Journal of the East Asian Society of Dietary Life (동아시아식생활학회지)

The East Asian Society of Dietary Life (동아시아식생활학회)
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Recognition and Purchasing Behavior about Environment-Friendly Agricultural Produce of Housewives

친환경농산물에 대한 주부들의 인식도 및 구매 행동

  • Kim, Hyo-Chung (School of Human Counseling & Welfare, The Institute of Human Environmental Welfare, Inje University) ;
  • Lee, In-Sook (Division of Food Service Industry, Uiduck University) ;
  • Kim, Mee-Ra (Dept. of Food Science & Nutrition, Center for Beautiful Aging, Kyungpook National University)
  • 김효정 (인제대학교 생활상담복지학부, 인간환경복지연구소) ;
  • 이인숙 (위덕대학교 외식산업학부) ;
  • 김미라 (경북대학교 식품영양학과, 장수생활과학연구소)
  • Received : 2010.10.04
  • Accepted : 2010.12.15
  • Published : 2010.12.31
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Abstract

This study examined the recognition and purchasing behavior about environment-friendly agricultural produce (EFAP) of housewives in Yeungnam area. The data were collected from 401 housewives by a self-administered questionnaire on April, 2010. Frequencies, t test, chi-square test, and logistic regression analysis were conducted by SPSS Windows V.17.0. The results of the survey were as follows: (1) the purchase group of EFAP showed higher degree of concern about health and recognition about EFAP than the non-purchase group, (2) knowledge scores about EFAP were very low for both the purchase and non-purchase groups, (3) levels of confidence in EFAP in the purchase group were higher than those in the non-purchase group, (4) the purchase group considered high price as the main distribution problem about EFAP, whereas the non-purchase group regarded low trust toward producers, and (5) monthly household income (below 2,000,000 won) and confidence in EFAP were the significant factors affecting EFAP.

Keywords

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