• 가정과삶의질연구
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• 제14권4호
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• pp.107-128
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• 1996

This study is conducted to examine elderly consumers' information needs according to information sources. And the relation with related variables purchasing problems of the elderly consumers and their needs according to information sources is investigated. The data was collected from 782 elderly consumers ages range from 55 to 74 and major findings are as follows: (1) Their needs according to information sources are relatively high and followed by neutral information source department store personnels and advertisements (2) The more esperiences they have and the more seriously they perceive their purchasing problems in a relatively poor conditon of a market the more information they want from department store personnels. (3) How many experiences they have and how much they perceive seriously in purchasing problems are the major intervening variables which have strong positve effects on the needs. The experiences show the strongest effects on the needs. The level of the percept on is strongly related to the needs and neutral information source is the major effect among the information sources.

• 복식
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• 제56권2호
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• pp.45-55
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• 2006

The purposes of this study were to identify clothing attitudes and purchasing motives according to consumption orientation of Chinese middle aged women. The results of this study were as follows: 1. Factors of shopping orientation were rich & fashion, economy & profit, traditional virtue & leisure utilizing, and frugality & pragmatism. Chinese middle aged women were classified into practicality pursuit group, material & fashion pursuit group, conservative leisure utilizing group, and negative stagnating group. 2. Factors of clothing attitudes were fashion, self-confidence & symbol, politeness, comfort, and luxury. Practicality pursuit group considered politeness of clothing more and did not purchase impulsively, but material & fashion pursuit considered many factors of clothing attitudes most. Conservative leisure utilizing group considered economy most, but negative stagnate group considered less. 3. Factors of clothing purchasing motives were fashion & conformity, fitness, impulse, and practical needs. Practicality pursuit group purchased clothing because of practical needs, but material & fashion pursuit group purchased of fashion & conformity, fitness, impulse, and practical needs.

• 한국의류학회지
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• 제22권7호
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• pp.872-881
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• 1998

The purposed of this study was to investigate the dimensions of clothing purchasing motives and to examine differences of these dimensions according to the demographic variables, and to examine the relationship between the clothing attitudes and clothing purchasing motives. The subjects selected for the final analysis were 595 adults rainging from 20's to 40's in age. As for the analytic method. Cronbach's $\alpha$, factor analysis, one-way ANOVA, Tukey's multiple range test, frequency and percentage were applied. The conclusions of this study were as follows: 1. The clothing purchasing motive was classified into five dimensions: advertising and promotion, finding of clothing meeting one's own taste, extra income, practical purchasing needs and impulse purchase. And the dimensions of clothing purchasing motive were significantly different according to monthly expenditure on clothing, sex and educational level. 2. The relationship between the clothing attitudes dimensions and clothing purchasing motive dimensions were significant.

• 동아시아식생활학회지
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• 제27권3호
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• pp.243-256
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• 2017

This study attempted to improve frying powder products based on 272 consumers' purchase conditions. Factor analysis by type was conducted on purchase attributes of consumers who purchased frying powder by categorizing them based on five factors-namely, convenience, information, diversity, safety, and economy. Five main factors were divided into four purchase attributes named various pursuit, convenience pursuit, economical pursuit, and inform/safety pursuit. Purchasing status of frying powder products was analyzed according to three independent variables such as age, meal preparation type, and purchase attributes. The top motivation for using frying powder was convenience. According to the importance-satisfaction analysis survey, taste, expiration date, and certification mark were chosen as highly important and high satisfaction characteristics for frying powder (p<0.001), whereas nutrition, oil absorption, adhesiveness, crispiness, origin, and food additives were highly important and low satisfaction characteristics (p<0.001). In the conjoint analysis, crispiness was the most important attribute of fried food.

• 한국산학기술학회논문지
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• 제16권12호
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• pp.8386-8393
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• 2015

이 연구는 오토바이용 헬멧에 통기성을 강화하고 내부의 냉각기능을 보완한 쿨헬멧(cool helmet)의 필요성과 쿨헬멧 구매에 영향을 미치는 요인에 관한 조사연구이다. 연구방법은 설문조사를 통한 방법으로서, 2014.5.20 ~ 28까지 구글닥스를 이용하여 오토바이 동호회를 대상으로 오토바이 운전자 197명을 조사하였다. 조사결과 오토바이 헬멧 착용 시 불편함을 느끼는 이유로서는 '덥고 답답해서'와 '헤어스타일이 망가져서'가 주요 요인으로 나타났으며, 5점 척도로 조사한 쿨헬멧의 필요성은 평균 3.9점, 쿨헬멧에 대한 구매의향은 평균 3.6점으로 나타났다. 한편, 쿨헬멧이 출시될 경우 오토바이 운전자들의 구매의향에 영향을 미치는 요인은 쿨헬멧의 필요성 인식정도(오드비는 6.52)와 오토바이 헬멧에 쿨기능을 장착할 경우 헬멧에 대한 추가지불 의향 가격(오드비는 1.77)만이 통계적으로 유의한 것으로 나타났다. 한편, 구매의향 분석에 의하면 쿨헬멧의 목표시장은 추가지불 가격이 4만원 이하의 비교적 저가형 쿨헬멧이나 10만원 이상 고가의 쿨헬멧 출시전략이 유효할 것으로 예상된다. 이와 같이 기존의 연구에서 시도되지 않은 쿨 헬멧의 구매의향과 관련된 연구가 이루어진 점이 이 논문의 기여라 할 수 있다.

• 대한가정학회지
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• 제35권5호
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• pp.177-194
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• 1997

This study attempts to explore urban married women's needs for consumer information contents. In addition, the causality of the needs for consummer information contents and related variables is investigated. Major findings are the following: (1) Respondents' need for information on“the product selection”and “the use and management”of the washing maching or hair dryer is high, while the in need for the information on“the existing brands”is very low. (2) Among several relevent characteristics, respondents' product involvement is strongly related to the needs for consumer information contents. (3) The results of the analysis of casual model from washing maching showed that respondents' age, purchasing experience, perception of the price dispersion and quality difference, self confidence in the product evaluation affect on the need for consumer information contents directly. While respondents' income and education level show a indirect effect. (4) The results of the analysis of causal model from hair dryer showed that respondents' perception of the price dispersion, quality difference and product complexity affect on the need for consumer information contents directly. While respondents' age, purchasing experience, self-confidence in the product evaluation show a indirect effects.

• 한국식생활문화학회지
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• 제38권3호
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• pp.143-153
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• 2023

This study examined the MZ Generation Consumers' perception and needs of HMR (Home Meal Replacement) using local food. The paper provides basic data for deriving a plan to promote local food consumption and reports the implications for various development and distribution strategies regarding HMR using local food. In this study, a quantitative survey was conducted targeting 600 consumers to examine the general consumption status of HMR using local food by MZ consumers. In addition, a qualitative survey was conducted targeting 21 people to derive the specific perceptions and unmet needs of MZ consumers. These results showed that MZ consumers require healthy and fresh HMR but have low awareness of HMR using local food. Therefore, it is necessary to deliver sufficient information and promote it. In particular, MZ consumers have high expectations for 'healthy and safe' food when purchasing HMR using local food, which plays an important role in purchasing decisions. They also valued 'convenience', which means 'simple cooking', 'subdivision packaging', and 'accessibility of purchasing channels', as important when purchasing HMR using local food. Lastly, MZ consumers positively evaluated the values of 'healthy eating' and 'revitalization of the local economy' through local food.

• 가정과삶의질연구
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• 제6권1호
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• pp.95-116
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• 1988

this study has dual purposes; one is to develope a new theoretical framework in consumer behavior area by applying the human ecological approach, and the other is to test the theory empirically area by applying the human ecological approach, and the other is to test the theory empirically by examining prepurchasing behavior of housing. Research methods adopted in this study are library search and survey research with self-administered questionnaires. The statistical methods used in the survey research are factor analysis, chi square test, and multivariate analysis with crosstablulations. According to the human ecological approach, ecological environments are important sources of consumer needs which , in turn, are satisfied by purchasing behavior in the market. Within this theoretical framework, consumers con improve the quality to life by perceving clearly what their needs are thereby making the most possible efficient purchasing decision making. The major findings of the empirical research on the basis of the theoretical framework are as follows; 1) Housing needs significantly vary with different ecological environment. 2) consumer information search behavior does not differ significantly by housing needs. 3) Housing needs turn out to be an intervening variable between ecological environments and consumer information search behavior. the results of this study show that the human ecological approach is useful in consumer behavior studies. The empirical result that consumer needs are not significantly satisfied by consumer behavior suggests a now direction in consumer education.

• 유통과학연구
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• 제11권12호
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• pp.51-62
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• 2013

Purpose - A pre-study on service quality-based customer value is conducted with the path structure (perceived value of service quality→customer satisfaction→behavior intention) based on the hierarchical model of service quality including interaction and outcome quality, physical environment quality and the SERVQUAL model of process quality, namely, reliability, responsiveness, assurance, empathy, and tangibles. In addition, customer value in the service industry is studied by dividing into the two-way structure of utilitarian and emotional values. This study classifies customer values of family restaurants through the customer value model based on the 4×4 matrix needs system of Jeon and Kim (2009). It illustrates the path structure of customer value→customer satisfaction→behavior intention targeting college students in order to generalize the customer value system of family restaurants. Research design, data, and methodology - This study established seven hypotheses based on the relationship between each type of customer value (food quality, convenience, social, emotional, interior quality, service encounter, and purchasing) and customer satisfaction, and the relationship between customer satisfaction and behavior intention. The study data were collected from students in the Department of Business and Tourism at Kimpo University. In all, 294 survey papers were returned of the 300 distributed: 253 pieces were used in the final analysis excluding 41 with insufficient and less effective answers. For statistical analysis, the statistics software package SPSS 15.0 was used. Results - The results of the analysis are as follows: first, the customer values of family restaurants are classified by seven customer values: goods quality value, emotional value, convenience value, social value, purchasing value, service encounter value, and inner quality value. Second, emotional value, purchasing value, service encounter value, and inner quality value had positive impact on customer satisfaction. In particular, purchasing value through being included in functional value was not classified in the previous study; however, this study could classify and generalize this value in a new way. Finally, customer satisfaction had a positive impact on behavior intention. This showed that college students had behavior intention - repurchase intention and word-of-mouth - because they could be content with the food items on the menu and the service provided by employees. Conclusions - The main points based on the above-mentioned results are as follows. This study with college students as study subjects could be classified into four dimensions, namely, generic value, usage value, purchasing value, and physical value and seven sub-dimensions on customer values of family restaurants based on a 4×4 matrix needs system. Then, to confirm its generalization, the path structure of customer value→customer satisfaction→behavior intention was verified. While existing pre-studies used simplified values by classifying restaurant values largely as utilitarian value and hedonic value, this study classified various forms of customer value, and that customer value especially could be expanded by adding purchasing value. As a result, it is shown that marketers need to diversify their customer services because this study proved that customer values can be classified in various ways based on customer needs.

• 한국유기농업학회지
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• 제31권1호
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• pp.29-44
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• 2023

The activation of consumption of environment-friendly agricultural processed foods means not only the growth of environment-friendly agriculture, but also the development of related industries. Therefore, it is necessary to identify and apply the needs and purchasing attributes of environment-friendly agricultural processed food consumers. For this, survey was conducted to adult men and women in their 20s and 60s and a total of 200 copies were used for empirical analysis. In this study, the average difference between importance-satisfaction for purchase attributes of environment-friendly agricultural processed food was verified, and the IPA Matrix was prepared based on this. As a result, in terms of purchasing importance and satisfaction, it was found that those with no experience in purchasing environment-friendly agricultural processed foods regarded product, price, place, promotion as more important than those with experience in purchasing. In case of IPA, product and price factors were all important and satisfactory regardless of purchasing experience. On the other hand, it was found that the key factors for promotion were neither important nor satisfied with consumers regardless of their purchasing experience. Therefore, it is mainly necessary to focus on marketing and mass media promotion. At the same time, various domestic and foreign best practices should be benchmarked and a 4P marketing strategy should be established and promoted.