• Title/Summary/Keyword: Quality of Education Servics

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The Effects of Quality of Education Servics on Student Satisfaction, Image, Commitment and Loyalty (교육 서비스품질이 학생만족, 이미지, 몰입과 학생충성도에 미치는 영향)

  • Kim, Jun-whai
    • Journal of Digital Convergence
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    • v.17 no.2
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    • pp.145-153
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    • 2019
  • The purpose of this study is to identify the effects of educational service quality on student satisfaction, university image, commitment, and loyalty in the changing environment of university education environment, and to suggest a strategic plan for university education in high quality. To do this, we set up six hypotheses and conducted an empirical analysis with the sample of 229 senior students attending colleges and universities in the metropolitan area. The results of hypothesis verification says that the educational service quality has a positive effect on satisfaction and image, and the satisfaction shows an influence on commitment and loyalty. But the image proved to have no effect on commitment. The commitment was found to affect loyalty. It can be said that the efforts to improve the quality of educational service have an impact on the image and loyalty of colleges and universities and the effects help to improve the long term competitiveness of colleges and universities. The ultimate effects for the quality control of educational service will suggest the survival ways in the changing university educational environment.