• 지능정보연구
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• 제18권4호
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• pp.1-17
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• 2012

온라인 상에서 판매되는 상품은 매우 다양하지만, 소비자에게 판매 가격을 제시하거나 소개글을 통해서 상품에 대한 구체적인 설명을 제공한다는 점은 모든 상품에 있어서 가장 기본이 되는 공통적인 특징이다. 만약, 상품의 실제 품질이나 가격과는 독립적으로 상품 소개글이 판매에 미치는 영향력을 파악할 수 있다면 어떠한 소개글이 상품의 판매를 촉진하는 측면에서 더 좋은 글인지 분별할 수 있게 된다. 이런 관점에서 본 연구는 상품 소개글과 판매 성과의 관계를 파악하기 위한 목적으로 수행되었으며, 구체적으로는 온라인 시장에서 한글로 작성된 상품 소개글에 쓰인 각각의 표현 별로 소비자가 구매를 결정하는 데에 어떤 영향을 미치는지를 분석하고자 하였다. 한글 형태소 분석기를 사용하여 국내 앱 시장에서 수집된 앱 소개글 및 판매이력 데이터로부터 상품을 설명하는 주요 속성과 그 속성에 대한 평가를 추출하였으며, 추출된 키워드를 입력 변수로 구성한 계량경제학 모형을 구축하였고, 구체적으로 특정 표현들이 판매 성과에 미치는 영향을 구축된 모형을 사용하여 계량적으로 측정하였다. 앱의 카테고리 별로 표현의 종류가 상이하게 나타남이 관찰됨에 따라, 분석은 각 카테고리 별로 수행되었다. 유료 앱과 무료 앱에 대해서 데이터 분석을 수행한 결과, 판매 성과에 영향을 미치는 '속성과 평가' 키워드를 그 영향력의 크기 별로 파악할 수 있었으며, 특히 무료 앱의 경우는 무료로 이용할 수 있음에도 불구하고 품질이 좋다는 것을 강조했을 때 판매량을 더 높일 수 있다는 것이 확인되었다. 본 연구는 모바일 앱에 대해 수행되었으나, 온라인에서 거래되는 다양한 상품에 대해서도 소개글이 판매 성과에 미치는 영향을 분석할 수 있는 모형으로 활용될 수 있다. 마지막 장에서는 기업의 마케팅 매니저가 본 연구에서 제시하는 연구 방법론과 분석 결과를 활용할 수 있는 방안을 제시하였다.

• 지능정보연구
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• 제23권3호
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• pp.119-138
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• 2017

최근 SNS는 개인의 의사소통뿐 아니라 마케팅의 중요한 채널로도 자리매김하고 있다. 그러나 사이버 범죄 역시 정보와 통신 기술의 발달에 따라 진화하여 불법 광고가 SNS에 다량으로 배포되고 있다. 그 결과 개인정보를 빼앗기거나 금전적인 손해가 빈번하게 일어난다. 본 연구에서는 SNS로 전달되는 홍보글인 비정형 데이터를 분석하여 어떤 글이 금융사기(예: 불법 대부업 및 불법 방문판매)와 관련된 글인지를 분석하는 방법론을 제안하였다. 불법 홍보글 학습 데이터를 만드는 과정과, 데이터의 특성을 고려하여 입력 데이터를 구성하는 방안, 그리고 판별 알고리즘의 선택과 추출할 정보 대상의 선정 등이 프레임워크의 주요 구성 요소이다. 본 연구의 방법은 실제로 모 지방자치단체의 금융사기 방지 프로그램의 파일럿 테스트에 활용되었으며, 실제 데이터를 가지고 분석한 결과 금융사기 글을 판정하는 정확도가 사람들에 의하여 판정하는 것이나 키워드 추출법(Term Frequency), MLE 등에 비하여 월등함을 검증하였다.

• 대한환경공학회지
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• 제35권8호
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• pp.533-539
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• 2013

국가연구개발 투자가 선진국 수준으로 증가함에 따라 투자 대비 성과 제고를 위해, 부처별 역할과 기능에 따라 상이한 소속부처(연구개발지원기관)간 협업의 필요성이 점차 부각되고 있다. 올해 출범한 신정부에서도 부처간 칸막이를 제거하고, 협업을 통한 국가연구개발사업 투자의 효율성 극대화를 정책목표로 제시하였다. 본 연구에서는 한국연구재단과 한국환경산업기술원 간 우수한 연구성과의 선순환적 활용을 위한 협력사업 추진과 Eco-Bridge 구축 방안을 제시하였다. 양 기관은 2012년 환경융합분야 관련 연구개발사업의 성과제고를 골자로 하는 양해각서(MOU)를 체결하였다. 이후 미래창조과학부와 환경부 간 기초연구성과의 실용화를 위해 한국연구재단 지원으로 기 수행된 기초연구과제를 대상으로 한국환경산업기술원에서 응용연구과제를 공모하는 방식의 협력체제를 국내 최초로 구축하고 환경부 공모 '2013년 환경융합신기술개발사업'으로 향후 3년 동안 약 20억원을 지원하게 된다. 또한 부처간 상설 협의기구인 '환경융합 Bridge 협의회' 설립 및 기초 R&D분야 연구자와 산업체 수요자를 상호 연계하는 Matching Program을 추진할 계획이다. 이와 같은 양 기관 협력체제는 기초 R&D가 시장 예측 및 수요를 기반으로 하는 R&BD의 형태로 발전하는 새로운 모델을 제시하고 나아가 부처별 연구지원 특성을 반영한 범부처 협력체계의 구축으로 국가연구개발사업의 효율성을 제고할 것으로 기대된다.

• Journal of Preventive Medicine and Public Health
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• 제13권1호
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• pp.53-66
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• 1980

The editorials of the leading newspapers may reflect as well as help formulate the public opinions to a significant degree. Bearing this in mind, this study was carried out to provide information useful in formulating such public health policies that could practically meet the social interests and demands in health appearing in the editorials of the newspapers. This analysis covered the editorials of 5 leading newspapers such as Donga Ilbo, Chungang Ilbo, Hankook Ilto, Chosun Ilbo and Seoul Shinmoon for about 10 years from Jan. 1st, 1970 through Oct. 31th, 1979. The major findings are as follows: 1. The total number of health-concerned editorials in the five daily papers for the period was 1,768 or occupied 6.4% of the total editorials of the same sources. The increasing trend of frequnecy of the health-concerned editorials since 1976 indicates the increment of social interests and demands in health. Analysing the contents, environmental pollution received the greatest attention in those editorials, which was followed by medical affairs, environmental sanitation, and disease control in order in terms of frequency of appearance. However, there was a tendency that the interests in the environmental pollution, medical affairs and social welfare tended to increase year by year, whereas those in environmental hygiene and disease control comparatively decreased. 2. Motives of dealing with the health-concerned editorials were provided by announcement of the governmental policies and implementation for 25.6% and by out-breaks of the relevant events for 23.9%. This tendency coincides with the general characteristics of the editorials that reflect the timely issues. Closely analysing, however, the fact that the motives engendered by the out-breaks of the relevant events or by the season concerned comparatively tended to decrease as years pass by, indicates that the editorials tend more to seek the future-oriented demands in health rather than the current issue-oriented. 3. The editorials appeared to be more concerned with the governmental policies. 95.7% of all the editorials analysed were addressed to the government. This signifies the role of government in the field of public health and medical affairs. Their attitudes toward health-related policies of the government were much more negative than the other editorials that were addressed to the government in other fields. This suggests that the governmental interests in health were neither sufficient nor fair. 4. What the editorials most stressed were; (1) increment of governmental interests in health, (2) improvement of the governmental health administration, (3) enriching the basic statistics, and (4) development of various technologies pertinent to health affairs and disease control, and so forth. However, must of their suggestions were not concrete but rather abstract and conceptual. 5. The editorials also expressed strong interests in research area. The areas of the needed research most suggested by items are; (1) development of effective health care delivery system, (2) establishment of more practical system of calculating medical cost, (3) implementation of effective policies to control degenerative diseases, (4) division of medical care services and pharmaceutical services systems, (5) effective ways to prevent Co poisoning accidents, (6) changing status of environmental pollution and its effects upon health, and (7) status of occupational diseases, and so forth. 6. There were some editorials -not small in quantity -that have risk to mislead the public opinions as well as the health policies due to lack of professional knowledge of the writers. It is desirable to establish some kind of mechanism that screens the erroneous contents of the editorials to help prevent misleading opinions.

• Journal of Nutrition and Health
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• 제13권1호
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• pp.15-26
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• 1980

The main purposes of the nutrition and clinical surveys were to provide baseline information on the nutritional status of pre-school children in rural health demonstration project areas of the Korea Health Development Institute (KHDI) for nutrition guidance services for the MCH target group. The survey covered a total of 222 pre-school children and 135 mothers in Okgu Gun, Cholla Pukto Province from August 10 to August 17, 1979. The survey results are summarized as follows: 1) Family Environment Seventy percent of the households had more than three children, and the mean family sire was 6. Sixty-nine percent of the mothers and 47% of the fathers of the surveyed households were educated at or below the primary school level. The majority, 70% of the mothers, were aged between 20 years and 35 years. 2) Anthropometric Measurements and Hemoglobin Value 4.5% of the children were lower than 80% weight for age of the Korean standard, and 5.4% were lower than 85% arm circumference for age of the Jelliffe's standard resectively, and those were suffering from protein-energy malnutrition. Angular stomatitis were observed on 66.2% of the subjects. Mean hemoglobin value was 11.1g/100m1, and 44.2% of the subjects were categorized as anaemia. 3) Food and Nutrient Intake of animal foods was very low, ranging from 2.9 to 17%. Consumption of eggs was less than 2% of total food intake, and intake of legumes was also very scanty, between 0.8 to 3.7%. These data present evidence of very poor protein intake, quality as well as quantity. Energy intake of children was 60.0 to 64.4% of the recommended allowance, and mean protein intake only met 47.4% of the recommendation. Low intake of vitamins except thiamin were also found. 4) Mother's Nutrition Knowledge Eighty-five percent of the mothers were entirely ignorant regarding the 'five basic food group' which is most important fact on food and nutrition guidance. Mean knowledge score from 14 basic questions about food and nutrition was as low as 5.1. There was a significant positive correlation between mother's educational level and nutrition knowledge score. 5) Family Planning Variable There were significant correlation among maternal, family planning variables, and some of the nutritional and physical measurements. The study revealed that the mother's educational level and nutrition knowledge score are more crucial factors than the family planning variables on effecting food intakes on children. Recommendation : According to the results of the surveys, there were high incident rates of nutritional anaemia and angular stomatitis among pre-school children, and most of rural women had very limited knowledge about food and nutrition. As a main part of the health education activities, the community health workers should provide nutrition education to the village mothers to improve the nutrional status of young children in rural areas. Nutrional promotion at the primary health care level should be mainly based on appropriate nutrition education.

• Asian-Australasian Journal of Animal Sciences
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• 제20권3호
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• pp.316-327
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• 2007

In this study, a Korean native cattle strain (Hanwoo) evidencing high performance in terms of both meat quality and quantity was employed in the generation of 150,000 BAC clones with an average insert size of 140 kb, and corresponding to about a 6X coverage of bovine chromosomal DNA. The BAC clones were pooled in a mini-scale via three rounds of a pooling protocol, and the efficiency of this pooling protocol was evaluated by testing the accuracy of accessibility to the positive clones, via a PCR-based screening method. Two sets of primers designed from each of two known genes were tested, and each yielded 2 or 3 positive clones for each gene, thereby indicating that the BAC library pooling system was appropriate with regard to the accession of the target BAC clones. Analyses of $3.3{\times}10^6$ base pairs obtained from the 7,090 BAC end sequence (BES) showed that 34.88% of the DNA sequence harbored the repetition sequence. Analysis of the 7,090 BES to the $1^{st}$ and $2^{nd}$ generation radiation hybrid map of the cattle genome, using the COMPASS program designed for the construction of a cattle-human comparative mapping, resulted in the localization of a total of 1,374 clones proximal to 339 $1^{st}$ generation markers, and 1,721 clones proximal to 664 $2^{nd}$ generation markers. Collectively, the BAC library and pooling system of the BAC clones from the Korean cattle, coupled with the chromosome-localized BAC clones, will provide us with novel tools for the excavation of desired clones for genome mapping and sequencing, and will also furnish us with additional information regarding breed differences in cattle.

• 농촌의학ㆍ지역보건
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• 제7권1호
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• pp.74-79
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• 1982

Recently in Korea, integration of F.P. & MCH programs for effective and efficient implementation of the health programs has been discussed actively. In fact, categorical health workers in fields have been trained and changed as an integrated health workers by government. But one of the most important problems that had to be solved for successful integration of F.P. and MCH programs, is that there must be a common indicator for the evaluation of the two health services (integrated indicator). We regarded reproductive efficiency (=R.E.) that had been proposed by Charlotter M$\ddot{u}$ller et al, as the good integrated indicator. The object of this brief article is to introduce the meaning of reproductive efficiency and to illustrate the usefulnesses of R.E. as the integrated health indicator by applying this indicator to the data from preliminary survey of Seosan demonstration project for integration of F.P. & MCH service supported by WHO. The results and conclusions are as follows 1) Definition of R.E. is the percentage of pregnancies that succeed in production normal, surving children after taking into account the frequency of all measurable types of adverse outcomes (End point for evaluation of survival is one year of age). 2) On the basis of the past pregnant history, reproductive efficiency of the 2,484 eligible women (15-44 years) was roughly 75% (But, in the concept of good births, it is not regarded whether the survived infant is normal health or not). 3) Compared with the results of the other two surveys of the rural area in Korea, reproductive efficiency has been slightly decreased than before, in spite of family planning and MCH services for past 20 years. Because the quantity of increased abortion rate overwhelmed that of the decreased infant mortality rate. 4) Reproductive efficiency has the object for measure many events during the period from the conception (Wanted pregnancy) to an normal surviving children as an 1 year of age. So these heterogenous adversities, ie, induced abortion, still births, spontaneous abortion, neonate & infant death, are aggregated as R.E. However, if the information of these important events and reproductive efficiency were given, R.E. is used as the comprehensive evaluation indicator for F.P. and M.C.H. after meticulous analysis the various components of R.E. 5) Economic loss for adverse outcomes of preg were pregnancy were calculated applying the medical cost at the relatively small sized hospital of small city. Economic loss for 100 cases of adverse outcome is 10,420,000 won, and economic loss for infant death is 46.1% of the total loss. So, it is rational to invest much more effort and than before to MCH programs.

• Journal of Preventive Medicine and Public Health
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• 제22권1호
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• pp.136-145
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• 1989

This study made a descriptive analysis of the cumulative amount and rate of sports medical care utilization during the 24th Seoul Olympic Games by the participating athletes, officials, etc. The sports medical care utilization was a component of the total medical care use and was basically caused by the prevention and treatment of sports injuries. The analytic data were derived from the Olympic Health Management Information System(OHMIS) of the SLOOC and the Korea Athlete Trainer Association(KATA). These were analyzed according to the quantity of physician visits and the utilization rate, which was the amount of utilization divided by the total number of participating persons. The results were as follows: Firstly, the sports medical care utilization by the persons participating in the Seoul Olympics amounted to 17.9% of the total medical care utilization. The venue medical services utilization accounted for 54.7% of the total physician visits, which was larger than the village medical center's utilization. The number of physician visits per hundred persons during the 2 week period in the venue clinic was 3.03 and that of the village medical center was 2.51, therefore, the total was 5.54. Secondly, athletes accounted for 82.3% and officials 12.2% in the sports medical care utilization by participants. These results were because athletes, who were directly related to the games, called extremely often on the physicians. The utilization rate of sports medical care by athletes was 34.29. Thirdly, the sports medical demand according to type of therapy could be ranked from high to low in the following order: sports massage, thermal therapy, and electrical stimulation treatment, etc. The department of physical therapy in the village medical center was used a great deal. Fourthly, the trend of daily sports medical care utilization by the athletes showed a bell shape centering around the opening day of the Seoul Olympic Games. The utilization rate of athletes was 2.3; however, that of officials was 0.6. Lastly, the sports medical demand was calculated according to the continents, and Central America, Africa and Middle-East Asia proved to have a higher rate of sports medical care utilization than the more powerful and industrialized continent or regions.

• International Journal of Costume and Fashion
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• 제11권1호
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• pp.63-83
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• 2011

This study aims to prove the changes, development and social background of Korean male cosmetics over the period of 2000-2010. There were total 574 articles written about male make-up and cosmetics in Chosun Daily, Joongang Daily and Donga Daily, which are the top three Korean local daily newspapers in terms of sales revenue for that period. These articles were analyzed together with social background research from various books and daily newspapers. The analysis of articles was divided into different categories; such as foundation cosmetics, color cosmetics, hair, and the social background. It was found that the articles related to foundation cosmetics were written the most, the articles related to male appearance management were second, articles on other items including how to manage the skin being the least. As for the social background of Korean male cosmetics, first of all, a change in social recognition can be pointed out. The traditional understanding of gender roles has changed, men's appearance management has started to be regarded as a competitive talent, and at the same time, the esthetic viewpoint for men also has changed. One example is the newly made popular term, "flower-handsome man", which shows the new trend of favoring males with nice skin. Second, the expansion of mass culture can be pointed out. As consumers can get information and fashion trends easier and faster, the fashion spreads fast, and this has led to the generalization and popularization of the sense of beauty. Third, the development of scientific technology and medical science can be pointed out. Thanks to the progress in those areas. the extension of youthfulness has become possible and the cosmetics industry was also affected greatly, as shown in the market spread of functional products for anti-ageing and wrinkle control as the interest in anti-ageing has grown. There are benefits from the development of scientific technology, but the problem of environmental pollution has appeared due to machinery and industrialization and thus the issue of well-being has been raised. Rising interest in naturalism, pro-environmentalism and organic cosmetics has influenced the cosmetics industry. In addition, the quantity of ultraviolet rays exposed to our skin has increased due to the air pollution caused by the destruction of environment, leading to increased usage of sun block lotion. Lastly, the influence of consumer society and the expansion of consumerism culture can be pointed out. In the modern society, consumption acts not only as the use of products and services but it also has an important role of mediating individuals with others and the society. The market for male cosmetics has been expanding and the number of men putting on make-up has been increasing rapidly. Therefore, this study is meaningful in that the analysis of the mode of change and the social background are an essential process in order to provide a direction for the future market for male cosmetics.

• 대한화장품학회지
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• 제42권1호
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• pp.45-55
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• 2016

빛은 피부에서 개개인마다 상이한 반사, 흡수 및 산란 등의 광학적 거동을 보여준다. 특히, 피부에서 빛의 반사는 분광반사율이라는 물리량 측정을 통해 개인의 피부 밝기지표로 널리 활용되어 왔다. 따라서 피부에서 빛의 반사 거동 연구는 개인 맞춤형 화장품, 특히 메이크업 제품 개발에 있어 좀 더 효율적인 처방 개선에 기여하거나 새로운 평가법에 활용될 수 있다. 본 연구에서는 Kubelka-Munk 모델을 이용하여 개인의 피부 특성에 따른 빛의 분광반사율 거동에 대해 다각적인 분석을 수행하였다. 또한, 상기 모델과 기존에 알려진 문헌 정보를 이용하여 개인의 피부 분광반사율에 영향을 줄 수 있는 피부 두께 및 헤모글로빈 등의 다양한 파라미터들에 대한 기여도 분석을 수행하였다. 이를 통해, 일반적인 여성의 피부에서의 분광반사율 이론치를 계산하였고, 분광반사율 실측을 통해 이론치와 실측치 간의 유사성을 확인하였다. Kubelka-Munk 모델을 이용한 피부 분광반사율 연구는 향후 새로운 개인 맞춤형 메이크업 화장품 개발에 유용하게 이용될 수 있을 것으로 사료된다.