• 제목/요약/키워드: Purchasing Trends

검색결과 117건 처리시간 0.023초

40·50대 중년여성의 기성복 구매 및 치수만족도 조사 (A Study on the Satisfaction Level with the Purchasing and Size of Ready-to-Wear for Middle-aged Women)

  • 임지영
    • 한국의류산업학회지
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    • 제10권3호
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    • pp.335-341
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    • 2008
  • This study aims to present the basic information on ready-made clothes production for middle-aged women by examining the clothing-related problems due to the body-shape changes of middle-aged women, and accordingly analyzing the satisfaction level with the purchasing and size of ready-made clothes among the 40-50's women. For this study, a survey was conducted to find out the satisfaction level with the purchasing and size of ready-made clothes. Among the total of 450 copies of questionnaires, 443 were collected, 400 of which were used in the analysis leaving out the rest imperfect ones. SPSS 11.0 Program was used in data analysis to get the frequency and percentage of each item. As for the preferred styles according to the age, respondents aged 45-49 preferred sweaters and trousers most, while most of middle-aged women preferred blouses and trousers most. As for the preferred styles according to occupations and body figures, most of middle-aged women preferred blouses and trousers most. The findings of this study examining the actual conditions of ready-made clothes purchase and wearing, and size satisfaction among the 40-50's women, who will be at the center of the aging populations in the Super-aged society highlight the need to correct the problems of adherence only to the prices, measures, and aesthetic aspects of fashion trends, to meet the requirements and preferences of ready-made clothes for aging women, and fulfill satisfactory functions according to the body figures in the upcoming Super-aged society.

우리나라 가구의 민간의료보험 과다가입 현황과 관련요인 (Factors and Trends Associated with Purchasing Multiple Private Health Insurances in Korea)

  • 이혜재
    • 한국콘텐츠학회논문지
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    • 제22권1호
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    • pp.601-610
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    • 2022
  • 우리나라의 민간의료보험 가입자 수는 꾸준히 증가하고 있지만 그에 대한 가계부담이나 중복가입 현황에 대해서는 구체적으로 다뤄지지 않았다. 본 연구에서는 한국의료패널 2011년부터 2018년 조사자료를 사용하여 우리나라 가구의 민간의료보험 가입 현황을 살펴보았다. 또한 가구원당 민간의료보험 가입수가 3개를 초과하는 가구를 과다가입 가구로 정의하고 2018년 단면자료를 사용하여 민간의료보험 과다가입과 관련된 요인에 대해 로짓모형을 적용하여 분석하였다. 분석기간 동안 우리나라 가구의 가입 보험수는 꾸준히 증가하였으며 1인당 보험수는 2011년 1.3개에서 2018년 1.6개로 증가하였다. 1인당 보험수가 3개를 초과한 가구의 비율은 동기간 5.2%에서 10.8%로 증가하였다. 로짓분석 결과 가구주가 여성인 경우, 교육수준이 높고 고소득인 가구, 가구주 직업이 사무·서비스·판매직인 경우에 과다가입 가능성이 높아졌고, 의료급여 가구와 가구내 만성질환이 많은 가구는 과다가입 가능성이 낮아졌다. 본 연구의 결과는 향후 가구의 실손의료보험 가입의 실효성과 가계부담에 대한 심층 연구에 기초자료가 될 것으로 기대한다.

Regional Relative Price Disparities and Their Driving Forces

  • Chang, Eu Joon;Kim, Young Se
    • East Asian Economic Review
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    • 제21권3호
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    • pp.201-230
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    • 2017
  • This paper studies the long-run behavior of relative price dispersion among cities in Korea with a special emphasis on heterogeneous transitional patterns of price level dynamics. Formal statistical tests indicate considerable evidence for rejecting the null of relative price level convergence among the majority of cities over the sample period of 1985-2015. The analysis of gravity model suggests that the effect of transportation costs on intercity price level differentials is limited, while other socioeconomic factors, such as income, input factor prices, demographic structure, and housing price growth, play key roles in accounting for persistent regional price level disparities. Individual price levels are found to be better explained by a multiple-component model, and the deviations from PPP may be attributed to distinct stochastic common trends that are characterized by income and demographic structure.

유기농식품에 대한 소비자의 구매의도 영향요인 분석 계획적 행동이론을 중심으로 (A Study of the Factors Influencing Behavioral Intention for Organic Food: Using the Theory of Planned Behavior)

  • 최화선;이광근
    • 유통과학연구
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    • 제10권2호
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    • pp.53-62
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    • 2012
  • 본 연구는 소비자의 구매의도 형성과 관련된 선행요인을 설명하는 주된 이론인 계획적 행동모델을 토대로 식품 관련 및 식품소비관련 소비자의 개성특성, 과거 구매행동 빈도 등의 요인들을 포함하여 유기농식품에 대한 소비자의 구매의도에 미치는 구체적인 영향요인을 제시하고자 이루어졌다. 분석결과를 요약하면 다음과 같다. 첫째, 계획적 행동모델에서 주관적 규범을 제외한 태도, 지각된 행위통제(비용)는 구매의도에 유의하게 영향력이 있는 것으로 나타났으며, 특히 유기농식품에 대해 긍정적인 태도를 가질수록 구매의도가 증가할 확률이 높아진다고 할 수 있다. 둘째, 식품에 대한 관심이 많고 중요하게 생각하는 소비자일수록 유기농식품에 대하여 호의적인 태도를 가지게 될 확률이 증가하며, 과거에 유기농식품을 구매한 빈도가 유기농식품에 대한 구매의도에 영향을 미치는 것으로 나타났다. 셋째, 유기농식품을 이용하지 않을 경우 나타날 수 있는 소비자의 부정적 감정이 유기농식품에 대한 구매의도에 부(-)의 영향을 미치는 것으로 나타났다. 넷째, 주관적 규범은 구매의도에, 식품 관련 개성특성(저항감)은 태도에 유의한 영향을 미치지 않는 것으로 나타났다. 본 연구에서 밝혀진 연구결과는 점차적으로 계획적 행동모델의 설명력을 높이기 위해 다양한 요인들을 포함하는 모델의 확장에 대한 필요성이 제기되고 있는 가운데, 향후 소비자들의 구매행동에 있어 구매의도에 추가적인 요인들의 영향력을 검증하였다는 점에서 그 의미를 찾을 수 있다. 하지만 본 연구에서는 식품의 종류를 구분하지 않고 조사하였기 때문에 식품의 종류에 따라 소비자의 반응이 다를 수 있기에 향후에는 이점을 보완해 나가야할 것이며, 또한 구매경험여부에 따라 군집을 나누어 연구하지 않았기 때문에 유기농식품의 구매경험여부에 따라 구매자들을 비교, 검토하여 연구해나가야 필요성이 제기된다.

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V2X Technology Trends for Next-Generation Mobility

  • Kim, Young-Hak
    • International Journal of Internet, Broadcasting and Communication
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    • 제12권1호
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    • pp.7-13
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    • 2020
  • We describes V2X technology, a connectivity-based recognition technology that is attracting attention as a key technology for implementing autonomous driving technology, and autonomous communication modules that implement ADAS technology, a sensor-based recognition technology. It also explains the trends in V2X technology standardization centered on IEEE 802.11p, which is a WAVE technology standard based on Wi-Fi/DSRC. Finally, we will discuss the market growth trend of V2X communication modules in the United States, the leading V2X technology module, and the development of technology development trends of major domestic and international companies that are leading the global technology market related to V2X communication modules. V2X and ADAS technologies will be the biggest influence on automotive purchasing decisions. In recent years, V2I mandates have been promoted beyond V2V, mainly in developed countries such as the United States. The related industry needs to focus on the development of information transmission network technology that can support high frequency high efficiency(transmission rate) and sophisticated positioning accuracy beyond conventional vehicle communication.

의복소비에 있어서의 양면적 태도와 강박구매 (Consumers' ambivalent attitudes toward various aspects of clothing shopping on compulsive buying tendencies)

  • 박정권;이현정;이규혜
    • 복식문화연구
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    • 제21권4호
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    • pp.467-477
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    • 2013
  • Retailers deploy new shopping value-additions to induce customers to shop more, thus driving compulsive buying tendencies, which lead to increased profits for them. Customers display their ambivalence in purchasing a product either through instantaneous consumption, such as when following the latest fashion trends, or methodical decision making. The aim of this study is to investigate the influence of consumers' ambivalent attitudes toward various aspects (brand, store, price, trends, and product types) of clothing shopping on compulsive behavior tendencies. Compulsive buying tendencies were analyzed in terms of the shopping value group and demographic characteristics. For the empirical research, a questionnaire was used. Data from male and female clothing shoppers were analyzed. Consumers were segmented into ambivalent consumption group, emotional value consumption group, rationality consumption group, and indifference consumption group. Results indicate that ambivalent consumption groups showed significantly higher levels of compulsive behavior tendencies in terms of brand, store, price, trends, and product types than other groups. Females showed more compulsive buying tendencies than males. Single people showed more compulsive buying tendencies than married.

윤리적 소비성향이 윤리적 화장품에 대한 태도와 구매의도에 미치는 영향 (Influence of ethical consumption proprieties on the attitude and purchasing intention of ethical cosmetics)

  • 백지은;이영주
    • 한국의상디자인학회지
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    • 제22권1호
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    • pp.73-84
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    • 2020
  • Recently, there has been a change in consumer culture. The paradigm is changing from a consumption model that used to emphasize rationality to an ethical consumption model that focuses on sustainability. Such a change in consumption patterns has also been seen in the cosmetics industry, but studies to empirically assess this trend are incomplete. Therefore, the purpose of this study is to empirically identify the impact of ethical consumption proprieties on attitudes and purchasing intentions for ethical cosmetics. To achieve the aim of this study, 506 adult women residing in Korea were selected as subjects and surveyed. To identify the demographic characteristics of the study participants, a technical statistical analysis and frequency analysis were conducted. To check the validity and reliability of the measuring tools, an exploratory factor analysis was performed, and the Cronbach's α factor was calculated. The analysis method was analyzed using the SPSS 25.0 and the Amos 25.0 statistical analysis programs. The results of this study are as follows. First, ethical spending tendencies had a positive impact on attitudes toward ethical cosmetics. Specifically, interest in ethical issues, altruism, and business ethics perception have had a positive impact on attitudes toward ethical cosmetics. However, consumer effectiveness had no significant impact on attitudes toward ethical cosmetics. Second, attitudes toward ethical cosmetics had a positive effect on purchasing intentions. This study found that for the spread of ethical cosmetics and ethical consumption trends varied according to the age and that attitudes toward ethical cosmetics and differences in purchasing intentions should be kept in mind. It also showed that attitudes toward ethical cosmetics affect purchasing intentions. The results of this study suggested that the analysis of adult women, the main consumers of cosmetics, by age was meaningful for finding the factors for growth in the macroscopic ethical cosmetics industry and that the industry could raise its ethical awareness. If such tasks are systematically established, ethical cosmetics are thought to be able to actively solve social problems and lead a mature cosmetics industry.

트렌드 변화에 따른 패션이미지 분석 -2000년${\sim}$2006년 국내 여성복을 중심으로- (The Analysis on Fashion Image through Change in Trend - Focusing on Domestic Women's Wear between $2000{\sim}2006$ -)

  • 박윤아
    • 한국의상디자인학회지
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    • 제10권1호
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    • pp.145-159
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    • 2008
  • This study has examined the shift in fashion styles in Korea by analyzing trends in fashion environment and fashion image by seasons in Korea to understand the domestic fashion flow from 2000 to 2006. Since 2000, with the well-being trend, polarization of consumption, preference in luxury orientation, and digital revolution, consumers became individualized and detail oriented. They also became smart consumers equipped with information and knowledge in making choice and purchasing products suiting their taste. To satisfy the consumer trend, fashion market also saw changes such as expansion of advanced distribution, totalization of brands, growing of on-line shopping mall, expansion of outdoor-wear market, and formation of masstage(mass+prestage) market. Fashion images in domestic women's wear since 2000 are analyzed as classic, elegant, minimalism, romantic, bohemian & vintage, ethnic, glam, girlish, kidult, sportive, femiculine, military, and lingerie image. Classic, romantic, and bohemian & vintage are the images that were popular throughout 2000 to 2006. Fashion images of domestic women's wear showed changes in three periods: Sportive image was popular in FW 2002; military image in SS 2003 to SS 2005; and femiculine, glam, and minimalism images in FW 2005 to FW 2006. Through information and detail-oriented emotion, the wide-ranging acceptance of global trends, the consumer tendency towards purchasing products quickly and conveniently, the speedy supply of trendy products both on-line and in-store, and the evolution of the fashion market towards providing one-stop shopping and a cultural space, different fashion images have all emerged at the same time in Korea. It looks like this phenomenon is set to continue for a while.

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화장품 브랜드 선호도에 관한 지역 별 차이 - 수도권지역과 비수도권지역에 따른 - (The Analytic Study on the Preference of Cosmetics Brand by Consumers' Residence - Based on Metropolitan vs Non-Metropolitan Area -)

  • 김순심
    • 한국의상디자인학회지
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    • 제14권4호
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    • pp.205-214
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    • 2012
  • This study investigated whether there were statistical differences in the three categories of cosmetics brand preference- brand preference, gift brand preference, and preference for purchasing expensive cosmetics by the consumers' residence. For the data analysis, the types of cosmetics include basic and color, the cosmetics brands include domestic and imported cosmetics. The consumers' residence include metropolitan and non-metropolitan areas. The study collected the data from 477 surveys from adult women ranging from the age groups of 20s to 50s and above in 2011. Using SPSS Version 18.0 the data was analyzed by Frequency analysis, t-test. The study results were as follow: There were significant differences in the three patterns of cosmetics brand preference depending on the consumers' residence. The three patterns of preferences were in the similar trends. The results revealed while the non-metropolitan residents showed a higher level for the domestic brands, a lower level in the three categories of preferences for imported brands compared to their metropolitan counterparts in both types of basic and color. In contrast, compared to the non-metropolitan counterparts, the metropolitan residents showed a lower level of preferences in all of the three categories of cosmetics brand preference for domestic in both types of basic and color.

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온라인 중고 거래 플랫폼을 활용한 리셀의 의미 (The Meaning of Resell Activities Using the Online Second-hand Platform)

  • 박주하;전재훈
    • 한국의류학회지
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    • 제47권5호
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    • pp.822-838
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    • 2023
  • Reselling, an activity of purchasing high-scarcity products and selling them back at high prices, has gained popularity among those in their 20s and 30s in recent years. This study examines the resell activity process of the MZ generation using the online second-hand platform and its inherent meaning. Interviews with 15 participants in their 20s and 30s showed that respondents have four purchase stages: being influenced by social media, collecting and comparing information using various social media, purchasing efforts, and post-purchase behavior. The research derived three inherent meanings of resell activities: (1) means of self-presentation and differentiation, (2) confirmation of investment skills and aptitude to lead fashion trends, and (3) pleasure of consumption. Respondents indicated meeting self-satisfaction through public selfies on social media. In addition, they emphasized the empirical pleasure during the buying journey by collecting product information, comparing prices, and negotiating with buyers. Our findings confirm the spread of resell activities from minority groups to enthusiastic youth. This study is significant for focusing on fashion products that attract attention in the resell market and examining the respondents' consumption experiences from various perspectives.