• Culinary science and hospitality research
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• v.21 no.4
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• pp.309-324
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• 2015

The foodservice industry is applying new marketing strategies, and advertisements are the best way to convey their distinctive brand images. The foodservice companies have been choosing a type of advertising called Product Placement(PPL) because it is unconsciously shown more often than other types of advertisements while customers are watching a movie or TV drama. Therefore, the aims of this research were to investigate the influence of the customers' perception of PPL inserted into TV dramas on brand image and purchasing intention. Additionally, present study performed to identify the differences between Korean and Chinese customers. For the survey, the study used both offline and online sampling methods, and the analyzed data was from 150 Korean and 150 Chinese respondents. As results, the more respondents were positive and familiar about PPL, the higher the brand image and purchasing intention. Chinese consumers had positive perception of PPL, which positively influenced the brand image and purchasing intention while Korean consumers' ethical awareness about PPL had a negative influence. Therefore, the Korean foodservice industry needs to differentiate the strategies for the PPL marketing between the Korean and Chinese market.

• Korean Management Science Review
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• v.12 no.2
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• pp.1-14
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• 1995

Recently Korean textile industry has been in the phase that requires its strategy change from the less-develped country style of the labor-intensive products to the developed country style of the technology-intensive products. It needs to make more efforts to develop the value-added products to meet the customer's various needs. In addition, development of technology, equipment, and design is required to implement its corporate strategy successfully. Although Korean textile companies have currently kept skillful labor and advanced equipments, they are losing their share in the international textile markets. This is mainly because corporate management has not been involved with efficient strategy. Strategy is an adoption of a company to environment by its corporate members, thus leading to the requirement of coordination of the main functions such as manufacturing and marketing. In fact, the coordination of the two departments toward reaching the corporate goal is not easy since the two are interested in different areas, respectively. Manufacturing people show their interests in production capacity, equipment layout, process technology, quality, purchasing, and labor while marketing people, target customer, product mix, advertisement, product specification, and customer service. For this reason, conflicts sometimes happen between the two departments. There are, however, many area that need a horizontal cooperation, for instance, in layout, process technology, product mix, and potential demand. Therefore, reciprocal coordination is necessary for achieving the firm's common objectives. This study was concerned with determining the factors that enhance the competitiveness of textile firms so that they could reach the common goal of the two departments with a horizontal collaboration.

• Journal of the Korean housing association
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• v.11 no.4
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• pp.23-33
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• 2000

Up until the mid-90s, the housing market of Korea has been supplier-oriented with the constant shortage of housing supply. But today, with the surplus of supply over demand and ever-increasing competitiveness in the housing market, understanding consumers needs have become one of the keys to successful business. Consumers overall living standard have increased and they are now looking for better living environment. As a matter of course, there have been much studies focusing on the evaluation factors and consumers preferences of the living environment, somewhat overlooking the asset value of a residential property. Consumers see their house in terms of both a living space and an asset. Therefore, it is these two values altogether that influences the buying decision process of consumers. This study seeks to stress on the importance of the fact that it is both the living environment and asset value of a house that are considered in the buyers valuation of residential property. And the study suggests that influencing factors of housing attributes in the decision-making process of buyers be sub-categorized into two broad groups, value as a living space and value as an asset. This is to serve both the researcher in the academic field and marketers for better understanding of consumers needs and influencing factors of buyers valuation of housings vis-a-vis market.

• The Journal of the Korea Contents Association
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• v.13 no.1
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• pp.437-446
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• 2013

Physical environments of service firms have been found to influence on customers' quality and purchase intentions. This study began with the preposition that purchase of service products derived from utilitarian or hedonic needs would be different in the influential path. With cases of Korean coffee-shops, this study found ambient, interior, cleanliness of physical environment directly influence to customers' emotion but indirectly influences to purchase intentions. The study also found, differently from some previous studies, appearances of employees had no effect on emotion nor on purchase intentions.

• Nutrition Research and Practice
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• v.15 no.3
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• pp.346-354
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• 2021

BACKGROUND/OBJECTIVES: While the use of food additives in food processing has become a common practice worldwide, consumers' worry about potential hazards has not diminished. The purpose of this study was to identify trends in South Korean parents' perceptions about food additives by analyzing the results of surveys conducted from 2014 to 2018. SUBJECTS/METHODS: We conducted an off-line survey in Korea annually between 2014 and 2018 on perceptions about food additives. The numbers of survey respondents in each year from 2014 to 2018 were 381, 426, 301, 519, and 369, respectively. Our consumer respondents were parents of elementary-school-aged children. RESULTS: The ratios of respondents perceiving "food safety" as the most important factor in purchasing processed foods and "food additives" as the biggest threat to food safety have decreased over the years. However, most consumers still have negative perceptions of food additives. Additionally, among consumers lower confidence in or trust of the Korean government continued throughout the study period and appeared to be the main problem that needs to be overcome. CONCLUSIONS: This study found that Korean parents are still troubled by food additives. Consumers' confidence in the government needs to be increased through public communications. More multifaceted educational programs communicating scientific knowledge of food additives are needed in order to correct consumers' misperceptions.

• Journal of the Korean Data and Information Science Society
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• v.26 no.4
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• pp.985-995
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• 2015

Add-on selling can provide new chances to increase sellers' profits and meet customers' needs. Although prior studies have advocated add-on selling for its business value, there is an argument that add-on selling can cause customer repulsion. Therefore, we need to understand customer purchasing pattern related to add-on selling in order to promote it and to mitigate the customer repulsion. To that end, we applied data mining techniques to the 24,925 transactions of data from an online open market in Korea. We then conducted feature selection to investigate the most influential factors that can explain the characteristics of add-on selling transactions using a classification model. We also identified association rules among add-on selling and promotions. Finally, based on the findings in our experiments, we proposed add-on selling strategies for the target online market.

• Asia pacific journal of information systems
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• v.13 no.4
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• pp.73-96
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• 2003

Shopping is a work and fun for a consumer. Retailers satisfy social and physiological needs through various experiences as well as economic and rational. Do offer online shopping malls fun and hedonic experiences that offline retailers do? This study applied the hedonic-experiential value relating to the consumption dimension of fun and excitement to online shopping. Especially, a model of online hedonic-experiential value, consisted of its antecedents and consequences, was developed and identified through a survey(n=436). As the result, graphic & multi-media, site structure & design, customer services, payment, individualization, product assortment & display, interactivity, dynamic pricing factors influence online hedonic-experiential value. Also, online hedonic-experiential value significantly related to revisiting, purchasing, and word-of mouth intention of the shopping site. The implications for online retailer are discussed and further research is suggested.

• Journal of Fashion Business
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• v.20 no.6
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• pp.52-65
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• 2016

Presently, sleep disorders are rapidly increasing due to sudden social development and lifestyle diversification. Among the various factors contributing to comfortable sleep, bedclothes are a major factor that readily influence the sleeping conditions, as they directly come in contact with the human body. This study therefore researches use and purchasing status of bedclothes by consumers, as well as the subjective satisfaction. This would accordingly help us to understand the consumers' performance needs, and collect basic data to develop bedclothes that assist comfortable sleep. This study used multiple choice questions and a 5-point Likert scale in a survey-style research. The results of the study indicate that consumers prudently considered practicality and durability, as bedclothes are seldom purchased. The most preferred material was cotton, but the use of microfiber, a new material, has also increased. Further, consumers' preferred lightweight bedclothes that displayed excellent water absorption, thermal insulation, durability, detergency, and flexibility. Hence, bedclothes developed according to the results of this study are expected to aid comfortable sleep.

• Journal of the Korean Society of Systems Engineering
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• v.12 no.2
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• pp.69-80
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• 2016

The purpose of this study is to establish a component reutilization system in Nuclear Power Plant (NPP) by Object-Oriented Systems Engineering Method (OOSEM). Unified Modeling Language (UML) is mainly used for OOSEM. Operational Concept (OpsCon), Use cases, Structure Diagrams, and Behavior Diagrams are developed to analyze stakeholders needs, system requirements, logical architecture, and physical architecture. Based on the current decommissioning and purchasing system of the component, some activities from their systems were excepted and additional new activities were developed for a component reutilization system.

• Journal of the Korean Home Economics Association
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• v.28 no.3
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• pp.87-103
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• 1990

The purpose of this study is to provide basis data to understand the urban housewives' assets management behavior. The result can be summarized as follows: 1. The more urban housewives were educated, the more they were satisfied with methods of assets management. So it turned out that the educational improvement of husbands and wives brought forth the satisfaction of their lives. From this result, we can conclude that more improved education is essential to us. 2. Specifically, age is an important factor of the reasons of assets management. Among housewives below 40 years old. the preparation for purchasing durable goods and more leisure was the main reason for assets management. Among housewives from 40 to 50, the preparation for expenditures of education and marriage of their children was the main reason. Among housewives above 50, the preparation for their retirement was the main reason. As results, we can notice that they don't make a long-range plan positively but they usually prepare expenditures for their seasonable needs. So we have to emphasize on educating them to make a long-range plan.