• Title/Summary/Keyword: Reactance tendency

Search Result 2, Processing Time 0.019 seconds

The Effects of Experiential Barriers on Absorbing Experience in Adventure Sports - Focusing on the Moderating Effects of Arousal Seeking and Reactance Tendency - (모험 스포츠의 경험 장벽이 모험스포츠 몰입경험에 미치는 영향 - 감각추구성향과 반항성향의 조절효과를 중심으로 -)

  • Jeong, Yun-Hee
    • Management & Information Systems Review
    • /
    • v.34 no.3
    • /
    • pp.215-230
    • /
    • 2015
  • This study defined the types of barrier and conducted the impact of barrier in adventurous sports. There are many research on adventurous sports, but these researches have several limitations. First, these studies have overlooked important role of barrier in adventurous sports. Also, previous studies on barriers haven't showed the moderating effects of personality on barriers. So, this study attempts to complement the lack of existing research and this purposes of the study is as follows. First, it is to show the positive impacts of barriers on absorbing experience that had been overlooked in the previous researches. Second, it is to propose the moderating effects of personality-arousal seeking, reactance tendency- on the relationship between barriers and absorbing experience. Survey research is employed to test these hypotheses. Previous researches, such as marketing, adventure sports, hedonic research, have been referenced to measure constructs. We collected data involving various adventure sports, and used 171 respondents to analyze these data using moderating regression. In the final section, we discussed several limitations of our study and suggested directions for future research. We concluded with a discussion of managerial implications, including the potential to advance understanding adventure sports and implying an enhanced ability to satisfy target consumers of it.

  • PDF

Powder Type Electroluminescence Display with Good Uniformity for LCD Backlighting (LCD 후면 광원용으로 우수한 Uniformity를 갖는 분산형 EL)

  • Kwon, S.S.;Lim, M.S.;Lim, K.J.;Park, S.G.;Ryu, B.H.
    • Proceedings of the KIEE Conference
    • /
    • 1998.11c
    • /
    • pp.776-778
    • /
    • 1998
  • Electrical and optical characteristics of Powder type EL display(P-ELD) in this study are described, In experimental results of V-J, current are increased with increasing the frequency and voltage. Luminance was increased with frequency. This is due to the positive space charge formed to cathode region. Lumiance at 150V, 20 kHz has $840\;cd/m^2$. This tendency is due to the decrease of capacitive reactance in insulator layer. Uniformity of P-ELD shows 97%. CIE chromaticity with increasing frequency are shifted toward blue color. It can be explained in tenn of the difference of recombination energy.

  • PDF