• Title/Summary/Keyword: Recommendation intention

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A Study on the Hotel Buffet Restaurant's Service Quality, Emotional Reaction, Recommendation Intention, and Defection Intention of Customer (호텔 뷔페 레스토랑의 서비스 품질과 고객의 감정반응, 추천의도 및 이탈의도에 관한 연구)

  • Lee, Jae-Il
    • The Korean Journal of Food And Nutrition
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    • v.24 no.4
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    • pp.670-679
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    • 2011
  • This study investigated the hotel buffet restaurant's service quality, emotional reaction of customer, recommendation intention, and defection intention. The survey was conducted from January 3 to February 7 in 2011, and 400 respondents were used in the data analysis. As a results of this study, the hotel buffet restaurant's service quality was classified by the interaction, outcome, and physical environment quality. The emotional reaction of hotel buffet restaurant's customer was classified by the positive and negative emotion. The all factors of hotel buffet restaurant's service quality had a positive impact on positive emotion, while it had a negative impact on negative emotion. The positive emotion reaction of hotel buffet restaurant's customer had a positive impact on the recommendation intention, while the negative emotion had a negative impact on the recommendation intention. And the negative emotion had a positive impact on the defection intention in hotel buffet restaurants. In addition, there were partially differences in the service quality and emotional reaction by general characteristics. There were significant differences in the recommendation intention by marriage status and monthly income. Therefore, the hotel buffet restaurants have to design a strategy of service for increasing customer's positive emotion and recommendation intention.

An Empirical Effect of the Belief Variables on Recommendation Intention for Using Kiosk Service (키오스크 서비스의 추천의도에 영향을 미치는 신념변수에 관한 실증적 분석)

  • Lee, Eun Mi
    • Journal of Digital Convergence
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    • v.17 no.6
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    • pp.113-121
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    • 2019
  • The purpose of this study is to identify belief variables of kiosk that affect satisfaction and recommendation intention by applying vertically extended technology acceptance model (TAM). As results of this study are as follows. Firstly, the perceived usefulness and perceived ease of use have an impact on satisfaction statistically. Second, the perceived usefulness and perceived enjoyment of the kiosk showed a positive(+) influence on the recommendation intention. Third, users who satisfied with kiosk service have strong recommendation intention to their friends, family and colleagues so on. These findings support that the usefulness and usability of the new information technology identified in the existing technology acceptance model is a key variable affecting user reactions (satisfaction and recommendation intention). Additionally, the perceived enjoyment is an important factor as new belief variable for explaining the formation of recommendation intention through satisfaction of kiosk service. The results of this study contribute to verifying the empirical model between the belief variables(perceived usefulness, perceived ease of use, perceived enjoyment) and the recommendation intention.

Effects of Perceived Value of International Airport Visitors on their Satisfaction, Revisit and Recommendation Intention

  • Kim, Seung-Lee
    • Journal of the Korea Society of Computer and Information
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    • v.21 no.7
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    • pp.67-75
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    • 2016
  • This study aims to examine how international airport visitors perceived value effects on their satisfaction, revisit and recommendation intention. To archive the research goal 288 questionnaires were collected from Incheon international airport and was analyzed a frequency analysis, reliability analysis, exploratory factor analysis and correlation coefficient analysis from SPSS 21, a hypothesis through out confirmatory factor analysis and structural equation modeling from AMOS 7.0. As a result of the analyses, it was found that the models was appropriate in proving the hypotheses on interrelationships among perceived value, satisfaction and revisit & recommendation intention. First, perceived value is factorized as acquisition value, emotion value, monetary value and social value. Second, all factor of perceived value turned out to have affirmative effects on international airport visitors' satisfaction. Third, international airport visitors satisfaction turned out to have affirmative effects on revisit and recommendation intention. Overall, finding of this study enhance the theoretical progress on the experiential concept in international airport and offer important implication for international airport industry.

A Study on Consumer Satisfaction, Recommendation Intention, and Revisit Intention According to the Selection Attributes of Large Specialized Coffee Shops in Busan (부산지역 대형 커피전문점 선택속성에 따른 소비자만족도와 추천의도 및 재방문의도에 관한 연구)

  • Kim, Kyung-Hee
    • Journal of the Korean Society of Food Culture
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    • v.29 no.6
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    • pp.549-556
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    • 2014
  • This study aimed to determine consumer satisfaction according to selection attributes of specialized coffee shops and also understand the effects of consumer satisfaction on recommendation intention and revisit intention. Through positive analysis, the study produced the following results. In the factor analysis of selection attributes of specialized coffee shops, there were six factors: 'quality', 'brand image', 'economic feasibility', 'menu diversity', 'the atmosphere and convenience of the shop', and 'service'. Among these factors, 'brand image', 'economic feasibility', and 'menu diversity' were found to exert a significant influence on consumer satisfaction. Second, consumer satisfaction had a significant influence on recommendation intention and revisit intention. Third, consumer intention to revisit specialized coffee shops showed a significant influence on recommendation intention.

The Effects of Participation Rates in Bakery Promotional Events on Repurchase and Recommendation Intention (베이커리 판촉 행사 참여도가 재구매 의도 및 추천 의도에 미치는 영향)

  • Eum, Tae-Sung;Byun, Gwang-In;Kim, Dong-Jin
    • Culinary science and hospitality research
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    • v.14 no.3
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    • pp.109-122
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    • 2008
  • This study aims to examine the properties of using bakeries based on demographic variables and repurchase intention and recommendation intention according to participation rates in promotional events. First, demographic characteristics and frequency of using bakeries were analyzed. Second, crosstabulation analysis on usability was conducted according to demographic variables. Third, effects of participation rates in promotional events on repurchase intention and recommendation intention were examined. This study could provide the reasons why bakeries should do promotional events, showing their effects on sales. Surveys were conducted with the students of the culinary department and bakery customers to investigate the influence on repurchase intention and recommendation intention according to participation rates in promotional events. As a result, both repurchase intention and recommendation intention showed a significant result. Also, the study aims to improve understanding by analyzing demographic variables on the properties of using bakeries(frequency in use of bakeries, purchase type, bakery type that is preferred, a time slot being made a purchase, objects of purchase, and purchasing price per person) and create data to help the management of a bakery.

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The Influence of Perceived Risk of Up-cycling Fashion Product on Trust, Purchase Intention and Recommendation Intention (업사이클링 패션제품의 지각된 위험 차원과 신뢰, 구매의도 및 추천의도의 영향 관계)

  • Park, Hyun-Hee;Choo, Tae-Gue
    • Fashion & Textile Research Journal
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    • v.17 no.2
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    • pp.216-226
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    • 2015
  • This study identifies factors of perceived risk of up-cycling fashion products and investigates perceived risk factors that influence consumers' trust, purchase intention, and recommendation intention towards upcycling fashion products. We also examine the relationship of trust, purchase intention, and recommendation intention for upcycling fashion products. A qualitative research method using a free narrative form and depth interview were used. The perceived risk from up-cycling fashion products generated 5 factor solutions: aesthetic risk, sanitary risk, social risk, performance risk, and economic risk. Next, 201 effective data were collected from a questionnaire survey and analyzed with SPSS 22.0. The results are summarized as follows. First, aesthetic risk and performance risk had a negative effect on products. Second, aesthetic risk and performance risk had negative influence on purchase intention for upcycling fashion products. Third, performance risk had a negative impact on recommendation intention for upcycling fashion products. Fourth, trust had positive effect on purchase intention and recommendation intention for upcycling fashion products. The results of the current study provides various theoretical and practical implications for marketers and retailers interested in up-cycling fashion products.

Effect of Store Personality and Service Quality on Department Store Revisiting Intention and Recommendation Intention (백화점의 점포 개성과 서비스 품질이 재방문의도와 추천의도에 미치는 영향)

  • Lee, Ji-Yeon
    • Journal of the Korea Fashion and Costume Design Association
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    • v.14 no.4
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    • pp.43-61
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    • 2012
  • This research aims to examine the impact of store personality and service quality on the customers' intention of revisiting the department store and their intention of recommendation to others. The participants were women in their 20s to 50s with experiences of purchasing apparel from major department stores. A total of 324 survey responses were used for the final analysis. The data were analyzed using factors analysis, reliability analysis, and multiple regression analysis with PASW 18.0. The results were as follows. First, the department store personality was composed of 3 factors; prestige, passion, sincerity. Service quality factors were defined as tangibility, responsiveness, and empathy. Second, the three dimensions of brand personality-prestige, passion and sincerity turned out to be influential factors affecting the customers' revisiting intention and recommendation intention. Also, tangibility and responsiveness of service quality factors had a significant influence on their revisiting intention, whereas tangibility, responsiveness and empathy factors had a significant influence on their recommendation intention. Third, the sub-dimensions of store personality and service quality had a different influence on the customers' revisiting intention and recommendation intention according to the department store brand.

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The Effect of Chinese Perceptions of Quality Attributes on Customer Satisfaction, Revisit Intention and Recommendation Intention for Korean Restaurants in Shandong, China (중국 산동성내 한식당 이용 중국인의 서비스품질속성에 대한 인식이 고객 만족도, 재방문 의도 및 추천 의도에 미치는 영향)

  • Han, Rong;Lee, Young Eun
    • The Korean Journal of Food And Nutrition
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    • v.30 no.5
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    • pp.943-959
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    • 2017
  • This study was conducted to survey the perception and preferences of customers that have dined at Korean restaurants in China and investigate the importance and performance level of quality attributes, customer satisfaction, revisit intention and recommendation intention. The survey was conducted January 31~March 1, 2016 in China. The 293 questionnaires (97.7%) were analyzed using SPSS(Ver. 23.0) and AMOS(Ver. 21.0). Results of this study are as follow: Customers that dined at a Korean restaurant in China were composed of 157 women and 136 men. Regarding the reason for preferring Korean cuisine, taste, hygiene and nutritional value of Korean food were the most significant quality factors. Regarding complaints about Korean food, Chinese people placed much emphasis on freshness of ingredients when dining out, based on the majority of complaints about ingredients that were not fresh. The main reason for leftover food were personal eating habits and that of customers revisiting food taste and nutrition. Path model among customer satisfaction, revisit intention and recommendation intention revealed the factor of menus and attributes of menu items regarding customer's age that had an impact on customers' satisfaction, and association with customers' satisfaction, revisit intention and recommendation intention as well.

A Study on the Antecedents of Research Facility Public Usage Enhancement: Focusing on Service Quality, User Satisfaction and Reuse/Recommendation Intention in the Case of RFID/USN Support Center (공공 연구시설 활용 증진의 선행요인에 대한 연구: RFID/USN 종합지원센터의 서비스품질, 이용자만족, 재이용 및 추천의도를 중심으로)

  • Yoo, Seuck-Cheun;Jung, Uk;Park, Chan-Kyoo
    • Journal of the Korean Operations Research and Management Science Society
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    • v.35 no.2
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    • pp.37-51
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    • 2010
  • Understanding the antecedents of high public usage of national R&D facilities is a critical issue for both academics and facility managers. Previous researchrelated to general service management has identified service quality and user satisfaction as important antecedents of reuse and recommendation intention. The current paper reports findings from a survey which looked into the impact of service quality dimensions and user satisfaction on reuse and recommendation intention in the field of R&D facility public usage. Findings indicate that service quality appears to be linked to user satisfaction, and user satisfaction to be linked to reuse and recommendation intention. Findings also indicate that user satisfaction played as a mediator on the relationship between service quality and reuse/recommendation intentions in R&D facility public usage domain.

The Effect of Online Review Writing Motives of Internet Shopping on Repurchase Intention and Recommendation Intention about Fashion Merchandise (온라인 구매후기 작성동기가 패션제품 재구매의도 및 추천의도에 미치는 영향)

  • Ku, Tae-Hee;Ku, Yang-Suk
    • Fashion & Textile Research Journal
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    • v.12 no.2
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    • pp.188-193
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    • 2010
  • The purpose of this study was to investigate the online review writing motives of online shopping on repurchase intention and recommendation intention about fashion merchandise. The questionnaire was administered to 279 people who had experience in online shopping. The data were analyzed by utilizing factor analysis, multiple regression analysis and t-test. The results of this study were as follow. First, the online review writing motives were divided into three categories such as benefit pursuit/hedonic shopping value, information transmission and evaluation. Second, the consumer who has experience of writing review prefers to repurchase other products in that online shopping mall and to recommend those products more than the consumer who doesn't have that experience. Third, the benefit pursuit/hedonic and information transmission had an effect on repurchasing intention and recommendation intention.