants of consumers' decision in the service utilization, and then suggest policy implications for promoting the consumers' utilization. A multiple regression model was adopted to analyze the factors that influence consumer's decision in purchasing the oriental medical services. Data used in this research relied on National Survey Data conducted by Korea Institute of Health and Social Affairs, and sampling survey. The results could be summarized as follows.: 1. the number of visits to oriental medical institutions has shown an overall increase during the last decade since the inception of health insurance for oriental medical services. It still, however, revealed a relatively iow figure to western medical services. 2. the main factors, after controlling demographic variables, that determine consumers' selection between oriental medical services and western medical services are considered to be price, belief in effectiveness of services, waiting time for service. Implications for policy recommendation include 1. to reduce a barrier to service utilization by discounting dramatically the price of herb medicine, which is believed to be crucial in expanding market share, 2. to encourage consumer's belief in clinical effectiveness through a specialization in competitive services compared with wertern medicine, 3. to keep the affirmative image among consumers alive through an active participation of oriental medical doctors in community activities, 4 to change the health care system in favor of oriental medicine in the long run.

• 정보처리학회논문지D
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• 제14D권7호
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• pp.707-718
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• 2007

GPS 및 위치 관리 기술의 발달과 이동 통신 기술의 진보, 그리고 PDA 등의 개인용 단말기의 확산으로 인하여, 이동하는 차량 및 사용자의 위치 및 상황에 따라 적절한 컨텐츠 서비스를 제공하는 위치기반서비스가 활발히 연구되고 있다. 위치 기반 서비스는 센서 네트워크 응용 기술의 발달로 인하여 차량 추적 및 항법 서비스에서 사용자의 상태 및 교통 정체, 사고, 등의 환경 정보를 고려한 보다 개인화되고 지능적인 서비스로 그 영역을 넓혀가고 있다. 또한 차량의 위치 정보 및 주변 상황 정보의 활용도가 높아짐에 따라 저장된 차량 정보 및 환경정보를 효과적으로 검색하는 질의어도 꾸준히 연구되고 있다. 그러나 기존의 이동 객체 질의어는 대부분 실세계에 적용되어 평가되지 못했으며, 변화하는 환경 정보를 다루지 않기 때문에, 사용자를 위한 추천 서비스를 제공하기엔 부족한 점이 있다. 따라서 이 논문에서는 차량의 위치 정보 뿐만 아니라 주변 환경 정보까지 검색하고 활용하기 위하여, 추천 서비스를 위한 이동 객체 질의어를 설계하고, 이를 지원하는 차량 추적 시스템을 구현한다. 제시된 질의어는 차량의 위치, 방향, 주변 환경 정보, 등을 고려하여 다양한 속성 정보를 고려하여 추천 서비스를 위한 최근접 질의를 처리한다. 향후 환경 정보에 기반한 여러 추천 요소를 활용하는 위치 기반 서비스 응용에 활용될 수 있다.

• 한국치위생학회지
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• 제16권1호
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• pp.121-127
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• 2016

Objectives: The purpose of the study is to investigate the effect of social network service(SNS) information on intention to dental office use. Methods: A self-reported questionnaire was completed by 410 users of social network service between twenty and thirty years old in Seoul and Gyeonggido after receiving informed consent from July 1 to August 3, 2015. The questionnaire consisted of general profiles of the subjects(6 items), use of dental office(3 items), use of SNS(3 items), use of dental SNS(4 items), use of general SNS(6 items), application of dental SNS(6 items), and intention to dental office use(2 items). Except 8 incomplete answers, 402 data were analyzed using SPSS 18.0 program. Results: The first choice of dental office was recommendation by the acquaintances. There were close correlations between the use of SNS information and the use of general SNS information according to sex(p=0.016) and the frequency of SNS(p=0.012). The use of SNS for dental information showed a meaningful correlation with sex(p=0.003). The intention to use was influenced by sex(p=0.016) and the use of SNS for dental information(p<0.001). Conclusions: The important factor of visit intention to dental service was recommendation by the acquaintances through SNS. The appropriate advertisement of visit intention is very important to improve dental health care.