• Title/Summary/Keyword: RFM 분석

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Analyzing Customer Purchase Behavior of a Department Store and Applying Customer Relationship Management Strategies (백화점 고객의 구매 분석 및 고객관계관리 전략 적용)

  • Ha Sung Ho;Baek Kyung Hoon
    • Korean Management Science Review
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    • v.21 no.3
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    • pp.55-69
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    • 2004
  • This study analyzes customer buying-behavior patterns in a department store as time goes on, and predicts moving patterns of its customers. Through them, it suggests in this paper short-term and long-term marketing promotion strategies. RFM techniques are utilized for customer segmentation. Customers are clustered by using the Kohonen's Self Organizing Map as a method of data mining techniques. Then C5.0, a decision tree analysis technique, is used to predict moving patterns of customers. Using real world data, this study evaluates the prediction accuracy of predictive models.

Buying Pattern Discovery Using Spatio-Temporal Data Mart and Visual Analysis (고객군의 지리적 패턴 발견을 위한 데이터마트 구현과 시각적 분석에 관한 연구)

  • Cho, Jae-Hee;Ha, Byung-Kook
    • Journal of Information Technology Services
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    • v.9 no.1
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    • pp.127-139
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    • 2010
  • Due to the development of information technology and business related to geographical location of customer, the need for the storage and analysis of geographical location data is increasing rapidly. Geographical location data have a spatio-temporal nature which is different from typical business data. Therefore, different methods of data storage and analysis are required. This paper proposes a multi-dimensional data model and data visualization to analyze geographical location data efficiently and effectively. Purchase order data of an online farm products brokerage business was used to build prototype datamart. RFM scores are calculated to classify customers and geocoding technology is applied to display information on maps, thereby to enhance data visualization.

Segmenting Outpatients by the Analysis of Usage and Revenue Indicators (병원이용빈도와 진료수익성 분석을 통한 외래환자 시장세분화)

  • Ryu, Sang-Hee;Paik, Soo-Kyung
    • Korea Journal of Hospital Management
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    • v.7 no.4
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    • pp.152-171
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    • 2002
  • The research objective is segmenting outpatients for CRM(Customer Relationship Management) in medical service. Using modified RFM(Recently, Frequency, Monetary) method based on frequency and profitability in the hospital, the data were analyzed with the data mining technique. The result can be summarized as follows : The outpatients were semented into the four groups: 1) the loyal patient group, who have kept visiting until recently and give high profitability; 2) potential loyal patient group, who give lower profitability but high frequency of use, 3) potential withdrawer patient group, who have lower frequency of use but give high profitability and; 4) withdrawer patient group, who give low frequency of use and have not visited recently.

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Transcriptome Profiling of Kidney Tissue from FGS/kist Mice, the Korean Animal Model of Focal Segmental Glomerulosclerosis (국소성 분절성 사구체 신병증의 동물 모델 (FGS/kist 생쥐) 신 조직의 유전자 발현 양상)

  • Kang, Hee-Gyung;Lee, Byong-Sop;Lee, Chul-Ho;Ha, Il-Soo;Cheong, Hae-Il;Choi, Yong
    • Childhood Kidney Diseases
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    • v.15 no.1
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    • pp.38-48
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    • 2011
  • Purpose: Focal segmental glomerulosclerosis (FSGS) is the most common glomerulopathy causing pediatric renal failure. Since specific treatment targeting the etiology and pathophysiology of primary FSGS is yet elusive, the authors explored the pathophysiology of FSGS by transcriptome analysis of the disease using an animal model. Methods: FGS/kist strain, a mouse model of primary FSGS, and RFM/kist strain, as control and the parent strain of FGS/kist, were used. Kidney tissues were harvested and isolated renal cortex was used to extract mRNA, which was run on AB 1700 mouse microarray chip after reverse transcription to get the transcriptome profile. Results: Sixty two genes were differentially expressed in FGS/kist kidney tissue compared to the control. Those genes were related to cell cycle/cell death, immune reaction, and lipid metabolism/vasculopathy, and the key molecules of their networks were TNF, IL-6/4, IFN${\gamma}$, TP53, and PPAR${\gamma}$. Conclusion: This study confirmed that renal cell death, immune system activation with subsequent fibrosis, and lipid metabolism-related early vasculopathy were involved in the pathophysiology of FSGS. In addition, the relevance of methodology used in this study, namely transcriptome profiling, and Korean animal model of FGS/kist was validated. Further study would reveal novel pathophysiology of FSGS for new therapeutic targets.

Extraction of Building Height Using Digital Map and Single Imagery (수치지도와 단영상을 이용한 건물의 고도값 추출)

  • Yun Kong-Hyun
    • Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
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    • v.24 no.1
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    • pp.57-64
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    • 2006
  • Recently the extraction of building height information has been investigated using remotely sensed image and digital maps. In this study, based on the digital photogrammetry principle and mono imagery method the building height information can be extracted by using relationship between ground coordinates and image coordinates. To evaluate the result the comparison was done with building height from 1:5000 aerial photo. The experiment shows that extraction of building height could be performed using IKONOS single imagery and digital map and it is proved that the building height could be reconstructed within some extent.

KOMPSAT-2 Direct Sensor Modeling and Geometric Accuracy Analysis (다목적실용위성2호 센서모델링 및 기하정확도 분석)

  • Seo, Doo-Chun;Kim, Moon-Gyu;Lee, Dong-Han;Song, Jeong-Heon;Park, Su-Young;Lim, Hyo-Suk;An, Gi-Won;Lee, Hyo-Seong
    • Proceedings of the Korean Society of Surveying, Geodesy, Photogrammetry, and Cartography Conference
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    • 2007.04a
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    • pp.149-152
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    • 2007
  • The horizontal geo-location accuracy of KOMPSAT-2, without GCPs (Ground Control Points) is 80 meters CE90 for monoscopic image of up to 26 degrees off-nadir angle, after processing including POD (Precise Orbit Determination), PAD(Precise Attitude Determination) and AOCS (Attitude and Orbit Control Subsystem) sensor calibration. In case of multiple stereo images, without GCPs, the vertical geometric accuracy is less than 22.4 meters LE 90 and the horizontal geometric accuracy is less than 25.4 meters. There are two types of sensor model for KOMPSAT-2, direct sensor model and Rational Function Model (RFM). In general, a sensor model relates object coordinates to image coordinates The major objective of this investigation is to check and verify the geometrical performance when initial KOMPSAT-2 images are employed and briefly introduce the sensor model of KOMPSAT-2.

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Extraction of Building Height Using correlation of Digital Map and Single Imagery (단영상과수치지도의상관관계를이용한건물의고도값추출)

  • Yeu Bock-Mo;Hong Jea-Min;Kim Min-Gu
    • Proceedings of the Korean Association of Geographic Inforamtion Studies Conference
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    • 2006.05a
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    • pp.138-145
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    • 2006
  • Recently the extraction of building height information has been investigated using remotely sensed image and digital maps. In this study, based on the digital photogrammetry principle and mono imagery method the building height information can be extracted by using relationship between ground coordinates and image coordinates, To evaluate the result the comparison was done with building height from 1:5000 aerial photo. The experiment shows that extraction of building height could be performed using IKONOS single imagery and digital map and it is proved that the building height could be reconstructed within some extent.

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DEM Generation and Accuracy Comparison from Multiple Kompsat-2 Images (다중 Kompsat-2 영상으로부터 생성된 DEM 정확도 분석)

  • Rhee, Soo-Ahm;Jeong, Jae-Hoon;Lee, Tae-Yoon;Kim, Tae-Jung
    • Korean Journal of Remote Sensing
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    • v.27 no.1
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    • pp.51-58
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    • 2011
  • Accurate DEM(Digital Elevation Model) generation using satellite images is an active research topic. This paper focuses on generation of a DEM with multiple Kompsat-2 images. For DEM generation, we applied an orbit-attitude sensor model and a RPM sensor model to stereo and multiple Kompsat-2 images respectively. For matching, we used an object-space based matching method. Through the result of this experiment, we could confirm that the sensor model from multiple images is more accurate than the model from stereo images. Also DEM from multiple images gave much better performance than DEM from stereo images.

Accuracy Analysis of DEMs Generated from High Resolution Optical and SAR Images (고해상도 광학영상과 SAR영상으로부터 생성된 수치표고모델의 정확도 분석)

  • Kim, Chung;Lee, Dong-Cheon;Yom, Jae-Hong;Lee, Young-Wook
    • Proceedings of the Korean Society of Surveying, Geodesy, Photogrammetry, and Cartography Conference
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    • 2004.04a
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    • pp.337-343
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    • 2004
  • Spatial information could be obtained from spaceborne high resolution optical and synthetic aperture radar(SAR) images. However, some satellite images do not provide physical sensor information instead, rational polynomial coefficients(RPC) are available. The objectives of this study are: (1) 3-dimensional ground coordinates were computed by applying rational function model(RFM) with the RPC for the stereo pair of Ikonos images and their accuracy was evaluated. (2) Interferometric SAR(InSAR) was applied to JERS-1 images to generate DEM and its accuracy was analysis. (3) Quality of the DEM generated automatically also analyzed for different types of terrain in the study site. The overall accuracy was evaluated by comparing with GPS surveying data. The height offset in the RPC was corrected by estimating bias. In consequence, the accuracy was improved. Accuracy of the DEMs generated from InSAR with different selection of GCP was analyzed. In case of the Ikonos images, the results show that the overall RMSE was 0.23327", 0.l1625" and 13.70m in latitude, longitude and height, respectively. The height accuracy was improved after correcting the height offset in the RPC. i.e., RMSE of the height was 1.02m. As for the SAR image, RMSE of the height was 10.50m with optimal selection of GCP. For the different terrain types, the RMSE of the height for urban, forest and flat area was 23.65m, 8.54m, 0.99m, respectively for Ikonos image while the corresponding RMSE was 13.82m, 18.34m, 10.88m, respectively lot SAR image.

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Accuracy Assessment of 3D Geopositioning of KOMPSAT-2 Images Using Orbit-Attitude Model (KOMPSAT-2 영상의 정밀궤도기반모델을 이용한 3차원 위치결정 정확도 평가)

  • Lee, Sang-Jin;Kim, Jung-Uk;Choi, Yun-Soo;Jung, Seung-Kyoon
    • Journal of Korean Society for Geospatial Information Science
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    • v.18 no.4
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    • pp.3-10
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    • 2010
  • In this study, the orbit-based sensor modeling is applied to the digital plotting and the accuracy of digital plotting is analyzed. The KOMPSAT-2 satellite image with orbit-attitude model is used for the analysis. The precise sensor modeling with various combination of parameters is performed for the stereo satellite image. In addition, we analyze the error range of ground control points by applying the result of stereo modeling to digital survey system. According to the result, it is possible to produce digital map using stereo image with a small number of GCPs when the orbit-based sensor modeling for KOMPSAT-2 is applied. This means that it is suitable for the generation of digital map on a scale of 1/5,000 to 1/25,000 considering the resolution of KOMPSAT-2 image.