• Journal of Korean Library and Information Science Society
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• v.38 no.2
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• pp.165-184
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• 2007

The purpose of this study is to examine the characteristics of several reading promotion campaigns for children carried out by public libraries in other countries. "Listen Out! - The Stuttgart Reading Project" in Germany, "Chatterbooks" in the U.K., "Born to Read, Read to Bond" in Singapore and "Grandparents and Books(GAB)" in the U.S.A. are examined. While the first three campaigns started in the 2000s, GAB has been carried out by Los Angeles Public Library since 1989. The characteristics of these campaigns are as follow: First, reading books with adults is emphasized. Second, it is important to get some support and sponsor from organigations and individuals in the community. Third, various media, program and activities related to books are used to promote interests in reading. Fourth, discussion and reading are equally emphasized. Fifth, the geographical boundaries of reading campaigns can be extended in the global community.

• Journal of Korean Library and Information Science Society
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• v.39 no.2
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• pp.85-107
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• 2008

The purpose of this research is to describe the characteristics of "One Book, One Community" reading promotion campaigns in which universities are involved in the U. S. A. Many universities and colleges in various communities participate in "One Book" campaigns in communities as leaders or partners, and promote reading for students on campus through either "One Book, One Campus" or "common reading programs." Universities can contribute a lot to "One Book" campaigns in communities by providing library collection, human resources, and facilities, and especially coordinating programs and events which require subject specialties. Also, they can promote the significance of reading literary classics. "Common reading programs" help freshmen easily adjust to campus life and build the sense of belonging to the "academic community" by reading the same book and talking about it with other members of universities.

• Journal of Information Management
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• v.43 no.1
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• pp.187-212
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• 2012

The reading culture promotion for the disabled is a key task of library which minimizes the level of information poverty, and improves the living standards of the people. In order to address the promotional methods, this study adopts a frame from a reading culture promotion policy, and analyzes national and international library services for the disabled. In results, the current library services for the disabled are mainly based on 'building appropriate reading environments' and guaranteeing 'equal reading opportunities'. However, campaigns or tasks targeting the disabled which makes reading a way of life are insufficient. This study, therefore, suggests 'reading education', 'reading therapy', 'user-oriented program development' to make reading a way of life. Library promoting strategies can also be useful in campaign of reading activities for the disabled.

• Journal of Korean Library and Information Science Society
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• v.33 no.3
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• pp.281-310
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• 2002

The aim of this paper is to explore the promotion of reading books at the public school. The promotion of reading books at the school is more important and useful for students than the Educational Information Project, which is setting computers and the Internet at the public school. Because watching TV and navigating the internet without reading books is not good for students to exercise creativity and sound personality. To promote reading books at the school, at first schools need to hire librarian-teachers, and build collection at school libraries as explained. And then schools need to conduct campaigns for promoting reading books, such as reading boots for students, reading books for 10 minutes every morning, and book flood program. In addition, the lesson on reading instruction will be helpful.

• Journal of Korean Library and Information Science Society
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• v.45 no.3
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• pp.169-190
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• 2014

This research aims to provide alternative policy guidelines and suggestions to enhance reading culture in the country. Analyzing "Reading Culture Promotion Act", which is the keystone legal frame to promote readership in Korea, followed by major foreign policies, this study identified three main policy areas including 'Reading infrastructure', 'Tax support', and 'Public Campaign'. In addition, the study conducted Delphi survey of experts' assessments of how much is the recognition of, contribution to, pubic support of, and actual applicability to the reading promotion for the readers. Through the survey along with the Focus Group Interviews of different age groups, this study could develop useful guidelines and suggestions to strengthen existing reading promotion policies. The findings also suggest that the society should realize that reading is not just educational purpose but 'enjoyment' itself and for that matter, the government needs more careful and active public campaigns.

• Journal of the Korean Society for Library and Information Science
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• v.57 no.4
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• pp.161-184
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• 2023

This research is a case study of 'Seattle Reads', which launched in 1998 and has become the prototype of 'One Book, One City' Community Reading Promotion Campaign. The purpose of this research is to comprehend further the current state and future goals of 'Seattle Reads' as a typical 'One Book' program by documenting the characteristics of the 'One Book's selected for the past 25 years and their related events and activities. 'Seattle Reads' presented the model of 'One Book' program, which consists of the selection of 'One Book' for adult readers, its reading and discussion, and a variety of events and activities in the community. This analysis of 'Seattle Reads' demonstrates the continuity, consistency, self-reliance, and independence of a 'One Book' program, by reading and talking about 'One Book' by authors with diverse cultural and ethnic backgrounds, and trying to understand and integrate differences among people in the community.

• Journal of Korean Library and Information Science Society
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• v.40 no.2
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• pp.311-333
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• 2009

The purpose of this study is to investigate the characteristics of 'The Big Read(TBR)' reading initiatives sponsored by the National Endowment for the Arts(NEA) in the U.S.A. TBR was originally launched to improve the seriously low level of literary reading among the American adults reported in several NEA reports, and spread to more than 500 communities. The major characteristics of TBR include the following: First, a massive investment of federal funds as well as various private and corporate donations; Second, the strong recognition of libraries as the core of reading activities in communities; Third, the adoption of the model of 'One Book, One Community' reading promotion campaign; Fourth, the provision of high quality resources for reading activities.

• Journal of the Korean Society for Library and Information Science
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• v.58 no.3
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• pp.247-263
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• 2024

This research is a case study of 'One City One Book: San Francisco Reads' (Hereafter OCOB), which is an 'One Book' community reading promotion campaign, sponsored by San Francisco Public Library in California. In this research, the objective of OCOB as 'One Book' program, the characteristics of selected books, and major programs and events from 2005 to 2024 were examined. OCOB, while sharing a typical objective of 'One Book' campaign, which pursues to form a city-wide book club and promote reading and talking about 'One Book' among citizens, selected books which reflected cultural and ethnic diversities of San Francisco and its civic identity. San Franciscans reacted to the efforts of OCOB by actively participating in programs and events and borrowing the selected books. For the past 20 years, OCOB has demonstrated the continuity, consistency, self-reliance, and independence as a 'One Book' program, which pursues to better understand diversities and integrate communities, and is expected to continue as an important initiative, which is a strategic part of 'Cultural Amplifier' and 'Community Catalyzer' for 'Vision 2030' of SFPL.

• Journal of Korean Library and Information Science Society
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• v.39 no.3
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• pp.247-265
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• 2008

One Book One City' project is regarded as one of the most successful reading promotion campaign conducted by public libraries in this age. The purpose of this research is to analyze the present stage of this campaign in Korea, and to suggest the actual plans to make this campaign successful. To look into deep context and process of this campaign in Korea, I did a case study for 'One Book One Busan' project. After analyzing the strength and weakness of the project, I suggested the strategies for the development of 'One Book One City' campaigns in Korea.

• Korean Journal of Health Education and Promotion
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• v.22 no.4
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• pp.215-227
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• 2005

Objectives: The purpose of this study is to develop a Korean Health Literacy Assessment Tool (KHLAT) and to encourage researchers in the public health education field to look at the concept of health literacy as one of the possible strategies to design and develop more effective health education campaigns in Korea. Methods: Data with 117 sample subjects was collected from various classes such as continuing adult classes and undergraduate classes. REALM, well-known and widely used health literacy tool in the US, was translated and modified for cultural considerations. The Korean modified version of the REALM was administrated to the targeted subjects who were asked to fill the survey questionnaires. Results: The findings appear to be consistent with the OCED reading literacy among Koreans. Health literacy among Korean seems to be more serious problem than we have expected before and this could be a major obstacle to effective health public education campaigns. Conclusions: In order to develop better public health education materials as well as health education programs, it may be critical for us as health educators to inform future physicians as well as practicing physicians of the important link between health literacy and the effective health education(or communication). It is now time for us to make sincere efforts in understanding health literacy one of effective strategies toward improving the public health.