• 유통과학연구
• /
• 제20권10호
• /
• pp.105-117
• /
• 2022

Purpose: The digital healthcare business is rapidly growing due to the COVID-19 pandemic, and the medical service platform business based on smartphone apps is globally expanding. This study targeted medical information online to offline (O2O) platform users in the medical service field. It verified the effect relationship revealed in the continuous use intention of the platform with the mediation of platform quality components, namely perceived benefits, flow experience, and use satisfaction. Research design, data and methodology: Based on previous studies, three medical information O2O platform quality components, namely system quality, information quality, and service quality, were defined. And the questionnaire survey was carried out targeting 359 leading medical information O2O platform users in Korea. Results: As a result of the analysis, it was confirmed that system quality and service quality had a positive (+) effect on satisfaction and continuous use intention with the mediation of perceived benefits and flow experience. Meanwhile, information quality had a negative effect (-) on perceived benefits and flow experience and did not affect use satisfaction and continuous use intention. Conclusions: Consequently, it was ascertained that the system quality and service quality affecting user behavior and experience were more significant factors than information quality to medical information O2O platform users from the medical service aspect.

• 한국컴퓨터정보학회논문지
• /
• 제23권9호
• /
• pp.141-156
• /
• 2018

The purpose of this study is how personal information violation risks affect the intention to use domestic cryptocurrency services. VAM(Value based Adoption Model) model is validated as a theoretical background, selecting perceived ease of use, perceived usefulness and perceived security as a benefit factors, and considers perceived cost, technical complexity, and risk of personal information violation risks as sacrifice factors. The method of this study used questionnaire survey to collect 150 data on user's perception on cryptocurrency services, and also performed a structural equation modeling method using by AMOS 23. The result of this paper shows that all hypotheses are accepted statistically significant except 2 hypothesis. This research is concluded that perceived value is affected on statistically positive impact on perceived ease of use, perceived usefulness and perceived security, and negative impact on risk of personal information violation risk, not statistically perceived fee and technical complexity.

• Journal of the Korean Data and Information Science Society
• /
• 제14권4호
• /
• pp.737-749
• /
• 2003

This Paper analyzed simultaneous activities of the time use survey by Korea National Statistical Office to use data mining's association rule. The survey of National Statistical Office in 1999 considered general analysis for main activities like that personal care(eating), employment and study, leisure, travel by purpose. But if we use the association rule, we can found the ratio of simultaneous activities at the same time. And also we can found the probability that another activities practise if we act one particular activity. Using this association rule of data mining we can do more developed and analytical sociological study.

• 한국생활과학회지
• /
• 제14권1호
• /
• pp.167-178
• /
• 2005

The purpose of this study is to research male consumers' shopping behavior according to their fashion consciousness. For the purpose, the data collected were analyzed by factor analysis, one-way ANOVA, Duncan's multiple range test X2-test, and Pearson's correlation. The results of the study are as follows: 1. Male consumers' fashion consciousness were classified into 4 groups-Impulse Buying Consciousness Group, Brand Consciousness Group, Style Consciousness Group, and Fashion Indifference Group-by the following 6 factors: Impulse Buying Consciousness, Brand Consciousness, Style Consciousness, Trend Consciousness, Price Consciousness, Consumption Expenditure Consciousness. 2. There were significant differences existed among each group according to clothing purchase behavior, shopping orientation, and use of information sources. 3. There were a relationship among male consumers' fashion consciousness, their use of information sources, and their shopping behavior including clothing shopping orientation.

• 복식문화연구
• /
• 제7권6호
• /
• pp.54-67
• /
• 1999

The purpose of this study were (1) to segment the female college students according to apparel shopping orientation and (2) to create a profile for each group with regard to impotance of store attributes, use of information sources, and self-image. The questionnaire were administered to the female college students living in Seoul and data were analyzed by frequency, percentage, factor analysis, cluster analysis, one-way ANOVA(analysis of variance), and MANOVA(multivariate analysis of variance). By cluster analysis of apparel shopping orientation factors, four groups are identified : (1) highly involved apparel shopper (44.34%), (2) brand-loyal shopper (24.43%), (3) planned / practical shopper, and (4) apathetic shopper (18.10%) Four groups were then compared through MANOVA on importance of store attributes, use of information, and self-image. Significant differences were found among four groups on three variables. In general. highly involved shopper tend not to be price conscious, enjoy shopping and use the information sources most actively and apathetic shoppers tend to be indifferent to apparel shopping and do not actively use the information sources.

• 한국언어정보학회지:언어와정보
• /
• 제18권2호
• /
• pp.81-102
• /
• 2014

The purpose of this paper is to provide corpus-based quantitative analyses of HEART and HEAD in order to examine their actual usage status and to consider some cognitive linguistic aspects associated with their use. The two corpora COCA and COHA are used for analysis in this study. The analysis of COCA corpus reveals that the total frequency of HEAD is much higher than that of HEART, and that the figurative use of HEART (60%) is two times higher than its literal use (32%); by contrast, the figurative use of HEAD (41%) is a bit higher than its literal use (38%). Among all four genres, both lexemes occur most frequently in fictions and then in magazines. Over the past two centuries, the use of HEART has been steadily decreasing; by contrast, that the use of HEAD has been steadily increasing. It is assumed that the decreasing use of HEART has partially to do with the decrease in its figurative use and that the increasing use of HEAD is attributable to its diverse meanings, the increase of its lexical use, and the partial increase in its figurative use. The analysis of the collocation of verbs and adjectives preceding HEART and HEAD, as well the modifying and predicating forms of HEART and HEAD also provides some relevant information of the usage of the two lexemes. This paper showcases that the quantitative information helps understanding not only of the actual usage of the two lexemes but also of the cognitive forces working behind it.

• 한국정보시스템학회지:정보시스템연구
• /
• 제30권1호
• /
• pp.1-20
• /
• 2021

Purpose The purpose of this study is to deduct the motivative factors such as perceived value, trust, innovative resistance and flow from the pervious studies and to examine the effect of the motivative factors in the continued use of convenient payment service. Design/methodology/approach This study made a design of the research model by integrating the factors deducted from the Value-based Adoption Model and the Innovative Resistance Model with the factors deducted from the Flow Theory. Findings Results showed that perceived value had a significant effect on trust and innovative resistance. Moreover, trust had a significant effect on flow and continued use. Finally, innovative resistance and flow had a significant effect on continued use. However, the research model in this study was derived from a behavioral point of view, therefore, this model needs to combine the various factors of related fields.

• 한국정보시스템학회지:정보시스템연구
• /
• 제33권1호
• /
• pp.69-90
• /
• 2024

Purpose In this paper, among the four information vulnerable groups(disabled, elderly, low-income, farmers and fishermen), the mediating effect of digital device usage attitudes in the effect of digital information utilization level of farmers and fishermen with a large digital information gap with the general public on life satisfaction was verified. Design/methodology/approach This study summarizes existing research related to the digital information gap between farmers and fishermen, and the empirical analysis is based on hierarchical regression analysis based on the 2022 Digital Information Gap Report (survey data on 2,200 farmers and fishermen) published by the Korea Intelligence Information Society Promotion Agency. Among the four major information vulnerable groups (the disabled, the elderly, low-income groups, and farmers and fishermen), attitudes toward using digital devices were examined in terms of the impact of the level of digital information use on life satisfaction among farmers and fishermen, who have a relatively large digital information gap with the general public. It was verified as a mediating effect. Findings As a result of the empirical analysis, attitudes toward the use of digital devices were found to play a mediating role in the impact of the level of digital information use on life satisfaction.

• 한국보건간호학회지
• /
• 제25권1호
• /
• pp.48-60
• /
• 2011

Purpose: The number of people using the internet to meet their health information needs is growing. However, little is known about the characteristics of the senior internet health information seeker. The purpose of this study was to identify the socio-demographic and health-related characteristics, as well as the internet health information seeking behaviors and attitudes in the elderly. Method: Data was collected from 385 elderly subjects(aged 55 years or older) and living in Seoul and Gyeonggi. We used questionnaires developed by researchers in this study. Data was analyzed using the following methods: descriptive statistics, t-test, $X^2$-test and Fisher's exact test. All statistical tests were performed using the SAS version 9.13. Results: The elderly using the internet to seek health information had relatively good subjective health and were living with a spouse. In general, the purpose of internet use was to search for information, and mainly used at home. The search in the disease management area was higher than the frequency of searches for health promotion. The elderly showed a generally positive attitude regarding health information. Conclusion: It is needed to increase the use of the Internet for finding health information and promote accessibility for internet health information in the elderly.

• The Journal of Asian Finance, Economics and Business
• /
• 제8권8호
• /
• pp.541-552
• /
• 2021

The purpose of this research is to investigate the mediating role of performance information use in the relationship between result-oriented culture and organizational performance. The data were collected from chief accountants and managers working in public-sector organizations in Vietnam. The analysis was based on the 197 completed questionnaires by using Partial Least Squares Structural Equation Modeling (PLS-SEM). For the test research model and hypotheses, the supporting tool is SmartPLS 3 software. Research findings show that result-oriented culture is positively associated with organizational performance, and that performance information use is a mediating mechanism that explains how a result-oriented culture leads to higher performance in public organizations. The findings of this study suggest that the results-oriented culture, not only directly improves organizational performance, but also indirectly does so by the use of performance information. This study provides evidence for theoretical understanding of the impact of result-oriented culture on the performance of public-sector organizations through performance information use, and suggests practical implications for public organizations in applying result-oriented culture to foster using performance measurement and improve organizational performance. In order to achieve good performance, public-sector organizations need to create and spread result-oriented culture and enhance the use of performance information for decision-making.