• Journal of Korea Society of Digital Industry and Information Management
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• v.15 no.3
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• pp.129-137
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• 2019

Recommendation systems help users by suggesting items such as products, services, and information. However, most research on recommendation systems has not considered people's moods although the appropriate contents recommended to people would be changed by people's moods. In this paper, we propose a situation-based recommendation system which exploits people's mood. The proposed scheme is based on the fact that the mood of a user is changed frequently by the surrounding environments such as time, weather, and anniversaries. The environments are defined as feature identifications, and the rating values on items are stored as feature identifications at a database. Then, people can be recommended diverse items according to their environments. Our proposed scheme has some advantages such as no problem of cold start, low processing overhead, and serendipitous recommendation. The proposed scheme can be also a good option as of assistance to other recommendation systems.

• Journal of Information Technology Applications and Management
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• v.26 no.5
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• pp.57-65
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• 2019

Recommendation Systems are information technologies that E-commerce merchants have adopted so that online shoppers can receive suggestions on items that might be interesting or complementing to their purchased items. These systems stipulate valuable assistance to the user's purchasing decisions, and provide quality of push service. Traditionally, Recommendation Systems have been designed using a centralized system, but information service is growing vast with a rapid and strong scalability. The next generation of information technology such as Cloud Computing and Big Data Environment has handled massive data and is able to support enormous processing power. Nevertheless, analytic technologies are lacking the different capabilities when processing big data. Accordingly, we are trying to design a conceptual service model with a proposed new algorithm and user adaptation on dynamic recommendation service for big data environment.

• International Journal of Fuzzy Logic and Intelligent Systems
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• v.7 no.3
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• pp.165-170
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• 2007

Recommendation systems provide users with proper services using context information being input from many sensors occasionally under ubiquitous computing environment. But in case there isn't sufficient context information for service recommendation in spite of much context information, there can be problems of resulting in inexact result. In addition, in the quantification step to use context information, there are problems of classifying context information inexactly because of using an absolute classification course. In this paper, we solved the problem of lack of necessary context information for service recommendation by using dynamic profile information. We also improved the problem of absolute classification by using a relative classification of context information in quantification step. As the result of experiments, expectation preference degree was improved by 7.5% as compared with collaborative filtering methods using an absolute quantification method where context information of P2P mobile agent is used.

• Journal of Information Processing Systems
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• v.9 no.1
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• pp.157-172
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• 2013

There are many recommendation systems available to provide users with personalized services. Among them, the most frequently used in electronic commerce is 'collaborative filtering', which is a technique that provides a process of filtering customer information for the preparation of profiles and making recommendations of products that are expected to be preferred by other users, based on such information profiles. Collaborative filtering systems, however, have in their nature both technical issues such as sparsity, scalability, and transparency, as well as security issues in the collection of the information that becomes the basis for preparation of the profiles. In this paper, we suggest a movie recommendation system, based on the selection of optimal personal propensity variables and the utilization of a secure collaborating filtering system, in order to provide a solution to such sparsity and scalability issues. At the same time, we adopt 'push attack' principles to deal with the security vulnerability of collaborative filtering systems. Furthermore, we assess the system's applicability by using the open database MovieLens, and present a personal propensity framework for improvement in the performance of recommender systems. We successfully come up with a movie recommendation system through the selection of optimal personalization factors and the embodiment of a safe collaborative filtering system.

• Journal of Internet Computing and Services
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• v.21 no.6
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• pp.33-39
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• 2020

The paper is to build recommendation systems leveraging Deep Learning and Big Data platform, Spark to predict item ratings of the Amazon e-commerce site. Recommendation system in e-commerce has become extremely popular in recent years and it is very important for both customers and sellers in daily life. It means providing the users with products and services they are interested in. Therecommendation systems need users' previous shopping activities and digital footprints to make best recommendation purpose for next item shopping. We developed the recommendation models in Amazon AWS Cloud services to predict the users' ratings for the items with the massive data set of Amazon customer reviews. We also present Big Data architecture to afford the large scale data set for storing and computation. And, we adopted deep learning for machine learning community as it is known that it has higher accuracy for the massive data set. In the end, a comparative conclusion in terms of the accuracy as well as the performance is illustrated with the Deep Learning architecture with Spark ML and the traditional Big Data architecture, Spark ML alone.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.39 no.4
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• pp.60-66
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• 2016

Compound logistics is a service aimed to enhance logistics efficiency by supporting that shippers and consigners jointly use logistics facilities. Many of these services have taken place both domestically and internationally, but the joint logistics services for e-commerce have not been spread yet, since the number of the parcels that the consigners transact business is usually small. As one of meaningful ways to improve utilization of compound logistics, we propose a brokerage service for shipper and consigners based on the hybrid recommendation system using very well-known classification and clustering methods. The existing recommendation system has drawn a relatively low satisfaction as it brought about one-to-one matches between consignors and logistics vendors in that such matching constrains choice range of the users to one-to-one matching each other. However, the implemented hybrid recommendation system based brokerage agent service system can provide multiple choice options to mutual users with descending ranks, which is a result of the recommendation considering transaction preferences of the users. In addition, we applied feature selection methods in order to avoid inducing a meaningless large size recommendation model and reduce a simple model. Finally, we implemented the hybrid recommendation system based brokerage agent service system that shippers and consigners can join, which is the system having capability previously described functions such as feature selection and recommendation. As a result, it turns out that the proposed hybrid recommendation based brokerage service system showed the enhanced efficiency with respect to logistics management, compared to the existing one by reporting two round simulation results.

• Proceedings of the Korea Inteligent Information System Society Conference
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• 2007.11a
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• pp.602-609
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• 2007

Combining collaborative filtering with some other technique is most common in hybrid recommender systems. As many recommended items from collaborative filtering seem to be similar with respect to content, the collaborative-content hybrid system suffers in terms of quality recommendation and recommending new items as well. To alleviate such problem, we have developed a novel method that uses a diversity metric to select the dissimilar items among the recommended items from collaborative filtering, which together with the input when fed into content space let us improve and include new items in the recommendation. We present experimental results on movielens dataset that shows how our approach performs better than simple content-based system and naive hybrid system

• Proceedings of the Korea Inteligent Information System Society Conference
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• 2007.05a
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• pp.218-225
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• 2007

Recommendation system is one way of implementing personalized service. The collaborative filtering is one of the major techniques that have been employed for recommendation systems. It has proven its effectiveness in the recommendation systems for such domain as motion picture or music. However, it has some limitations, i.e., sparsity and scalability. In this research, as one way of overcoming such limitations, we proposed the stepwise collaborative filtering method. To show the practicality of our proposed method, we designed and implemented a movie recommendation system which we shall call Step_CF, and its performance was evaluated using MovieLens data. The performance of Step_CF was better than that of Basic_CF that was implemented using the original collaborative filtering method.

• Asia pacific journal of information systems
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• v.14 no.2
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• pp.131-149
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• 2004

Collaborative filtering is one of popular techniques for personalized recommendation in e-commerce sites. An advantage of collaborative filtering is that the technique can work with sparse evaluation data to predict preference scores of new alternative contents or advertisements. There is, however, no in-depth study about the sparsity effect of customer's evaluation data to the performance of recommendation. In this study, we investigate the sparsity effect and hybrid usages of customers' evaluation data and purchase data using an experiment result. The result of the analysis shows that the performance of recommendation decreases monotonically as the sparsity increases, and also the hybrid usage of two different types of data; customers' evaluation data and purchase data helps to increase the performance of recommendation in sparsity situation.

• Journal of Intelligence and Information Systems
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• v.25 no.4
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• pp.89-103
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• 2019

Recently, various approaches to recommendation systems have been studied in terms of the quality of recommendation system. A recommender system basically aims to provide personalized recommendations to users for specific items. Most of these systems always recommend the most relevant items of users or items. Traditionally, the evaluation of recommender system quality has focused on the various predictive accuracy metrics of these. However, recommender system must be not only accurate but also useful to users. User satisfaction with recommender systems as an evaluation criterion of recommender system is related not only to how accurately the system recommends but also to how much it supports the user's decision making. In particular, highly serendipitous recommendation would help a user to find a surprising and interesting item. Serendipity in this study is defined as a measure of the extent to which the recommended items are both attractive and surprising to the users. Therefore, this paper proposes an application of serendipity measure to recommender systems to evaluate the performance of recommender systems in terms of recommendation system quality. In this study we define relevant or attractive unexpectedness as serendipity measure for assessing recommendation systems. That is, serendipity measure is evaluated as the measure indicating how the recommender system can find unexpected and useful items for users. Our experimental results show that highly serendipitous recommendation such as item-based collaborative filtering method has better performance than the other recommendations, i.e. user-based collaborative filtering method in terms of recommendation system quality.