• 제목/요약/키워드: Quality of Media

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Local Brand Love Based On Product, Price, Promotion, Online Distribution

  • YASA, Ni Nyoman Kerti;SANTIKA, I Wayan;GIANTARI, I Gusti Ayu Ketut;TELAGAWATHI, Ni Luh Wayan Sayang;MUNA, Nilna;RAHANATHA, Gede Bayu;WIDAGDA, I Gusti Ngurah Jaya Agung;RAHMAYANTI, Putu Laksmita Dewi
    • 유통과학연구
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    • 제20권5호
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    • pp.35-47
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    • 2022
  • Purpose: To explain the effect of product quality, price perception, online distribution, and social media promotion on attitudes, customer satisfaction, and local brand love. Research design, data and methodology: The population of this study are Indonesians who have purchased local Indonesian brand products. The size of the sample used was 240 people with purposive sampling method. The analytical technique used is Path Analysis using SEM-PLS. Results: product quality, price perception, online distribution have a positive effect on attitudes, but social media promotion has a positive and insignificant effect on consumer attitudes; product quality, price perception, online distribution, and social media promotion have a positive and significant effect on customer satisfaction, and attitudes have a positive and significant effect on local brand love; and customer satisfaction has a positive effect on brand love for local brands. Conclusion: Therefore, it is important for local brand product businesses to pay attention to product quality, price perception, online distribution, and social media promotion in order to be able to build positive attitudes, customer satisfaction and ultimately have an impact on local brand love. In online distribution, with online distribution, it is easy for marketers to deliver multimedia content through online methods.

Design and Implementation of an Automated Fruit Quality Classification System

  • Choi, Han Suk
    • 스마트미디어저널
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    • 제7권4호
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    • pp.37-43
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    • 2018
  • Most of fruit quality classification has been done by time consuming, inaccurate and intensive manual labor. This study proposed an automated fruit grading system based on appearances and internal flavors. In this study, image processing technique and a weight checker were used to measure the value of appearance features and the near infrared spectroscopy analysis method was used to estimate the value of internal flavors. Additionally, I suggested 8x8x5x5 ANN based fruit quality classifier model to grade fruits quality. The proposed automated fruit quality classification system is expected to be very beneficial for many farms where heavy manual labor is usually needed for fruit quality classification.

The Impact of Social Media Marketing Towards Purchase Decision: Interactive Flat Panel Display Technology Distribution from Indonesia's B2B Market

  • Yunita SWASTI;Ricardo INDRA;Nadia Kris SIGIT;Muhammad ILHAM;La MANI;Muhammad ARAS
    • 유통과학연구
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    • 제22권9호
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    • pp.129-139
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    • 2024
  • Purpose: This research aims to examine the impact of social media marketing on buy decisions in Indonesia's B2B market, considering the mediating roles of brand image, perceived quality, and perceived value in relation to interactive flat panel display technology. To better understand technology adoption and distribution, we utilize the innovation diffusion theory. Research Design, Data and Methodology: The Decision-Making Unit of each organization that buy interactive flat panel display technology conducted an empirical survey of 82 participants. The quantitative research design analyzed the data utilizing the PLS-SEM model. outcome: This research reveals that social media marketing significantly impacted perceived quality, brand image, perceived value, and buy decisions. The research also found that perceived quality does not significantly impact buy decisions, but perceived value and brand image significantly impacted buy decisions. This research contributes to understanding the key factorsinfluencing buy decisionsin Indonesia's B2B market. Conclusion: Thisresearch concludesthat B2B consumers in Indonesia are less concerned about product quality but prioritize the value they receive when purchasing interactive display technology. Social media marketing could impacted the distribution of interactive display technology in Indonesia's B2B market by affecting the DMU's purchasing decisions. Brandsshould leverage social media marketing to positively impact theirsuccess.

지상파 DMB 환경에서 멀티채널 오디오 서비스를 제공하기 위한 부가정보 패킷화 방법 연구 (Additional data packetizing method for providing multichannel audio service on T-DMB environment)

  • 이용주;서정일;백승권;강경옥;임종수
    • 방송공학회논문지
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    • 제14권3호
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    • pp.332-341
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    • 2009
  • 지상파 DMB는 이동 환경에서 QVGA 급의 영상과 스테레오 오디오를 제공하는 방송 서비스로서 국내에서는 2005년 12월부터 본격적으로 서비스되고 있다. 최근에는 DMB 환경에서 고품질의 영상과 오디오를 제공하려는 기술에 대한 연구가 이루어지고 있는데, 지상파 DMB 환경에서 고품질의 영상 또는 오디오를 제공하기 위해서는 기존의 DMB 서비스에 추가적인 데이터들을 전송하는 것이 필요하다. 하나의 지상파 DMB 방송 채널에 할당되는 전송 비트율이 높지 않다는 점을 감안하면, 이러한 추가적인 데이터들을 효율적으로 전송하는 것이 서비스의 상용화 입장에서는 중요한 요소가 될 수 있다. 본 논문에서는 지상파 DMB 환경에서 멀티채널 오디오 서비스를 제공하고자 할 때, 추가적으로 전송되어야 하는 부가정보 스트림의 효율적인 전송을 위한 패킷화 방법을 제안한다.

IP TV를 위한 SLA 시스템 구조에 관한 연구 (The study on SLA system architecture for IP TV)

  • 김성환;이길행
    • 대한전자공학회:학술대회논문집
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    • 대한전자공학회 2005년도 추계종합학술대회
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    • pp.47-52
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    • 2005
  • In this paper we describe SLA metrics and software architecture for newly upcoming IP TV service. Firstly we show the general description for IP TV. This consists of brief description of IP TV, the general figure of configuration and elements of IP TV network and communication protocol stack of IP TV data transmission for deriving communication quality parameter. And we propose SLA metrics depending on quality measurement point. According to the measurement point the measurable SLA metrics are different. The total view of the IP TV SLA measurement and management architecture is shown. When the quality measurement point is the routers that consist of internet node, the IP media NMS is the quality collection system. And when the quality measurement point is the IP TV STB(Set-Top Box), the IP media collector and Quality Collection Server are the quality collection system. And we show the software block diagram of IP TV SLA processing system and the other related network management systems.

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하천수질정화용 토양여과의 여과용량 증대와 수질 개선을 위한 친환경 여재 특성 비교 (Characteristics of soil and eco-friendly media for improving the filterability and water quality in soil filtration)

  • 기동원;조강우;원세연;송경근;안규홍
    • 상하수도학회지
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    • 제24권4호
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    • pp.453-462
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    • 2010
  • Nowadays, the challenges of ensuring good water quality and quantity of river are becoming more important for human society, but there has been troublesome for purifying river water. In this study, we performed the fundamental study of a river water treatment system using riverside soil and eco-friendly optimal media for improving river water quality and can also treat a large amount of river water. As the results of the physical and chemical characterization of the two different soils (Kyungan and Chungrang, The Republic of Korea), which were collected from real stream sides in the Han River basin, and five kinds of media (zeolite, perlite, steel slag, woodchip and mulch), both soils were all classified as a sand, and effective size ($D_{10}$) and uniformity coefficient (U) of the soil were about 0.2 mm and 4 or so, respectively. Through the batch and column experiments with the soil and eco-friendly media, zeolite and mulch were found to be efficient for decreasing nitrogen. In addition, steel slag was especially superior to the other media for phosphorus removal. From soil reforming tests volume ratios were 2.8, 1, and 1 of Kyungan soil, zeolite, and steel slag hydraulic conductivity of mixed soil was increased $1.30{\times}10^{-2}$ from $2.85{\times}10^{-3}$ of Kyungan soil, and the removal efficiencies of nitrogen and phosphorus were also improved. These results show that reforming of the soil enhanced the purification of a large amount of water, and zeolite, mulch, and steel slag might be facilitated as proper functional media.

LTE 무선통신을 활용한 TV 생방송 중계화면 안정화 비트레이트 조정 연구 (Optimizing Bit Rate Control for Realtime TV Broadcasting Transmission using LTE Network)

  • 권만우;임현찬
    • 한국멀티미디어학회논문지
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    • 제21권3호
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    • pp.415-422
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    • 2018
  • Advances of telecommunication technology bring various changes in journalism field. Reporters started to gather, edit, and transmit content to main server in media company using hand-held smart media and notebook computer. This paper tried to testify valid bit-rate of visual news content using LTE network and mobile phone. Field news like natural disasters need real-time transmission of video content. But broadcasting company normally use heavy ENG system and transmission satellite trucks. We prepared and experimented different types of visual content that has different bit-rates. Transmission tool was LU-60HD mobile system of LiveU Corporation. Transmission result shows that bit-rate of 2Mbps news content is not suitable for broadcasting and VBR (Variable Bit Rate) transmission has better definition quality than CBR (Constant Bit Rate) method. Three different bit-rate of VBR transmission result shows that 5Mbps clip has better quality than 1Mbps and 3Mbps. The higher bit-rate, the better video quality. But if the content has much movements, that cause delay and abnormal quality of video. So optimizing the balance between stability of signal and quality of bit-rate is crucial factor of real-time broadcasting news gathering business.

습지여상시설을 이용한 하천 수질정화 (Purification of Stream Water Quality by Subsurface-flow Wetland Facility)

  • 정용준;임기성
    • 한국물환경학회지
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    • 제22권3호
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    • pp.456-461
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    • 2006
  • The facility of constructed wet land combined with filter media was examined in order to improve the water quality of a polluted stream, which has been performed as a part of national projects. Throughout 2 years of operation for a stream, it can provide the design and operating parameters for the purpose of future construction. The influent flow rate was about 50% against the design capacity. The removal efficiencies of BOD, $COD_{Mn}$, SS, T-N and T-P were 62.9%, 47.1%, 74.8%, 22.4% and 33.5%, respectively. In order to keep this facility stable, the removal of surface filter media and supplement should be periodically conducted. In addition, the proper selection of sites is recommended not to be flooded.

Image Quality Assessment by Combining Masking Texture and Perceptual Color Difference Model

  • Tang, Zhisen;Zheng, Yuanlin;Wang, Wei;Liao, Kaiyang
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제14권7호
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    • pp.2938-2956
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    • 2020
  • Objective image quality assessment (IQA) models have been developed by effective features to imitate the characteristics of human visual system (HVS). Actually, HVS is extremely sensitive to color degradation and complex texture changes. In this paper, we firstly reveal that many existing full reference image quality assessment (FR-IQA) methods can hardly measure the image quality with contrast and masking texture changes. To solve this problem, considering texture masking effect, we proposed a novel FR-IQA method, called Texture and Color Quality Index (TCQI). The proposed method considers both in the masking effect texture and color visual perceptual threshold, which adopts three kinds of features to reflect masking texture, color difference and structural information. Furthermore, random forest (RF) is used to address the drawbacks of existing pooling technologies. Compared with other traditional learning-based tools (support vector regression and neural network), RF can achieve the better prediction performance. Experiments conducted on five large-scale databases demonstrate that our approach is highly consistent with subjective perception, outperforms twelve the state-of-the-art IQA models in terms of prediction accuracy and keeps a moderate computational complexity. The cross database validation also validates our approach achieves the ability to maintain high robustness.

낙동강 수계에서의 X-선 조영제(Iopromide)의 분포 특성 (Occurrence of X-ray Contrast Media (Iopromide) in the Nakdong River Basin)

  • 염훈식;손희종;류동춘;장성호
    • 한국환경과학회지
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    • 제21권9호
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    • pp.1131-1138
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    • 2012
  • The aims of this study were to investigate and confirm the occurrence and distribution patterns of iodinated X-ray contrast media (iopromide) in Nakdong river basin (mainstream and its tributaries). Iopromide was detected in 16 sampling sites. The concentration levels of iopromide on February 2011 and on October 2011 in surface water samples ranged from not detected (ND) to 1481.1 ng/L and ND to 1168.2 ng/L, respectively. The highest concentration level of iopromide in the mainstream and tributaries in Nakdong river were Goryeong and Jincheon-cheon, respectively. The sewage treatment plants (STPs) along the river affect the iopromide levels in river and the iopromide levels decreased with downstream because of dilution effects.