• 동아시아식생활학회지
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• 제20권6호
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• pp.845-852
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• 2010

This study examined the recognition and purchasing behavior about environment-friendly agricultural produce (EFAP) of housewives in Yeungnam area. The data were collected from 401 housewives by a self-administered questionnaire on April, 2010. Frequencies, t test, chi-square test, and logistic regression analysis were conducted by SPSS Windows V.17.0. The results of the survey were as follows: (1) the purchase group of EFAP showed higher degree of concern about health and recognition about EFAP than the non-purchase group, (2) knowledge scores about EFAP were very low for both the purchase and non-purchase groups, (3) levels of confidence in EFAP in the purchase group were higher than those in the non-purchase group, (4) the purchase group considered high price as the main distribution problem about EFAP, whereas the non-purchase group regarded low trust toward producers, and (5) monthly household income (below 2,000,000 won) and confidence in EFAP were the significant factors affecting EFAP.

• 한국식품영양학회지
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• 제12권4호
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• pp.350-357
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• 1999

To investigate the consumption pattern of traditional fermented soybean products a survey was con-ducted to the subjects composed of 308 housewives in busan yangsan and ulsan. Doenjang was rated among one of the often-used traditional foods in Korean meal preparation. 67.2% fo the respondents used Doenjang once or twice a week and 22.7% every day and by the educational level the lower in education level used more. Doenjang has been prepared by housewives themselves(46.9%) or by their relatives(30.7%) for the most important reason of good taste and by purchasing of commercial products(22.4%) for convenience. By regional groups the frequency to use commercial products of Doenjang was higher in Ulsan and the younger or the higher in education level showed the higher frequency. The consump-tion pattern of Gochujang was very similar to that of Doenjang. Chunggukjang which has peculiar flav-our showed very low consumption with being rarely used or having not eaten by 60.3% of subjects. Gan-jang was consumed mainly once or twice a week and jin-ganjang was preferred than Guk-ganjang. In the preparing methods Guk-ganjang have been made by housewives themselves(31.0%) by their relativ-es(29.5%) or by purchasing of commercial products(31.0%) and Jin-ganjang mainly by purchasing of commercial products(65.0%) which showed higher consumption frequency of commercial products com-pared with Doenjang and Gochujang.

• 한국식생활문화학회지
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• 제34권2호
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• pp.176-183
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• 2019

This study examined the state of awareness, consumption, and purchasing behavior of Kimchi among Chinese adults in Beijing and Shanghai. Two-hundred Chinese individuals in Beijing and Shanghai were included as study subjects. The subjects selected "good Kimchi for Chinese taste" as excellent Kimchi; however, only 13% of the subjects selected "Kimchi from Korea is excellent." The first sites of Kimchi consumption in China included "home" (59.0%) and "restaurants" (40.0%) in Beijing and "restaurants" (57.0%) and "home" (32.0%) in Shanghai. Chinese people primarily purchase 400g pouches of Kimchi more than once a month, and the average price of Kimchi is RMB 12.59 in Beijing and RMB 18.32 in Shanghai. These results suggest that the interest in Kimchi varieties and the countries producing it differ among Chinese consumers depending on the region. Therefore, a sensory evaluation of Kimchi is essential to determine the preferred flavor of Kimchi among Chinese individuals and to promote the consumption of traditional Korean Kimchi.

• 웰빙융합연구
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• 제7권2호
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• pp.31-37
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• 2024

Purpose: Pop-up stores have emerged in the retail industry in recent years, offering consumers a new shopping experience for a limited time and location, and are used for a variety of purposes, including driving purchase behavior. In particular, they have become an important marketing tool among Gen MZ consumers who are quick to acquire information and sensitive to trends. Therefore, this study aims to analyze the impact of pop-up store characteristics on the purchasing behavior of MZ consumers. Research design, data and methodology: Based on a qualitative research approach, the study analyzed successful pop-up stores in Korea to closely examine how the limited operating period and experience-oriented marketing strategy of pop-up stores affect the perceptual attitudes and purchase decision process of Generation MZ. Results: The results of the case study revealed that selling limited edition items, maximizing customer experience factors, and differentiated concepts are the main factors that positively influence the purchase behavior of Gen MZ consumers. These factors contribute to the enhanced purchasing behavior of Gen MZ, making pop-up stores an effective marketing strategy. Conclusions: Pop-up stores are more than just a sales space, but an important communication channel that can strengthen the emotional connection with Gen MZ and effectively communicate brand values. This study provides useful insights for brands and companies to develop marketing strategies for MZ.

• 한국생활과학회지
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• 제19권6호
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• pp.1083-1094
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• 2010

The purpose of this study is to provide a fundamental research data that is necessary in an education of dietary life so that the students have sound dietary life through a right food purchase after investigating perception of children's dietary habit and activity, food labelling, and nutrition labelling for 400 students of the 5 and 6th grades. The result of the study are as followings. In terms of perception questions over food labelling, on the whole, "know it little bit" was the highest. Girls and country was higher than boys and city. A list of item that is important in contents of food labelling were period of circulation, data of manufacturing, price, used ingredient, origin of product, nutrition contain labelling, manufacturer, quantity in contents(quantity, the number). A meaningful difference was shown in gender(p<.05) and area(p<.01). In 30 perception questions over nutrition labelling, "know it little bit" was the most, and girls and country were higher than boys and city. In ascertaining nutrition labelling at the time of purchasing the food, "look often" was the most. Girls and city were higher than boys and Gun in average but no difference was statistically shown in knowledge mark in utilization and perception of nutrition labelling. The response rate in girls(p<.01) and country(p<.05) was higher in a question of "if nutrition labelling is displayed, nutriment that is harmful for our body will be eaten less" and girls' response rate was higher in the question of "being educated for my health". Therefore, practice centered nutrition education is necessary to purchase the food after ascertaining food nutrition labelling out of an attitude in habitually purchasing the processed food. The students develop comprehensible food nutrition labelling the direction to emphasizing nutrition educational labelling and recognizing that the healthy nutriment is contained without conventional and food safety centered labelling should be changed.

• 대한가정학회지
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• 제44권8호
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• pp.79-87
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• 2006

The purpose of this study was to estimate the minimum monthly food cost for the low income population. The food consumption data of 9,311 individuals from the 2001 Korean National Health and Nutrition Survey was used. The monthly food cost was calculated using the Consumer Food Price Database for the year 2001 provided by the Public Health Nutrition Laboratory, Seoul National University. The low income population (n = 1,310) was characterized as older age, lower income, smaller family size, lower education level, and lower energy intake as compared with the total population (n = 8,001). The estimated food cost showed that men in the low income population needed 15% more money for purchasing food to maintain the energy intake level at the average energy intake level of men in the total population. It was also estimated that women in the low income population needed 9% more money for purchasing food to maintain the energy intake level at the average energy intake level of women in the total population. There were differences in monthly food costs depending on the sex and age, and family size. The results of this study could be used as basic information to establish minimum food cost for the low income population in Korea.

• 한국식생활문화학회지
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• 제25권6호
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• pp.746-754
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• 2010

Rural tourism is primarily a domestic tourism activity with visitors traveling to non-urban areas. The development of local and regionally denominate food is a way to distinguish agricultural production and to promote rural tourism. Therefore, this study addressed how utilizing regional agricultural products results in increasing the intention of tourists to revisit an area. The purposes of this study were 1) to identify the image and motives for visiting Yesan, 2) to determine the importance of purchasing intention and the regional menu produced from local agricultural/special products, and 3) to identify the impact of purchasing local agricultural/special products and regional menus on the intention to revisit. A total of 202 usable questionnaires were collected at Ducksan Hotsprings and Suduck Temple in Yean area, which are known tourist attractions. The major findings obtained were as follows: First, Yesan was considered a relaxing place ($3.46{\pm}1.09$), which was the highest ranked image score for a tourist attraction. Second, the highest ranked motive for visiting Yesan was to rest ($3.77{\pm}1.18$). According to these findings, Yesan is a relaxing place, as it is a rural area with no known defined attractions. Third, most tourists (78.7%) recognized the apple as a local agricultural/special product. The intentions to purchase local agricultural/special products and the need for regional dishes in the local restaurant was higher than average. Tourists showed interests ($3.88{\pm}1.16$) in eating regional dishes made with local agricultural/special products at the restaurants. Fourth, a significant impact of purchasing local agricultural/special products and the regional menu was observed on the intention to revisit (p<0.000). The results indicate that it is very important to develop proper regional menus that concur with images of the location and the regional farming products.

• 한국식품영양과학회지
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• 제37권11호
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• pp.1435-1442
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• 2008

본 연구는 건강기능식품 구매의도에 대한 소비가치의 영향력을 파악하고, 이 관계에서 건강동기, 건강염려, 식품몰입과 같은 개인의 개성과 관련된 특성들의 조절효과를 규명하는 것을 목적으로 하였다. 본 연구 결과에 대한 요약은 다음과 같다. 각 측정개념들의 요인분석 결과, 소비가치는 7개의 요인으로 추출되었으며 건강동기, 건강염려, 식품몰입은 각각 1개씩의 요인으로 추출되었다. 각 구성개념들의 신뢰도는 소비가치 중에서 기능적 가치 요인의 경우 .886, 감정적 가치는 .904, 인식적 가치는 .813, 사회적 가치 I는.734, 상황적 가치는 .872, 사회적 가치 II와 III는 각각 .600과 .576이었고, 건강동기의 신뢰도는 .883, 건강염려의 신뢰도는 .834, 식품몰입의 신뢰도는 .883으로 나타나 내적일관성을 확보하였다. 단계적 회귀분석을 통한 소비가치가 건강기능식품의 구매의도에 미치는 영향력 분석에서 사회적 가치(${\beta}=.161$), 감정적 가치(${\beta}=.293$), 기능적 가치(${\beta}=.328$), 인식적 가치(${\beta}=.290$), 상황적 가치(${\beta}=.196$)가 통계적으로 유의한 영향변수들(F=37.582, p<.001)인 것으로 나타났으며, 이 다섯 개의 변수로 이루어진 회귀모형의 설명력은 41.4%였다. 위계적 회귀분석을 통한 조절효과 분석에서 건강염려만이 소비가치 중 사회적 가치 I(SV-I)와 건강기능식품의 구매의도의 관계에서 조절작용이 있는 것으로(F=4.409, p<0.05) 나타났다. 건강기능식품 구매의도에 대해 1단계에 투입된 사회적 가치 I의 $R^2$(.017)와 2단계에 투입된 건강염려 변수의 ${\Delta}R^2$(.025)이 유의적이었으며, 독립변수인 사회적 가치 I와 조절변수인 건강염려와의 상호작용항(SV I * HC)이 투입된 3단계의 ${\Delta}R^2$(.015)도 통계적으로 유의한 것으로 나타났다. 본 연구는 건강기능식품의 구매 및 선택 과정에 대한 소비자 측면의 실증적 연구로서, 이상의 연구결과들은 건강기능식품 구매에 영향을 미치는 변수들을 이용하여 보다 효율적인 건강기능식품 소비자 마케팅 전략 확립에 도움이 될 수 있는 자료를 제공할 수 있다는 점에서 의의가 있다. 또한 식품선택과 관련한 연구영역에서 소비가치 개념의 적용가능성을 확인하였으므로 향후 건강기능식품 및 다양한 식품의 선택 및 구매에 대한 연구에 소비가치 개념이 이용될 수 있을 것이다. 건강염려 변수와 같은 식품관련 개성 특성들이 건강기능식품 구매의도에 조절작용을 갖는 변수임을 확인한 점은 향후 보다 다양한 개성 관련 식품 특성들의 영향력에 대하여 연구할 수 있는 계기로 작용할 것이다. 그리고 본 연구의 결과에서 확립된 회귀모형을 이용하여 실제 건강기능식품 구매 집단과 비구매 집단별 적합성을 향후 연구에서 판별 함수로 검증한다면 본 회귀모형이 보다 정확하게 식품 선택 연구 모형에 적용될 수 있을 것이다. 그러나 본 연구의 지역적 한정성과 연구대상자의 연령층이 대학생으로 제한된 점은 향후 연구에서 보완되어야 할 것이다.

• 한국식품영양과학회지
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• 제34권10호
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• pp.1566-1571
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• 2005

선편이 농식품의 소비형태를 조사한 결과를 요약하면 다음과 같다. 과실 및 채소류의 구입 장소는 대형할인마트가 60.5$\%$로 가장 많으며 연령이 감소할수록 대형할인마트에서의 구입 빈도가 높았다. 과실 및 채소류의 구입 빈도는 직장인보다는 전업주부의 구입 빈도가 높았다. 신선편이 농식품을 구입하게 된 동기는 조리시간 단축, 적정량 구입이 가장 많은 것으로 나타났고, 구입 하지 않은 이유로는 비싼 가격과 신선해 보이지 않기 때문으로 대답하였으나 향후구입 의향에 대해서는68.1$\%$가 긍정적인 대답을 하였다. 신선편이 농식품의 구입 경험은 62$\%$로 식품소비층인 30$\∼$40대, 고학력일수록 더 많이 구입한 것을 알 수 있었다 또한 구입경험이 있는 사람은 편리성, 신선함, 맛, 다양성 등의 긍정적인 반응을 보였으나 구입경험이 없는 사람은 익숙하지 않거나 비싸다고 대답하였다. 신선편이 농식품의 구매 형태는 필요한 양만큼 절단된 형태를 선호하였으며, 신선편이 농식품의 적정가격 수준은 110$\∼$140$\%$를 가장 많이 선택했다. 신선편이 농식품의 고려 요인으로는 신선함, 위생, 외관 등의 순이었고 이들을 개선한다면 지속적으로 구매하겠다고 대답한 사람이 87.7$\%$였다.

• 한국식생활문화학회지
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• 제21권2호
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• pp.209-215
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• 2006

This study had carried out to investigate the usage status of customer, the positive effects and problems, and the most important items of the nutrition labeling at purchasing the food etc. on the current nutrition labeling system in order to establish the customer-centric nutrition labeling system. Survey was carried out by questionnaire method that is targeted on adult female above 20 years old in Seoul and Kyeongnam area from May to June, 2004. For the experience of checking the nutrition label of the processed domestic and imported processed food, 82% and 75.4% of the respondents were replied 'have checked' respectively. For the positive effects due to enforcement of the nutrition labeling system, the respondents agreed highly with 'easy to compare with other products' and 'improve the products quality'. For the problems of the nutrition labeling system, the respondents agreed highly with 'different criteria for each product' and 'incendiary purchasing due to false or exaggerated labeling', and gave the higher scale for the positive effects than the problems relatively. For the necessity of the nutrition labeling system, 96.2% of the respondents were replied 'necessary', and it was indicated a significant difference on age and marital status(p<.01). For the price rising due to enforcement of the nutrition labeling system, 55.2% of respondents agreed, and it was indicated a very significant difference on age and monthly income(p<.001). For the most important nutrition labeling items at purchasing the food, the respondents were replied 'total calorie' on most of the food, and in addition, they checked carefully the lipid, cholesterol, protein, Ca, and Fe.