• 제목/요약/키워드: Purpose of Information use

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모바일 환경에서 구매의도에 영향을 미치는 요인 (The Study on Purchase Intention of the Mobile Environment)

  • 임규홍;이종호
    • 한국정보시스템학회지:정보시스템연구
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    • 제15권4호
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    • pp.189-209
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    • 2006
  • The progress of mobile internet technologies has changed user access to information. The mobile internet allows to obtain contents and services from wireless networks via mobile devices. The purpose of this study is th find out important factors that influence on the customer purchase intention by mobile internet environment. Base on TAM(Technology Acceptance Model) and the latest literature, a comprehensive set of constructs and hypotheses were compiled with a methodology for testing them. We suggested five factors that effect purchase intention in mobile internet environment: Enjoyment Ease of use, Usefulness, Mobility, Trust To validate the research model, we collected data from cellular phone user using an online survey. The results of this study are as follows. First enjoyment ease of un, usefulness, and mobility had positive effects on trust. Second, Usefulness, ease of use, and trust had positive effects on purchase intention to use mobile internet. Third, enjoyment and mobility did not have positive effects on purchase intention to use mobile internet. Based on these results, we suggest marketing strategies.

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도시토지이용분류 코딩체계 개발에 관한 연구 (A Study on the Development of Urban Land Use Classification Coding System)

  • 고준환
    • 한국측량학회지
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    • 제19권4호
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    • pp.385-393
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    • 2001
  • 도시토지이용 정보는 도시기본계획, 도시계획, 지구단위계획, 교통영향평가, 환경영향평가, 도시기반시설계획등의 가장 기본적인 자료이다. 현재 생산되고 있는 토지이용정보의 수준으로는 이러한 요구를 충족시킬 수 없다. 따라서 본 연구에서는 현재의 도시토지이용분류체계의 현황과 문제점을 분석하고, 미국의 토지에 기초한 분류체계0(LBCS)와 같은 해외 선진사례 연구를 통해서 정확한 도시토지이용정보를 획득하기 위한 도시토지이용분류 코딩체계개발 방안을 제시하여 도시토지이용자료의 표준화를 꾀하고, 자료의 호환성을 높이고자 한다.

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관광정보서비스, 결재서비스, 만족도, 재이용의도의 구조적 관계: 중국 시에청을 대상으로 (Structural Relationships among Tourism Information, Payment Service, Satisfaction, and Intention to Reuse: Focused on the Ctrip APP in China)

  • 이옌링;김영국
    • 아태비즈니스연구
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    • 제9권2호
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    • pp.123-136
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    • 2018
  • The purpose of this study is to investigate the effects of six factors (accuracy, perceived usefulness, perceived ease of use, security, instant accessibility, and ease of use) on re-use intention; and then to help to establish future marketing strategy. In order to achieve the study's objectives, this study conducted an online questionnaire on the Internet, Wenjuanxing. The total of 270 copies through APP-Wechat (Wicket), and 245 were used for analysis. For statistical processing, SPSS22.0 is used to analyze the influence relationship amongst factors for mobile tourism information service, a variety of analysis, such as factor analysis, reliability analysis, mass regression analysis, simple regression analysis were employed. The results of this study are summarized as follows. As a result of analyzing the factors affecting the satisfaction of consumers using chinese Ctrip mobile app, the perceived usefulness and perceived ease of use of mobile tourism information service attributes have a significant effect on user satisfaction. The accuracy of mobile information service were found to have no significant effect on satisfaction. The security, immediacy of access, and usability of the payment service of mobile APP were found to have a significant effect on satisfaction. And customer satisfaction has a significant effect on re-use intention.

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A Strategies for Using Smartphone as a Social Real Life Tools for Students with Developmental Disabilities

  • Park, Sang-Hee
    • 한국컴퓨터정보학회논문지
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    • 제25권11호
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    • pp.255-262
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    • 2020
  • 본 연구는 스마트폰 사용이 활성화된 사회 환경 속에서 발달장애 학생이 스마트폰 애플리케이션을 사회 실생활 도구로 효과적으로 활용할 수 있는 방안에 관해 '발달장애 학생, 정보사회, 스마트폰 사용, 애플리케이션 활용' 주제 관련 선행연구 문헌들을 검토하여 다음과 같이 살펴보았다. 첫째, 정보사회를 살아가는 발달장애 학생의 스마트폰을 활용한 사회통합 능력 향상 지원 방안을 기술한다. 둘째, 발달장애 학생의 사회 실생활을 지원해 줄 수 있는 스마트폰 애플리케이션 유형을 기술한다. 셋째, 발달장애 학생의 사회 실생활 적응을 위한 스마트폰 애플리케이션 요구 영역을 기술한다. 이 연구 결과는 발달장애 학생이 정보사회에서 스마트폰의 다양한 기능을 익히고 배워 이용함으로써 주변 사람들과 상호교류하여 의사소통능력을 향상시키고 직업재활과 사회통합에 도움이 되도록 적절한 애플리케이션을 개발하여 교육적으로 지원, 제공하는 기초자료로 활용될 수 있을 것이다.

유헬스케어 서비스 사용자의 만족도와 재사용의도 영향 요인에 대한 연구: 개인용 의료정보 애플리케이션 사용자의 반응을 중심으로 (A study on the User's Satisfaction and Intention to Re-use the U-Healthcare Services: Focusing on the User's Response of Personalized Medical Information Applications)

  • 박지민;조은희;이종태
    • 한국정보시스템학회지:정보시스템연구
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    • 제29권2호
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    • pp.243-263
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    • 2020
  • Purpose The purpose of this study is to analyze the causal relationship between user satisfaction, expected satisfaction, quality of service, perceived value, and expertise that should be emphasized in personalized medical information services for the development of personalized medical information services based on big data analysis and the spread of their demand. Design/methodology/approach This study established research models and hypotheses on the basis of the theory of reuse intent, and applied the PLS methodology for analysis, the factors that make it applicable to personalized medical services in the theory of service quality and satisfaction. Findings According to the empirical analysis result, this study confirmed that it can be seen that the expertise, perceived value, and quality of medical services did not directly affect the user's intention to reuse, but formed a direct causal relationship through variables such as whether they met expectations.

신경계물리치료에서의 근거중심실기(2) -지속가능한 EBP 수행을 위한 정보검색 기술- (Evidence-Based Practice in Neurological Physical Therapy (2) -Information Research Technology for Sustainable Practice of EBP-)

  • 이문규;김태윤;임재헌
    • PNF and Movement
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    • 제15권2호
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    • pp.115-124
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    • 2017
  • Purpose: Researchers found that blocks of evidence-based practice (EBP) implementation lacked opportunities for EBP education. The study found that physical therapists had negative views of research as well as their roles in EBP, lacked confidence in EBP, and had limited access to web-based materials. The purpose of this study was to highlight the importance of information research technology for efficient EBP in a clinical environment. Methods: The web-based information research technologies that should be used for sustainable EBP include: the clinical practice guideline (CPG) and PubMed's My NCBI service. Journal mailing services and other academic information sources should also be used to gather information from RSS feeds. An EBP library or archive must be created. A site that provides EBP-specific information is also needed. Results: We should usually do EBP. Practitioners must learn and use information technologies that will help them improve their EBP skills. Conclusion: Facilitating EBP implementation and building an EBP system require related education as well as a practical work environment and equipment. However, the highest priority is individual efforts and trial. Information technology will complement the lack of time. It is important to use information research technology to overcome real obstacles. Lasting EBP must use a number of web-based information research technologies to overcome the practical challenges encountered in EBP implementation.

농업경영정보시스템 사용의도에 미치는 사회심리학적 요인 분석: 우수농업경영정보시스템을 중심으로 (An Analysis of Social-Psychological Factors that Influence the Intention to Use the Agricultural Information System "LFcenter System")

  • 홍희연;문정훈;유철우;최영찬
    • 농촌지도와개발
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    • 제15권4호
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    • pp.659-681
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    • 2008
  • The purpose of this study is to empirically analyze factors that influence farm managers' intentions to use an agricultural farm management information systems. It focused on "LFcenter System," a leading information system operated by the Rural Development Administration for farm management. Participants of this study are classified into two groups: a group of leading farm managers and a group fo regular farm managers. A total of 192 survey samples on users' intentions are collected; 85 samples from leading farm managers and 107 from regular farm managers. The theoretical background of this study is developed based on Theory of Reasoned Action(TRA), Technology Acceptance Model(TAM), Diffusion of Innovation(DOI), Social Cognitive Theory(SCT), and Theory of Planned Behavior(TPB). Partial Least Squares(PLS) method is used to test a proposed Structural Equation Model(SEM), including nine hypotheses. The differences between two groups are investigated using Smith-Satterthwait test. The findings from this study are: First of all, in terms of average comparison of most variables used in this study, a group of leading farm managers shows higher value that the other group in most cases. Second, hypothesis tests how that "subjective norms", "goal to study", "perceived usefulness", "perceived enjoyment", and "intention to use" significantly influence the intention to use an agricultural management information system in the group of leading farm managers. However, "subjective norms", "goal to study", "perceived ease of use", "perceived usefulness", "perceived enjoyment", and "intention to use" turned out to significantly influence the intention to use an agricultural management information system in the group of regular farms managers. Based on the results of Smith-Satterthwait test, compared with a group of leading farms managers, the impact of "goal to study" on "intention to use" is significantly stronger. On the other hand, in the group of leading farms managers, "perceived usefulness" and "perceived enjoyment" turned out to be main drivers of "intention to use."

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나르시시즘 성향, 패션소셜미디어 이용동기, 정보확산 행동 간 관계 연구 (The Relationship among Narcissism, Usage Motives, and Information Diffusion of Social Media)

  • 김내은;송광석;김미숙
    • 산경연구논집
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    • 제9권1호
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    • pp.99-110
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    • 2018
  • Purpose - The purpose of this study is to investigate the relationship among narcissism, usage motives, usage behaviors, satisfaction with and continuance intention to use fashion social media. Research design, data, methodology - A questionnaire survey was used to collect data after conducting a pilot test. Based on the reliability test of the preliminary questionnaire used for the pilot test, the questionnaire was revised. The final questionnaires were administered to 238 fashion social media users and 216 were used for the data analysis. To assess the validity of these measures, exploratory factor analysis and the confirmatory factor analysis were performed. Structural equation modeling analysis were employed for data analysis. Results - Five factors of the usage motivation of fashion social media were extracted: information-seeking, relationship-seeking, practicality-seeking, enjoyment-seeking and self-expression motives. The statistical analysis confirmed the influence of the narcissism tendency on all of the usage motives of fashion social media, three of the fashion social media usage motives influencing information diffusion behavior, and the influence of the information diffusion behavior on users' satisfaction and continuance intention to use fashion social media. Narcissism exerted the highest influences on self-expression motive followed by information-seeking, enjoyment-seeking, relationship-seeking and practicality-seeking motives in order. Factors affecting fashion information diffusion behaviors are practicality-seeking motive, self-expression motive, and relationship-seeking motive. The greater the diffusion of information, the higher the satisfaction with using fashion social media. The consumers with higher satisfaction intended to use fashion social media and share information more frequently. Conclusions - The results indicate that narcissism is an important factor in fashion social media usage motivation. The main motives for narcissistic people to spread information is for the practical purpose at the most, and then to express their personality and style, and to build relationship with others. The satisfaction through active information sharing behaviors seems to play a key role to lead high continuance intention of fashion social media. These implies that marketing strategies to satisfy consumers' narcissism and motives to use social media, and to stimulate the information diffusion behaviors can be used to meet their needs for higher satisfaction with fashion social media.

서울지역 주부의 신용카드에 관한 지식, 사용동기, 관리행동간의 관계 (Relationship among information motive and management behavior of using credit card)

  • 임정빈;이영호
    • 가정과삶의질연구
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    • 제10권2호
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    • pp.245-261
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    • 1992
  • The Purpose of this study is to find out ;Which is the recognition of housewives abut the credit cards as a financial tool\ulcorner by what kind of motive is the use made\ulcorner How important the using credit card in the financed to household\ulcorner For this purpose, a survey was conducted by interview using questionnaire. The data were analyzed by frequency , percentage, arithmetic mean, standard deviation, x2 -test, ANOVA, correlation, multiple regression using SPSS/PC+ linear structural relationship using LISREL VI program. the conclusion deduced through result of data analysis and the discussion are as follows; First, in the respondent housekeeping, monthly average repayment of credit card is about 1/3 of the living expenses. Second, the knowledge of respondents about credit card was low generally Third, respondents use credit card by the motive of circulating money rather tan the motive of convenience. Fourth , generally respondents are not overdue the charge of credit card, but the smaller the cost of living is or the larger the motive of using credit card, the more overdue the charge of credit card. Fifth, as a result of linear structural relationship among the information credit card, motive of use and management behavior, the motive of using credit card effect on the management of credit card more directly than the knowledge of credit card. Sixth, as credit card is spread widely on the future, the information of credit card will be important variable on the personal credit and the management of credit card will be more important in the household financial management.

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최종사용자의 인터넷과 소셜 네트워크 보안 행동에 대한 실증 연구 (An Empirical Study about Internet and Social Network Security Behavior of End User)

  • 박경아;이대용;구철모
    • 한국정보시스템학회지:정보시스템연구
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    • 제21권4호
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    • pp.1-29
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    • 2012
  • The purpose of this study was to find about personal information security of internet and social networks by focusing on end users. User competence and subjective criterion, which are the antecedents, are affecting security behaviors For these security behaviors, the study examined the relationship between security behavior intention on internet use and security behavior intention about social network that is actively achieved in many fields. Behaviors of internet and social network were classified into an action of executing security and an action of using a security technology. In addition, this study investigated a theory about motivational factors of personal intention on a certain behavior based on theory of reasoned action in order to achieve the purpose of this study. A survey was conducted on 224 general individual users through online and offline, and the collected data was analyzed with SPSS 12.0 and SmartPLS 2.0 to verify demographic characteristics of respondents, exploratory factor analysis, and suitability of a study model. Interesting results were shown that security behavior intention of social network is not significant in all security behavior execution, which is security performance behavior, and security technology use. Internet security behavior is significant to security technology use but it does not have an effect on behavior execution.