• 제목/요약/키워드: Quality Dimensions

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할인점의 제품차원과 서비스차원이 의류제품 재구매의도에 미치는 영향 (The Effects of Commodities Dimensions and Service Dimensions on Repurchase Intention of Discount Store Apparel)

  • 이주영;이선재
    • 복식
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    • 제50권8호
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    • pp.17-28
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    • 2000
  • The purposes of this study were to determine dimension of apparel expectations, performances and service quality of discount store and thereby, to analyze effect of apparel commodities dimension (expectations, performances, disconfirmation and satisfaction) and service dimension(service quality and satisfaction ) on repurchase intention. The subject were 363 women in the age of twenty to sixty years old who live in Seoul and the suburban of Seoul. The results of this study could be summarized as follows : It was found that discount score consumers' expectation and performance with apparel commodities were classified 2 factors of the function and expression. On the other hand, the dimensions of service quality were found to have such 4 factors as reliability, VMD, convenience, and facilities. 2. It was found that consumers' intention of repurchase of discount store were affected by such variables as disconfirmation and service quality. While less frequent users were affected by expectations and disconfirmation with apparel commodities, more frequent users were affected by such variables as disconfirmation, service quality and service satisfaction. Meanwhile, discount store users were found to be affected by disconfirmation, and off-price store users were affected by disconfirmation: and service quality. 3. More frequent users of discount store scored more on average than less frequent users in terms of expectation, performance, disconfirmation, and satisfaction with apparel commodities and intention of repurchase. On the other hand, off-price store users scored more on average than discount users in terms of expectation and performance with apparel commodities and Intention of repurchase.

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서비스 유통 관점에서 아동복지기관 서비스질의 전달에 대한 인식과 이용자 만족도에 미치는 영향 (Effects of Child Welfare Service Quality Delivery and Customer Satisfaction from the Service Distribution Perspective)

  • 엄경호;김진우
    • 유통과학연구
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    • 제13권8호
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    • pp.91-96
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    • 2015
  • Purpose - This study reviews the delivery of child welfare service quality and examines how the dimensions of the variables of customer satisfaction impact the results from a service distribution perspective. This study differs from existing research since it proposes that a recognized level of child welfare service quality is necessary to achieve customer satisfaction from the perspective of service distribution. Research design, data, and methodology - This study explores child welfare service quality factors that affect customer satisfaction. The study examines and analyzes demographic variables, service quality dimensions, and the causal relationships between child welfare service quality and customer satisfaction. Data from 300 child welfare cases were collected from organizations in Korea in the areas of Busan and Gyeongsangnamdo. The methods of analysis are as follow. First, using descriptive analysis frequency, the percentages were evaluated to assess the demographic variables. Second, Cronbach's α was used to test reliability and to evaluate the internal consistency of the measuring of items. Third, multiple regression analysis was conducted to find out how much the independent variable can affect customer satisfaction. Results - Five factors of child welfare service quality were identified in three categories: process quality (assurance, empathy), results quality (reliability, caring), and physical environment quality (tangibles). There were significant differences among the effects of the child welfare service quality factors on customer satisfaction. A multiple regression analysis was done with process quality (assurance, empathy), results quality (reliability, caring) and physical environment quality (tangibles) to test the hypothesis: assurance (t=2.434, p<0.05), empathy (t=3.677, p<0.001), reliability (t=3.271, p<0.05), caring (t=4.380, p<0.000), and tangibles (t=3.654, p<0.01) had a positive influence on child welfare service quality from a service distribution perspective. Therefore, hypotheses 1, 2, 3, 4, and 5 were supported. In addition, multiple regression analysis on the effects of the variables showed that caring (β=0.273), empathy (β=0.246), tangibles (β=0.265), reliability (β=0.152), and assurance (β=0.131) all had a positive and strong influence on child welfare service quality from a service distribution perspective. Therefore, all child welfare service quality categories (process, results and physical environment quality) were positively statistically significant. Conclusion - In this study, the main findings can be summarized as follows. First, the quality of service of child welfare consists of three dimensions of quality: process quality, results quality, and physical environment quality. The results of the multiple regression analysis also showed that caring and reliability were confirmed as more meaningful variables by the increasing loading factors. Second, the family members involved in child welfare proposed caring as the most important variable among the dimensions of service quality. Third, the results of the hypothesis testing using regression showed that all child welfare service quality factors had a positive impact on customer satisfaction. The results of the study could provide useful information to help increase the effectiveness of delivery strategies for child welfare service quality from a service distribution perspective.

선박관리회사의 서비스품질이 고객만족 및 고객충성도에 미치는 영향 (The Effects of Service Quality of Ship Management Company on Customer Satisfaction and Customer Loyalty)

  • 곽충곤;박종운;백인흠
    • 수산해양교육연구
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    • 제28권5호
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    • pp.1378-1387
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    • 2016
  • The purpose of this study is to extract the factors affecting service quality, customer satisfaction, and customer loyalty and to find out what effect service quality & customer satisfaction, service quality & customer loyalty, and customer satisfaction & customer loyalty respectively. The results of hypothesis testing through regression analysis showed that the hypothesis between service quality of ship management company and customer satisfaction was accepted in terms of all 5 service quality dimensions of tangibility, reliability, responsiveness, assurance and empathy. Also, the hypothesis between service quality of ship management companies and customer loyalty was accepted in terms of all 5 service quality dimensions of tangibility, reliability, responsiveness, assurance and empathy. Lastly, the hypothesis between customer satisfaction and customer loyalty was accepted.

Experimental Studies on Submerged Arc Welding Process

  • Kiran, Degala Ventaka;Na, Suck-Joo
    • Journal of Welding and Joining
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    • 제32권3호
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    • pp.1-10
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    • 2014
  • The efficient application of any welding process depends on the understanding of associated process parameters influence on the weld quality. The weld quality includes the weld bead dimensions, temperature distribution, metallurgical phases and the mechanical properties. A detailed review on the experimental and numerical approaches to understand the parametric influence of a single wire submerged arc welding (SAW) and multi-wire SAW processes on the final weld quality is reported in two parts. The first part deals with the experimental approaches which explain the parametric influence on the weld bead dimensions, metallurgical phases and the mechanical properties of the SAW weldment. Furthermore, the studies related to statistical modeling of the present welding process are also discussed. The second part deals with the numerical approaches which focus on the conduction based, and heat transfer and fluid flow analysis based studies in the present welding process. The present paper is the first part.

수입 캐주얼상표에 대한 소배자 태도 차원과 상표이미지에 관한 연구 (A Study on the Dimensions of Consumers" Attitudes and Brand Images toward Imported Casual Brands)

  • 홍금희
    • 한국의류학회지
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    • 제20권6호
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    • pp.1096-1106
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    • 1996
  • This study was to identify the dimensions of consumers' attitudes toward imported casual brands. Another objectives were to examine consumers' attitude according to the preference group, and to ascertain the imported casual brand images. The 55 Likert type questions were selected through the results of self-questionnaire analyses. 520 females aged between 20 to 29 in Pusan responded to the second questionnaire of consumers' attitudes and brand images toward imported casual brands. The results were as follows: 1. For final factor analysis, 56 selected from 85 questions were subjected to the principal component analyses with orthogonal rotation after extraction of 5 major factors. 2. Five dimensions are brand's uniqueness and good quality, high prestige, incongruity with native emotion and ethnocentrism, conspicuous consumption, and reasonable purchasing advantages. These factors explained 45.0% of total variance. 3. Five dimensions were different according to the degree of preference. For preference group, they purchased the imported casual brands by uniqueness, good quality and reasonable purchasing advantages. For non-preference group, they disliked the imported brands by incongruity with native emotion, ethnocentrism, and conspicuous consumption. 4. Preference group had 5.47, whereas non-preference group had 1.76 pieces of imported casual brands for this 2 years. This result suggests that to develop the domestic brands with international uniqueness, good quality, and high prestige, and to improve according to preference group are necessary.

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한국전통문양의 종류, 표현유형, 구성형식 및 적용대상에 따른 감성이미지 (Images of Korean Traditional Patterns according to Category, Interpretation Type, Composition Type, and Application Object)

  • 장수경;김재숙
    • 한국의류학회지
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    • 제24권2호
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    • pp.214-225
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    • 2000
  • The objective of this study was to investigate images of Korean traditional patterns. The subjects consisted of 369 male and 356 female undergraduate students. The experimental materials used in this study were 48 stimuli and questionnaires, composed of 7-point semantic differential scales of 23 bipolar adjectives. Twelve motifs selected from 3 groups of Korean patterns were used as motif stimuli. Twelve repeated patterns were constructed from them to be applied on a CAD-simulated dress. The data was analyzed by factor analysis, ANOVA, Duncan's multiple range test. The major findings were as follows: 1. Four dimensions were emerged accounting for the dimensional structure of the images of Korean traditional patterns. These dimensions were 'simplicity', 'quality', 'interest', and 'modernity' dimension. Among them, 'simplicity' and 'quality' were the major dimensions. 2. Category, interpretation type, composition type, and application object of motif had significant effects on the images of above-mentioned dimensions. The application object had a significant effect on 'simplicity' and 'modernity' image, and the composition type on 'quality' and 'interest' image.

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수단-목적 사슬 이론을 이용한 의복품질 평가과정에 잔한 이론적 연구 (Apparel Quality Evaluation Process bused on Means- Bnd Chain Theory: A Theoretical Study)

  • 오현정;이은영
    • 한국의류학회지
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    • 제22권4호
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    • pp.452-459
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    • 1998
  • The purpose of this study was to discover a conceptual framework and evaluation process of apparel quality by means-end chain theory. The theoretical study was conducted to find out a conceptual framework and build a hypothetical evaluation process model of apparel quality. Apparel quality was perceived associative network called a means-end chain and was evaluated in several stages. A conceptual framework of apparel quality evaluation was organized into hierarchical relationships among four different dimensions: physical attribute, physical function, instrumental performance, and expressive performance. The means-end structure linked tangible physical attributes and function to more abstract instrumental and expressive performance. A hypothetical evaluation process model linked dimensions of apparel quality to the selected means-end relationship. Different consumers had different means-end chains for the same apparel. Therefore different subjects are likely to have different evaluation paths. From this study we can suggest an evaluation process model of apparel quality.

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서비스 품질요인이 고객만족에 미치는 영향에 관한 연구 - 주유소 서비스 품질을 중심으로 - (A Study on the influence of Service Quality Factors upon the Customer Satisfaction - Focus on Gas Station Service Quality -)

  • 김계수;박형권
    • 품질경영학회지
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    • 제28권3호
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    • pp.31-43
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    • 2000
  • The Service sector has increased dramatically in importance over the last decade, both internationally and in the Korea. Deregulation of services, growing competition, fluctuations in high quality demand, and the application of the Information Technologies are presenting a considerable challenge to service companies. In gas or oil companies are exposed to foreign competitions, price and promotion competition with other companies. Usually Service Quality includes five dimensions: Reliability, Responsiveness, Assurance, Empathy, and Tangibles. Customers use these five dimensions to form their judgements of service quality, which are based on a comparison between expected and perceived service. The intention of this thesis is to study on the effect of Service Quality upon the Customer Satisfaction in gas or oil station, based on SERVQUAL.

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Exploring Culture Dimensions and Enablers in Quality Management Practices : Some Findings

  • Pun, Kit Fai;Jaggernath-Furlonge, Surujdaye
    • International Journal of Quality Innovation
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    • 제10권2호
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    • pp.57-76
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    • 2009
  • Although many adherents openly praise the importance of quality management practices (QMP) in organisations, others have identified significant costs and implementation obstacles. Some recent studies showed that QMP have failed due to the ignorance of quality cultures. How to improve the success rate of QMP in organisations has become a critical issue both in the academy and in practice. This paper discusses the common enablers of and cultural impacts on QMP. It explores the dimensions of national versus organisational culture, and identifies the main features of four quality culture models as advocated in the literature in relation to facilitating QMP in organisations. It was found that flat structures, decentralised functions, empowerment, flexibility, innovation, limited rules and regulations and teamwork favor the QMP implementation. For facilitating culture changes for QMP, values associated with low power distance, low uncertainty avoidance and collectivism would have to be nurtured. Further research is needed to incorporate the findings and develop a practical quality culture approach for real applications in industry.

치킨 전문점의 배달 서비스 품질과 고객 만족간 관계 연구 (Relationships between Delivery Service Quality and Customer Satisfaction in Chicken Delivery Outlets)

  • 김영이;차석빈
    • 동아시아식생활학회지
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    • 제20권1호
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    • pp.138-148
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    • 2010
  • This study was conducted to delineate the dimensions of delivery service quality and to investigate the causal relationships between dimensions of delivery service quality and overall customer satisfaction toward delivery service among chicken outlets. To accomplish this, 235 persons who have experienced the chicken delivery service in Seoul were surveyed. The results revealed that the service quality consisted of six factors, employee service, menu quality, extra service, other menu service, menu development, and payment. In addition, menu quality and menu development factors had a positive(+) effect on customer satisfaction. Moreover, statistical differences between some delivery service quality factors and demographic variables and between usage characteristics and demographic variables were identified. Finally, a discussion of theoretical and managerial implications and future research areas is provided.