• Title/Summary/Keyword: Quality Of A Product

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Improving Product Quality through Conflict Management: A Study of Hong Kong ODM Suppliers

  • Lam, Ping-Kit;Chin, Kwai-Sang
    • International Journal of Quality Innovation
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    • v.5 no.2
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    • pp.70-78
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    • 2004
  • Client-supplier collaboration in new product development (NPD) has been a strategy in response to fierce global competition. Traditionally, Hong Kong suppliers collaborate with worldwide clients through original equipment manufacturing (OEM) arrangement in which suppliers manufacture products according to clients' design. In recent years, a growing number of Hong Kong suppliers have transformed to original design manufacturing (ODM) in which they are assigned a design responsibility other than manufacturing products. The ODM arrangement necessitates a close interaction between clients and suppliers, which brings about intense conflict. Conflict has been recognized as an important factor affecting NPD performance including product quality. This paper studies the conflict handling practices of Hong Kong ODM suppliers based on 87 survey data. The results show that the suppliers frequently adopt effective conflict handling practices by which they can develop products of good quality through better design decisions. The results also suggest that the use of ineffective conflict handling behaviors, particularly avoiding, should be reduced for better product quality.

The Impact of An Interaction between Product Quality and Perceived Risk on Seller Profit

  • Seung HUH
    • The Journal of Economics, Marketing and Management
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    • v.11 no.2
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    • pp.23-32
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    • 2023
  • Purpose: This study examines the effect of full information disclosure on seller profit when there exists information asymmetry between sellers and buyers, focusing on the risk averseness of buyers. By investigating the interaction between product quality and perceived risk through online sales data, we attempt to figure out the incentive structure of full information disclosure specifically when buyers are risk-averse, so that we can suggest more feasible information disclosure strategy to sellers. Research design, data and methodology: Our empirical model analyzes the sales data of collectible goods from a major online seller using Poisson regression. In our model, we have specifically considered risk-averseness of buyers by estimating the interaction effect between the product quality and perceived risk on seller profit, aiming for a more precise empirical analysis on sellers' incentive structure of full disclosure. Results: Our empirical analysis strongly supports the effect of interaction between product quality and perceived risk, showing that the incentive for full disclosure is much stronger when product quality is higher, and vice versa. Therefore, sellers are strongly encouraged to voluntarily reveal product weaknesses when their product quality is higher than average, while it is more profitable to hide any product defects when quality claim is lower than average. Conclusions: This study supports the related literature by confirming economic incentives for full disclosure, and also supplements and strengthens previous studies by presenting that the effect of interaction between product quality and perceived risk strongly affects seller profit. Our unique finding supports both mandatory disclosure and voluntary disclosure arguments and presents practical implications to marketing managers by suggesting that seller's incentive for revealing weaknesses depends on the level of seller's product quality.

What Should Using a Software Product and Usability of the Software Product Be?

  • Koh, Seokha;Jiang, Jialei
    • Journal of Information Technology Applications and Management
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    • v.24 no.3
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    • pp.73-92
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    • 2017
  • Usability is one of the most important concepts regarding software quality. It can be interpreted as the goodness associated with using the software product. This paper distinguishes the goodness of an individual using experience and the goodness of a product for using. This paper proposes a software quality view model which classifies software quality views into two broad categories of end view and means view. End view includes long-term view and short-term view which is classified further into performer's view on software activity and third party's view on software activity. Means view includes intrinsic view and contingency view. The analysis of ISO 25000 Series SQuaRE demonstrates the necessity to decompose product quality model and quality in use model into five models corresponding to the software quality views respectively. The analysis on playability shows that the universal definition of usability may be an illusion. The results provide the theoretical basis to build a comprehensive and consistent body of knowledge regarding software quality, which is consisted with the set of quality models and the theories explaining the relationships among the elements of the models.

A Systematic Process of Product Design Based on Customer Preferences

  • Chun Young H.;Baek Ingie;Jung Eui S.
    • Proceedings of the Korean Society for Quality Management Conference
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    • 1998.11a
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    • pp.325-332
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    • 1998
  • In the context of total quality management, customer satisfaction is a key factor of success. Customer needs have been in the past described with rather vague words. In order to lead in the competitive market, product designers must be willing to interpret and reflect customer perceptions of a product on the design. The objective of this research is to develop a systematic process capable of linking customer preferences on a product to the design of product elements or specifications. The design process consists of multivariate statistical analyses, semantic differentials, and multidimensional scaling techniques under the framework of a methodology known as quality function deployment which is frequently used to construct a quality design process. The process being established is expected to serve as an effective means to communicate between the customer and the designer through proper representational schemes of design elements.

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A Systematic Process of Product Design Based on Cutomer Preferences (소비자의 선호도에 근거한 체계적 제품설계 절차)

  • 전영호;백인기;정의승
    • Journal of Korean Society for Quality Management
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    • v.27 no.3
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    • pp.142-153
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    • 1999
  • In the context of total quality management, customer satisfaction is a key factor of success. Customer needs have been in the past described with rather vague words. In order to lead in the competitive market, product designers must be willing to interpret and reflect customer perceptions of a product on the design. The objective of this research is to develop a systematic process capable of linking customer preferences on a product to the design of product elements or specifications. The design process consists of multivariate statistical analyses, semantic differentials, and multidimensional scaling techniques under the framework of a methodology known as quality function deployment which is frequently used to construct a quality design process. The process being established is expected to serve as an effective means to communicate between the customer and the designer through proper representational schemes of design elements.

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A Bayesian Burn-in Procedure Guaranteeing Outgoing Quality of a Product (출검품질 보증을 위한 베이지안 번인시험방식 설계)

  • Kwon, Young-Il
    • Journal of Korean Society for Quality Management
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    • v.28 no.4
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    • pp.67-74
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    • 2000
  • A Bayesian burn-in procedure is developed for imited failure populations in which defective items fail soon after they are put in operation and non-defective ones never fail during he technical life of the items. Sequential schemes guaranteeing pre-specified outgoing quality of a product are derived based on prior information on the quality of a product and accumulated failure information up to the decision point. A numerical example is also provided.

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Calculating a Sigma Level for Quality Measurement of 3D CAD Models from Their Error Occurrence Characteristics (3D CAD 모델의 품질 측정을 위한 오류 발생 특징 별 시그마 수준 분석)

  • You, Hyo-Sun;Yang, Jeong-Sam;Park, Jae-Il
    • IE interfaces
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    • v.24 no.1
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    • pp.58-70
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    • 2011
  • As more individuals and organizations participate in the complex design process of manufacturing industry, collaborative product development and management of the global supply chain have become more popular. Although the product quality concerns once focused on the manufacturing process, they are now directed at earlier stages of the design cycle where the engineering product is created as a 3D CAD model. In this paper, we describe the current state of product data quality activities in the manufacturing industry and the yardstick to measure 3D CAD data quality. Moreover we introduce a quality assurance method through the result of statistical analysis of 3D CAD models and suggest a six sigma level of CAD data quality by analyzing 76 samples provided from three Korean automotive companies.

Meaning and Delightful Effect of Rewards in Online Shopping Malls -A Hand-written Letter and a Free Gift- (온라인 쇼핑몰에서 보상의 의미와 감동 효과 -손편지와 사은품-)

  • Park, Kyungae
    • Journal of the Korean Society of Clothing and Textiles
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    • v.40 no.5
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    • pp.867-878
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    • 2016
  • This study examined the effects on customer delight, satisfaction, and repurchase intention for two reward types by online shopping malls, a hand-written letter and a free gift. Two scenarios to manipulate the rewards provided by online shopping malls were developed. Study 1 revealed that the effects of a hand-written letter on delight and satisfaction were higher than those of a free gift; in addition, delight was more important than satisfaction for repurchase intention. Study 2 examined product quality that is the core function of online purchases by developing 4 scenarios that considered product quality and rewards. The result showed that high product quality caused delight and satisfaction while rewards did not. When product quality was considered, satisfaction influenced repurchase intention more than delight. The study implies that the core function of product quality is more important than rewards for customer delight, satisfaction, and repurchase in online shopping malls.

Investigation of Product Data Quality in the Korean Automotive Industry (국내 자동차산업에서 제품데이터품질에 대한 현황 조사)

  • Yang J. S.;Han S. H.;Park S. H.;Jang G. S.
    • Korean Journal of Computational Design and Engineering
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    • v.10 no.4
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    • pp.274-283
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    • 2005
  • Product data quality (PDQ) is a real and significant issue in today's manufacturing environment. In the Korean automotive industry, much of the design work takes place with the support of software tools, such as CAD systems. Although many designers frequently encounter quality problems regarding product data, there is no investigation into the present state of CAD usage and PDQ activities before. The Korean automotive industry is responsible for about 11.1 percent of the total value of manufactured goods in Korea and 7.9 percent of employment in manufacturing. A study performed by the Research Triangle Institute showed that imperfect interoperability imposes at least $\$1$ billion per year on the members of the U.S. automotive supply chain. The trends toward concurrent engineering and out-sourcing have elevated the importance of high-quality product data and efficient product data exchange. This paper shows the results from a survey of PDQ conducted on seven 1st tiers among members of the Korean automotive supply chain.

A Study on the Priorities of Quality Dimensions for the Quality Competitive Advantage (품질경쟁력 향상을 위한 품질요소의 상대적 중요도 연구)

  • Kim, Sung-Hong
    • Journal of Korean Society for Quality Management
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    • v.40 no.2
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    • pp.156-165
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    • 2012
  • The objective of this study is to identify the critical dimensions of comprehensive quality and to prioritize them for improvement of the quality competitive advantage. The critical dimensions, sub-dimensions and measurement items of comprehensive quality were abstracted from literature of quality, and constructed a model of hierarchical structure. 115 experts in four groups(supplier, buyer, consultant, and professor) were participated in pair-wise comparison of quality dimensions, but some of these responses were removed because the overall consistency of evaluator judgements exceed the acceptable ratio of 0.10. The priorities of quality dimensions for industrial and consumption goods were calculated respectively using the analytic hierarchy process(AHP) approach. As a result, product quality had the highest weight of 0.65, followed by support quality(0.18) and service quality(0.17) for industrial goods while product quality also had the highest weight of 0.62, but service quality(0.22) was preferred over support quality(0.16) for consumption goods.