• Trans-
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• v.10
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• pp.73-113
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• 2021

Previous studies show that VR images can influence consumers' attitudes and behaviors by evoking imagination. In this study, we introduce a reality-based closed-loop 3D image (hereafter Virtualgraph). Then we try to see whether such image would increase evocativeness in a mobile commerce environment and whether higher telepresence of the visual image of a product can increase the purchase intention of that product. In order to find the above, we developed a model comprised of constructs containing telepresence, perceived value price, perceived food quality, and vividness of visual imagery questionnaire (VVIQ). We used Virtualgraph application to conduct an experiment, and then conducted an interview as well as a survey. As results of the experiment, survey and interview, we found the followings. First, users evoke imagination better with Virtualgraph than with still images. Second, increased evocativeness affects purchase intention if the perceived quality of fresh food product is satif actory. Third, increased evocativeness makes users value products higher and do even much higher when the perceived quality of fresh food product is good. From the interview, we could find that the experimental group had higher purchase intentions and perceived products as more expensive ones. Also, they perceived images of products clearer and more vivid than did the control group. We also discuss the strategic implications of using Virtualgraph in mobile shopping malls.

• Journal of the Korean Society for Aeronautical & Space Sciences
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• v.43 no.10
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• pp.902-909
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• 2015

In this paper, monovision based relative navigation for a satellite proximity operation is studied. The chaser satellite only uses one camera sensor to observe the target satellite and conducts image tracking to obtain the target pose information. However, by using only mono-vision, it is hard to get the depth information which is related to the relative distance to the target. In order to resolve the well-known difficulty in computing the depth information with the use of a single camera, the active contour method is adopted for the image tracking process. The active contour method provides the size of target image, which can be utilized to indirectly calculate the relative distance between the chaser and the target. 3D virtual reality is used in order to model the space environment where two satellites make relative motion and produce the virtual camera images. The unscented Kalman filter is used for the chaser satellite to estimate the relative position of the target in the process of glideslope approaching. Closed-loop simulations are conducted to analyze the performance of the relative navigation with the active contour method.