• Journal of Information Technology Applications and Management
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• v.17 no.1
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• pp.35-54
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• 2010

Why does e-Learning service for individuals remain in the early development stage? To find the answers of this question, we adopted usefulness and intention to continued use as dependent variables based on technology acceptance model and inferred convenience, cost-effectiveness, social presence, interactivity, concentration, and procrastination as independent variables based on literature review and interview with e-Learning users. Convenience and cost-effectiveness of e-Learning tend to enhance usefulness and/or intention to continued use, while lack of social presence, interactivity, and concentration of e-Learning and academic procrastination tend to hinder usefulness and/or intention to continued use. To prove this research model, we used a data set collected from the survey. The respondents of survey were the undergraduate students who used voluntarily e-Learning. Data analysis was conducted using 275 respondents by partial least square. The analysis result of causal relation indicated that convenience and cost-effectiveness influenced both usefulness and intention to continued use, and that cost-effectiveness and concentration influenced only intention to continued use. But, interactivity and procrastination did not influence usefulness and intention to continued use.

• Journal of Korean society of Dental Hygiene
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• v.14 no.6
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• pp.821-830
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• 2014

Objectives: The purpose of the study was to investigate the influence of humor sense on job satisfaction and turnover intention in clinical dental hygienists. Methods: A self-reported questionnaire was filled out by 277 dental hygienists in Chungnam from May to June, 2014. The instrument for humor sense was adapted from Thorson and Powell instrument by Lee and 20 questions. Each question included humor making and preference for humor and scored by Likert 5 scale. Cronbach's alpha in the study was 0.869. Job satisfaction was adapted from Smith Job Description Index and included task requirement, collaborate support, manager support, promotion, and wages and score by Likert 5 scale. Cronbach's alpha in the study was 0.827. Turnover intention was developed by Lee and 5 questions was score by Likert 5 scale. Crobach's alpha was 0.712 in the study. Results: The average of humor sense was 3.33, average of job satisfaction was 3.20, and average of turnover intention was 3.05. The sense of humor had a positive effect on turnover intention. Conclusions: This result will provide the high productivity and high quality of life in clinical dental hygienists. Humor sense is the important factor that support the job satisfaction and decrease the turnover intention.

• Journal of Korean Academy of Nursing Administration
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• v.19 no.3
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• pp.414-426
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• 2013

Purpose: The purpose of this study was to identify the process of overcoming the intention toward turnover experienced by career nurses. Methods: Data were collected from 10 career nurses though in-depth interviews about their experiences. The main question was "How do you describe your experience of the process of overcoming intention to turnover as a career nurse?" Qualitative data from field and transcribed notes were analyzed using Strauss & Corbin's grounded theory methodology. Results: From the participants' statement, 127 concepts, 34 subcategories and 13 categories were extracted through the open coding process. The core category was discovered to be 'back to the original place'. Phenomenon was identified as 'reached the threshold that cannot be withstood' and this series of process was categorized as having four stages: 'conflict', 'meditation', 'discovery' and 'conquest'. There were three types of overcoming turnover intention in career nurses, 'adjustment', 'compromise', 'self-led'. Conclusion: The results of this study produced useful information about the needs of career nurses during the process of overcoming turnover intention based on their stage and overcoming types of turnover intension. Ultimately this study may help decrease the turnover intention of career nurses.

• Journal of Distribution Science
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• v.20 no.3
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• pp.33-43
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• 2022

Purpose: More and more marketers use social media platforms to create and spread information called Marketer Generated Content (MGC) to inform consumers of products. MGC often embeds product purchase links, thus directing consumers to online distribution channels for online purchases. This study examined the effect of social media MGC on consumers' willingness to buy online in the anchor of consumers' perspective to answer the question of "how social media generated content support corporate online distribution". Research design, data, and methodology: According to the means-end-chain theory, we introduce perceived value and continuous following intention as chain mediators to explain the mechanism of MGC influence on consumers' online purchase intention and consider product type to discuss boundary conditions. Two experiments were designed to test hypothesizes. Results and Conclusion: First, emotional MGC (vs. informational MGC) has lower (higher) perceived utility (hedonic) value. Second, perceived value has a significant mediate role in the effect of MGC on continuous following intention. Third, perceived value and continuous following intention significantly and sequentially mediated the effect of MGC on online purchase intention. Through the sequential mediations of perceived utility value and continuous following intention, Informational MGC of search products significantly increase online purchase intentions. Another parallel sequential mediation, including perceived hedonic, emotional MGC of experience products, partially enhanced online purchase intentions. Finally, this study gives implications for how corporates can use social media MGC to promote product sales online.

• Journal of KIISE:Software and Applications
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• v.30 no.1_2
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• pp.51-57
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• 2003

For QA systems to return correct answer phrases, it is very important that they correctly and stably analyze users' intention. To satisfy this need, we propose a question type classifier (i.e. asking point identifier) for practical QA systems. The classifier uses a hybrid method that combines a statistical method with a rule-based method according to some heuristic rules. Owing to the hybrid method, the classifier can reduce the time to manually construct rules, yield high precision rate and guarantee robustness. In the experiment, we accomplished 80% accuracy of the question type classification.

• Journal of Technologic Dentistry
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• v.25 no.1
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• pp.173-185
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• 2003

This study mainly intends to determine the factors for which dental technicians are satisfied with their jobs and how much the resulting job transfer rate is and thus to identify the correlation between them. For these purpose, 200 subjects were sampled out of dental technicians in Seoul and Incheon, and the survey was performed from July 19, 2002 to August 15 (for 25 days) with self-administered questionnaire. Out of all collected questionnaires, 131 pieces(65.5%) were addressed for this study. As for the tools for this study, the structured questionnaire was used with its proven reliability and feasibility, and the contents of questionnaire consisted of 32 questions on the basis of related references. The contents of questionnaire were categorized into 3 sections: General attribute of subjects; Factors for which dental technicians are satisfied with their jobs; and their intention of job transfer. The questionnaire consisted of total 32 questions which included general attribute of subjects(10 questions), factors of their satisfaction with jobs(17 questions) and intention of job transfer(5 questions). The data analysis was processed by computerized system with SPSS(Statistical Package for Social Sciences). Statistical analysis techniques included frequency, percentage, T-test, F-test analysis and regression analysis. As a result of those analyses, the conclusion can be summarized as follows: 1. As a result of analyzing the factors for which the subjects were satisfied with their jobs, it was found that there were significant differences in career and job title out of question items(P<0.001). It was also shown that the factors of subjects' satisfaction averaged 3.43, which was considerably higher value than I expected. It was found that job and management factors were major job satisfaction factors. 2. As a result of analyzing the intention of subjects to decide their job transfer, it was found that there were significant differences in job title and marital status out of question items(P<0.001). It was shown that the total average of the intention of their job transfer amounted to 3.06. It was shown that dental technicians have relatively higher intention of job transfer from their current work place. 3. It was found that there was inverse correlation between the factors of subjects' satisfaction with their jobs and their intention of job transfer(r=-0.490, P<0.05). Likewise, it was also found that there was inverse correlation mostly between the evaluation value for each independent variable region in term of each factor of job satisfaction and the value for the intention of job transfer. In view of these correlations, it was concluded that higher job satisfaction likely led to lower job transfer. 4. As a result of regression analysis so as to determine the influences of job satisfaction factors on the intention of job transfer, it was found that the highest influential factor was management factor. And it was shown that the test values of model were statistically significant and its explanatory power amounted to 54.6%.

• Journal of Technologic Dentistry
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• v.28 no.1
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• pp.67-81
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• 2006

This research has been attempt to examine closely factors that high cost and value to overall satisfaction state for dental implant prosthesis, re-utilization intention, inducement intention of the general hospital dental service user and provide basis data necessary to establish competitive general hospital dentistry management strategy. Collected data using own recording way questionnaire from April 17, 2004 to May 15, 2004 choosing 142 people that agree on this research and question of 361 people that dental implant prosthetic treatment finished from March 1, 1999 to March 1, 2004 for this. Major analyzation consequences are as follows : First, general satisfaction, re-utilization intention, inducement intention for implant prosthesis that highly correlation variables are kindness, explanation, medical treatment level and appreciation of the aesthetic. Second, correlation is high relatively between re-utilization intention, inducement intention in the 3 variables such as general satisfaction re-utilization intention, inducement intention. Third, the result of multiple regression analysis showed that most significant effective factors are satisfaction with explanation of dental implant prosthesis between the 3 dependant variables such as general satisfaction, re-utilization intention, inducement intention. In looking into these consequence, how to improve that raise satisfaction about dental implant prosthetic treatment and to establish patient focused care service system for dental implant prosthesis, it is consider that explain enough about implant prosthesis and raise quality of medical examination and treatment level, including satisfied with fabrication of good esthetic dental implant prosthesis.

• The Journal of the Korea Contents Association
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• v.11 no.3
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• pp.73-83
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• 2011

The question answering system shows the answers that are input by other users for user's question. In spite of many researches to try to enhance the satisfaction level of answers for user question, there is a essential limitation. So, the question answering system provides users with the method of recommendation of another questions that can satisfy user's intention with high probability as an auxiliary function. The method using the fuzzy relational product operator was proposed for recommending the questions that can includes largely the contents of the user's question. The fuzzy relational product operator is composed of the Kleene-Dienes operator to measure the implication degree by contents between two questions. However, Kleene-Dienes operator is not fit to be the right operator for finding a question answers pair that semantically includes a user question, because it was not designed for the purpose of finding the degree of semantic inclusion between two documents. We present a novel fuzzy implication operator that is designed for the purpose of finding question answer pairs by considering implication relation. The new operator calculates a degree that the question semantically implies the other question. We show the experimental results that the probability that users are satisfied with the searched results is increased when the proposed operator is used for recommending of question answering system.

• Journal of the Korean Institute of Landscape Architecture
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• v.17 no.3
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• pp.49-57
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• 1990

In general, Taek-li-ji is noted for its reliable source in studies on the old korean culture. But when we examine it in detail, we can find its contrary propositions with regard to the context ; for the thematic question of the good place to settle, that is the leitmotiv of Taek-li-ji, opinion, in consideration of the place of good settlement, has the author the conclusion ; nowhere, but by means of "I Ging" can be found a good one - place of no place. In the text, we find some other questionable points. In means that the content of this book must be to make understandable and we need a solution of the contradiction in context. 1 think it might be intended by the author. In this study I have tried, the intention of the author to find and the context to review, in order to interpretate the text and to resolve its contradiction. And I have earned a hidden opinion of the author, the second intention of the book.

• The Journal of the Korea Contents Association
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• v.13 no.3
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• pp.76-86
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• 2013

This study examined users' acceptance process with the QR code as an interactive marketing communications tool. We collected total 200 survey data and 181 questionnaires among them were used for the analysis during for five days, from 9 to 13 in May 2011. The first research question of this study examined the relationship among subjective norms, perceived usefulness, perceived ease of use, attitudes, and intention to use through the structural equation modeling analysis. The result of the first research showed that subjective norms about the use of QR code affect intention to use via perceived usefulness, and also directly influence on it. The perceived usefulness has the biggest impact on the intention to use. The research question 2 was to look at the condition effect with the presence of experience. As the analysis result of the second research question, the relationships between subjective norms and perceived usefulness are not different whether or not groups experience QR code, and both groups appeared to have had significant impact. Whereas the relationship between subjective norms and intention to use showed a significant influence on the population that has the experience with the QR code. In order to encourage use of the QR code, therefore, we will need to highly impress on users subjective norms which are ambient pressure on the use of QR code and positively offer marketing strategy which gives users the opportunities to get experience with the QR code.